Reims Events

What Reims Events does

Reims Events SASU is a French private company (SASU, RCS Reims 842 522 351) that operates as the venue management and event organisation platform for the city of Reims. It manages three complementary venues under a 27-year concession contract between Eiffage Concessions and the City of Reims, with Reims Events acting as sub-delegataire: Reims Congrès (a 15,000m² convention centre with 2 amphitheatres seating 350 and 700, 10 meeting rooms, and a 2,500m² exhibition nave, designed by Claude Vasconi), Reims Expo (a 15,000m² covered exhibition park with Hall 1 at 4,200m² and Hall 2 at 6,800m² on a 62,980m² site undergoing complete renovation), and Reims Arena (a 13,000m² modular complex opened on 26 February 2022 by architect Wilmotte & associés, accommodating up to 9,000 spectators for concerts, 5,500 for sports, and 5,000 for conventions). The company is a wholly-owned subsidiary of GL Events, the global events group operating across five continents and more than twenty countries, and is part of its Venues pole.

The business combines venue rental with a full stack of event services — exhibition installation and stand architecture, audiovisual and scenography, event management (Régie Événementielle), furniture and decoration, food and beverage through approved local caterers, all-inclusive stay packages covering accommodation, registration and transport, and welcome and safety services. It also operates a connected TV Studio / E-Event digital solution at Reims Congrès for hybrid or fully digital events with streaming, multiplex, and rebroadcast capabilities. Beyond venue hire, Reims Events directly organises seven annual consumer and B2B trade fairs — Salon de l'Habitat, Salon des Vins des Vignerons Indépendants, Game'in Reims, Tendance Nature, Salon des Nouvelles Mobilités (Auto, Bike & Co Show), Gastronomy and Craft Beer Fair, and Japan Mania — generating exhibitor booth and visitor admission revenue.

Go-to-market is enterprise field sales supported by a dedicated commercial department handling quote requests, site visits, and custom event planning; customers can also self-serve through an online quote request form. Pricing is quote-based across all service lines with no publicly disclosed rate cards, and contract tenures can be multi-year. The customer base is horizontally segmented into MICE professionals, trade fair exhibitors, entertainment and sports promoters, and general public visitors; headline scale is approximately 150 events per year, 395,000 visitors, 3,000 exhibitors, and 5,000 hotel nights generated. Marketing leverages the corporate website, Facebook, Instagram, LinkedIn, an email newsletter, ICCA membership, and the parent's GL Events network. Headcount is stated as 11–50 with no precise figure disclosed.

Name

Reims Events

Legal name

Reims Events SASU

Website

https://reimsevents.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Reims Events SASU operates and manages three event venues in Reims, France — Reims Congrès, Reims Expo, and Reims Arena — under a 27-year concession, serving corporate MICE clients, trade fair exhibitors, entertainment promoters, and the general public with venue rental and integrated event services.

Ownership category

akta.pro rank

Product category

Convention and Exhibition Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (561920), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival Grounds & Fairgrounds Operations (MPAGALAH)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), General Consumer Expos & Trade Shows (MPAGAFAA), Lifestyle, Home & Garden Shows (MPAGAFAB), Event Signage, Props & Custom Installations (HSACAOAG), Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Event management services
• Convention venue rental
• Trade fair organization
• Exhibition installation services
• MICE event hosting

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Rental: Rental of event spaces across three venues: Reims Congrès (15,000m2 with 2 amphitheaters, 10 meeting rooms, exhibition nave), Reims Expo (15,000m2 covered space, 2 halls), and Reims Arena (13,000m2, up to 9,000 spectators). Revenue generated from renting these spaces for congresses, conventions, trade fairs, concerts, and sports events.
2. Trade Fair Organization: Organization of 7 annual trade fairs for the general public: Salon de l'Habitat, Salon des Vins des Vignerons Indépendants, Game'in Reims, Tendance Nature, Auto/Bike & Co Show, Gastronomy and Craft Beer Fair, and Japan Mania. Revenue from exhibitor booth rentals and visitor admissions.
3. Event Services: Technical services including exhibition installation, stand architecture, audiovisual, scenography, furniture rental, decoration, sound, video, lighting, and logistical assistance. Also includes catering services through approved caterers and all-inclusive stay packages.
4. Exhibitor Management: Comprehensive exhibitor management services including registration, coordination, and support for exhibitors at events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Reims Events manages three event venues in Reims — Reims Congrès (convention centre), Reims Expo (exhibition centre) and Reims Arena — and delivers turnkey event solutions combining venue rental, exhibition installation, audiovisual/staging (Régie Événementielle), catering, accommodation packages, and welcome/safety services. The company also organizes seven annual proprietary trade fairs for the general public and provides a connected TV Studio for hybrid and digital events.

