Heapsgo
HeapsGo is a Copenhagen-based SaaS provider that builds custom-branded webshops, mobile apps, kiosks, and integrated restaurant-operations modules for independent, chain, and enterprise restaurants, monetized via quote-based annual subscriptions.
- Company typePrivate
- Founded2014
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Heapsgo does
HeapsGo is a Copenhagen-based software vendor that builds custom-branded digital platforms for restaurants, operating as a subsidiary of Heaps Digital Ventures, the parent entity established in 2014. Its product suite centers on three core surfaces — a custom Webshop, a branded mobile App, and a self-service Kiosk — supported by a broad module catalog including Staff Tablet & Order Manager, POS integration, Loyalty & CRM, Delivery Fleet Management, Table Ordering (QR), Direct Communications (push/email), Analytics Dashboard, Gift Cards & Vouchers, Menu Push, Smart Printer, Kitchen Displays (KDS), and a Backoffice. Architecturally, the platform unifies ordering (pickup, delivery, eat-in), fulfillment (in-house delivery fleet plus Wolt Drive, FoodoraGo, Just Eat DaaS), payments (MobilePay, Vipps, Nets, ApplePay, GooglePay, Adyen), CRM/loyalty (OneSignal, Segment, Mixpanel), marketing (Meta, Google), and POS (OnlinePOS, Deliverect) into a single configurable system per restaurant.
The company runs a sales-led GTM built around consultative custom solution development: prospects enter via website CTAs routed to a Typeform, then receive a quote-based, annual subscription tailored to the restaurant's size, modules, and locations. Target segments are tiered — Independent restaurants, Chains (3+ locations), and Enterprise players operating one or multiple brands — with messaging that emphasizes owning customer relationships and margins rather than relying on third-party delivery aggregators. Visible enterprise and mid-market logos include Jagger (scaled to 100,000+ app members in Copenhagen and used to launch new restaurants, brands, and countries), Madklubben, Grød, Frankies, Garbanzo, Olioli, Wedo, and Otto. Pricing is opaque and per-engagement; no revenue, ARR, headcount, funding rounds, or institutional investor data has been disclosed.
Heapsgo firmographics
Firmographics- Name
- Heapsgo
- Legal name
- HeapsGo
- Website
- https://www.heapsgo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HeapsGo is a Copenhagen-based SaaS provider that builds custom-branded webshops, mobile apps, kiosks, and integrated restaurant-operations modules for independent, chain, and enterprise restaurants, monetized via quote-based annual subscriptions.
- Ownership category
- akta.pro rank
Heapsgo industry classification
Industry- Product category
- Restaurant Technology Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Heapsgo is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Heapsgo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Custom-branded digital platform subscription for restaurants including webshop, app, kiosk and related services. The company provides expert assistance from setup to growth, indicating a service-inclusive model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise solution |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Heapsgo product offering
Product offeringCore offering
HeapsGo provides custom-branded digital platforms for restaurants, comprising a webshop, mobile app, kiosk, and staff tablet, unified under a single order management system. The platform supports online ordering (pickup, delivery, eat-in), loyalty programs, automated communications, delivery fleet management, and data analytics, enabling restaurants to own their customer relationships and reduce reliance on third-party delivery aggregators. The company offers expert assistance from setup through growth, targeting independent restaurants, chains, and enterprise players.
Product overview
HeapsGo is an all-in-one digital platform providing a unified ecosystem of customizable digital tools for restaurants. The platform consists of core products including a Webshop (custom-built responsive online store), App (custom branded mobile application), and Kiosk (self-service digital ordering), complemented by a suite of add-on modules including Staff Tablet & Order Manager, POS Integration, Loyalty & CRM, Delivery Fleet Management, Table Ordering, Direct Communications, Analytics Dashboard, Gift Cards & Vouchers, Menu Push, Smart Printer, Kitchen Displays (KDS), and Backoffice. These products work together as an integrated platform enabling restaurants to manage online ordering, delivery, loyalty programs, customer communications, and operational analytics through a single branded digital experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Webshop Custom-built webshop for restaurant brands featuring sleek, modern design optimized for brand expression, speed, and conversion. Supports pickup, delivery, and eat-in ordering with live estimates, delivery GPS tracking, capacity control, and timeslots.
- Restaurant Mobile App Custom-branded mobile application for restaurants enabling online ordering, delivery, loyalty programs, and direct customer communications.
- Kiosk Self-service digital kiosk solution for restaurant self-ordering and digital customer engagement.
- Staff Tablet and Order Manager Staff-facing tablet application and order management system for restaurant operations workflow.
- Loyalty and CRM Loyalty programs and CRM capabilities for customer retention and engagement, including loyalty points, offers, and discounts.
- Delivery Fleet Management In-house delivery management with support for delivery via partners, catering, order status board, silent ordering, and order lockers.
- Table Ordering QR-based table ordering system for eat-in restaurant experiences.
- Analytics Dashboard Data, analytics, and insights dashboard for restaurant performance monitoring, with behavioural, financial, and predictive analytics integrated via Mixpanel.
- Direct Communications Direct customer communications via app push and email platform for automated and manual messaging, integrated with OneSignal.
- Gift Cards and Vouchers Digital gift cards and voucher management system for restaurant sales and customer acquisition.
