What Oskar Davidsen & Co. does

Oskar Davidsen & Co. is a Danish wine and spirits retailer and wholesaler founded in 1888 by wine merchant Oskar Davidsen (1859–1920) at Ågade in Copenhagen, and now operating as part of the family-owned Taster Wine A/S group. The company serves three distinct customer segments through a hybrid distribution model: private Danish consumers via an e-commerce webshop (with free shipping at a 600 DKK threshold and 1–2 business day delivery nationwide), corporate clients through a dedicated B2B sales channel for gifts, receptions, and events, and HoReCa customers (hotels, restaurants, catering) via regional certified-sommelier advisory teams split between Team East (Zealand) and Team West (Funen and Jutland) with access to an exclusive wholesale webshop.

Core product offering spans red, white, rosé, champagne, crémant, cava, port, sherry, and dessert wines sourced from internationally recognized producers including Domaines Barons de Rothschild, Babich, Batasiolo, Brotte, Fabiano, Moillard-Grivot, Rodney Strong, and dozens of others, alongside a comprehensive spirits range (whisky, gin, vodka, rum, tequila, cognac, aquavit, and proprietary brands Von Oosten Bitter and O.D.D. Gin). Proprietary operational assets include an IFS Food-certified (Higher Level) bottling and packaging facility in Brøndby with own laboratory, ~10,000 m2 warehouse plus 2,700 m2 cellar supporting ~6 million bottle capacity, a CO2FRIENDLY BULK WINE program with BDO-validated 25–30% CO2 reduction per liter versus bottled imports, and 100% certified green electricity since January 2020.

The revenue model is transactional across all three channels, with pricing in Danish Kroner inclusive of VAT and applicable duties, pay-as-you-go billing, and a 30-day return policy. Marketing is primarily digital: email newsletter, seasonal campaigns (Tour de France, rosé season, monthly tasting boxes, weekly offers), and a wine-pairing content engine across food categories. The company is privately held with no public listing or venture capital involvement disclosed.

Name

Oskar Davidsen & Co.

Legal name

Oskar Davidsen & Co.

Website

https://oskar-davidsen.dk

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

51–100 employees

Short description

Oskar Davidsen & Co. is a Danish wine and spirits company founded in 1888, serving private consumers via e-commerce, corporate B2B clients, and HoReCa businesses across Denmark with sommelier advisory, as part of family-owned Taster Wine A/S.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (4453), Distilleries (31214)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Wine Shops (Off-Premise) (CRANAAAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Spirits Distilling & Brands (CRADAIAC)

Keywords

• Wine and spirits retail
• Beverage distribution
• HoReCa wine supply
• Wine bottling services
• B2B corporate gifting

Headquarters

HQ city

Brøndby Strand

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct online sales to private consumers through their Danish-language webshop with delivery throughout Denmark. Orders placed before 10:00 AM shipped same business day.
2. B2B Enterprise Sales: Corporate wine and spirits sales for company events, receptions, and corporate gifts. Offers personalized wine consultants and custom gift solutions including branded packaging.
3. HoReCa Sector Sales: Supply and advisory services to hotels, restaurants, and catering businesses. Includes wine list consulting, tastings, and ongoing account management by certified sommeliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Oskar Davidsen & Co. sells an extensive assortment of wines and spirits (red, white, rosé, champagne, sparkling, port, fortified, dessert, organic, plus a full spirits range including whisky, gin, vodka, rum, cognac, tequila, grappa, liqueurs and bitters) primarily through a Danish e-commerce webshop with 1–2 business-day nationwide delivery. Beyond retail, the company serves Danish businesses via a B2B sales channel for corporate gifts and events and supplies the HoReCa sector through an exclusive wholesale webshop supported by certified sommelier consultants providing wine-list advisory, tastings, and education. Own-brand products include Von Oosten Bitter and O.D.D. Gin, bottled at the company's IFS Food-certified facility in Brøndby.

Product overview

Oskar Davidsen & Co. is a Danish wine and spirits company founded in 1888, operating as part of the family-owned Taster Wine Group. The company offers a comprehensive e-commerce platform selling wines (red, white, rosé, champagne, port), spirits (whisky, gin, vodka, rum, cognac, etc.), tasting boxes, and gift solutions. Their portfolio includes proprietary brands like Von Oosten Bitter and O.D.D. Gin. They serve both private customers through their webshop and professional clients (HoReCa) with dedicated B2B services including wine consulting, custom corporate gifts, and event supplies. Their CO2-friendly bulk wine program enables environmentally conscious wine import with bottling at their IFS Food-certified facility.

