Mapikart

What Mapikart does

Mapikart is the operating brand of Farklı Yatırım İnşaat A.Ş., a privately held, 100% Turkish-capital industrial company headquartered in Arnavutköy, Istanbul. Founded in 2003, the company specializes in the production and personalization of plastic and smart cards across six vertical markets: Banking & Finance, ID & Identity Cards, Telecommunications, Transportation, Retail, and Tourism/Education/Healthcare. Core production takes place in a 25,000 square meter closed-area, 24/7 monitored high-security facility certified by both Mastercard and Visa, with annual capacity of up to 100 million plastic cards running at up to 80% utilization.

The company's technical stack spans the full card lifecycle: plastic card body production, polycarbonate ID card security features (hologram, MLI-CLI, raster, microprinting, guilloches, rainbow, relief, S.P.S.), and downstream personalization services including magnetic stripe encoding, embossing, contact and contactless chip encoding, barcode and thermal printing, data formatting, secure data transfer, key management, and enveloping/insert placement. Proprietary technology includes DYNAMIC CODE, a chip-based algorithm that auto-refreshes transaction codes for online payment security. The company is integrated with Troy (Turkey's national payment scheme), Mastercard, and Visa, and participated in the Central Bank of the Republic of Turkey's Digital Turkish Lira Project in 2023. It maintains ISO 9001, 14001, 45001, 27001, and 10002 certifications, plus CQM, TSE, and KVKK compliance.

Mapikart operates an enterprise field-sales go-to-market model with quote-based pricing (no public pricing), capturing leads through a multilingual website (Turkish, English, Russian, Arabic) and a Teklif (Get an Offer) form. Revenue is generated through three streams: (1) plastic card production and manufacturing (hardware sales) across six verticals; (2) card personalization services (professional services) including chip encoding, embossing, and secure data management; and (3) software and support hardware solutions (managed services) for closed-loop loyalty and payment systems. The primary customer segment is Banking & Finance, with Government & Public Institutions as a secondary anchor; remaining verticals serve as diversification. The company has 51-100 employees, no disclosed funding rounds, and is self-funded through 20+ years of continuous operation.

Name

Mapikart

Legal name

Farklı Yatırım İnşaat A.Ş.

Website

https://mapikart.com.tr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Mapikart is a Turkish-capital manufacturer and personalizer of plastic and smart cards serving banks, government, telecom, transport, retail, and tourism clients from a Mastercard/Visa-certified facility in Istanbul with 100 million cards/year capacity.

Ownership category

akta.pro rank

Product category

Plastic Card Manufacturing

akta.pro primary industry

Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB)

Keywords

• Plastic card manufacturing
• Smart card production
• Card personalization services
• Payment card solutions
• Identity card production

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Plastic Card Production & Manufacturing: Mapikart manufactures plastic cards for banking, finance, government, and retail sectors, including credit cards, debit cards, prepaid cards, ID cards, transportation cards, and telecommunications cards. Production is conducted in a 25,000 square meter facility with up to 80% capacity utilization and a 100 million cards per year production capability.
2. Card Personalization Services: End-to-end card personalization including magnetic stripe encoding, embossing, chip programming (contact and contactless), data formatting, secure data transfer, key management, enveloping, and insert placement services.
3. Software Solutions & Support Hardware: Flexible and updatable software infrastructure for customer loyalty card projects, including hardware and software solutions tailored to the needs and structures of companies. Solutions for closed-loop payment systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mapikart manufactures and personalizes plastic and smart cards for the banking, finance, government, telecommunications, transportation, retail, tourism, education, and healthcare sectors. The company produces contact/contactless payment cards, polycarbonate ID cards, telecom top-up cards, transit fare cards, loyalty cards, and gift cards from a 25,000-square-meter Mastercard/Visa-certified facility in Istanbul. Services extend beyond manufacturing to include chip encoding, embossing, magnetic stripe encoding, data formatting, secure data transfer, key management, enveloping, and integrated hardware/software loyalty solutions.

Product overview

Mapikart, operated by Farklı Yatırım A.Ş., is a 100% Turkish capital company offering end-to-end plastic and smart card solutions. The product portfolio consists of six core industry solutions—Banking & Finance Solutions, ID & Identity Cards, Telecommunications Solutions, Transportation Solutions, Retail Solutions, and Card Personalization Services—spanning from plastic card production to data formatting, secure data transfer, and personalization. Built on a 25,000-square-meter facility with production capacity of 100 million plastic cards annually, the company serves finance and government projects primarily, delivering solutions through its own 'Mapikart' brand under an Integrated Management System.

