Cookdown
Cookdown, a trading name of UK-based SquaredUp Ltd, builds Microsoft SCOM extensions including Connection Center for bi-directional integrations with ITSM, communication, and Webhooks-enabled tools, and the Easy Tune alert-tuning suite, sold via annual subscriptions to enterprise IT operations teams.
- Company typePrivate
- Founded2019
- HeadquartersMaidenhead, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cookdown does
Cookdown, a trading name of UK-based SquaredUp Ltd (Pearce Building, 6 West Street, Maidenhead), is a privately held software vendor that builds extensions and management packs for Microsoft System Center Operations Manager (SCOM). The company's core product, Connection Center, provides plug-and-play, bi-directional integration between SCOM and enterprise ITSM platforms (ServiceNow and Cherwell), communication tools (Microsoft Teams and Slack), and any system reachable via inbound or outbound Webhooks, enabling automated incident creation, alert routing, and CMDB population. Complementary offerings include the Easy Tune family (Free, PRO, and Enterprise tiers) for SCOM alert tuning and management pack override management, plus a portfolio of free management packs covering PowerShell authoring, self-maintenance, ServiceNow availability monitoring, and a Community Catalog that curates over 100 community-authored SCOM management packs with lifecycle and version tracking.
Revenue mechanics are anchored on annual subscriptions billed directly through the Cookdown storefront or quoted enterprise contracts, with a freemium entry point. Connection Center pricing spans roughly US$2,118 to US$7,413 per year depending on integration type and SCOM agent/device count; Easy Tune PRO starts at US$199/year and Easy Tune Enterprise starts at US$2,542/year, with 30-day free trials on all commercial products. A product-led growth motion — free management packs, a community answers forum, blog content, webinars (SCOMathon), and YouTube demonstrations — feeds the top of funnel, while direct sales handle enterprise quotes. The company markets globally, maintains GDPR compliance under the SquaredUp Ltd entity, and operates with a small team of 1–10 employees.
Named enterprise customers span financial services (Investec), government (Bucks County Council), professional services (Deloitte), pharmaceuticals (Novo Nordisk), gambling and entertainment (Tabcorp), and healthcare/nonprofit (Gift of Hope Organ & Tissue Donor Network, who replaced Evanios with Connection Center and reported saving at least 12 hours per week of manual incident creation effort). Free tools (Easy Tune Free, PowerShell Authoring, Self Maintenance MP, Community Catalog, ServiceNow Monitoring MP) account for the majority of community touchpoints and are used to drive adoption of paid products, with the overall business model functioning as a low-touch, subscription-based extensibility layer on top of Microsoft's SCOM install base in enterprises that continue to operate legacy monitoring environments.
Cookdown firmographics
Firmographics- Name
- Cookdown
- Legal name
- SquaredUp Ltd
- Website
- https://cookdown.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cookdown, a trading name of UK-based SquaredUp Ltd, builds Microsoft SCOM extensions including Connection Center for bi-directional integrations with ITSM, communication, and Webhooks-enabled tools, and the Easy Tune alert-tuning suite, sold via annual subscriptions to enterprise IT operations teams.
- Ownership category
- akta.pro rank
Cookdown industry classification
Industry- Product category
- IT Operations Management Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Knowledge Management & Service Desk Platforms (HDAEALAH)
- akta.pro secondary industries
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), CRM Managed Services & Support (BPAEAGAD)
Keywords
Where Cookdown is headquartered
LocationHeadquarters
- HQ city
- Maidenhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Cookdown business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Connection Center Subscriptions: Annual subscription pricing for Connection Center integrations. Price varies by integration type and SCOM deployment size (agent/device count). Starting prices range from US$2,118 to US$7,413 per year depending on integration type.
- Easy Tune Subscriptions: Tiered annual subscriptions for Easy Tune management pack tuning tool. Easy Tune PRO starts at US$199/year, Easy Tune Enterprise starts at US$2,542/year. Pricing scales by SCOM deployment size (up to 1000, 1000-3000, 3000-6000, or Over 6000 agents).
