Schäfer Shop

What Schäfer Shop does

Schäfer Shop is a Switzerland-headquartered B2B distributor operating primarily through the e-commerce storefront schaefer-shop.ch, with a field sales team (Aussendienst) providing on-site consultation across the country. Founded in 1970 and active for over 50 years, the company sells more than 80,000 articles spanning office furniture programs (TETRIS WOOD, MS iCONOMY, LOGIN, PLANOVA BASIC, ERGO-T 2.0), office supplies, warehouse and operations equipment, cleaning and hygiene products, technology, transport equipment, environmental technology, and packaging and shipping materials. Its primary customers are Swiss B2B businesses of all sizes, with a secondary B2C segment for home-office purchasers.

The company runs a tiered private label architecture — Schäfer Shop Genius (premium ergonomic furniture and desks), Schäfer Shop Select (mid-range office furniture and storage), and Schäfer Shop Pure (value steel cabinets and basic storage) — alongside third-party brands such as SSI Schäfer, Biella, Topstar, Elco Switzerland, and fetra. Service offerings include workplace planning and consulting, E-Procurement integration into corporate purchasing systems, direct ordering accounts, and on-site assembly. Demand generation combines digital channels (SEO, newsletter with a 20 CHF voucher, the 'New Work im Fokus' podcast, room-idea content hubs) with catalog distribution. Core platform technology is not disclosed in the available data; no APIs, SDKs, or AI/ML capabilities are described.

The revenue model is direct product resale, with B2B pricing quoted ex-VAT in Swiss Francs, unit-based pricing, and volume discounts beginning at low order quantities. The company is privately held with no disclosed funding events, no parent company, no subsidiaries, and no management team data in the source material. Certifications relevant to B2B procurement (ISO 9001, ISO 14001, Ecovadis Silver top 15%, FSC, EKAS) are in place. Headcount is reported at 51–100, and annual revenue is not publicly disclosed.

Name

Schäfer Shop

Legal name

Schäfer Shop

Website

https://schaefer-shop.ch

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Schäfer Shop is a Swiss B2B e-commerce distributor founded in 1970, selling 80,000+ office furniture, industrial, and workplace supply articles to Swiss businesses via its online storefront, field sales team, E-Procurement integration, and a three-tier private label portfolio.

Ownership category

akta.pro rank

Product category

Office furniture and workplace equipment retail

NAICS

Office Supplies and Stationery Retailers (459410), Office Supplies and Stationery Retailers (45941), Office Equipment Merchant Wholesalers (42342), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Nonstore Retailers (5960), Wholesale-Professional & Commercial Equipment & Supplies (5040), Retail-Furniture Stores (5712)

akta.pro primary industry

Office, School & Business Supplies Online Retailers (CRAFADAL)

akta.pro secondary industries

General Office Supplies Retail (CRALABAA), Business Forms, Labels & Shipping Supplies Retail (CRALABAI)

Keywords

• Office furniture retail
• B2B e-commerce
• Workplace equipment supply
• Warehouse industrial equipment
• Office supplies distribution

Headquarters

HQ city

Oensingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Primary revenue stream from selling office furniture, office supplies, and industrial equipment through online shop (schaefer-shop.ch) to B2B and B2C customers. The company offers over 80,000 articles across categories including Büromöbel, Bürobedarf, Lager & Betrieb, Reinigung & Hygiene, Technik, Transport, Umwelttechnik, and Verpacken & Versenden.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Schäfer Shop is a Swiss B2B e-commerce retailer distributing office furniture, office supplies, warehouse and industrial equipment, cleaning and hygiene products, technology, transport equipment, environmental technology, and packaging and shipping supplies to business and private customers through schaefer-shop.ch. The company offers more than 80,000 articles organized across coordinated furniture programs and three private-label tiers (Genius, Select, Pure), complemented by professional services including workspace planning, field sales consultation, E-Procurement, and on-site assembly.

Product overview

Schäfer Shop is a B2B e-commerce platform offering over 80,000 products for office, warehouse, and industrial equipment. The company operates a multi-brand strategy with three private label tiers: Schäfer Shop Genius (premium), Schäfer Shop Select (mid-range), and Schäfer Shop Pure (value). Their core offerings span office furniture programs (LOGIN, MS iCONOMY, TETRIS WOOD, PLANOVA BASIC, ERGO-T 2.0), office supplies, warehouse equipment, cleaning supplies, technology products, transport equipment, environmental technology, and packaging supplies. The company also provides professional services including Workplace Solutions planning, field sales consultation, e-procurement, and assembly services. They serve businesses across Switzerland with a focus on ergonomic and modern workspace solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Schäfer Shop Genius: Premium own-brand line featuring ergonomic desks, office chairs, storage solutions, and furniture systems like TETRIS WOOD cabinet system and MODENA FLEX height-adjustable desks.
• Schäfer Shop Select
• Schäfer Shop Pure

