What NNT Uniforms does

NNT Uniforms is an Australian workwear and corporate uniform retailer operating as a division of The Workwear Group Pty Ltd (ABN 82 004 055 387), which itself sits within the Wesfarmers Industrial & Safety group of companies. Founded in 1962 and headquartered at Level 1/187 Todd Road, Port Melbourne, the company sells through three channels: its own DTC e-commerce platform nnt.com.au (built on Salesforce Commerce Cloud / Demandware), a nationwide network of physical retail stockists accessible via a store locator, and a dedicated Team Dressing bulk-ordering program targeting organizations. Its product portfolio is organized around two primary verticals: healthcare/medical scrubs (sub-lines include Invigorate, Next-Gen, Vital, and Indigenous Scrubs) and corporate/business-casual attire (shirts, pants, suiting, knitwear, outerwear, chefwear), supplemented by maternity wear, sustainable garments, and accessories. Pricing is unit-based, with scrubs at AUD 49.95-52.95, vests at AUD 45.95-79.95, free shipping over AUD 129, and a 20% Team Dressing discount on orders of AUD 699 or more.

Technical differentiation rests on proprietary fabric technologies: a Polygiene® antibacterial/antimicrobial finish applied to healthcare scrubs, an Invigorate 4-way stretch fabric (77% Polyester, 18% Viscose, 5% Elastane), an NNT-exclusive Next-Gen cotton-rich stretch blend (53% Polyester, 34% Cotton, 11% Lyocell, 2% Elastane), 3M™ Thinsulate™ insulation in outerwear, moisture-wicking 350gsm textured fleece, and bonded fleece technology (96% Polyester, 4% Elastane) for wind/shower resistance. The company emphasizes inclusive sizing (2XS-5XL) and positions itself around Australian design through The Workwear Group. There is no public or partner-facing API, and no AI/ML capabilities are disclosed.

Revenue is generated through direct e-commerce sales (one-time unit purchases), Team Dressing bulk orders (volume-discounted), and wholesale distribution via retail stockists. Customer segments span healthcare (primary), corporate, business-casual, hospitality, beauty/wellness, and allied health. Marketing is concentrated on the e-commerce platform, Facebook, Instagram, email newsletters, downloadable catalogues, and seasonal EOFY promotional campaigns. The company is privately held within a diversified corporate group; no funding rounds, M&A, or leadership-change signals were observed in the source data.

Name

NNT Uniforms

Legal name

The Workwear Group Pty Ltd

Website

https://nnt.com.au

Company type

Private

Founded year

1962

Operating status

Operating

Short description

NNT Uniforms is an Australian workwear retailer (est. 1962) selling corporate attire and healthcare scrubs via DTC e-commerce, physical stockists, and bulk team ordering, operating as a brand within The Workwear Group under Wesfarmers Industrial & Safety.

Ownership category

akta.pro rank

Product category

Workwear & Uniforms

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)

akta.pro secondary industry

Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB)

Keywords

• Corporate workwear uniforms
• Medical scrubs apparel
• Healthcare uniforms
• Business casual clothing
• Team uniform programs

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: NNT generates revenue through direct online sales to consumers via nnt.com.au, offering products at various price points including scrubs, corporate wear, outerwear, and accessories with standard shipping and free shipping thresholds.
2. Team/Bulk Ordering: Corporate and team bulk ordering program offering volume discounts (20% off when spending $699+), serving healthcare facilities, corporate teams, and organizations requiring consistent workwear.
3. Wholesale/Retail Distribution: Distribution through physical retail stockists across Australia, allowing customers to purchase in-store through the 'Find a Stockist' locator.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NNT Uniforms is an Australian workwear brand that designs, sources, and sells corporate and medical uniforms through its own e-commerce platform (nnt.com.au), physical retail stockists, and a dedicated Team Dressing bulk-ordering program. Its catalogue covers healthcare scrubs (including proprietary Invigorate, Next-Gen, Vital, and Indigenous lines), corporate attire, business casual, knitwear, outerwear, chefwear, sustainable collections, and accessories, with proprietary fabric technologies such as Polygiene antibacterial finishes and 4-way stretch blends.