- Free Tools: Free management packs including Easy Tune Free (limited to 5 tuning packs), PowerShell Authoring, ServiceNow Monitoring, Self Maintenance, and Community Catalog. Used for product-led growth and community engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Connection Center for ServiceNow - Annual subscription |
| Subscription | Annual | Connection Center for Cherwell - Annual subscription |
| Subscription | Annual | Connection Center for Microsoft Teams - Annual subscription |
| Subscription | Annual | Connection Center for Slack - Annual subscription |
| Subscription | Annual | Connection Center for Webhooks Inbound - Annual subscription |
| Subscription | Annual | Easy Tune PRO - Annual subscription |
| Subscription | Annual | Easy Tune Enterprise - Annual subscription |
| Freemium | Annual | Easy Tune Free - Free tier |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Cookdown product offering
Product offeringCore offering
Cookdown develops and sells Microsoft System Center Operations Manager (SCOM) extensions and integrations for enterprise IT operations teams. Its commercial products include Connection Center, which enables bi-directional, plug-and-play integration between SCOM and ITSM tools (ServiceNow, Cherwell), communication platforms (Microsoft Teams, Slack), and custom webhook endpoints, and the Easy Tune family, which solves SCOM alert noise through management pack tuning, time-of-day scheduling, and configuration drift detection. The company also distributes several free management packs (PowerShell Authoring, Self Maintenance, Community Catalog, ServiceNow Monitoring MP) that drive community adoption.
Product overview
Cookdown offers a unified portfolio of tools for Microsoft System Center Operations Manager (SCOM) management. The core product is Connection Center, which provides bi-directional integrations between SCOM and enterprise ITSM/monitoring tools. The Easy Tune product family (Free, PRO, Enterprise) provides alert tuning capabilities at increasing sophistication levels. Additionally, Cookdown distributes several free SCOM management packs including PowerShell Authoring, Self Maintenance MP, and Community Catalog, which collectively help SCOM administrators extend monitoring capabilities, automate routine tasks, and discover community-contributed management packs.
Differentiator
Problem solved
Functional benefit
Products and services
- Connection Center Enterprise integration platform for Microsoft SCOM that provides bi-directional, plug-and-play synchronization with ServiceNow, Cherwell, Microsoft Teams, Slack, and custom Webhook endpoints. Enables automatic creation of incidents, notifications, and tickets from SCOM alerts, plus CMDB population from SCOM class hierarchies.
- Easy Tune Modern SCOM management pack tuning solution for reducing alert noise, offered in three tiers: Easy Tune Free (up to 5 tuning packs, community store access, no support), Easy Tune PRO (unlimited tuning packs, time-of-day scheduling, 72-hour SLA support, from US$199/year), and Easy Tune Enterprise (migration tools, PowerShell SDK, advanced config drift detection, XML export, 24-hour SLA support with professional services credits, from US$2,542/year).
- PowerShell Authoring Free SCOM management pack that enables SCOM administrators to create PowerShell-based monitors, rules, tasks, diagnostics, and recoveries directly from the SCOM console without requiring MP authoring knowledge. Requires SCOM 2012 R2 or later.
- Self Maintenance Management Pack Free SCOM management pack that automates routine SCOM administration tasks including agent management, backup, failover configuration, and management group health monitoring. Originally authored by Tao Yang MVP and now owned and supported by Cookdown.
- Community Catalog Free SCOM management pack that extends the SCOM console with discovery and lifecycle management for over 100 free community-contributed SCOM management packs, including searchability by type, technology, and author plus notifications for new versions.
- ServiceNow Monitoring MP Free SCOM management pack that monitors ServiceNow availability and latency from business locations, enabling proactive awareness of ServiceNow service issues.
- SCOM Health Check Professional service offering for assessing and optimizing enterprise SCOM environments.
- Training & Consultation Professional training and consultation services for SCOM administrators and IT operations teams.
Quantifiable outcome
- 12+ hours per week saved in manual incident creation effort per customer
- +1 more outcomes
Companies that use Cookdown
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Cookdown technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Cookdown partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cookdown competitors and assessment
Company assessmentDirect peers
- Evanios: Evanios built a SCOM-to-ITSM integration solution that Gift of Hope explicitly replaced with Cookdown Connection Center. It is the most directly comparable peer: both products focused on automated incident creation from SCOM alerts and bidirectional ITSM synchronization.
- Savision: Savision (now part of Insight/BlueMetal) built live maps and dashboards on top of SCOM, addressing similar IT operations visualization and integration problems that Cookdown's Connection Center and parent SquaredUp target.
