Crossroads Pregnancy Resource Center

What Crossroads Pregnancy Resource Center does

Crossroads Pregnancy Resource Center is a private nonprofit operating from a single facility at 105 Saint Louis Street in Thibodaux, Louisiana, providing no-cost services to women facing unexpected pregnancies in Southeast Louisiana. The organization explicitly states on its website that it does not provide or refer for abortions; the firmographic description describing it as specializing in "abortion procedures" is inconsistent with this first-party disclosure and is not used as a basis here. The core service portfolio comprises free medical-grade pregnancy testing (hCG detection), limited diagnostic ultrasounds performed by a registered sonographer to confirm viability, gestational age, and pregnancy location, options counseling covering abortion, adoption, and parenting, a Life Skills Parenting Program delivered through the BrightCourse online platform that gates material aid (maternity clothing, diapers, wipes, bottles, car seats, bassinets) on lesson completion, confidential one-on-one post-abortion support, and referrals to the Abortion Pill Reversal Network and Woman's New Life Clinic for APR protocol treatment and to licensed adoption agencies for adoption planning.

The underlying technology stack is deliberately limited and human-mediated: conventional hCG pregnancy testing, standard diagnostic ultrasound operated by credentialed staff, the BrightCourse third-party online learning platform, an organic content blog and Facebook/Instagram presence for top-of-funnel demand generation, and an online appointment scheduling tool paired with a 985-492-6604 phone line. There is no mobile app, no public API, no proprietary software product, and no AI/ML capability disclosed in the input.

The business model is donation-funded freemium: every service is delivered at no cost to the client, and operating revenue (to the extent any is generated) flows from community donations and likely charitable contributions rather than fees, grants, or contracts. The go-to-market is community-led, relying on word-of-mouth, local referrals, organic social, and educational content targeting women in the Thibodaux catchment area. Customer segmentation is horizontal by use case — primary segment is women with unexpected pregnancies, with secondary segments for parenting support seekers and post-abortion support seekers — and the organization holds no patents, trademarks, certifications, or awards, and has no disclosed management team, headcount trend, parent entity, M&A activity, or funding history.

Name

Crossroads Pregnancy Resource Center

Legal name

Crossroads Pregnancy Resource Center

Website

https://crossroadsprc.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Crossroads Pregnancy Resource Center is a Thibodaux, Louisiana nonprofit that delivers free pregnancy tests, limited ultrasounds, options counseling, parenting education, material aid, post-abortion support, and APR and adoption referrals to women with unexpected pregnancies in Southeast Louisiana.

Ownership category

akta.pro rank

Product category

Pregnancy Resource Services

NAICS

Family Planning Centers (621410), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

Keywords

• Pregnancy resource services
• Maternity support programs
• Pregnancy testing services
• Parenting education programs
• Post-abortion counseling

Headquarters

HQ city

Thibodaux

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donor-Funded Free Services: All services are provided at no cost to clients. The organization operates on donations and likely charitable funding rather than charging for services. Revenue is not generated from service fees but from community donations, grants, or charitable contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Crossroads Pregnancy Resource Center provides no-cost, confidential pregnancy support services from a single physical location in Thibodaux, Louisiana. Core offerings include hCG pregnancy testing, limited diagnostic ultrasounds, options counseling covering abortion, adoption, and parenting, post-abortion support, abortion pill reversal referrals, and a BrightCourse-based Life Skills Parenting Program paired with material aid (maternity clothing, diapers, bottles, car seats, bassinets). The organization does not provide or refer for abortions and operates on donations.

Product overview

Crossroads Pregnancy Resource Center is a single-location, no-cost service provider offering a unified portfolio of pregnancy-related services. The core offerings include pregnancy testing, limited diagnostic ultrasounds, education and material aid programs, post-abortion support counseling, and abortion pill reversal referrals. These services are designed to help women facing unexpected pregnancies make informed decisions by providing medical confirmation, educational resources, counseling, and referrals to partner organizations for specialized services like adoption and APR treatment. All services are provided at no cost in a confidential, supportive environment at their Thibodaux, Louisiana location.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Tests
• Limited Ultrasounds
• Education & Material Aid
• Post-Abortion Support
• Abortion Pill Reversal Referral
• Abortion Information
• Adoption Information & Referrals
• Parenting Support

Quantifiable outcome

• 64-68% of women who start APR within recommended timeframe can continue their pregnancies

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Abortion Pill Reversal NetworkcoreStrategic or Co-development PartnerReferral partnership for abortion pill reversal services. APR Network provides 24/7 hotline for women who have taken mifepristone and want to continue their pregnancies. Crossroads PRC refers clients to this network as part of their APR support services.
• Woman's New Life CliniccoreStrategic or Co-development PartnerReferral partner for abortion pill reversal protocol. Provides APR treatment protocol for women who have taken mifepristone and wish to reverse the abortion pill. Crossroads PRC connects clients to this clinic for APR services.
• BrightCoursecoreTechnology or IntegrationOnline education platform provider for the Life Skills Parenting Program. Delivers one-on-one parenting and life skills lessons covering prenatal health, newborn care, safe sleep, healthy relationships, budgeting, and communication skills. Platform integration enables earning material assistance items through lesson completion.
• Licensed Adoption AgenciesminorChannel Partner/ Reseller/ DistributorReferral network for adoption services. Crossroads PRC provides pregnancy testing, ultrasound confirmation, and information, then refers clients to licensed adoption agencies for adoption planning and services. Not an adoption agency itself.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Heartbeat International: Global network of pregnancy resource centers providing affiliates with curriculum, Option Line referrals, and APR protocol support — the same backbone services Crossroads leverages through BrightCourse and the APR Network.
• Care Net: National umbrella network of more than 1,100 pregnancy resource centers that shares operational standards, training, and a referral ecosystem with affiliates like Crossroads PRC. Directly comparable as a parent/support organization in the same pregnancy resource center category.
• Bethany Christian Services: National pregnancy and adoption services organization providing counseling, material support, and licensed adoption placement — overlapping with Crossroads' pregnancy testing, options counseling, and adoption referral services.

Direct peers

• Nurturing Network: Nonprofit connecting women facing unplanned pregnancies to local resources including housing, medical care, and adoption referrals — closely aligned with Crossroads' referral-driven model for parenting and adoption support.
• Cradle of Hope: Community-based pregnancy resource center offering free pregnancy tests, ultrasounds, parenting classes, and material support — directly comparable to Crossroads in scope and freemium delivery model.
• Obria Group (Obria Medical Clinics): Network of faith-based medical clinics offering limited ultrasound, STI testing, and pregnancy options counseling at no cost. Comparable to Crossroads in freemium pricing, clinical scope, and values-based positioning.
• Birthright International: Operates a comparable network of local, no-cost pregnancy support centers offering pregnancy testing, options counseling, and material referrals. Closely matches Crossroads' single-site, freemium, community-led service model.
• Ramah International: Provides operational and training support to pregnancy resource centers, including APR hotline infrastructure that Crossroads relies on for abortion pill reversal referrals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/crossroadsprc
• LinkedInlinkedin.com/company/crossroads-pregnancy-resource-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Pregnancy Resource Center