Taster Wine
Taster Wine A/S is a privately held Danish wine and spirits conglomerate (founded 1946, Brøndby) that imports, bottles, and distributes a global portfolio of wines and spirits to Danish retail chains (including Rema 1000), HoReCa, industrial customers, and export markets via a dedicated Germany department.
- Company typePrivate
- Founded1946
- HeadquartersBrøndby Strand, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Taster Wine does
Taster Wine A/S is a privately held Danish wine and spirits conglomerate headquartered in Brøndby, founded in 1946 and operating with 101-250 employees. The company describes itself as one of Denmark's largest wine and spirits groups, distributing a broad international portfolio sourced from France, Italy, Spain, Australia, the USA, South Africa, Argentina, and other regions, alongside an owned sub-brand portfolio that includes Silverboom, Diamond Hill, Crystal Bay, Butcher's Cut, Bontadini, BIG!, and Game of Africa. Its core technology footprint is a state-of-the-art bottling facility in Brøndby described as one of Northern Europe's most modern, IFS Food certified, and holding over 6 million bottles in stock; the facility supports own production, bottling, private label manufacturing, CO2-friendly bulk wine, and an improved bag-in-box format with 23% reduced-plastic tap hardware.
Taster Wine operates as a B2B wine and spirits conglomerate serving four primary customer segments: Danish retail chains (Detail channel, including a named enterprise partnership with Rema 1000), HoReCa (hotel, restaurant, café), Industrial/B2B (bulk wine, merchant, industrial products), and Export Markets (with a dedicated Germany department). Distribution is executed through specialized wine consultant teams per segment, supported by a login-based e-commerce webshop for direct ordering. Revenue is generated through three streams: third-party wine and spirits distribution (transaction-based sale of agency brands and own labels to retail, HoReCa, and industrial customers), own production and bottling services, and private label manufacturing for retail chains.
The company's go-to-market combines relationship-driven enterprise sales (wine consultants embedded in retail and HoReCa accounts), a B2B/B2C webshop for direct ordering, and an export division for cross-border distribution. Pricing is not publicly disclosed and requires customer login. Competitive positioning rests on scale (one of Denmark's largest conglomerates in the category), in-house bottling and private label capabilities, IFS certification for food safety compliance, an extensive owned and agency brand portfolio, and multi-segment coverage. Strategic credibility is reinforced by recurring industry awards across Decanter, Mundus Vini, Berliner Wein Trophy, Bacchus, I.W.&S.A., and Asia-region competitions during 2021-2024.
Taster Wine firmographics
Firmographics- Name
- Taster Wine
- Legal name
- Taster Wine A/S
- Website
- https://taster-wine.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Taster Wine A/S is a privately held Danish wine and spirits conglomerate (founded 1946, Brøndby) that imports, bottles, and distributes a global portfolio of wines and spirits to Danish retail chains (including Rema 1000), HoReCa, industrial customers, and export markets via a dedicated Germany department.
- Ownership category
- akta.pro rank
Taster Wine industry classification
Industry- Product category
- Wine and Spirits Distribution
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Fine Wine & Luxury Spirits Retail (CRANABAE), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Taster Wine is headquartered
LocationHeadquarters
- HQ city
- Brøndby Strand
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Taster Wine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wine and Spirits Distribution: Distribution and sale of wine and spirits products across multiple countries to retail, HoReCa, and industrial customers.
- Own Production and Bottling: State-of-the-art bottling facility enabling own production, aftapning, and private label manufacturing for B2B customers.
- Private Label Manufacturing: Custom branding and private label wine production services for retail chains and other business customers.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Taster Wine product offering
Product offeringCore offering
Taster Wine manufactures, imports, and distributes a broad range of wines and spirits to retail chains, HoReCa businesses, industrial clients, and export markets. The company operates one of Northern Europe's most modern bottling facilities, offers private label wine production and contract bottling services, and provides CO2-friendly bulk wine solutions alongside an extensive portfolio of owned wine brands (Silverboom, Diamond Hill, Crystal Bay, Butcher's Cut, Bontadini, BIG!, Game of Africa, etc.). Customers can order through an e-commerce webshop or via dedicated wine consultants.
Product overview
Taster Wine is one of Denmark's largest wine and spirits companies, operating as a portfolio-based wine importer and producer. The company offers its own wine brands including Silverboom (South Africa), Diamond Hill (Australia), Crystal Bay, Butcher's Cut (Argentina), Bontadini (Italy), BIG! (California), and Game of Africa, alongside a vast selection of wines from major wine-producing countries. The product portfolio encompasses red, white, rosé, sparkling (Champagne, Crémant, Cava), fortified wines (Port, Sherry, Madeira), dessert wines, mead, and alcohol-free alternatives. Taster Wine complements its wine business with production services including bottling, Private Label solutions, CO2-friendly bulk wine, quality control, and industrial products, operating one of Northern Europe's most modern bottling facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Silverboom: Top-quality wines from South Africa
- Diamond Hill
- Crystal Bay
- Butcher's Cut
- Bontadini
- BIG!
