Lemmer-Fullwood GmbH

What Lemmer-Fullwood GmbH does

Lemmer-Fullwood GmbH is a German-Swiss dairy automation equipment company headquartered in Lohmar, Germany, and operating as the DACH hub of the British FULLWOOD Group (founded 1785). The company designs, sells, and services an integrated portfolio of milking systems, automated feeding, herd management software, milk cooling, stall hygiene, calf rearing, and farm energy management products, anchored by the M2erlin automatic milking robot, the R²evolution rotary carousel, the FULLEXPERT herd management platform, and the FMRcut4.2 autonomous feeding robot.

Its product architecture is built around a central milking core that fans out into sensor-driven add-ons — 3D-laser teat detection, FULLEXPERT IMA inline milk analysis, FullCount somatic cell monitoring, FullBeacon LED neck collars, and pedometers — all feeding the FULLEXPERT decision-support dashboard. Complementary systems include ice-storage milk cooling (via partner Pac Cool), BWAC boiling-water cleaning, FullEnergy renewable-energy smart-grid management, and FullManure/ASTOR/FloorCleaner stall hygiene robots. The company runs roughly six core milking and feeding platform families plus dozens of modules, with at least one patent (FullManure PickUp).

Revenue is generated primarily through hardware sales of milking, feeding, and cooling equipment, supplemented by VDMA-certified FullWert Service contracts delivered through ~130 dealer/service partners with 230+ qualified technicians, and an in-house equipment-financing arm. Go-to-market is channel-led (independent dealers plus a Swiss direct subsidiary), supported by digital channels including the MILCH.PROFI magazine, YouTube, customer and dealer portals, online training, and on-farm info events. End customers range from SMB family dairy farms of 45–270 cows to large agricultural cooperatives operating 800+ cows and 18+ milking robots, predominantly in Germany and Switzerland with parent-group reach across Europe, Latin America, and Australia.

Name

Lemmer-Fullwood GmbH

Legal name

Lemmer-Fullwood GmbH

Website

https://lemmer-fullwood.info

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Lemmer-Fullwood GmbH is the German-Swiss dairy automation arm of the FULLWOOD Group, selling and servicing integrated milking robots, rotary parlors, feeding robots, herd management software, milk cooling, and farm energy systems to dairy farms of all sizes across the DACH region through a 130-partner dealer network.

Ownership category

akta.pro rank

Product category

Dairy Farming Automation Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Automatic Milking Robots (AMS) (AFAAAIAB)

akta.pro secondary industries

Milking Systems & Parlors (Conventional, Rotary, Pipeline) (AFAAAIAA), Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE), Milk Cooling, Storage & Transfer Equipment (Bulk Tanks, Plate Coolers, Pumps) (AFAAAIAC), Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO)

Keywords

• Dairy farming automation
• Milking robots
• Automated feeding systems
• Herd management software
• Milk cooling technology

Headquarters

HQ city

Lohmar

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dairy Farming Equipment and Systems: Lemmer-Fullwood generates revenue through the sale, installation, and service of comprehensive dairy farming systems including milking robots, milking parlors, rotary carousels, feeding robots, milk cooling systems, stall hygiene robots, and herd management software. The company also offers a financial services division for equipment financing and a full-service maintenance program (FullWert Service) certified by VDMA.
2. Financial Services: Lemmer-Fullwood provides financing services for new construction, conversion, and retrofit projects, offering flexible contract terms adapted to farm conditions including seasonal income fluctuations.
3. FullWert Service (After-Sales Service): Comprehensive maintenance and service programs for milking, cooling, and computer technology delivered through a network of ~130 partners with 230+ technicians. Certified by VDMA Quality Seal.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Lemmer-Fullwood GmbH manufactures, sells, installs, and services an integrated portfolio of dairy farming automation systems including automated milking robots (M2erlin), rotary milking carousels (R²evolution), automated feeding robots (FMRcut4.2, FMR), herd management software (FULLEXPERT), milk cooling systems with ice storage, stall hygiene robots, calf feeding systems, and energy management solutions. The company delivers these offerings through a network of approximately 130 dealer/service partners with over 230 qualified technicians across Germany and Switzerland, complemented by financing services and VDMA-certified after-sales service (FullWert Service).

Product overview

Lemmer-Fullwood GmbH offers a comprehensive, integrated portfolio of dairy farming technology organized into eight solution categories: Melksysteme (milking systems including M2erlin robots, rotary platforms, and parlors), Milchlagerung (milk cooling with ice storage technology), Automatisches Füttern (automated feeding robots FMRcut4.2 and FMR), Herdenmanagement (FULLEXPERT software with sensors, IMA, FullCount, FullBeacon), Kälberaufzucht (calf feeding systems), Hygiene (cleaning and sanitation products), Energiemanagement (FullEnergy renewable integration), and FullService (maintenance and financing). The ecosystem centers on the M2erlin milking robot and FULLEXPERT herd management software, with add-on modules like IMA milk analysis, FullCount somatic cell sensors, and FullBeacon LED collars that enhance the core platform. The R²evolution rotary and BatchMilking 4.0 represent premium configurations for large herds. All products are supported by approximately 130 distribution and service partners with 230+ qualified technicians across Germany.

