FERPI

What FERPI does

FERPI (Federazione Relazioni Pubbliche Italiana) is Italy's main professional association for public relations practitioners, founded in 1966 and legally structured as a nonprofit associazione professionale. Headquartered between an operational office in Segrate (Milano Due) and its legal seat in Milan (Via Madre Cabrini), the federation represents PR and communication professionals across Italy through a horizontally segmented membership model covering individual practitioners, consultants, and organizations engaged in financial communication and stakeholder engagement. Its portfolio of programs is organized around several named sub-brands: FERPILab for professional training under a Scientific Director, the CASP (Commissione di Aggiornamento e Specializzazione Professionale) for structured continuing education credits, the annual InspiringPR festival (12th edition in 2026, themed "Verità resistenti"), the Oscar di Bilancio award program held under the High Patronage of the President of the Italian Republic, FERPI Servizi for member benefits (including a Corporate Benefits partnership with 600+ brands), FERPI Point as a member resource channel, and UniFERPI for university and youth engagement.

The association generates revenue primarily through recurring annual membership subscriptions on a quote-based model, with no publicly disclosed pricing. There is no proprietary technology product; the offering is built on community infrastructure rather than software. Distribution is delivered through 12 regional delegations across Italy (Lombardia, Lazio, Emilia-Romagna, Triveneto, Liguria, Piemonte e Valle d'Aosta, Sicilia, Toscana, Campania, Abruzzo e Molise, Puglia/Calabria/Basilicata) plus a Brussels policy office (Presidio Bruxelles). Governance is democratic, with a triennially elected President and National Directive Council; Filippo Nani was re-elected President for the 2026-2029 mandate on 18 April 2026.

Name

FERPI

Legal name

FERPI - Federazione Relazioni Pubbliche Italiana

Website

https://ferpi.it

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

FERPI (Federazione Relazioni Pubbliche Italiana), founded in 1966, is Italy's leading professional association for public relations practitioners, serving members through annual subscriptions, regional delegations, training (FERPILab, CASP), the InspiringPR festival, and the Oscar di Bilancio awards.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: FERPI generates revenue through annual membership fees from individual PR professionals and organizations. The association offers member benefits including exclusive discounts through Corporate Benefits platform (600+ brands), professional development courses, networking events, and access to commissions and working groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

FERPI is a professional association for Public Relations practitioners in Italy, providing membership-based services including continuing education through CASP and FERPILab training programs, the annual InspiringPR festival, the Oscar di Bilancio corporate reporting award, networking events via 12 regional delegations, and member benefits through Corporate Benefits partnerships. The association also represents the PR profession through thematic commissions and policy advocacy in Brussels.

Product overview

FERPI (Federazione Relazioni Pubbliche Italiana) is the Italian Federation of Public Relations, a professional association serving PR practitioners in Italy. The organization operates as a unified association rather than a platform-plus-modules architecture, offering a portfolio of services including FERPILab for professional training, CASP for continuing education courses, the InspiringPR annual festival, the Oscar di Bilancio awards program, and membership services through FERPI Servizi. The core offering centers on professional development, networking events, industry advocacy, and member resources for the public relations community.

Differentiator

Problem solved

Functional benefit

Brands

• FERPILab: FERPI's professional training and continuing education division, offering courses and professional development programs for members.
• FERPI Servizi
• FERPI Point
• Oscar di Bilancio
• UniFERPI
• CASP
• InspiringPR

Products and services

• FERPILab FERPI's training laboratory offering professional development courses, seminars, and educational programs for public relations professionals, operated with a Scientific Director and dedicated National Councilor delegation.
• CASP (Commissione di Aggiornamento e Specializzazione Professionale) Professional update and specialization commission providing structured training courses for members, offering continuing professional education credits for PR practitioners.
• InspiringPR

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IABC (International Association of Business Communicators): Global professional association for business communicators, offering membership, certifications, and training. Comparable to FERPI as a peer professional association, but operating internationally with a much broader geographic footprint and English-language focus.
• CIPR (Chartered Institute of Public Relations): UK chartered body for PR professionals, offering accredited membership and continuing professional development. Closely comparable to FERPI's CASP in providing structured PR credentials and CPD; operates as a larger, chartered equivalent.
• PRCA (Public Relations and Communications Association): UK-based trade association for the PR and communications industry, offering member services, training, and credentials (CIPR-adjacent). Comparable to FERPI as a national PR association with a similar membership, training, and advocacy model, though UK-focused.

Emerging players

• Comunicazione Italiana: Italian association/media outlet covering corporate communication and marketing. Comparable to FERPI as a domestic Italian professional community for communicators, with a more media/content focus.

Regional players

• CPRF (Consejo de Relaciones Públicas de Francia): French national professional body for public relations practitioners. Comparable to FERPI as a national PR membership organization in a different European market, with similar member services and CPD offerings.
• Deutscher PR-Rat (German PR Council): Germany's national self-regulation body for the PR profession, focused on ethical standards and complaint handling. Comparable to FERPI's deontological/ethics function in a different (DACH) market.

Direct peers

• IPRA (International Public Relations Association): International umbrella organization for PR associations and individual PR professionals, offering a Code of Conduct and global networking. Directly comparable to FERPI in mission and structure, but with a global rather than national scope.
• Global Alliance for Public Relations and Communication Management: Confederation of the world's major PR associations and bodies, of which FERPI is a member. Directly comparable as a peer professional-body federation; sets global standards and supports member associations.
• EUPRERA (European Public Relations Education and Research Association): European-level academic and professional network for PR education and research. Comparable to FERPI in advancing PR professionalism, but oriented toward academia and pan-European research collaboration.
• Assorel (Associazione Italiana Relazioni Pubbliche): Italian association representing PR consultancies and agencies, historically a peer competitor to FERPI within the Italian PR profession. Directly comparable as a domestic PR industry association, but agency-side rather than individual-practitioner focused.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ferpi2puntozero
• Facebookfacebook.com/10150107489995422
• LinkedInlinkedin.com/company/ferpi

Revenue estimate

Valuation estimate

Number of profiles

Profiles30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FERPI