- Game of Africa
- Ace One
- Coste Carezzi
- Frigate Cove
Products and services
- Silverboom (wine brand)
Quantifiable outcome
- IFS Food certification ensures food safety compliance
- +1 more outcomes
Companies that use Taster Wine
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Taster Wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Taster Wine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rema 1000coreTaster Wine supplies Rema 1000 with wine products, enhancing their wine selection and creating customer satisfaction. The partnership has lifted Rema 1000's wine portfolio and created great satisfaction among their customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Taster Wine competitors and assessment
Company assessmentDirect peers
- Anora Group: Finland-headquartered alcohol beverage conglomerate formed from the merger of Altia and the wine/spirits division of Norway's Arcus in 2022. Comparable to Taster Wine as a Nordic wine-and-spirits conglomerate serving retail, HoReCa, and export with own-brand portfolio and bottling.
- Arcus ASA: Norwegian wine and spirits group with own-brand portfolio, broad distribution into Nordic retail and HoReCa. Closest comparable peer given Nordic footprint, multi-category alcohol platform, and dependency on regional grocery accounts.
- Schenk Group: Swiss/European family-owned wine producer and bottler with operations in Switzerland, Germany, Italy, Spain, and France. Comparable to Taster Wine's combination of own-brand production, contract bottling, and multi-country sourcing into Northern European retail.
- Les Grands Chais de France (GCF): One of Europe's largest wine producers and bottlers, with extensive multi-region sourcing (France, Spain, Italy, Australia, USA) and private-label programs for European retail — highly comparable to Taster Wine's own-brand + private-label + multi-source model.
- Bodegas Faustino: Spanish Rioja wine producer with a strong own-brand portfolio (Faustino Rivero Ulecia featured in Taster Wine's awards) and significant private-label/exports business to Northern Europe. Directly comparable as a producer-exporter relationship partner and category competitor.
- Italian Wine Brands: Public Italian wine group aggregating regional producers (Tuscany, Puglia, Veneto) for export into Northern European retail and HoReCa. Directly comparable given Taster Wine's Bontadini/Cantine Montresor Italian sourcing and similar export-led commercial model.
- Berkmann Wine Cellars: UK family-owned importer and distributor of wines from 50+ countries with dedicated retail and HoReCa sales teams. Directly comparable to Taster Wine as a multi-country wine importer-distributor serving grocery and hospitality channels.
Broad incumbents
- Castel Group: Large French family-owned wine conglomerate with production in multiple countries and broad distribution across Europe and Africa. Comparable in product breadth and private-label activity, though broader in scale and geographic reach.
- Accolade Wines: Global wine producer (Hardys, Banrock Station, Jam Shed) supplying multiple European retail chains with own-brand and private-label programs. Comparable to Taster Wine as multi-source wine conglomerate with strong retail private-label capability.
- Pernod Ricard: Global alcohol multinational with wine and spirits portfolio; serves as both upstream supplier and downstream competitive force to Nordic distributors like Taster Wine. Comparable at industry level, not directly competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Taster Wine social profiles
Digital presenceTaster Wine compliance and trust
Trust signalCompliance2 records
Taster Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taster Wine leadership team
Management profileNumber of profiles
Profiles1 record
Taster Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taster Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taster Wine
What does Taster Wine do?
Taster Wine manufactures, imports, and distributes a broad range of wines and spirits to retail chains, HoReCa businesses, industrial clients, and export markets. The company operates one of Northern Europe's most modern bottling facilities, offers private label wine production and contract bottling services, and provides CO2-friendly bulk wine solutions alongside an extensive portfolio of owned wine brands (Silverboom, Diamond Hill, Crystal Bay, Butcher's Cut, Bontadini, BIG!, Game of Africa, etc.). Customers can order through an e-commerce webshop or via dedicated wine consultants.
Is Taster Wine a public or private company?
Taster Wine is a private company. It is classified as unknown and is currently operating.
When was Taster Wine founded?
Taster Wine was founded in 1946. It employs 101 to 250 people.
Where is Taster Wine based?
Taster Wine is headquartered in Brøndby Strand, Denmark, in the Europe region.
How does Taster Wine make money?
Three revenue lines are on record. Wine and Spirits Distribution is the primary driver. The others are own Production and Bottling and private Label Manufacturing.
Who are Taster Wine's main competitors?
Direct peers on record are Anora Group, Arcus ASA, Schenk Group, Les Grands Chais de France (GCF), Bodegas Faustino, Italian Wine Brands and Berkmann Wine Cellars. Broad incumbents are Castel Group, Accolade Wines and Pernod Ricard.
Does Taster Wine have an API?
No public API is recorded for Taster Wine.
What industry is Taster Wine in?
Taster Wine's product category is Wine and Spirits Distribution. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale). Its NAICS code is 312130 and its SIC code is 5180.