Products and services

• Schäfer Shop Genius (Private Label) Premium own-brand line of office and industrial furniture including ergonomic desks, office chairs, storage solutions, and furniture systems such as the TETRIS WOOD cabinet system and MODENA FLEX height-adjustable desks, targeted at businesses seeking high-quality materials and ergonomic design.
• Schäfer Shop Select (Private Label) Mid-range own-brand line providing office furniture, filing cabinets, storage containers, and workspace accessories at competitive prices for businesses balancing cost and quality.
• Schäfer Shop Pure (Private Label) Value own-brand line featuring basic steel cabinets, universal storage solutions, and functional office furniture at competitive prices for budget-conscious businesses.
• Büromöbelprogramm LOGIN Complete office furniture program with coordinated desks, cabinets, and storage solutions designed for modern workspaces, allowing businesses to outfit offices with a unified design language.
• Büromöbelprogramm MS iCONOMY Office furniture program with modular steel storage solutions and cabinets, available in various colors for flexible workplace configurations.
• Schranksystem TETRIS WOOD Modular wooden storage cabinet system with various door types (hinged, sliding, roll-front) available in wood decors and colors for customizable office storage.
• Schreibtischsystem PLANOVA BASIC Basic desk system offering practical workstation solutions for offices and businesses.
• Tischsystem ERGO-T 2.0 Height-adjustable desk system designed for ergonomic workstations with a focus on user comfort and adaptability.
• Service & Planung Professional services including workplace-solutions consulting, field sales consultation (Aussendienst) with on-site visits, E-Procurement integration for corporate purchasing systems, and on-site assembly of delivered products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SSI SchäfercoreChannel Partner/ Reseller/ DistributorSSI Schäfer is a brand partner whose products are featured and sold through Schäfer Shop's online platform, including office furniture systems and storage solutions.
• BiellacoreChannel Partner/ Reseller/ DistributorBiella is a brand partner providing office organization products such as folders and filing systems sold through Schäfer Shop.
• TopstarcoreChannel Partner/ Reseller/ DistributorTopstar is a brand partner specializing in office seating and chairs, featured in Schäfer Shop's product assortment.
• Elco (Switzerland)coreChannel Partner/ Reseller/ DistributorElco Switzerland is a brand partner offering technology and office equipment products sold through the Schäfer Shop platform.
• fetraminorChannel Partner/ Reseller/ Distributorfetra is a brand partner providing transport equipment and handling solutions available through Schäfer Shop.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Staples: Staples is a global office-supplies retailer with broad B2B services; while not focused on Switzerland, its scale and procurement-platform features set the competitive benchmark Schäfer Shop must match in mid-market accounts.
• IKEA for Business: IKEA's B2B/trade offering addresses small and mid-market office furnishing and workplace storage; as a much larger incumbent it overlaps directly with Schäfer Shop's furniture and storage categories.
• Amazon Business: Amazon Business is a broad incumbent B2B procurement marketplace offering office, industrial and workplace supplies with deep selection and competitive pricing; it pressures Schäfer Shop on assortment and price across all SKUs.

Direct peers

• ALSO Group: ALSO is a Swiss-headquartered B2B distributor serving DACH and wider European markets across technology, supplies and workplace categories; its logistics, E-Procurement and channel model are closely comparable to Schäfer Shop's.
• Bechtle: Bechtle is a large European IT and office-supply B2B reseller with strong DACH presence, selling workplace equipment, hardware and supplies to enterprise and public-sector buyers overlapping with Schäfer Shop's Swiss customer base.
• Lyreco: Lyreco is a large European B2B distributor of office supplies, furniture and workplace solutions with strong field-sales operations; it competes head-on with Schäfer Shop for Swiss and pan-European B2B procurement contracts.
• Manutan: Manutan is a European B2B distributor of office, workplace and industrial supplies serving SMEs and large accounts; its catalog breadth, own-brand strategy and E-Procurement offering closely mirror Schäfer Shop's go-to-market.
• Viking (Office Depot Europe): Viking is the Office Depot brand operating in Switzerland and across Europe, selling office supplies, furniture and printing consumables to businesses — a directly comparable online and catalog channel competing for the same Swiss B2B customers.

Others

• Biella Group: Biella is a Swiss office-organization brand partner of Schäfer Shop supplying folders and filing products; it is an adjacent supplier whose own distribution and competition overlaps with parts of Schäfer Shop's catalog.

Regional players

• Office World Switzerland: Office World is a Swiss retailer of office furniture, supplies and consumables; it competes directly with Schäfer Shop across the same Swiss B2B and B2C segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schaefershopschweiz

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schäfer Shop