Gorms

What Gorms does

Gorms is a Copenhagen-based independent pizzeria group founded by Gorm Wisweh, operating three fixed restaurant locations in high-traffic tourist districts — Tivoli Food Hall (Bernstorffsgade 3), Nyhavn 14, and Magstræde 16 — plus a modular mobile catering fleet. The company sells Italian-style crispy-base pizza (sprød bund) with dine-in, takeaway, and delivery, and extends its brand into experiential revenue through the Pizzaskole (pizza school) at Nyhavn 14, which offers hands-on courses for individuals, groups, and corporate team-building led by Gorm Wisweh and other experienced pizzaiolos.

The mobile catering business operates four formats — a Lille Foodtrailer (50-100 persons), Stor Foodtrailer (100-1,000+ persons), Klassisk Foodtruck, and a 40-foot Festivalcontainer with built-in pizza oven — enabling event service from private celebrations (confirmations, baptisms, weddings) to corporate functions and large-scale festival operations at Roskilde Festival and Northside, where the company produces tens of thousands of pizzas per event. Service territory spans Denmark and Southern Sweden (with travel surcharge). Direct-to-consumer digital channels include the GORMS&FRIENDS branded mobile app (offering 10% takeaway discount and a 50 kr welcome gift) and online ordering via third-party platform HeapsGo.

The business is privately held with no disclosed funding rounds, institutional investors, or parent company. Owner-operated under Gorm Wisweh, with 51-100 employees, the company derives revenue from four streams: restaurant dine-in, takeaway and delivery, catering and event services, and pizza school courses. There is no public financial disclosure, no AI/ML capability, and no outside capital structure visible in the source data.

Name

Gorms

Legal name

Gorms

Website

https://wearegorms.dk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Gorms is a Copenhagen-based independent pizzeria group operating three fixed locations (Tivoli Food Hall, Nyhavn 14, Magstræde 16), a mobile catering fleet, and a pizza school, serving individual diners, private event clients, corporate customers, and major Danish festivals.

Ownership category

akta.pro rank

Product category

Pizza Restaurant Services

NAICS

Limited-Service Restaurants (722513), Caterers (722320), Mobile Food Services (72233), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Pizza restaurant services
• Mobile food catering
• Event catering services
• Pizza school workshops
• Restaurant takeaway ordering

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dine-In: Revenue from walk-in customers dining at physical restaurant locations in Copenhagen (Tivoli Food Hall, Nyhavn 14, Magstræde 16).
2. Takeaway & Delivery: Online ordering and takeaway services through GORMS&FRIENDS app with 10% discount for app users and 50 kr welcome gift.
3. Catering & Event Services: Food truck rentals and catering for private events (confirmations, baptisms, weddings), corporate events, and festivals. Services range from 50 to 50,000+ persons.
4. Festival Participation: Large-scale pizza service at major Danish festivals including Roskilde Festival and Northside, producing tens of thousands of pizzas annually.
5. Pizza School Courses: Paid pizza-making courses and workshops held at Nyhavn 14 location, available for individuals, groups, and corporate team building events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Gorms is a Copenhagen-based pizzeria chain that operates three physical dine-in restaurant/pizzabar locations (Tivoli Food Hall, Nyhavn 14, Magstræde 16). It offers crispy Italian-style pizzas, pasta, main courses, desserts, homemade lemonades, and wine. Beyond dine-in service, the company provides takeaway ordering through its branded GORMS&FRIENDS app, mobile food truck and container-based catering for private and corporate events ranging from 50 to 50,000+ persons, festival pizza service, and hands-on pizza school (Pizzaskole) courses for individuals and corporate team building.

Product overview

Gorms is a Danish pizzeria chain operating a multi-format pizza business. The company operates three fixed restaurant/pizzabar locations (Tivoli Food Hall, Nyhavn 14, and Magstræde 16), mobile food truck services for events and festivals (including Lille Foodtrailer, Stor Foodtrailer, Klassisk Foodtruck, and Festivalcontainer), a pizza school experience (Pizzaskole), and catering services for events from 50 to 50,000+ persons. Digital offerings include the GORMS&FRIENDS mobile app for takeaway ordering with loyalty benefits, and online ordering via the HeapsGo platform. The company participates in major Danish festivals including Roskilde Festival and Northside, producing thousands of pizzas annually.