Differentiator

Problem solved

Functional benefit

Products and services

• Banking & Finance Solutions End-to-end payment card solutions for banks and financial institutions including contact payment cards, contactless payment cards, dual interface payment cards, closed-system payment solutions, and hybrid cards on SDA/DDA/Java/Native platforms, produced in a Mastercard and Visa certified high-security facility.
• ID & Identity Cards Polycarbonate ID cards compliant with international standards featuring visual and electronic security elements including holograms, MLI/CLI, raster, microprinting, guilloches, rainbow printing, relief, and S.P.S. technology that prevent imitation or copying, targeted at government agencies, municipalities, hospitals, universities, and associations.
• Telecommunications Solutions Cards for mobile phone credit top-up, promotions, sweepstakes, and internet application access, produced in high-security environments with services including serial number printing on cardboard and PVC, secure label coating, chain bagging, labeling, DOD Matrix, and 1D barcode printing for telecom operators.
• Transportation Solutions Smart cards for public transportation electronic fare collection and expenditure systems with contact and contactless features and configurable data storage, including prepaid fare collection cards, disposable single-use smart cards, contact cards, and contactless cards for public transit operators.
• Retail Solutions Customer loyalty card projects providing end-to-end solutions including hardware and flexible, updatable software infrastructure tailored to company needs, with support for NFC wireless payment systems, point cards, discount cards, and gift cards for retail businesses.
• Card Personalization Services Advanced technology card personalization services including magnetic stripe encoding, embossing, barcode printing, thermal printing, contact chip encoding, contactless chip encoding, enveloping/insert placement, data formatting, secure data transfer, and key management for financial institutions and other enterprise clients.

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MastercardcoreTechnology or IntegrationMapikart's production facility is Mastercard certified, requiring 24/7 camera monitoring systems and strict information security procedures in high-security production areas. This certification is essential for producing payment cards bearing the Mastercard brand.
• VisacoreTechnology or IntegrationMapikart's production facility is Visa certified under the same stringent requirements as Mastercard, including high-security areas and 24/7 camera monitoring. This dual certification enables the company to produce cards for both major payment networks.
• Troy (Türkiye'nin Ödeme Yöntemi)coreTechnology or IntegrationMapikart has completed all integrations with Troy, Turkey's first National Payment Method. Cards bearing the Troy brand are now produced, representing a Turkish domestic payment network alongside international brands Mastercard and Visa.
• Central Bank of the Republic of Turkey (CBRT)minorStrategic or Co-development PartnerMapikart participated in the Digital Turkish Lira Project led by the CBRT, contributing to the successful completion of first-phase payment transactions on the Digital Turkish Lira Network. This positions the company for future digital currency card initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CPI Card Group: US-based payment card manufacturer and personalizer serving banks and retailers in North America. Direct competitor in financial card production with similar end-to-end production and personalization capabilities.
• IDEMIA: Global leader in payment card manufacturing, personalization, and identity solutions. Direct competitor to Mapikart with Mastercard/Visa certifications and similar polycarbonate ID card capabilities, but operating at vastly larger scale across multiple geographies.
• Veridos: Joint venture between Giesecke+Devrient and Bundesdruckerei producing passports, ID cards, and government credentials. Direct peer in polycarbonate ID card production, with deep government and security document expertise overlapping with Mapikart's ID vertical.
• Valid: Brazilian-headquartered card manufacturer and personalization services provider serving financial, telecommunications, and government clients. Direct peer in card production and personalization with comparable banking and government customer focus.
• Giesecke+Devrient (G+D): German-headquartered card manufacturer and personalizer producing payment cards, ID documents, and SIM/eSIM credentials. Direct competitor in card manufacturing and personalization, with strong banking and government customer bases comparable to Mapikart's.
• Thales: Through its Digital Identity & Security (DIS) business, Thales produces payment cards, SIM cards, and secure identity documents globally. Direct peer in card production and personalization with comparable bank and government certifications.
• Identiv: Smart card and RFID solutions provider producing physical access cards, identity credentials, and NFC-based products. Direct peer in physical card and credential production, with overlap in government and enterprise ID use cases.
• AB Note (ABN): Global card manufacturer producing payment cards, ID cards, and secure documents. Direct peer in card manufacturing with operations in financial, government, and transit verticals overlapping with Mapikart's segments.
• TAG Systems: European card manufacturer and personalizer specializing in payment cards, prepaid cards, and loyalty solutions. Direct competitor in card production and personalization services, particularly for European banking clients.

Emerging players

• NXP Semiconductors: Semiconductor supplier providing secure chip modules and NFC controllers used in Mapikart's payment and ID cards. Indirect participant in the card ecosystem, enabling rather than competing, but a critical technology partner for any card manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/evolismapikart
• Facebookfacebook.com/Mapikart-100065103836466

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapikart