Promo Agency

What Promo Agency does

PromoAgency Sp. z o.o. is a privately held, Kraków-based full-service digital marketing and advertising agency founded in 2009, operating from ul. Armii Krajowej 18 with a multidisciplinary team of nearly 40 specialists. The firm delivers omnichannel campaigns spanning strategy, creative concept, graphic and web design, mobile and web application development, social media management, PR, performance marketing (via the 2019-acquired NOVEM unit), and social media (via the 2019-merged Click Community), with a specialized NGO division (PA Digital Group, founded 2012) and a corporate jubilees service line. Notable technical deliverables include the Mobile Concierge application and interactive Wayfinder totem for Atlantis The Palm Dubai (Golden Arrow 2018 Design nomination), an AR-powered 90th anniversary album for PLL LOT, and a Facebook Messenger BOT for Drogerie Natura.

The agency operates a B2B professional-services revenue model with bespoke project, campaign, and multi-year retainer engagements; pricing is not publicly disclosed and quotes are delivered via contact form. Go-to-market is sales-led, combining direct enterprise engagement (Michał Tokarski leads New Business), competitive tender wins (przetargi), and inbound demand generated by proprietary research publications (In-Store Marketing Report 2018, Digital Transformation Report 2019, Marketing Retail 2025) and content marketing. Customer segments are horizontal with enterprise brands as the primary focus — retail/fuel networks (BP Polska, ALDI, Lotos, Drogerie Natura), aviation (PLL LOT), pharma/healthcare (Dr. Max, Takeda), beverages (Heineken), financial services (mFinanse/mBank), construction/real estate (Erbud, Otodom), tech (Airly), and NGOs (DKMS, Save the Children, PCK, Fundacja LOTTO).

The company is organized as a Polish limited liability company (Sp. z o.o.) under KRS 0000393240, led by CEO Grzegorz Gracz, with no disclosed external institutional investment and growth funded organically supplemented by the 2019 NOVEM acquisition and Click Community merger. Geographic reach is anchored in Poland but extends across 35 markets (PLL LOT) and 20 countries (Airly), with project delivery capability demonstrated in Western Europe, Ukraine, Singapore, the UAE, and Switzerland.

Name

Promo Agency

Legal name

PromoAgency Sp. z o.o.

Website

https://promoagency.pl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

PromoAgency is a Kraków-based, privately held full-service digital marketing and advertising agency serving enterprise brands in retail, aviation, pharma, and NGO sectors with omnichannel creative, performance, social media, and bespoke application development across global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Core revenue stream from comprehensive digital marketing services including advertising campaigns, social media management, content marketing, copywriting, graphic design, public relations, and SEO. Services are delivered across online, offline, and mobile channels.
2. Creative and Design Services: Revenue from creative concept development, branding, visual identity, website design and development, e-commerce platforms, mobile applications, and event organization.
3. NGO Communication Services (PA Digital Group): Specialized fundraising campaigns, social media communication, volunteer recruitment, educational campaigns, and 1.5% tax campaign management for non-governmental organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PromoAgency is a full-service digital marketing and advertising agency that plans and executes integrated marketing campaigns across online, offline, and mobile channels. Core services include strategic communications, creative concept development, branding, graphic design, social media management, public relations, content marketing, website and mobile application development, event organization, and performance marketing delivered through its acquired NOVEM subsidiary.

Product overview

PromoAgency is a full-service digital marketing and advertising agency operating under a platform-plus-specializations model. The core PromoAgency brand provides comprehensive marketing services including advertising campaigns, marketing strategies, brand introduction, graphic design, websites, public relations, social media, and event organization. The portfolio includes specialized divisions: PA Digital Group (NGO communication), NOVEM (performance marketing, acquired in 2019), and Click Community (social media, merged). Service offerings span corporate jubilees, loyalty programs, retail marketing, digital transformation consulting, and research publications including the In-Store Marketing Raport and Cyfrowa Transformacja Raport. The company also develops specialized products like the Mobile Concierge application for hospitality clients.