Product overview

NNT Uniforms is an Australian workwear retailer offering a comprehensive portfolio of professional uniforms across two primary categories: healthcare/medical scrubs and corporate/casual workwear. The scrub line includes multiple sub-brands—Invigorate (active stretch with Polygiene antibacterial finish), Next-Gen (cotton-rich with antibacterial protection), Vital, and Indigenous collections—alongside core scrub tops, pants, and sets in diverse colours. Corporate offerings span business casual and formal suiting with knitwear and outerwear layers. Additional product lines include chefwear, sustainable items, accessories, and maternity wear. The company provides a Team Dressing bulk-ordering service for organizations. Products are sold through the nnt.com.au e-commerce platform with free shipping over $129 and a 60-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Scrubs Medical and healthcare scrub uniforms including scrub tops, scrub pants, and scrub sets available in a range of colours and sizes for nurses, doctors, and medical staff.
• Invigorate Scrubs Active-stretch scrub collection featuring 4-way stretch fabric with Polygiene antibacterial finish, wrinkle resistance, and soft-touch comfort (77% Polyester, 18% Viscose, 5% Elastane) for healthcare professionals.
• Next-Gen Scrubs Premium scrub line featuring improved cotton-rich fabric with Polygiene antibacterial technology, combining softness, breathability, and stretch for comfort and lasting freshness during long shifts.
• Vital Scrubs Healthcare uniform collection designed for durability and functionality in demanding medical environments.
• Indigenous Scrubs Special collection celebrating NAIDOC Week with designs supporting Indigenous Australian communities and cultures.
• Corporate Uniforms Professional corporate attire including shirts, pants, suiting, knitwear, and outerwear designed for office environments and corporate dress codes.
• Business Casual Smart casual workwear including polos, tops, dresses, and pants suitable for relaxed workplace environments while maintaining professional appearance.
• Outerwear & Vests Workwear outerwear including puffer vests, fleece vests, and jackets designed for warmth, weather protection, and professional appearance across industries, featuring 3M Thinsulate insulation and bonded fleece.
• Knitwear Knitted garments including jumpers and cardigans made from materials like merino wool for warmth and professional layering options.
• Chefwear & Aprons Specialized culinary workwear including chef coats, aprons, and kitchen-appropriate attire for hospitality industry professionals.
• Sustainable Collection Eco-conscious uniform options featuring sustainable fabrics and environmentally responsible manufacturing processes.
• Team Dressing Bulk ordering service enabling organizations to outfit entire teams with coordinated workwear, featuring volume discounts (20% off when spending $699+) and streamlined procurement for team-based uniform programs.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Polygiene®coreTechnology or IntegrationPolygiene® technology partnership provides antibacterial and antimicrobial finish to NNT healthcare scrubs and workwear fabrics. This treatment helps keep clothes fresher for longer, prevents odour and bacteria buildup, and extends garment life during demanding work environments.
• 3M™ Thinsulate™coreTechnology or Integration3M™ Thinsulate™ insulation is used in NNT outerwear products including puffer vests, providing lightweight warmth and breathability with high loft and optimum warmth-to-weight ratio, antimigration properties, and water-repellent finish.
• The Workwear GroupcoreOthersNNT Uniforms is owned and operated by The Workwear Group Pty Ltd (ABN 82 004 055 387), part of the Wesfarmers Industrial & Safety group of companies. The Workwear Group provides corporate governance, operational infrastructure, and related company resources.

Recent moves6 records

Expansion highlights5 records

Direct peers

• KingGee: Long-established Australian workwear brand offering pants, shirts, and outerwear for trade and industrial workers. Comparable product mix, Australian distribution, and B2B uniform programs targeting similar buyers.
• FIGS: US-born premium DTC scrubs and medical apparel brand. Directly comparable healthcare-scrubs focus with proprietary fabrics, tech-leveraged marketing, and a premium positioning that competes for the same healthcare-worker buyer NNT serves.
• Bizcare: Australian corporate and medical uniforms brand under the SFNZ Group, with healthcare scrubs and business attire. Closest direct competitor to NNT in the Australia corporate/medical uniform segment.
• Uniform Advantage: US-based scrubs and medical uniforms retailer with both DTC e-commerce and brand portfolio (Cherokee, Healing Hands, etc.). Comparable medical-uniforms specialty retailer model and product breadth.
• Hard Yakka: Sister brand under The Workwear Group (same parent as NNT). Australian trade and workwear specialist with overlapping distribution via stockists and corporate accounts; direct peer for shared parent resources and customer overlap.
• Syzmik Workwear: Australian functional workwear and uniform brand targeting trade and corporate buyers. Comparable Australian workwear positioning, B2B team programs, and technical fabric emphasis.
• Jaanuu: Premium DTC scrubs and medical apparel brand with proprietary antimicrobial fabrics. Comparable premium-priced scrubs positioning and direct-to-consumer distribution model to NNT's scrubs vertical.
• Cherokee Uniforms: Established scrubs and medical apparel manufacturer/brand sold through uniform retailers and online channels. Comparable scrubs product mix and broad healthcare-worker customer base.

Broad incumbents

• Carhartt: Global heritage workwear brand with broader apparel and footwear portfolio. Comparable durable workwear positioning and B2B program capability, but at much larger scale and broader category footprint.
• Totally Workwear: National Australian workwear and safety retailer carrying multiple brands including NNT, KingGee, and Bisley. Overlaps as both a stockist for NNT and a multi-brand uniform destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nntuniforms
• Instagraminstagram.com/nntuniforms
• Xx.com/nntuniforms
• LinkedInlinkedin.com/company/nnt-uniforms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NNT Uniforms