- Silect Software: Silect is a long-standing SCOM management pack and tuning specialist (MP Author, fragALERT). It competes with Cookdown's Easy Tune and Community Catalog on SCOM alert tuning, override management and authoring tools.
- OpsLogix: OpsLogix develops commercial SCOM management packs and integrations, including APM and synthetic transaction monitors. It is a peer because it sells add-on SCOM tooling to the same enterprise IT operations buyer that Cookdown serves with Connection Center and Easy Tune.
Emerging players
- Kelverion: Kelverion builds integration runbooks and management packs bridging SCOM and ServiceNow, directly overlapping with Cookdown Connection Center's integration use cases for enterprise IT operations teams.
- Cireson: Cireson builds apps and integrations for ServiceNow and System Center, including Service Manager and SCOM-adjacent workflows. It is comparable to Cookdown as a niche Microsoft-ecosystem ISV focused on ITSM/IT operations integrations.
Broad incumbents
- SquaredUp: SquaredUp is the parent legal entity behind the Cookdown brand and a broader provider of dashboarding and visualization tools for SCOM and other monitoring platforms. It is comparable because Cookdown's products overlap with SquaredUp's SCOM integration story and the two share UK headquarters, customer base and brand surface.
- Microsoft (System Center / Azure Monitor): Microsoft provides SCOM itself and the Azure Monitor / Log Analytics ecosystem that is gradually subsuming on-prem SCOM functionality. As the platform owner, Microsoft is the ultimate competitive and ecosystem dependency for every Cookdown product.
- ServiceNow: ServiceNow's Event Management and IntegrationHub provide native SCOM integration and ITSM incident automation, which Cookdown Connection Center connects into. It is a broad incumbent whose own SCOM integration roadmap directly affects Cookdown's value proposition.
Others
- NiCE (formerly SCOM-focused partner): NiCE and other Microsoft SI partners deliver SCOM implementation, migration and managed services around the same Microsoft monitoring stack Cookdown extends. They are comparable as channel and ecosystem participants shaping enterprise SCOM purchasing decisions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cookdown social profiles
Digital presenceCookdown compliance and trust
Trust signalCompliance1 record
Cookdown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cookdown leadership team
Management profileNumber of profiles
Profiles1 record
Cookdown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cookdown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cookdown
What does Cookdown do?
Cookdown develops and sells Microsoft System Center Operations Manager (SCOM) extensions and integrations for enterprise IT operations teams. Its commercial products include Connection Center, which enables bi-directional, plug-and-play integration between SCOM and ITSM tools (ServiceNow, Cherwell), communication platforms (Microsoft Teams, Slack), and custom webhook endpoints, and the Easy Tune family, which solves SCOM alert noise through management pack tuning, time-of-day scheduling, and configuration drift detection. The company also distributes several free management packs (PowerShell Authoring, Self Maintenance, Community Catalog, ServiceNow Monitoring MP) that drive community adoption.
Is Cookdown a public or private company?
Cookdown is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cookdown founded?
Cookdown was founded in 2019. It employs 1 to 10 people.
Where is Cookdown based?
Cookdown is headquartered in Maidenhead, United Kingdom, in the Europe region.
How does Cookdown make money?
Three revenue lines are on record. Connection Center Subscriptions are the primary driver. The others are easy Tune Subscriptions and free Tools.
Who are Cookdown's main competitors?
Direct peers on record are Evanios, Savision, Silect Software and OpsLogix. Emerging players are Kelverion and Cireson. Broad incumbents are SquaredUp, Microsoft (System Center / Azure Monitor) and ServiceNow. NiCE (formerly SCOM-focused partner) is listed as an others.
Does Cookdown have an API?
Yes. Cookdown Connection Center offers Webhooks API for integrating SCOM with external systems. Webhooks come in two forms: Outbound (sends alerts from SCOM and pushes them into other platforms as incidents, messages & tickets, or to trigger automations) and Inbound (receive messages from other platforms into SCOM, to raise alerts & events). Developer documentation is at www.cookdown.com/connection-center-webhooks.
What industry is Cookdown in?
Cookdown's product category is IT Operations Management Software. Its primary akta.pro industry code is HDAEALAH, IT Knowledge Management & Service Desk Platforms, with a secondary code of BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize). Its NAICS code is 513210 and its SIC code is 7372.