Product overview

Reims Events operates as a 100% subsidiary of GL Events under Eiffage Concessions, managing a portfolio of three complementary venue brands: Reims Congrès (convention centre with 2 amphitheatres and 15,000 m²), Reims Expo (exhibition centre with 15,000 m² covered space), and Reims Arena (13,000 m² events complex for up to 9,000 spectators). The company also organizes 7 trade fairs for the general public: Salon de l'Habitat, Salon des Vins des Vignerons Indépendants, Game'in Reims, Tendance Nature, Japan Mania, and others. Beyond venue management, Reims Events provides a comprehensive suite of event services including exhibition installation, event management (Régie), food & beverage, all-inclusive stay packages, welcome & safety services, and a digital TV studio for hybrid events. The offering functions as a platform combining physical venue infrastructure with modular service packages and organized trade show properties.

Differentiator

Problem solved

Functional benefit

Brands

• Salon de l'Habitat: Trade fair focused on building, renovating, buying, fitting out and decorating homes.
• Salon des Vins des Vignerons Indépendants
• Game'in Reims
• Tendance Nature
• Salon des Nouvelles Mobilités (Auto, Bike & Co Show)
• Salon Gastronomie et Bière Artisanale
• Japan Mania

Products and services

• Reims Congrès Convention centre with 15,000 m² across 3 levels, featuring 2 amphitheatres (350 and 700 seats), exhibition space (500–2,500 m²), 10 meeting rooms, catering areas (Le Millésime and Le Bouchon), and a Lounge Bar. Designed by architect Claude Vasconi. Serves corporate, association, and professional congress clients seeking a central, TGV-accessible venue.
• Reims Expo Modern exhibition centre with 15,000 m² covered space, featuring Hall 1 (4,200 m²), Hall 2 (6,800 m²), a meeting room (200 pax), restaurant, cafeteria, snack bar, and 7,300 m² outdoor exhibition space on a 62,980 m² land area. Located 8 minutes from the Champagne-Ardenne TGV station. Serves trade fair organizers and large-scale exhibition clients.
• Reims Arena Ultra-modern events complex with 13,000 m² of modular spaces across 3 levels, accommodating up to 9,000 spectators. Features 12 VIP facilities, 2 luxury lounges, 6 bars, and state-of-the-art technical equipment. Designed by architect Wilmotte & associés. Capacity: up to 9,000 for concerts, 5,500 for sports, and 5,000 for conventions. Located near the Reims Centre TGV station.
• Salon Tendance Nature Annual trade fair dedicated to nature, eco-responsibility, and sustainable living. Features tourism, soft mobility, wellness, habitat & garden, and artisanal products. Organized by Reims Events and co-located with the Gastronomy and Craft Beer Fair.
• Salon de l'Habitat - Viving Trade fair focused on construction, renovation, home acquisition, fitting out, and decorating. Emphasizes responsible consumption, salvaging, and second-hand goods. Organized by Reims Events at Reims Expo.
• Salon des Vins des Vignerons Indépendants Major wine fair featuring over 306 independent winegrowers from all French wine regions plus gastronomy exhibitors. Held annually before the festive season and organized by Reims Events.
• Game'in Reims Regional pop and geek culture convention covering video games, manga, cosplay, sci-fi, fantasy, e-sports, virtual reality, retrogaming, board games, and comics. Regional edition held annually and organized by Reims Events.
• Japan Mania Exhibition dedicated to Japanese and Asian culture, featuring cultural activities, pop culture, gastronomy, concerts, and entertainment for all ages. Organized by Reims Events.
• Exhibition & General Installation Services Turnkey exhibition solutions including stand design, exhibitor management, furniture rental, decoration, sound, video, lighting, and various fittings. Sold to trade fair organizers and corporate event clients using the venues.
• Event Management (Régie Événementielle) Professional stage management services including video, sound, lighting, decoration, furniture, and signage for events and shows. Sold to event organizers and producers using Reims Events venues.
• Food & Beverage Services Catering services ranging from welcome coffee to gala dinners, including meal trays, breaks, buffets, lunches, culinary events, and aperitifs. Delivered through approved local caterers featuring inventive, refined, local, and seasonal cuisine. Sold to event organizers across all three venues.
• All-Inclusive Stay Packages Turnkey participant management including delegate accommodation, registration, festive evening organization, transportation between venues, and exhibitor coordination. Sold to MICE organizers hosting multi-day congresses at Reims Events venues.
• Welcome & Safety Services Safety, health, and security management including reception optimization, flow management, traffic coordination, and specialized partner services. Sold to event organizers requiring on-site security and crowd management.
• TV Studio (E-Event) Connected TV studio for hybrid or fully digital events featuring live streaming, multiplex capabilities, and recording for rebroadcast. Enables remote participation alongside face-to-face attendance. Located at Reims Congrès and sold as a standalone digital production service.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• City of ReimscoreStrategic or Co-development PartnerCity of Reims granted the 27-year concession for venue management. Reims Events operates venues on behalf of the city, contributing to local tourism and economic development.
• Grand Reims MobilitésminorStrategic or Co-development PartnerPublic transportation authority (bus & tram) providing mobility solutions for event attendees. Part of sustainable event initiative.
• Champagne Parc AutominorStrategic or Co-development PartnerLocal parking operator managing Reims car parks. Provides parking infrastructure for event visitors and exhibitors.
• Champagne DeutzminorStrategic or Co-development PartnerChampagne house partner providing products for events and gala evenings. Represents local wine heritage integration.
• Champagne PommeryminorStrategic or Co-development PartnerChampagne house partner for events and oenotourism experiences. Associated with local gastronomy and champagne culture.
• Les Vitrines de ReimsminorStrategic or Co-development PartnerShopkeepers' association supporting local commerce integration with events, providing shopping and retail experiences for visitors.
• APST (Association Professionnelle de Solidarité du Tourisme)minorStrategic or Co-development PartnerProfessional tourism association guaranteeing financial security for customers in tourism and event activities. Reims Events is a member for 2025.
• ICCA (International Congress and Convention Association)coreStrategic or Co-development PartnerGlobal network of major players in international congress and events industry. Provides resources, connections, and opportunities for developing business tourism at international scale. Reims joined in 2024.