Quantifiable outcome
- Jagger grew their app to over 100,000 members in Copenhagen
Companies that use Heapsgo
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Heapsgo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature10 records
Heapsgo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- WoltcoreWolt Drive integration for delivery fulfillment and direct receipt of Wolt orders into HeapsGo system. Enables restaurants to manage Wolt orders alongside their own digital channels.
- MetacoreIntegration with Meta platforms (Facebook, Instagram) for advertising, direct customer communications, and performance tracking.
- FoodoracoreFoodoraGo delivery integration for fulfillment and direct receipt of Foodora orders into HeapsGo system.
- Just EatcoreJust Eat DaaS integration for delivery fulfillment and direct receipt of Just Eat orders into HeapsGo system.
- MobilePaycorePayment processing integration with MobilePay for receiving customer payments.
- GooglecoreOnline tracking and advertising via Google platforms integration.
- NetscorePayment processing integration via Nets physical payment terminals.
- VippscorePayment processing integration via Vipps for receiving customer payments.
- ApplePaycorePayment processing integration with ApplePay for customer payments.
- GooglePaycorePayment processing integration with GooglePay for customer payments.
- AdyencorePayment processing integration via Adyen for receiving customer payments.
- OnlinePOScorePOS integration to send orders, financial reporting and more directly to the restaurant's POS system.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Heapsgo competitors and assessment
Company assessmentDirect peers
- Flipdish: Dublin-headquartered provider of branded restaurant ordering apps, websites, kiosks, and self-ordering solutions across Europe. Strong geographic and product-line overlap with HeapsGo's Nordic-focused custom-branded digital platform offering.
- Mr Yum: Australia-headquartered ordering, payments, and loyalty platform for hospitality venues, including QR table ordering and self-service kiosks. Comparable product surface (kiosk, table ordering, branded digital platform) for the restaurant/hospitality vertical.
- Deliverect: Belgian-headquartered platform that integrates restaurant orders from multiple channels (delivery apps, POS, own webshops) into a single system. HeapsGo is even a listed Deliverect integration partner, making it a direct comparable in European restaurant order orchestration.
- ChowNow: Commission-free direct online ordering platform for independent restaurants, with branded websites and apps plus loyalty tools. Directly comparable value proposition (helping restaurants avoid third-party aggregator fees) and overlapping target segments (independent restaurants).
- Bbot: US-based restaurant ordering platform offering branded online ordering, QR table ordering, kiosks, and direct delivery for independent restaurants. Directly comparable product surface area (webshop, kiosk, table ordering) and target segment.
- Lunchbox: Restaurant digital ordering platform providing branded apps, websites, kiosks, and online ordering for enterprise restaurant chains. Strong feature-by-feature and target-customer overlap with HeapsGo's enterprise offering.
- Olo: US-listed SaaS provider of direct-digital ordering platforms for restaurant chains, including branded apps, websites, and kiosk solutions. Closely comparable business model — branded digital ordering infrastructure sold to enterprise restaurant chains — at much larger scale.
Broad incumbents
- Toast: US public company providing end-to-end restaurant operations platform — POS, payments, online ordering, delivery, loyalty, and analytics. Overlaps with HeapsGo's online ordering, delivery, and loyalty modules but operates at vastly larger scale and broader scope.
- Square for Restaurants: Block-owned restaurant POS and operations suite with integrated online ordering, delivery, and loyalty capabilities. Provides overlapping ordering features as part of a much broader commerce and payments ecosystem for restaurants.
Emerging players
- Zuppler: Online ordering and restaurant marketing platform offering branded websites, mobile apps, and kiosk solutions, primarily to independent and small-chain restaurants in North America. Comparable feature set but smaller scale and narrower geography than HeapsGo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Heapsgo social profiles
Digital presenceHeapsgo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heapsgo leadership team
Management profileNumber of profiles
Profiles1 record
Heapsgo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heapsgo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heapsgo
What does Heapsgo do?
HeapsGo provides custom-branded digital platforms for restaurants, comprising a webshop, mobile app, kiosk, and staff tablet, unified under a single order management system. The platform supports online ordering (pickup, delivery, eat-in), loyalty programs, automated communications, delivery fleet management, and data analytics, enabling restaurants to own their customer relationships and reduce reliance on third-party delivery aggregators. The company offers expert assistance from setup through growth, targeting independent restaurants, chains, and enterprise players.
Is Heapsgo a public or private company?
Heapsgo is a private company. It is classified as corporate owned and is currently operating.
When was Heapsgo founded?
Heapsgo was founded in 2014. It employs 1 to 10 people.
Where is Heapsgo based?
Heapsgo is headquartered in Copenhagen, Denmark, in the Europe region.
How does Heapsgo make money?
One revenue line is on record: saaS Platform Subscription.
Who are Heapsgo's main competitors?
Direct peers on record are Flipdish, Mr Yum, Deliverect, ChowNow, Bbot, Lunchbox and Olo. Broad incumbents are Toast and Square for Restaurants. Zuppler is listed as an emerging player.
Does Heapsgo have an API?
No public API is recorded for Heapsgo.
What industry is Heapsgo in?
Heapsgo's product category is Restaurant Technology Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 518210.