What Avis Australia does

Avis Australia operates as the Australian and New Zealand operating entity (legal name W.T.H. Pty Limited, ABN 15 000 165 855) of the global Avis Budget Group car rental brand. The company provides vehicle rental services across passenger cars, SUVs, 4WDs, utes, vans, trucks and buses through more than 220 pickup locations spanning major airports, city centres and regional towns across both countries. Its technology layer comprises a car rental booking platform, a mobile app for iOS and Android, GPS-enabled fleet management, and the Avis Preferred loyalty programme that enables saved-preference booking and skip-the-counter pickup at supported locations.

The company's revenue model is fundamentally transactional, with unit-based pricing across multiple vehicle tiers — from economy compacts (Suzuki Swift, Kia Rio) through standard and intermediate sedans (Toyota Corolla, Kia Cerato), full-size and SUV vehicles (Toyota Camry, Kia Sportage), luxury and prestige vehicles (European brands, plus supercars through the Avis Prestige partnership with Prestige Rentals), and commercial vehicles including mine-spec vehicles, tautliners, and 12-25 seat buses. Revenue is supplemented by optional add-ons such as insurance/protection products, GPS navigation, child seats, additional drivers, and automated toll payments processed via a partnership with Linkt. A Qantas Frequent Flyer loyalty integration awards 4 points per A$1 on base rate, while a Pay Now prepayment option provides up to 20% discount for non-refundable bookings.

Avis Australia serves three primary customer segments: leisure travellers (airport transfers, holidays, city exploration), business travellers (corporate travel, client meetings), and commercial/trade customers (equipment transport, site work, deliveries, group transport via commercial fleet), with a secondary segment in luxury and prestige rentals for special occasions. Go-to-market is direct-to-consumer via the website, mobile app, call centre reservations, and physical airport/downtown branches, with loyalty programme and airline partnership acting as retention and acquisition layers. The company has been awarded 'The Most Trusted Brand in Car Rentals' in Australia and New Zealand for 2024 (consecutive year), indicating established consumer trust positioning relative to competitors such as Hertz, Budget, Enterprise and Thrifty.

Name

Avis Australia

Legal name

W.T.H. Pty Limited, ABN 15 000 165 855

Website

https://avis.com.au

Company type

Private

Operating status

Operating

Short description

Avis Australia, the Australian/NZ operating entity of global Avis Budget Group, provides passenger and commercial vehicle rentals across 220+ locations, serving leisure, business, and trade customers with a tiered fleet, loyalty programme, and Qantas partnership.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rental: Core revenue from renting vehicles to customers on a daily, weekly, or long-term basis. Revenue is generated through base rental rates, with additional charges for optional extras, insurance coverage, fuel, and tolls.
2. Commercial Vehicle Rental: Revenue from renting commercial vehicles including utes, vans, trucks, and buses to business customers and tradespeople
3. Luxury Vehicle Rental: Premium rental services through Avis Prestige partnership offering supercars and luxury vehicles with higher daily rates and security deposits
4. Optional Add-ons and Insurance: Additional revenue from protection coverage options, GPS navigation, child seats, and other rental add-ons

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Avis Australia rents passenger cars, SUVs, 4WDs, luxury and signature-series vehicles, utes, vans, trucks and buses from more than 220 locations across Australia. The fleet supports short-term leisure rentals, corporate/business accounts, long-term rentals, one-way hires, and a dedicated commercial vehicle line for trades and businesses, complemented by ancillary protection products and toll-payment integration.

Product overview

Avis Australia operates as a car and truck rental platform offering a comprehensive fleet across multiple vehicle categories. The core offering consists of passenger car rentals (economy, compact, intermediate, and full-size vehicles), SUV rentals, and 4WD vehicles for regional exploration. The company provides commercial vehicle solutions including utes, vans, trucks, and buses ranging from 12 to 25 seats. Premium offerings include the Signature Series luxury vehicle program and the Avis Prestige supercar rental service operated through partnership with Prestige Rentals. The platform integrates the Avis App for mobile booking and management, supported by the Avis Preferred loyalty program and Qantas Points partnership. Additional services include electric vehicle rentals, one-way hire options, long-term rentals, toll payment processing via Linkt, and various protection/coverage add-ons.

Differentiator

Problem solved

Functional benefit

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• QantascoreGTM or Marketing PartnerAvis Australia has a loyalty partnership with Qantas Frequent Flyer program. Customers earn 4 Qantas Points per A$1 spent on the daily base rate for eligible Avis rentals in Australia and overseas. This partnership provides added value to customers and drives customer acquisition through the Qantas frequent flyer community.
• Prestige RentalscoreChannel Partner/ Reseller/ DistributorAvis has partnered with Prestige Rentals (ABN 81 617 637 797) to offer the Avis Prestige service for supercar and luxury car rentals. Available in Melbourne, Sydney, Perth, Brisbane, Sunshine Coast, Gold Coast, and Adelaide, this partnership allows customers to rent high-end vehicles including Lamborghini, Ferrari, Rolls-Royce, Bentley, McLaren, and Porsche through an enquiry and booking process facilitated by Prestige Rentals.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Hertz Australia: Hertz Australia is the largest direct competitor to Avis Australia, offering passenger car, SUV, and commercial vehicle rentals across Australian airports and downtown locations under the global Hertz brand. Operates a comparable national footprint and corporate/leisure customer base.
• Budget Australia: Budget Australia is a sister brand within Avis Budget Group, targeting value-oriented leisure and corporate rentals across Australian airports and cities. Closely comparable operating model and fleet, often co-located with Avis branches, competing for similar customer segments.
• Thrifty Australia: Thrifty Australia is a major domestic value-positioned rental brand operating across Australian airports and cities. Directly comparable passenger and commercial vehicle rental offering, competing head-to-head with Avis in the leisure and SME segments.
• Enterprise Rent-A-Car Australia: Enterprise operates an extensive Australian network focused on corporate and replacement (insurance/workshop) rentals, with growing leisure share. Directly comparable fleet and target customers, with strong brand recognition and airport presence.
• Europcar Australia: Europcar provides passenger and commercial vehicle rentals across Australian airports and downtown branches, with strong European fleet orientation. Directly comparable offering to Avis, competing for corporate accounts and leisure travelers in metro and regional locations.
• Sixt Australia: Sixt operates premium-positioned car rental services in Australian airports and major cities, emphasizing newer fleet and digital booking. Comparable premium offering to Avis Signature Series, competing for higher-yield leisure and corporate customers.

Emerging players

• GoGet Australia: GoGet is Australia's largest car sharing operator, providing hourly and daily vehicle access in metro areas. While not a direct full-service rental competitor, it addresses short-trip urban mobility that overlaps with Avis's leisure use cases.
• Car Next Door: Car Next Door operates a peer-to-peer car sharing platform across Australian cities, allowing private owners to rent out vehicles. Competes with Avis for short-duration and leisure rentals, particularly in metro markets.

Others

• Kennards Hire: Kennards Hire is a major Australian equipment and commercial vehicle rental company, including trucks, vans, and trailers. Adjacent competitor in the commercial/trade vehicle segment that overlaps with Avis Australia's commercial fleet offering.
• Uber Australia: Uber provides rideshare and Uber Carshare services in Australia. While not a direct rental competitor, it addresses the same underlying transportation demand, particularly for urban and short-trip use cases that might otherwise flow to car rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rembergavisgladstone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avis Australia