Gueuleton

What Gueuleton does

Gueuleton is a French multi-concept gastronomy group founded in 2013 in Agen by Arthur Edange, Vincent Bernard-Comparat, and Maxime Huguet Da Cunha, built around fire-based cooking techniques (tournebroche, brasero, barbecue, plancha, kamado) and a curated selection of matured meats, artisanal charcuterie, cheeses, and natural wines. Its core offering is a network of 22 restaurant-bar locations across France plus affiliated sites in Switzerland, Belgium, and Quebec, complemented by a traiteur catering business operating 22 event teams across France and Europe with event budgets ranging from €1,500 to over €15,000.

The company operates a vertically integrated lifestyle brand spanning multiple revenue streams: restaurant dining (transaction-based), event catering (professional services), e-commerce retail of braseros, books, and spirits via boutique.gueuleton.fr, publishing of three cookbooks (€25-€35) and a quarterly 120-page gastronomy magazine via Les Éditions Lardons, artisanal spirits production through Distillerie Gueuleton in Gazaupouy, Gers (Sybaritas Gin, L'Amante Poivrée liqueur, future Armagnac), and curated culinary travel experiences (Gueuleton Séjours) in partnership with Chamina Voyages. Distribution combines direct-to-consumer restaurant operations, an affiliated/franchise model for new locations, and DTC e-commerce.

The underlying technology is artisanal rather than digital: in-house designed tournebroche and brasero cooking equipment, copper alembic distillation, and content production through a YouTube web series ('Terroirs de Gueuletons') and active social channels. Reservations run on the ZenChef platform across all locations. The company is privately held with no disclosed external funding, retains founder-led control, and serves primarily consumer epicureans and food enthusiasts, with secondary B2B demand from corporate event clients, wedding planners, and franchise/affiliate operators.

Name

Gueuleton

Legal name

Gueuleton

Website

https://gueuleton.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Gueuleton is a privately held French gastronomy group operating 22 restaurant-bars across France and three countries, plus catering, artisanal spirits, publishing, and travel experiences, built around fire-based cooking and a bons vivants lifestyle brand.

Ownership category

akta.pro rank

Product category

Wine-Bar Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Wine-bar restaurants
• Fire-based catering
• Artisanal gin distillery
• Culinary publishing
• Gourmet travel experiences

Headquarters

HQ city

Agen

HQ country

France

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant sales: Revenue from 22 restaurant-bar locations across France serving meat, charcuterie, cheese, and wines. Each location operates as an affiliated or owned establishment generating food and beverage sales.
2. Traiteur catering services: Event catering services including tournebroche roasting, brasero cooking, and full-service culinary experiences for weddings, corporate events, and private gatherings. 22 teams operate across France and Europe. Budget ranges from €1,500 to over €15,000 per event.
3. Book sales: Publishing of cookbooks and lifestyle books. Three titles published: Le livre des bons vivants (€35, November 2022), Une année à la table des bons vivants (€33.25, October 2025), and Tout feu tout flamme (€25, May 2026).
4. E-commerce boutique: Online sales of braseros, barbecues, accessories, books, and merchandise through boutique.gueuleton.fr.
5. Magazine subscription and sales: Quarterly gastronomy magazine (120 pages) published by Les Éditions Lardons, available by subscription and in newsstands.
6. Spirits sales: Artisanal gin (Sybaritas Gin, 43% vol, €70cl) and liqueurs (L'Amante Poivrée, 18% vol) distilled in Gers. Future armagnac production planned.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Gueuleton operates a network of 20+ casual wine-bar restaurants across France and internationally (Belgium, Switzerland, Quebec) centered on meat-centric cuisine, artisanal charcuterie, fire-cooked dishes (tournebroche, brasero) and curated natural wines. Beyond the restaurant network, the brand runs a full-service catering arm (Traiteur), an artisanal distillery producing gin and liqueur, a quarterly gastronomy magazine, a backlist of cookbooks, a curated e-commerce boutique, and themed travel stays (Séjours) and event-driven food experiences.

Product overview

Gueuleton is a multi-format French gastronomy brand built around the art of living and sharing around food and wine. Its core offering consists of a network of 20+ wine-bar restaurants across France, Belgium, Switzerland, and Quebec, complemented by a catering business (Traiteur Gueuleton) specializing in tournebroche (rotisserie) and brasero (fire-bowl) cooking for events. The brand extends into publishing (quarterly Gueuleton Magazine and three cookbooks), artisanal spirits via the Distillerie Gueuleton (Sybaritas Gin, L'Amante Poivrée liqueur), a culinary web series (Terroirs de Gueuletons), curated travel experiences (Gueuleton Séjours), an e-commerce boutique, and a showroom/event venue in Cozes. All offerings share a common identity centered on French terroir, conviviality, wood-fire and rotisserie cooking, and the bons vivants (good-living) community.

Differentiator

Problem solved

Functional benefit

Brands

• Tournebroche Gueuleton: Spit-roast and brasero catering services for weddings, corporate events, and private gatherings
• Gueuleton Magazine
• Le livre des bons vivants
• Tout feu tout flamme
• Une année à la table des bons vivants
• Terroirs de Gueuletons
• Gueuleton Séjours
• Distillerie Gueuleton / Sybaritas Gin

