Associated Real Estate Group

What Associated Real Estate Group does

Associated Real Estate Group is a privately held, full-service independent real estate brokerage headquartered at 3219 Emerald Lane, Suite 100, Jefferson City, Missouri (DRE #2004033458), founded in November 2004. The firm represents buyers and sellers across residential, commercial, farm, and land transactions in Jefferson City and approximately 19 surrounding Mid-Missouri communities including Fulton, Holts Summit, Russellville, California, Columbia, Osage Beach, Eldon, and Lake Ozark. Day-to-day operations are led by Broker Owner Damion Gerlt alongside co-owners Julie Beck and Dottie Amos, supported by a roster of more than 15 licensed REALTOR®s, several of whom carry 35+ years of local market experience.

The company's digital offering is built on the Real Geeks (FNF RE Tech Company) IDX platform and consists of a property search engine (Advanced Search, Map Search, Featured Properties), a Home Value Estimator, a Custom Market Report tool, member-facing Saved Searches and Favorite Properties, a content blog, and a public Offers of Compensation page. No proprietary technology, no mobile app, and no AI/ML capability are disclosed; all tooling is supplied by Real Geeks.

The business model is a traditional commission-based brokerage: revenue is generated per closed transaction, with Buyer Agent (BA) compensation ranging from 2–10% and Transaction Agent (TA) compensation ranging from 1–10% as posted on the Offers of Compensation listings. Distribution is direct, through agent-led buyer and seller representation rather than via institutional or channel partnerships. Membership in the Jefferson City Area Board of REALTORS, Missouri Association of REALTORS, and National Association of REALTORS provides MLS access and professional standing. No external investors, parent entity, subsidiaries, or funding rounds are disclosed; the firm is owner-operated.

Name

Associated Real Estate Group

Legal name

Associated Real Estate Group

Website

https://areghomes.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Associated Real Estate Group is a privately held, independent full-service real estate brokerage in Jefferson City, Missouri, founded in 2004, serving buyers and sellers of residential, commercial, farm, and land properties across 19 Mid-Missouri communities with a team of 15+ licensed agents.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAL

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJABAG

Land & Development Site Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

SECONDARYBPAJABAD

Multifamily Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

SECONDARYBPAJADAJ

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

Keywords

• Real estate brokerage
• Residential property sales
• Commercial real estate
• Buyer representation
• Seller representation

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential, commercial, farm, and land transactions. Company represents both buyers and sellers with transactional brokerage and designated representation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Associated Real Estate Group is a full-service independent real estate brokerage providing buyer and seller representation for residential, farm, land, and commercial properties across Jefferson City and 18 surrounding Mid-Missouri communities. Agents guide clients through the entire transaction process, including pricing, marketing, negotiation, and closing, and connect buyers and sellers with mortgage, title, escrow, inspection, and home warranty professionals.