Differentiator

Problem solved

Functional benefit

Brands

• Gorms&Friends: Mobile app for takeaway ordering with 10% discount on orders and 50 kr welcome gift.

Products and services

• Tivoli Food Hall Walk-in pizzabar inside Tivoli Food Hall in Copenhagen, serving Gorms pizzas in a fast-casual format. Open Sunday–Thursday 11:00–21:00, Friday–Saturday 11:00–22:00. No table reservations.
• Nyhavn 14 Restaurant and pizzabar located at Nyhavn 14 in Copenhagen, open for dinner service (Sunday–Thursday 17:00–22:30, Friday–Saturday 17:00–23:30). Hosts the Pizzaskole pizza school courses.
• Magstræde 16 Restaurant and pizzabar located at Magstræde 16 in Copenhagen's Old Town, serving dinner with pizza-focused menus. Open Monday–Thursday 17:00–22:00, Friday–Saturday 17:00–23:00.
• Food Trucks & Mobile Catering Units Mobile pizza units available for events, festivals, and private functions. Includes the Lille Foodtrailer (50–100 persons), Stor Foodtrailer (100–1000+ persons), Klassisk Foodtruck (100–1000+ persons), and a 40-foot Festivalcontainer with built-in kitchen and pizza oven (500–1000+ persons). Available across Denmark and Southern Sweden with travel surcharge.
• Catering & Event Service Full-service catering offering antipasti, pizza, desserts, and seven-course menus for private events (confirmations, baptisms, weddings, birthdays) and corporate events ranging from 50 to 50,000 persons.
• Pizzaskole (Pizza School) Hands-on pizza-making course held at Nyhavn 14 in Copenhagen. Taught by experienced pizzaiolos including Gorm Wisweh, the course covers dough making, ingredient selection, stretching techniques, and high-heat baking. Available for individuals, groups, and corporate team-building events.
• Festival Pizza Service Large-scale mobile pizza service at major Danish festivals including Roskilde Festival and Northside, producing tens of thousands of pizzas annually using dedicated festival food trucks and the 40-foot transportable Festivalcontainer.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vapiano: European casual Italian/pizza restaurant chain. Comparable in pizza-pasta casual dining format and European multi-site operating model, though at significantly larger scale and broader geographic reach.
• Jensens Bøfhus: Established Danish full-service restaurant chain. Comparable as a multi-location Danish casual-dining operator, though broader menu and significantly larger scale make it an incumbent rather than direct pizza competitor.
• Meyer's (Claus Meyer): Iconic Danish food brand by Claus Meyer operating restaurants, delis, and food experiences across Copenhagen. Comparable in experience-driven positioning, multi-format (dine-in, retail, experiences), and premium brand pricing.
• Dalle Valle: Danish casual-dining restaurant chain. Comparable as a multi-format Danish foodservice operator with dine-in, takeaway, and event services overlapping Gorms' omnichannel approach.

Direct peers

• Mother: Copenhagen-based Italian restaurant group with multiple dine-in locations and a strong casual-Italian brand. Directly comparable to Gorms in menu (pasta/pizza/Italian), customer demographic, and multi-site Copenhagen operating model.
• La Vecchia Signora: Italian pizzeria and dining operator in Copenhagen. Comparable to Gorms in product (wood-fired pizza, Italian mains), service format, and target customer base.
• FICO: Copenhagen pizza-focused restaurant concept. Direct competitor in the specialty-pizza category with dine-in and takeaway channels overlapping Gorms' core offering.
• Neighbourhood: Italian-inspired Copenhagen restaurant group with multiple locations across the city. Comparable to Gorms in cuisine focus, dine-in format, and Copenhagen-centric footprint, targeting similar urban foodie and tourist customers.

Emerging players

• Pizza al Taglio: Italian pizza-by-the-slice / takeaway concept active in Copenhagen. Comparable as a focused pizza QSR/takeaway peer challenging Gorms' Tivoli Food Hall and takeaway-app channels.

Others

• HeapsGo: Technology partner providing Gorms' online takeaway ordering platform. Listed as an ecosystem/technology participant rather than competitor; relevant for understanding Gorms' digital ordering infrastructure and dependency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorms