Burswood Car Rentals

What Burswood Car Rentals does

Burswood Car Rentals is a privately held, Perth-based car rental operator that has run continuously since 1983 under the legal entity Gifted Enterprises Pty. Ltd. The business operates from a single depot at 16 Teddington Road Burswood WA 6100, positioned between Perth's airports and the CBD, and serves domestic and international tourists, corporate travellers, families, tradespeople, and new Perth residents across Western Australia.

The core offering is a diversified vehicle fleet spanning economy cars (Kia Rio), midsize sedans (Toyota Corolla), large sedans and hybrids (Toyota Camry Hybrid), SUVs (Toyota RAV4), 8-seater people movers (Kia Carnival), utes (Toyota Hilux), luxury vehicles (Audi), electric vehicles, and trailers. Most vehicles come with Apple CarPlay and Android Auto integration. Booking is handled through an online portal with instant quote functionality, supplemented by phone and WhatsApp channels, and the company provides free delivery to all Perth Airport terminals and any hotel within 20km of the depot. Pricing is unit-based per 24-hour day, ranging from $25 for economy vehicles to $120+ for luxury, with optional damage liability reduction ($10-35/day), child seats, additional drivers, excess kilometre fees, and full-to-full fuel charges as ancillary revenue streams.

The business operates a direct-to-consumer model with no franchise or intermediary network, supported by a price match promise, transparent no-hidden-fee positioning, and 24/7 RAC roadside assistance bundled into all rentals. The company holds Quality Tourism Accreditation, has accumulated 1,200+ customer reviews averaging 4.8 stars, and runs a content marketing strategy centred on Perth and Western Australia travel guides to drive organic search and direct bookings.

Name

Burswood Car Rentals

Legal name

Gifted Enterprises Pty. Ltd.

Website

https://burswoodcarrentals.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Burswood Car Rentals is a Perth-owned family car rental operator running from a single depot since 1983, serving tourists, corporate clients, families, and tradespeople across Western Australia with a diversified fleet from economy to luxury and electric vehicles.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTLABAAAF

Premium & Luxury Vehicle Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs)

SECONDARYTHADAJAH

Utility / Service Body Truck Rentals

Travel & Hospitality/Car Rental & Mobility Services/Commercial Vehicle & Truck / Van Rentals

SECONDARYTLABABAJ

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power)

Transportation & Logistics/Fleet Leasing, Rental & Management/Commercial Truck Leasing & Rental (Light/Medium/Heavy Duty)

Keywords

• Car rental services
• Vehicle hire perth
• Airport car rental
• People mover hire
• Ute hire perth

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Rental: Core revenue from short-term and long-term vehicle rentals. Pricing varies by vehicle type (economy, midsize, SUV, luxury, people mover, ute, trailer). Rental periods are charged per 24-hour day with overtime charges for returns beyond booking time.
2. Damage Liability Options: Optional damage cover upgrades at $10-$35/day that reduce customer liability in case of accidents. Standard cover included at no extra cost.
3. Ancillary Add-ons: Additional charges for child seats ($5/day), additional drivers ($5/day), excess kilometres ($0.25-$0.30/km), and traffic infringement processing fees ($33).
4. Fuel Charges: Full-to-full fuel policy with $3.50/litre charge for vehicles returned with less than full tank.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Burswood Car Rentals operates a single Perth depot providing short-term and long-term vehicle rental across economy, midsize, large sedan/hybrid, SUV, 8-seater people mover, ute, luxury, electric vehicles, and trailers. The business focuses on transparent all-inclusive pricing with no hidden fees, free Perth airport and hotel delivery within 20km, and a price match promise for leisure and corporate travellers.

Product overview

Burswood Car Rentals operates as a single-location car rental company offering a diversified fleet of vehicles for hire in Perth, Western Australia. The core product is short-term vehicle rental spanning multiple vehicle categories including economy cars (Kia Rio), midsize sedans (Toyota Corolla), large sedans (Toyota Camry Hybrid), SUVs (Toyota RAV4), 8-seater people movers (Kia Carnival), utes (Toyota Hilux), luxury vehicles (Audi), electric vehicles, and trailers. These vehicles are available for daily, weekly, and long-term hire with add-on services including airport/hotel delivery, child seat rental, corporate hire packages, roadside assistance, and a price match promise. The company positions itself on transparent pricing with no hidden fees, no rental stickers, and competitive rates starting from $25/day.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 42+ years in business with 1,200+ 4.8-star reviews
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• RAC (Royal Automobile Club of Western Australia)coreOthersAll Burswood rental vehicles are covered by RAC Roadside Assistance, providing 24/7 breakdown service to customers throughout Western Australia. This partnership ensures customer safety and peace of mind during hires.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hertz Australia: Global car rental brand operating on-airport at Perth terminals with a full passenger vehicle fleet (economy through premium). Direct competitor for inbound tourists and corporate accounts, with greater scale and brand recognition.
• Thrifty Car Rental Australia: Domestic-focused rental brand with strong Perth presence and airport-counter operations. Competes head-to-head for cost-conscious Australian tourists and regional road-trip bookings.
• Ace Rental Cars Australia: Australian value rental brand with Perth airport operations, competing on transparent pricing and no-hidden-fee positioning. Closest direct competitor to Burswood's value-and-transparency proposition.
• Avis Australia: Major international rental brand with Perth airport presence, serving business and leisure travellers with a broad fleet. Directly competes for the same corporate and tourist bookings as Burswood.
• Enterprise Rent-A-Car Australia: International rental brand with growing Australian footprint including Perth. Strong in insurance replacement and corporate accounts, overlapping directly with Burswood's corporate hire offering.
• Budget Rent a Car Australia: Value-positioned international rental brand with Perth airport operations. Competes on price for economy and midsize bookings — directly relevant given Burswood's price-match positioning.
• Sixt Rent a Car Australia: European-headquartered rental brand expanding in Australia with Perth locations, positioning on premium fleet and tech-forward booking. Competes with Burswood on the luxury/Audi end of the market.

Broad incumbents

• Localiza: Latin America's largest car rental operator that acquired a controlling stake in Australia's Eagle 4x4 and is expanding internationally. Represents the broader incumbent class of large, multi-region rental players with capital Burswood cannot match.

Regional players

• Bayswater Car Rental: Independent Perth-based car rental operator serving similar metropolitan and airport customer segments. Closest local-scale competitor and useful benchmark for fleet mix and pricing in the Perth independent segment.

Others

• RAC (Royal Automobile Club of Western Australia): WA motoring club and Burswood's roadside assistance partner. Adjacent ecosystem participant — its member services and travel offerings partially overlap with Burswood's tourist customer base, making it both a partner and a potential adjacent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/burswoodcar.rentals
• Xx.com/perthcarhire
• LinkedInlinkedin.com/company/burswood-car-rentals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burswood Car Rentals