Product overview

Associated Real Estate Group operates as a full-service independent real estate brokerage built on the Real Geeks (FNF RE Tech Company) website platform. The company's digital offering is a unified brokerage website combining a property search and listings engine (Advanced Search, Featured Properties, Map Search), consumer-facing valuation and market intelligence tools (Home Value Estimator, Custom Market Reports), member account features (Saved Searches, Favorite Properties), and a content/education layer (Real Estate Blog, Helpful Resources, Offers of Compensation). All services are directed toward residential, farm, land, and commercial transactions across Jefferson City and broader Mid-Missouri. The firm employs over 15 licensed agents and operates as the largest independent real estate company in Jefferson City since its founding in November 2004.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Service Full-service buyer agent representation for residential, farm, land, and commercial property purchases across Jefferson City and 18 surrounding Mid-Missouri communities. Agents guide clients through property discovery, offer preparation, negotiation, and closing, and coordinate referrals to mortgage, title, escrow, inspection, and home warranty professionals.
• Seller Representation Service Full-service listing and seller agent representation for residential, farm, land, and commercial properties across Mid-Missouri. Includes pricing guidance, MLS listing exposure via Jefferson City Area Board of REALTORS, marketing through the company website and social channels, negotiation of offers, and transaction management through closing.
• Home Value Estimation / Property Valuation Standalone property valuation service providing instant online home value estimates based on market data and trends, supported by recently sold comparable listings and neighborhood pulse updates. Targeted at Mid-Missouri homeowners evaluating a sale or buyers validating asking prices.
• Custom Market Reports Standalone market intelligence service that generates neighborhood- and area-level reports filtered by time period (1 month to 3 years), covering active, under-contract, and sold properties. Used by buyers and sellers to evaluate pricing trends and market conditions in specific Mid-Missouri areas.
• Advanced Property Search Standalone buyer-facing property discovery tool that lets users filter listings by city, ZIP, MLS number, address, property type (residential, condo, multi-residential, land), price range, square footage, bedrooms, bathrooms, year built, acres, and interior features. Supports buyer-side research ahead of engaging an agent for representation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Jefferson City Area Board of REALTORScoreChannel Partner/ Reseller/ DistributorMembership organization providing access to MLS (Multiple Listing Service), professional standards, and local real estate industry networking.
• Missouri Association of REALTORScoreChannel Partner/ Reseller/ DistributorState-level professional association providing advocacy, education, and industry resources for real estate professionals.
• National Association of REALTORScoreChannel Partner/ Reseller/ DistributorNational professional association providing resources, standards, and advocacy for real estate professionals across the United States.
• Real GeekscoreTechnology or IntegrationIDX website platform provider (an FNF RE Tech Company) powering the company's property listing website with search, CRM, and digital marketing tools.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compass: Compass is a technology-driven national brokerage combining agent representation with proprietary marketing and search tools. Comparable to AREG as a buyer/seller brokerage, but it competes through differentiated technology and aggressive agent-recruiting tactics that pressure independents in adjacent metros.
• Keller Williams Realty: Keller Williams is one of the largest real estate franchises in North America with an agent-centric, commission-split model. Comparable to AREG because it competes for the same buyer and seller clients in Mid-Missouri with similar full-service representation, though at much greater scale and with its own proprietary tech stack.
• Century 21 Real Estate: Century 21 is a globally recognized real estate franchise with affiliated brokerages serving residential buyers and sellers. Comparable to AREG in the traditional full-service brokerage category, particularly in smaller secondary markets where Century 21 franchisees overlap with independents like AREG.
• Coldwell Banker (parent: Anywhere Real Estate): Coldwell Banker is a national franchised brokerage network with affiliated agents across the U.S., directly competing with AREG's full-service residential and commercial brokerage in Jefferson City and Mid-Missouri. It is comparable because it offers the same buyer/seller representation model AREG runs, but at vastly greater scale and brand recognition.
• RE/MAX: RE/MAX operates a large global franchise network of independent brokerages and agents focused on residential transactions. Comparable to AREG in the independent-brokerage residential model, but with international scale, stronger digital infrastructure, and a higher agent-count cap per region.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise serving residential and luxury markets through affiliated brokerages. Comparable to AREG as a full-service buyer/seller brokerage model, with broader geographic reach and stronger consumer brand association.

Emerging players

• Redfin: Redfin is a technology-enabled residential brokerage offering buyer rebates and reduced commissions through in-house agents. Comparable to AREG as a residential brokerage serving buyers and sellers, but competes by undercutting traditional commission structures and capturing online lead flow that AREG also targets.
• eXp Realty: eXp Realty is a cloud-based brokerage using a virtual model with revenue-sharing and agent-recruitment incentives. Comparable to AREG in serving residential buyers and sellers, but it competes primarily by recruiting independent agents away from firms like AREG through attractive commission splits and equity participation.

Regional players

• Realty Executives: Realty Executives is a regional residential franchise with affiliated brokerages across the Midwest and Southwest. Comparable to AREG in serving residential buyers and sellers through independent-style local brokerages, particularly in secondary Missouri and Midwest markets where both brands overlap.
• Howard Hanna Real Estate: Howard Hanna is a large family-owned brokerage dominating the Midwest and Mid-Atlantic with full-service residential representation. Comparable to AREG as a regional independent-rooted full-service brokerage; it is the most direct Midwest-headquartered analog and competes for the same Midwestern consumer mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/intent/tweet?url=https%3A%2F%2Fwww.areghomes.com%2F
• Facebookfacebook.com/ASSOCIATED.REAL.ESTATE.GROUP
• LinkedInlinkedin.com/company/assoicated-real-estate-group
• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.areghomes.com%2F

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Real Estate Group