First Impressions Group
- Company typePrivate
- Founded-
- HeadquartersBothell, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
First Impressions Group firmographics
Firmographics- Name
- First Impressions Group
- Legal name
- First Impressions Group
- Website
- https://firstimpressionsgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
First Impressions Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)
Keywords
Where First Impressions Group is headquartered
LocationHeadquarters
- HQ city
- Bothell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
First Impressions Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: The team earns commissions on residential property transactions (both buyer and seller representation). Commissions are typically split between listing agent and buyer's agent, with the team taking a portion as the buyer's agent or dual agent. Transaction values range from luxury homes ($3.9M+) to mid-market properties, with standard real estate commission rates applying.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full-service real estate representation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
First Impressions Group product offering
Product offeringCore offering
First Impressions Group is a residential real estate brokerage team operating under Keller Williams Realty Bothell, providing buyer representation, seller representation, and property listing management for luxury homes in Washington State. The team delivers full-service real estate assistance including home valuation, marketing strategy, professional photography and staging coordination, MLS exposure, negotiation, transaction coordination, and closing support across King and Snohomish counties.
Product overview
First Impressions Group is a Keller Williams Realty-affiliated real estate team offering residential brokerage services in Washington state. The team provides property buying and selling services, featuring luxury real estate listings accessed through NWMLS integration. Services include buyer representation, seller representation, home staging guidance, and market analysis. The operation is structured around individual agent services rather than a modular software product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- First Impressions Group Real Estate Services Full-service residential real estate brokerage services for buyers and sellers, including buyer representation, seller representation, property listing management, marketing strategy, professional photography and staging coordination, negotiation, transaction coordination, and closing support. Service focuses on luxury residential properties in Washington's King and Snohomish counties.
Quantifiable outcome
- Homes sold within 3 days of listing at 14% increase over listed price
- +1 more outcomes
Companies that use First Impressions Group
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
First Impressions Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
First Impressions Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Williams Realty BothellcoreFirst Impressions Group operates as a team affiliated with Keller Williams Realty Bothell. The team uses the Keller Williams brand, brokerage services, and marketing resources. Listings are posted through 'Listing Office: Keller Williams Realty Bothell'. This affiliation provides brand credibility, brokerage infrastructure, and access to KW marketing tools and training.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
First Impressions Group competitors and assessment
Company assessmentBroad incumbents
- Redfin: Tech-enabled residential brokerage operating its own in-house agent teams in the Seattle metro. Represents an alternative model (lower-commission, technology-led) competing for the same buyer and seller pool.
- Sotheby's International Realty: Global luxury-focused residential brand with affiliates operating in the Seattle metro, directly competing in the same upper-tier luxury market segment targeted by First Impressions Group.
- Compass: National tech-forward residential brokerage that operates agent teams in the Seattle metro, including in the luxury segment. Comparable buyer/seller representation model but at vastly greater scale and with proprietary technology.
Regional players
- Coldwell Banker Bain: Pacific Northwest regional brokerage affiliated with Coldwell Banker, providing residential representation across the Seattle metro including luxury and mid-market segments.
- Windermere Real Estate: Pacific Northwest-headquartered brokerage with deep roots across Washington state, including Snohomish and King counties. Directly competes for the same luxury residential pool with a strong regional brand.
- John L. Scott Real Estate: Long-established Pacific Northwest residential brokerage operating across Washington state, with agent teams serving the same luxury and family-home segment in Snohomish and King counties.
- Realogics Sotheby's International Realty: Pacific Northwest Sotheby's affiliate covering the Seattle and Eastside luxury market. Direct competitor for high-end listings in Bellevue, Clyde Hill, Mercer Island, and Madison Park.
Direct peers
- The Cascade Team: A Keller Williams-affiliated team operating in the greater Seattle/Eastside market, offering buyer and seller representation in the same luxury and mid-market residential segment as First Impressions Group.
Emerging players
- Realty ONE Group Pacific Northwest: Modern flat-fee brokerage expanding across the Seattle metro, recruiting teams and individual agents away from traditional Keller Williams-style models. Competes for the same residential listing pool.
- eXp Realty: Cloud-based residential brokerage model gaining share in suburban Seattle markets through low-overhead agent economics. Competes for agents and listings in the same mid-market and luxury segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
First Impressions Group social profiles
Digital presenceFirst Impressions Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Impressions Group leadership team
Management profileNumber of profiles
Profiles3 records
First Impressions Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Impressions Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Impressions Group
What does First Impressions Group do?
First Impressions Group is a residential real estate brokerage team operating under Keller Williams Realty Bothell, providing buyer representation, seller representation, and property listing management for luxury homes in Washington State. The team delivers full-service real estate assistance including home valuation, marketing strategy, professional photography and staging coordination, MLS exposure, negotiation, transaction coordination, and closing support across King and Snohomish counties.
Is First Impressions Group a public or private company?
First Impressions Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was First Impressions Group founded?
First Impressions Group was founded in -1. It employs 1 to 10 people.
Where is First Impressions Group based?
First Impressions Group is headquartered in Bothell, United States, in the North America region.
How does First Impressions Group make money?
One revenue line is on record: real Estate Commission.
Who are First Impressions Group's main competitors?
Broad incumbents on record are Redfin, Sotheby's International Realty and Compass. Regional players are Coldwell Banker Bain, Windermere Real Estate, John L. Scott Real Estate and Realogics Sotheby's International Realty. The Cascade Team is listed as a direct peer. Emerging players are Realty ONE Group Pacific Northwest and eXp Realty.
Does First Impressions Group have an API?
No public API is recorded for First Impressions Group.
What industry is First Impressions Group in?
First Impressions Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.