Novem

What Novem does

Novem sp. z o.o. is a Kraków-based, privately-held performance marketing and digital advertising agency founded around 2009 and operating for 15+ years with 35+ specialists and 450+ cumulative clients. The agency delivers integrated digital marketing services organized around six pillars: strategy, media campaigns, analytics, creative production, marketing automation, and conversion optimization. It is a certified Google Premier Partner and Meta Business Partner, managing paid campaigns across Search, Display, Video, Shopping, Remarketing, Performance Max, Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Microsoft Advertising, supported by partnerships with HubSpot, Offer18, Hotjar, Taboola, and Adform. A proprietary affiliate network with 70+ vetted publishers, operational for over 14 years, anchors affiliate marketing engagements for clients including PLAY (P4 Sp. z o.o.).

The company's revenue mechanics combine monthly retainer fees from tiered service packages (Essential from 2,500 PLN, Premium from 4,000 PLN, Ultimate from 8,000 PLN) with commissions and management fees on separately-approved media-buying budgets, plus performance-linked affiliate network economics. Pricing is quote-based with dedicated account managers across a sales-led go-to-market motion built on a three-step Discovery-Planning-Execution process. Customer mix spans enterprise and mid-market clients across telecom (PLAY, Mobile Vikings), e-commerce (Morele.net, Sovea), consumer brands (Wawel, Hard-Ice), B2B/industrial (Yawal, Stegu, Schiever Polska), and nonprofit (DKMS), with documented multi-year engagements (PLAY since 2010) evidencing retention strength.

Operationally, the firm is independently owned with registered capital of 481,000 PLN, no disclosed external funding, parent company, or subsidiaries. Geographic footprint is Poland-domiciled with international campaign delivery into Austria, Germany, and Czech Republic. The agency emphasizes first-party data advantage from 25,000 campaigns managed and certified partner access to platform betas, but has no disclosed proprietary AI/ML assets, patents, or research output, positioning it as a services-led operator dependent on third-party platform innovation rather than as a technology product company.

Name

Novem

Legal name

Novem sp. z o.o.

Website

https://novem.pl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Novem is a Kraków-based performance marketing agency delivering paid media, affiliate marketing, creative production, and marketing automation services to 450+ enterprise and mid-market clients across Poland, certified as a Google Premier Partner and Meta Business Partner.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB), Programmatic Display & Retargeting (DSP) (MPAAACAE), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Performance marketing services
• Digital advertising agency
• Paid media management
• Marketing automation services
• Affiliate marketing network

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Agency Services: Monthly retainer fees for comprehensive digital marketing services including strategy, campaign management, optimization, and reporting. Delivered through three service tiers (Essential, Premium, Ultimate) with dedicated account managers.
2. Media Buying: Commission and management fees for paid advertising campaigns across Google, Meta, LinkedIn and other platforms. Budget is separately approved by client monthly.
3. Affiliate Marketing: Network-based affiliate marketing where Novem manages relationships with publishers and takes a percentage of campaign performance. Working with 70+ vetted publishers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Novem is a Polish performance marketing agency that plans, executes, and optimizes paid digital advertising campaigns across platforms such as Google and Meta, along with broader online media buys. The agency provides strategy, campaign management, creative production, analytics, and marketing automation as integrated services for clients. It also operates its own affiliate network of vetted publishers that supports affiliate/partner marketing programs for advertisers.

Product overview

Novem is a Krakow-based performance marketing agency (Digital Agency) with 15 years of experience serving 450+ clients across more than 25,000 campaigns. The agency operates a unified service portfolio organized around performance marketing, consisting of six core service pillars: Strategia (strategy), Kampania Mediowa (media campaigns), Analityka (analytics), Kreacja (creative), Automatyzacje (marketing automation), and Optymalizacja (optimization). These core services are delivered under branded product lines for Meta Ads (Facebook, Instagram, Messenger, Reels) and Google Ads (Search, Display, YouTube video, Shopping, Remarketing, Performance Max), both backed by certified partner status. On the packaging side, Novem offers three tiered service packages — Essential (from 2,500 PLN/month), Premium (from 4,000 PLN/month), and Ultimate (from 8,000 PLN/month) — that progressively include strategy workshops, creative production, campaign management, marketing automation, and dedicated account management. The agency also runs an affiliate network and publishes educational blog content covering PPC, programmatic advertising, SEO, social media, and marketing automation topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Services
• Google Ads Management
• Meta Ads Management
• Affiliate Marketing Network

Quantifiable outcome

• 350% revenue growth from media campaigns (Sovea case study)
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationCertified Google Premier Partner with access to beta features, exclusive solutions, and priority support. Manages Search, Display, Video, Shopping, Remarketing, and Performance Max campaigns for clients.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner managing Facebook Ads, Instagram Ads, Reels Ads, Lead Ads, and Dynamic Ads campaigns with access to platform innovations.
• Offer18coreTechnology or IntegrationAffiliate tracking platform used for conversion tracking, marketing automation, offer optimization, and fraud detection in affiliate marketing operations.
• HubSpotcoreTechnology or IntegrationMarketing automation platform for customer communication, lead nurturing, email marketing, and sales workflow automation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• K2 (K2 Precise): K2 is one of Poland's largest independent digital agencies offering performance marketing, creative, and marketing automation services. Directly competes for the same enterprise Polish clients with overlapping SEM, paid social, and analytics capabilities.
• Whites: Whites is a Polish digital agency combining creative, performance, and marketing technology services for enterprise clients. Comparable mid-sized Polish agency competing for similar SEM, programmatic, and marketing automation mandates.
• Bluerank: Bluerank is a Kraków-based digital marketing agency specializing in performance marketing, SEO, and paid media for enterprise clients. Comparable Polish mid-market footprint with similar service portfolio and Google/Meta partner credentials.
• Sempai: Sempai is a Polish performance marketing agency offering Google Ads, Meta Ads, and affiliate programs with similar mid-market Polish client focus. Direct overlap on SEM/PPC, paid social, and affiliate services to comparable enterprise customers.

Broad incumbents

• GroupM (WPP): GroupM is WPP's media investment group operating Wavemaker, Mindshare, and Essence with global media buying and performance capabilities. Competes for larger enterprise Polish mandates requiring multi-market execution and massive media spend.
• Publicis Groupe: Publicis operates Leo Burnett, Saatchi & Saatchi, and Performics globally with performance marketing arms. A broad incumbent offering overlapping paid media and analytics services, but typically for larger, multinational clients than Novem's Polish mid-market core.
• VMLY&R: VMLY&R is a WPP-owned global creative and customer experience agency with performance marketing capabilities. Competes for integrated brand-and-performance mandates at the upper end of the Polish enterprise market.
• Dentsu (iProspect): Dentsu's iProspect network provides global performance marketing and media buying, including operations in Poland via local agencies. Overlaps with Novem on Google Ads, paid social, and programmatic, but serves much larger enterprise clients.

Others

• Taboola: Taboola is a native advertising and content discovery platform that Novem uses for client campaigns. Adjacent infrastructure provider in the performance marketing ecosystem rather than a direct competitor, but a potential disintermediation risk if native channels grow at the expense of agency-managed paid social.
• HubSpot: HubSpot is Novem's marketing automation platform partner, providing the email, CRM, and workflow automation stack underpinning the Ultimate package. Adjacent technology vendor rather than a competitor, but representative of platform shifts that could affect Novem's automation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novem