Products and services

• Gueuleton Restaurants Network of casual wine-bar restaurants offering meat-centric dishes (charcuterie, grilled and rotisserie meats cooked over fire), generous platters, and a curated selection of natural wines, primarily targeting French epicureans and food-lifestyle consumers.
• Traiteur Gueuleton (Catering) Mobile fire-cooking catering service featuring tournebroche and brasero setups for weddings, private parties, and corporate events, delivering the restaurant's meat-centric, convivial dining experience on location.
• Gueuleton Magazine Quarterly subscription-based gastronomy magazine covering food, wine, terroir, and lifestyle, distributed in print and digital formats to French readers and food enthusiasts.
• Le livre des bons vivants Hardcover cookbook that compiles the Gueuleton signature recipes, wine pairings, and "bons vivants" lifestyle content into a retail book sold to consumers and via the brand's boutique.
• Une année à la table des bons vivants Seasonal, full-year cookbook offering Gueuleton's curated recipes and entertaining ideas organized across the calendar, sold as a standalone retail book to consumers.
• Tout feu tout flamme Specialist cookbook dedicated entirely to live-fire cooking techniques (brasero, tournebroche, plancha), sold as a standalone retail book to home cooks and culinary enthusiasts.
• Sybaritas Gin Artisanal small-batch gin distilled at Gueuleton's in-house distillery, packaged and sold as a bottled premium spirit to consumers through e-commerce and on-premise.
• L'Amante Poivrée Pepper-infused artisanal liqueur distilled at the Gueuleton distillery, sold as a bottled premium spirit to consumers through the brand's retail and on-premise channels.
• Gueuleton Séjours (Gastronomic Stays) Curated multi-day gastronomy travel experiences that combine stays, meals, and terroir visits anchored to the Gueuleton network, sold as packaged trips to individual travelers and small private groups.
• Showroom Gueuleton Cozes Dedicated tasting and event venue in Cozes used to host private events, brand activations, and showcase Gueuleton's catering, spirits, and partner products for individual and corporate guests.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Chamina VoyagescoreStrategic or Co-development PartnerPartnership for Gueuleton Séjours - curated travel experiences discovering French gastronomic regions. Chamina Voyages serves as the operational travel partner for day trips and 2-3 day escapades. The collaboration offers groups of 6-30 people immersive culinary journeys with local producers, winemakers, and artisans.
• Domaine Pellé (Menetou-Salon)minorStrategic or Co-development PartnerExclusive Gueuleton cuvée co-created with Domaine Pellé in Menetou-Salon wine region. One of five exclusive wine partnerships for the traiteur catering service.
• François Giraud (Châteauneuf-du-Pape)minorStrategic or Co-development PartnerExclusive Gueuleton cuvée co-created with François Giraud near Châteauneuf-du-Pape. Contributes to traiteur catering wine selection.
• Domaine du Pas de l'Escalette (Terrasses du Larzac)minorStrategic or Co-development PartnerExclusive Gueuleton cuvée co-created with Domaine du Pas de l'Escalette in the Terrasses du Larzac region. Part of exclusive wine partnerships for events.
• Domaine de Dernacueillette (Hautes Corbières)minorStrategic or Co-development PartnerExclusive Gueuleton cuvée co-created with Domaine de Dernacueillette in the Hautes Corbières. One of five exclusive wine partnerships.
• Thierry Germain / Domaine des Roches Neuves (Saumur)minorStrategic or Co-development PartnerExclusive Gueuleton cuvée co-created with Thierry Germain at Domaine des Roches Neuves in Saumur. Completes the five exclusive wine partnerships for the traiteur service.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Big Mamma Group: Paris-based operator of 20+ trattoria-style restaurants across France (and expanding to UK/Spain) with a strong lifestyle brand, content presence, and high-density city strategy. Highly comparable to Gueuleton in scaling a multi-location French hospitality concept with a curated storytelling identity.
• Bocca: Small chain of French wine-and-charcuterie focused bistros in Paris offering curated natural wines and shareable plates. Closely comparable concept to a single Gueuleton location in terms of menu, wine list, and casual terroir-driven positioning.
• Beefbar: Global premium meat-focused restaurant concept with locations across Europe, Asia, and the Americas. Closely comparable to Gueuleton's meat-centric, wine-paired French positioning and international franchise expansion model.
• Lavinia: Leading French wine bar and retail chain with curated multi-thousand-bottle selection across Paris, Madrid, Barcelona, and London. Directly comparable to Gueuleton's wine-first restaurant concept with strong wine cellar curation and retail-adjacent positioning.
• Septime / Septime La Cave: Renowned Paris wine-forward bistro and its adjoining wine bar Septime La Cave. Comparable as a French wine-led dining concept with curated list and editorial brand identity, although single-location rather than multi-city.

Broad incumbents

• Lenôtre: Established French luxury traiteur, pâtissier, and event caterer with international footprint. Direct incumbent analog to Traiteur Gueuleton in the high-end event catering segment, with broader scale and longer heritage.
• Saint James Paris / Saint James Restauration: Heritage Parisian hospitality group operating restaurants, events, and catering under the Saint James brand. Comparable as an established French brand extending from hospitality into event services, with a similar premium positioning.
• Bertrand Restauration (Groupe Bertrand): Major French hospitality group (Brasserie Lipp, Le Petit Cler, Angelina, catering). Comparable broad incumbent operating multiple bistro/event formats in France with diversified food-service revenue streams analogous to Gueuleton's multi-vertical model.
• Comptoir de la Gastronomie: Heritage Parisian fine-foods shop, restaurant, and traiteur near Les Halles. Comparable as a French specialty food/catering concept combining retail, restaurant, and event services around curated French terroir products.

Emerging players

• Maison Villevert (G'Vine): French artisanal distillery producing G'Vine gin and other premium spirits. Closest direct analog to Distillerie Gueuleton as a French craft spirits producer building brand and distribution around an in-house distilled gin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcdPURSPI3NFLx3XDR3ogWg
• Facebookfacebook.com/gueuleton
• Instagraminstagram.com/gueuleton
• TikToktiktok.com/@gueuleton
• Xx.com/GUEULETON
• LinkedInlinkedin.com/company/gueuleton-fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gueuleton