Differentiator

Problem solved

Functional benefit

Brands

• Von Oosten: En bitter med hollandske rødder fra slutningen af 1700-tallet, skabt af Simon Levy van Oosten. Produceres nu i Danmark med karakteristisk krydret smag af kanel, nelliker, appelsin og enebær.
• The ODD Gin (Oskar Davidsen Danish Gin)

Products and services

• Wine Retail Assortment Comprehensive wine catalog (red, white, rosé, champagne, sparkling, port, sherry, madeira, dessert wines, vermouth, mead, alcohol-free, organic and natural wines) sold to private Danish consumers via the e-commerce webshop with 1–2 business-day nationwide delivery.
• Spirits Retail Assortment Full spirits range covering whisky (Scotch, Irish, American, Malt), gin, vodka, rum, tequila, cognac, armagnac, calvados, brandy, grappa, liqueurs, absinthe, aquavit, and bitter, sold to private consumers via the webshop.
• Smagekasser (Tasting Boxes) Curated wine tasting boxes containing six, twelve, or more wines organized by theme (red, white, rosé), designed for discovering new flavors and wine education.
• Gavekasser (Gift Boxes) Wine and spirit gift boxes of one or more bottles, often including accessories, suited for occasions such as Christmas, Easter, Father's Day, and corporate gifts.
• Von Oosten Bitter Own-brand Danish bitter liqueur produced in Denmark, based on the historic Dutch-origin formula from the late 1700s by Simon Levy van Oosten, with characteristic notes of cinnamon, cloves, orange, and juniper.
• O.D.D. Gin (Oskar Davidsen Danish Gin) Own-brand Danish gin presented in exclusive bottles, available in O.D.D. Gin Original Dry (in an elegant blue bottle) and O.D.D. Gin Genuine Pink (with a fruity, intense flavor profile).
• Bulk Vin (Bulk Wine Bottling) CO2-friendly bulk wine imported and bottled at the company's IFS Food-certified facility in Brøndby, achieving 25–30% reduced CO2 emissions per liter versus bottled-wine transport (BDO-validated).
• Erhvervssalg (B2B Corporate Sales) B2B sales service supplying wine and spirits to Danish companies for corporate events, receptions, employee appreciation, and business gifts, including personalized wine consultant assignment and custom branded packaging.
• HoReCa Wholesale and Advisory Services Wine and spirits supply and professional advisory for hotels, restaurants, and catering businesses, including wine-list composition, tastings, wine education, and dedicated regional consultant teams (Team East covering Zealand; Team West covering Funen and Jutland) staffed by certified sommeliers; access provided via an exclusive HoReCa wholesale webshop.

Quantifiable outcome

• 25-30% reduced CO2 emissions per liter for bulk wine transport
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Domaines Barons de RothschildcoreStrategic or Co-development PartnerHistoric partnership since the early days of Oskar Davidsen. Domaines Barons de Rothschild is one of the most prestigious wine houses in Bordeaux, and Oskar Davidsen holds agency rights for their portfolio in Denmark.
• Taster Wine A/ScoreOthersParent company. Oskar Davidsen & Co. is part of the family-owned Taster Wine Group, one of Denmark's largest independent wine and spirits companies. Provides modern logistics, efficient warehouse facilities, and IFS Food-certified bottling operations.
• Various International Wine HousescoreStrategic or Co-development PartnerLong-term relationships with internationally recognized wine producers including Babich, Barons de Rothschild Champagne, Batasiolo, Brotte, Fabiano, Martín Berdugo, Moillard-Grivot, Rodney Strong, and many more from wine regions worldwide.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vivino: Online wine marketplace and retailer with operations across multiple countries including Denmark; an emerging e-commerce wine specialist that competes for the same online Danish consumer.
• Honest Grapes: UK-based specialist wine merchant combining online retail with on-trade advisory for restaurants and corporate clients; mirrors Oskar Davidsen's hybrid D2C plus sommelier-led HoReCa service model.

Broad incumbents

• Majestic Wine: UK's largest specialist wine retailer with omnichannel store and online operations plus a strong events/HoReCa B2B arm; directly comparable multi-channel wine-and-spirits retail/wholesale model.
• Berry Bros. & Rudd: UK heritage wine and spirits merchant founded in 1698, operating retail, B2B, and brokerage operations; comparable as a long-standing agency-based fine-wine merchant with deep HoReCa and private-client reach in a single national market.
• Laithwaites (Direct Wines): One of Europe's largest direct-to-consumer wine merchants combining agency relationships, e-commerce, and B2B; compares to Oskar Davidsen on multi-channel wine distribution with producer partnerships.

Direct peers

• Skjold Burne: Danish wine shop chain established in 1932 selling wines and spirits to consumers and HoReCa through physical stores and digital channels - the closest comparable domestic wine-and-spirits merchant in Denmark with a similar heritage-and-HoReCa model.
• WineWorld: Danish online wine retailer focused on everyday and premium wines via direct-to-consumer webshop; comparable Danish-market D2C wine e-commerce competitor.
• H.J. Hansen Vin & Spiritus: Historic Danish importer, wholesaler and retailer of wine and spirits with a strong HoReCa focus; shares the long-tenure Danish agency/wholesale model targeting hotels, restaurants, and corporate customers.

Regional players

• Deutsches Weintor / Hawesko Group: German specialist wine retailer/wholesaler with strong e-commerce and HoReCa operations; geographically adjacent and operates a comparable agency-driven multi-channel wine business to which Danish consumers often cross-border shop.
• Gerhard Hirsch & Co. Weinimport: Danish wine importer and retailer providing wines to both private customers and HoReCa; another Danish specialist wine merchant with a similar narrow geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/oskardavidsenogco
• LinkedInlinkedin.com/company/oskar-davidsen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oskar Davidsen & Co.