Scale indicators12 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Easyfairs: Easyfairs is a pan-European trade fair and exhibition organizer headquartered in Belgium, operating ~200 events across multiple sectors — closely comparable to Reims Events on the multi-vertical consumer trade fair model and exhibition management services.
• Exponantes (Nantes Event Center): Exponantes operates the Parc des Expositions de la Beaujoire in Nantes, a regional French exhibition center comparable to Reims Events on venue management of a mid-sized metropolitan exhibition facility.
• Lyon Evexpo (Eurexpo Lyon): Eurexpo Lyon is a major French regional exhibition and convention center in Lyon, directly comparable to Reims Expo as a peer regional French venue operator competing for national congress and exhibition business.
• Viparis: Viparis operates the major Paris congress and exhibition venues including Paris Expo Porte de Versailles, Paris Nord Villepinte, and Palais des Congrès de Paris, providing the closest French competitor for MICE and trade fair events in Reims's competitive set.
• Comexposium: Comexposium is a leading French trade fair and congress organizer (Maison&Objet, Paris Fashion Week, etc.), directly comparable to Reims Events on the trade fair organization and exhibition management side of the business.
• Strasbourg Events: Strasbourg Events is the operator of Strasbourg's Palais de la Musique et des Congrès and the Parc des Expositions, providing a directly comparable French mid-sized city venue + exhibition operator under similar regional conditions.
• Palais des Congrès de Paris: Palais des Congrès de Paris is a major French convention venue operated by Viparis, directly comparable to Reims Congrès on congress hosting capacity, technical infrastructure and competitive positioning within the French MICE market.

Broad incumbents

• Reed Exhibitions: Reed Exhibitions (RELX) is the world's largest trade fair organizer running hundreds of events across multiple sectors globally — comparable on the trade fair organization and exhibitor management functions that form a core pillar of Reims Events.
• GL Events: GL Events is the parent company and the world leader in integrated event management with presence on five continents across 20+ countries — it is the broader incumbent under whose Venues pole Reims Events operates.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers and venue operators (Festhalle Frankfurt, etc.), providing a global incumbent analog to Reims Events' integrated venue + trade fair model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/reims_events
• Facebookfacebook.com/reimsevents
• LinkedInlinkedin.com/company/reimsevents
• Instagraminstagram.com/reims_events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reims Events