What Laxer, Long & Savage does

Laxer, Long & Savage is a privately held, dual-specialty pediatric dentistry and orthodontic practice serving children from infancy through adolescence in the Charlotte, North Carolina metropolitan area. Founded in 2000, the practice operates two clinical locations — Ballantyne (Charlotte) and Monroe — staffed by a team of 101-250 employees that includes dual-trained specialists in pediatric dentistry and orthodontics, a credentialing combination that is uncommon at the practitioner level. Service offerings span routine pediatric dental care, first-visit examinations, emergency visits, comprehensive orthodontic treatment, and advanced procedures including Autogenous Tooth Transplantation performed in collaboration with the UNC School of Dentistry. The firm differentiates through proprietary clinical approaches, most notably ARTthodontics — a treatment philosophy developed by Dr. Sonny Long that frames each patient as a "walking work of art" and emphasizes esthetically balanced outcomes alongside functional correction — as well as the CCMPT specialized program.

The business operates on a standard fee-for-service dental model reimbursed through patient payments and commercial dental insurance; Cigna is publicly named as an accepted carrier. Patient acquisition is driven by direct-to-consumer channels (the firm website, phone, and contact forms), an organic social-media presence across Facebook, Google, YouTube, and Instagram, and a formal physician referral program. Clinical pricing and insurance negotiation dynamics are not publicly disclosed.

The practice shows no evidence of external institutional investment, no reported M&A activity, no scaling beyond its two-location footprint, and no disclosed technology-platform or AI initiatives. Strategic differentiation is anchored almost entirely on clinical expertise (dual-trained specialists), proprietary named methodologies (ARTthodontics, CCMPT), and a university-affiliated advanced procedure (autotransplantation with UNC), rather than on technology, capital structure, or operational scale.

Name

Laxer, Long & Savage

Legal name

Laxer, Long & Savage

Website

https://laxerlongandsavage.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Laxer, Long & Savage is a privately held, dual-specialty pediatric dentistry and orthodontic practice operating two locations in the Charlotte, NC metro area, serving children from infancy through adolescence with routine care, orthodontics, and specialized procedures.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry and Orthodontics

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Pediatric Orthodontics (HLABABAB)

akta.pro secondary industries

Early Interceptive Orthodontics (Phase I) (HLABABAF), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Comprehensive Orthodontic Clinics (HLABABAA), Orthodontic Emergency & Repair Services (HLABABAL)

Keywords

• Pediatric dentistry services
• Orthodontic care for children
• Early dental care
• Emergency dental care
• Specialized orthodontic treatments

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Patient Service Fees: Revenue generated from dental and orthodontic services provided to patients including pediatric dentistry, orthodontic treatments, emergency care, and specialized procedures. The practice accepts insurance including Cigna.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Laxer, Long & Savage is a dual-specialty pediatric dentistry and orthodontics practice providing routine check-ups, cleanings, early dental care, first-visit consultations, emergency dental care, and orthodontic treatments for children and adolescents. The practice offers proprietary specialty approaches including ARTthodontics (esthetic-focused orthodontic care) and autogenous tooth transplantation, delivered across two office locations in Charlotte, NC.

Product overview

Laxer, Long & Savage is a dual-specialty pediatric dentistry and orthodontics practice serving children in Charlotte, NC. The practice offers a unified service portfolio combining pediatric dental care (routine check-ups, emergency care, early dental care) with orthodontic treatments including their proprietary ARTthodontics approach and advanced procedures like autogenous tooth transplantation. With two locations in Ballantyne and Monroe, the practice provides comprehensive oral healthcare from early childhood through adolescence.

Differentiator

Problem solved

Functional benefit

Brands

• CCMPT: A specialized program or service offered by the practice
• ARTthodontics

Products and services

• Pediatric Dentistry Specialized dental care for infants, children, and adolescents, including routine check-ups, cleanings, and treatment of pediatric dental conditions.
• Early Dental Care Preventive dental care and education for young children to establish healthy oral habits from an early age.
• First Visit Consultation Initial dental consultation and examination service for new pediatric patients to familiarize them with dental care.
• Emergency Pediatric Dental Care Urgent dental care services for pediatric patients experiencing acute dental trauma or pain.
• Orthodontic Care Orthodontic treatment including braces and other appliances to correct teeth alignment and bite issues in children and adolescents.
• ARTthodontics A proprietary artistic approach to orthodontics developed by Dr. Sonny Long that considers facial aesthetics, treating each patient as an individual case with personalized treatment goals to achieve optimal esthetic results balanced with natural facial features.
• Autogenous Tooth Transplantation (Autotransplantation) An advanced natural dental procedure that uses a patient's own tooth from another location in the mouth to replace a lost or damaged tooth, particularly for trauma cases in young patients, brought to the region in collaboration with UNC School of Dentistry.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• MB2 Dental Solutions: Large dental partnership organization supporting affiliated practices across multiple specialties; provides a comparator for partnership/affiliation structures an independent practice might pursue.
• Heartland Dental: One of the largest U.S. DSOs supporting general and specialty dental practices; relevant competitive reference for staffing, scale, and payer-negotiation dynamics in the pediatric/ortho segment.
• Smile Doctors: Large orthodontic-focused DSO offering braces, aligners, and pediatric ortho services across many U.S. markets; relevant as a competitor for orthodontic case volume and referring dentists.
• Pacific Dental Services (PDS): Major DSO and dental support provider with a broad specialty footprint including orthodontics and pediatric dentistry; illustrates the consolidated competition an independent group faces.

Regional players

• Mortenson Family Dental: Multi-location family and orthodontic dental group operating primarily in the U.S. Midwest and South; comparable as a regional, multi-office pediatric/ortho competitor rather than a direct Charlotte rival.
• Charlotte Pediatric Dentistry: Pediatric dental practice located in the Charlotte, NC market; serves as a direct local competitor for the same patient demographic in the Ballantyne/Union County footprint.
• Carolina Pediatric Dentistry: Pediatric dental practice operating in the Carolinas; relevant as a regional competitor for pediatric patients and physician referrals in the same geography as Laxer, Long & Savage.

Direct peers

• Allington Dental & Braces: Multi-location group practice offering pediatric/general dentistry alongside orthodontic services, with a comparable dual-specialty patient value proposition targeting children and families.
• Children & Teen Dental Group: Group practice dedicated exclusively to pediatric and adolescent dental care, including orthodontic services, serving a similar demographic and case mix to Laxer, Long & Savage.

Emerging players

• Just Kids Dental: Pediatric-focused dental group with multiple locations, concentrating on the same pediatric segment but with a broader geographic and operational footprint than a two-office independent practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/LLSMarketing
• Facebookfacebook.com/CharlotteOrthoPedo
• Instagraminstagram.com/laxerlongsavage

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laxer, Long & Savage