Advanced Metal Finishing

What Advanced Metal Finishing does

Advanced Metal Finishing Inc (AMFI), founded in 1983 and headquartered at 50 E 1100 N, North Salt Lake, UT, is a privately held, family-owned metal finishing service provider licensed to serve residential, commercial, and industrial clients across the Salt Lake City metro area. The company operates a 20,000 sq. ft. manufacturing facility on 3 acres, equipped with two custom-built conveyorized production lines featuring 20-foot ovens that drive fast-turnaround powder coating at competitive prices. Service offerings span powder coating, anodizing Type II, chromate conversion Type II, laser engraving, passivating, precision masking, silkscreen printing, graphics, prototyping, and full turn-key finishing solutions handled in-house by certified technicians.

The business is co-owned by Denny Holder and Chris Holder, who are personally named in customer testimonials and carry decades of metal finishing experience. Revenue is generated per-job under a quote-based pricing model, with payment accepted in cash or checks only; there is no e-commerce, online ordering, or marketplace presence, and customer acquisition runs primarily through Google Business profile, Facebook, and word-of-mouth referrals from long-tenured accounts. Customer relationships are notably durable, with multiple clients retained for 27–30+ years (including Jedcor, Dave Greenwall, and Josh Axton) across metal product manufacturing, general manufacturing, automotive/custom finishes, and residential/hospitality end uses.

Strategically, AMFI is a small-scale, single-site operation with no disclosed funding rounds, M&A activity, partnerships, or geographic expansion beyond the Salt Lake City metro. The competitive position rests on locally embedded reputation, ownership expertise, capital invested in physical finishing infrastructure, and a broad in-house service menu that reduces the need for customers to coordinate multiple vendors.

Name

Advanced Metal Finishing

Legal name

Advanced Metal Finishing Inc

Website

https://advmetal.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Metal Finishing Inc (AMFI) is a family-owned, North Salt Lake–based metal finishing service provider operating since 1983, offering powder coating, anodizing, chromate conversion, laser engraving, passivating, masking, silkscreen, graphics, and prototyping to residential, commercial, and industrial clients across the Salt Lake City metro.

Ownership category

akta.pro rank

Product category

Metal Finishing Services

NAICS

Electroplating, Plating, Polishing, Anodizing, and Coloring (332813), Coating, Engraving, Heat Treating, and Allied Activities (3328)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Electroplating & Metal Finishing (Anodizing/Galvanizing/Passivation) (IMAIAKAE)

Keywords

• Metal finishing services
• Powder coating services
• Anodizing services
• Industrial surface treatment
• Custom metal fabrication

Headquarters

HQ city

North Salt Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Metal Finishing Services: One-time service revenue from metal finishing processes including plating, anodizing, and powder coating for manufactured metal products. Services are quote-based and priced per job based on specifications and volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Advanced Metal Finishing Inc (AMFI) provides custom and standard metal finishing, powder coating, anodizing, and industrial design services from its 20,000 sq. ft. manufacturing facility in North Salt Lake, UT. The company offers turn-key surface treatment solutions including plating, anodizing Type II, chromate conversion Type II, laser engraving, passivating, precision masking, silkscreen printing, graphics, and prototyping for residential, commercial, and industrial clients.

Product overview

Advanced Metal Finishing Inc (AMFI) is a metal finishing service provider offering a comprehensive suite of surface treatment and finishing services. The company operates custom built conveyorized systems with 2 complete production lines featuring 20 foot ovens for efficient powder coating. The core product portfolio includes powder coating, anodizing (Type II), chromate conversion (Type II), laser engraving, passivating, precision masking, silkscreen printing, and graphics services. The company also offers prototyping services and complete turn-key solutions, handling everything from initial prototype through to full-scale production for residential, commercial, and industrial clients in the Salt Lake City metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• Powder Coating Industrial powder coating service using custom-built conveyorized systems with 2 complete lines and 20-foot ovens, designed for high-volume metal finishing with fast delivery at competitive prices. Used by metal product manufacturers and individual customers.
• Anodizing Type II Type II anodizing service for metal surfaces providing corrosion resistance and improved durability, offered for residential, commercial, and industrial clients.
• Chromate Conversion Type II Chromate conversion coating service for metal surfaces providing corrosion protection and improved paint adhesion.
• Laser Engraving Precision laser engraving service for marking, branding, and detailed designs on metal surfaces.
• Passivating Metal passivation service to enhance corrosion resistance and maintain surface integrity.
• Precision Masking Precision masking service to protect specific areas during metal finishing processes.
• Silkscreen Printing

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Anoplate Corporation: Anoplate is a long-standing US metal finishing services company specializing in anodizing, plating, and conversion coatings for aerospace, defense, and industrial customers. Its service mix and certification posture make it a close direct peer for AMFI.
• Astro Pak Corporation: Astro Pak provides precision cleaning, passivation, anodizing, and surface treatment services to aerospace, medical, and industrial customers. Its offerings overlap directly with AMFI's passivation, anodizing, and finishing capabilities.
• Pioneer Metal Finishing: Pioneer Metal Finishing is a US-based metal finishing service provider offering anodizing, powder coating, plating, and passivation to industrial customers across multiple states. It is the most directly comparable mid-sized competitor in the same service categories AMFI provides.

Broad incumbents

• AkzoNobel: AkzoNobel is a global paints and coatings major with industrial and powder coating lines serving OEMs and metal finishing customers. Its scale and brand recognition make it a relevant broad incumbent peer in AMFI's competitive landscape.
• PPG Industries: PPG is a global coatings manufacturer supplying industrial paints, powder coatings, and specialty finishes. While it is a materials producer rather than service provider, it shapes competitive dynamics and customer specifications in the metal finishing space AMFI serves.
• Sherwin-Williams: Sherwin-Williams is a major global coatings manufacturer with industrial finishing products including powder coatings. It operates at scale across the same end-customer segments AMFI serves and influences pricing and material supply.
• Axalta Coating Systems: Axalta is a leading global coatings company focused on transportation and industrial applications, including powder coatings. As a broad incumbent, it overlaps with AMFI's powder coating end markets and serves as a benchmark for industrial finishing economics.

Others

• TCI Powder Coatings: TCI is a US-based powder coating material manufacturer serving job shops and industrial finishers. As a supplier to metal finishing services companies including AMFI, it is an enabling peer in the value chain rather than a direct competitor.
• Prismatic Powders: Prismatic Powders is a major North American powder coating material supplier. It is adjacent rather than directly competitive — it supplies the raw materials that AMFI and other coaters apply — making it an enabling ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/advmetal
• LinkedInlinkedin.com/company/advanced-metal-finishing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Metal Finishing