Differentiator

Problem solved

Functional benefit

Products and services

• PromoAgency Full-Service Digital Marketing Full-service digital marketing and advertising agency offering campaign planning, creative concepts, branding, graphic design, websites, social media management, public relations, content marketing, and event organization for enterprise clients in retail, aviation, pharmaceutical, hospitality, fuel retail, and consumer goods sectors.
• PA Digital Group (NGO Communication Division) Specialized division delivering fundraising campaigns, donor and volunteer recruitment, educational campaigns, 1.5% tax campaigns, and social media communication for non-governmental organizations such as DKMS, Save the Children Poland, PCK (Polish Red Cross), and Fundacja LOTTO.
• NOVEM Performance Marketing Performance marketing agency within the PromoAgency group with twelve years of market presence and over 20,000 completed digital campaigns for clients including Tally Weijl, PLAY, RedBull Mobile, Provident, Morele, and Wawel.
• Click Community Social Media Social media agency merged into PromoAgency, providing community management, social media strategy, and execution for clients across commercial and NGO segments.
• Corporate Jubilees Service Specialized service for corporate anniversary celebrations including AR-enabled anniversary albums, commemorative publications, event organization, and jubilee promotional campaigns for enterprise clients.

Quantifiable outcome

• Over 2 million BP Prize Catalogue copies circulated (2016-2018)
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Click CommunitycoreStrategic or Co-development Partner · 1 July 2019Click Community, Poland's oldest social media agency led by Rahim Blak, merged with PromoAgency as part of a MaaS (Marketing as a Service) strategy. The merger combined specialized social media services into PromoAgency's comprehensive marketing offering. This fusion was described as creating a new category of advertising agency, integrating specialist services into holistic digital marketing strategies.
• NOVEM (acquired, 100% shares)coreStrategic or Co-development Partner · 1 January 2019PromoAgency acquired 100% of NOVEM, a leading Polish performance marketing agency with 12 years of experience and over 20,000 campaigns completed. NOVEM's performance expertise complements PA's creative and content capabilities. The acquisition expanded PromoAgency's service offering to include performance marketing alongside its established creative services, creating a comprehensive digital marketing offering.
• PA Digital GroupcoreOthersPA Digital Group is PromoAgency's specialized division dedicated to non-governmental organizations (NGO). It provides fundraising campaigns, social media communication, volunteer recruitment, educational campaigns, and 1.5% tax campaigns for NGOs. Founded in 2012, it has supported 10 NGO organizations, generated 900 million campaign impressions, and helped raise 71 million PLN. The division integrates with PromoAgency's main operations while serving a distinct market segment.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Artegence: Independent Polish creative and digital agency delivering campaigns, branding, web/app development, and social media for enterprise Polish brands. Closely overlaps Promo Agency's creative + omnichannel delivery model and target customer base.
• VMLY&R Poland: Polish office of VMLY&R, a global creative and digital experience agency. Comparable to Promo Agency in combining creative, digital, and brand-experience work for large enterprise clients across multiple markets.
• Publicis Poland: Polish arm of Publicis Groupe covering creative, media, digital, and PR. Direct competitor on enterprise Polish accounts and an obvious benchmark for Promo Agency's attempt to win integrated agency-of-record mandates.
• BBDO Poland: Polish operations of the BBDO Worldwide creative network, offering advertising, content, and digital services. Overlaps Promo Agency's enterprise creative and campaign-execution offerings in Poland.
• K2 Precise: Polish digital and performance marketing agency offering SEO, paid media, analytics, and programmatic campaigns. Directly comparable to Promo Agency's digital/performance stack and similarly sized for enterprise and mid-market Polish clients.
• Bluerank: Polish performance and digital marketing agency specializing in SEO, paid media, e-commerce, and analytics. Closely comparable to Promo Agency's NOVEM performance-marketing subsidiary on performance-driven enterprise campaigns in Poland.
• DDB Warszawa: Polish arm of the global DDB advertising network, providing full-service creative, digital, and brand strategy. Competes head-to-head with Promo Agency on Polish enterprise RFPs such as ALDI/BP-class retail and brand campaigns.
• McCann Poland: Polish office of the McCann global creative network. Competes with Promo Agency for enterprise retail, aviation, and FMCG mandates in Poland, with similar full-service creative + digital + PR scope.
• Ogilvy Poland: Polish operations of Ogilvy, offering integrated advertising, PR, social, and digital transformation services. Comparable to Promo Agency across the omnichannel enterprise offering and the proprietary thought-leadership/research publishing.

Broad incumbents

• Dentsu Creative Poland: Polish arm of Dentsu's global creative and media network. Operates across advertising, media, and customer experience at larger scale and broader portfolio than Promo Agency, but competes for the same enterprise Polish accounts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PromoAgency
• LinkedInlinkedin.com/company/promoagency
• Xx.com/PromoAgency1

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promo Agency