Differentiator

Problem solved

Functional benefit

Brands

• FULLEXPERT: Leading herd management system for automated animal monitoring, heat detection, health management, and milk analysis
• M2erlin
• R2evolution
• FMRcut4.2
• FullEnergy
• FULLEXPERT IMA
• FullWert Service
• FullCount
• FullBeacon

Products and services

• M2erlin Melkroboter (Automated Milking System) Automatic milking robot (AMS) with 3D laser scanner for precise teat identification, electric drive robotic arm, Extended Process Space (EPS), FULLWOOD Load-Sensing system, integrated milk analysis, and automated animal monitoring tracking milk yield, production rates, vitality, conductivity, rest periods, fat, protein, and lactose per cow. Offers 14 different cow traffic configurations. For dairy farms seeking automated milking.
• R²evolution Melkkarussell (Rotary Milking Carousel) New rotary milking carousel for larger herds with individual indexing arm, double-roll nylon drive system, optional platform rinse system, and electric drive reducing energy consumption and maintenance. Available in 32-120 stall configurations achieving throughput of 360+ cows per hour with ~30 seconds routine work time per cow. For large dairy herds.
• Melkkarusselle (Traditional Rotary Milking Platforms)

Quantifiable outcome

• M2erlin milking robot achieves high attachment rates even for cows with difficult udder and teat configurations through 3D laser scanner precision
• +6 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pac Cool (Packo Inox)coreTechnology or IntegrationPac Cool, a company originating from Packo Inox, is Lemmer-Fullwood's partner for ice storage milk cooling systems. In November, a new production facility was opened in Flanders with 5,000 m² of usable production space to meet rising demand for ice storage cooling. Pac Cool manufactures standalone ice storage units, horizontal milk cooling tanks, and vertical milk silos for both ice storage and direct evaporation cooling methods.
• FULLWOOD GroupcoreTechnology or IntegrationLemmer-Fullwood GmbH is the German and Swiss subsidiary of the international FULLWOOD Group, founded in 1785. FULLWOOD is a globally recognized manufacturer of dairy technology with headquarters in Ellesmere, England and five further production facilities in Belgium, Netherlands, Ireland, and Brazil. Lemmer-Fullwood distributes FULLWOOD products in Germany and Switzerland through its partner network.
• Lemmer Fullwood AG (Switzerland)coreChannel Partner/ Reseller/ DistributorLemmer Fullwood AG, based in Gunzwil, Switzerland, is the company's subsidiary handling all sales and comprehensive service operations for the Swiss market.
• VDMA (Verband Deutscher Maschinen- und Anlagenbau)minorOthersVDMA is the German Mechanical Engineering Industry Association that developed and awards the VDMA Quality Seal for milking and cooling system service. Lemmer-Fullwood's FullWert Service is VDMA-certified, ensuring that service technicians meet recognized standards for animal health, milk quality, and profitability.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• DeLaval: Swedish multinational offering milking systems (including automated rotary and robotic solutions), cooling, and herd management. Competes directly with Lemmer-Fullwood across milking parlors, rotaries, milk cooling, and farm management software.
• GEA Farm Technologies: German-based division of GEA Group supplying milking parlors, automated milking systems, hygiene, and cooling. The closest home-market competitor, going head-to-head in Germany with M2erlin robots, R²evolution-style rotaries, and parlor installations.
• Dairymaster: Irish dairy equipment manufacturer with milking parlors, rotaries, automated milking, and herd management software. Closely comparable in size, geographic scope, and product mix to Lemmer-Fullwood, particularly in family-farmer and cooperative segments.
• BouMatic: US-headquartered dairy equipment manufacturer with a strong European presence in milking parlors, rotaries, and milk cooling. Overlaps with Lemmer-Fullwood's parlor, rotary, and cooling portfolio for mid-to-large herd customers.
• S.A. Christensen & Co. (SAC): Danish supplier of robotic milking systems (including the RDS Futureline and SAC Robot), parlors, and milk cooling. Direct AMS competitor to the M2erlin across Northern European dairy farms.
• Lely: Dutch-headquartered global leader in dairy farm automation, best known for the Astronaut milking robot and a broad portfolio of feeding, barn, and data systems. Direct head-to-head competitor with the M2erlin AMS across European dairy markets.

Emerging players

• Afimilk: Israeli dairy management specialist focused on sensors, milk analysis, and herd management software (AfiFarm). More software/sensor-weighted than Lemmer-Fullwood but overlaps with FULLEXPERT IMA, FullCount, and FullBeacon offerings.

Others

• Big Dutchman: German-headquartered livestock equipment supplier with strong positions in poultry and pig housing, but also active in dairy housing and feeding. Adjacent competitor in feeding and barn automation rather than milking.
• Milkrite | InterPuls: Global supplier of milking components including liners, clusters, and milk liners/tubes. Adjacent rather than directly competing with Lemmer-Fullwood, but supplying the same dairy OEMs and farms.

Regional players

• Waikato Milking Systems: New Zealand-based milking equipment manufacturer with parlors, rotaries, and milk cooling serving primarily APAC and Americas dairy markets. Comparable product categories but limited geographic overlap with Lemmer-Fullwood's DE/CH focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LemmerFullwood

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemmer-Fullwood GmbH