Backbeat Tours
- Company typePrivate
- Founded2006
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Backbeat Tours firmographics
Firmographics- Name
- Backbeat Tours
- Legal name
- Backbeat Tours
- Website
- https://backbeattours.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Backbeat Tours industry classification
Industry- Product category
- Sightseeing Tour Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)
- akta.pro secondary industries
- Literary, Film & Pop-Culture Location Tours (THAJAAAL), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where Backbeat Tours is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Backbeat Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tour Ticket Sales: Primary revenue stream from individual and group tour tickets. Tours include Memphis Mojo Tour, Discovery Tour, Ghost Tours, Historic Walking Tours, Beale Street Walking Tours, Elvis & Johnny Cash Tours, True Crime Tours, and Special Events.
- Private Group Charters: Bus charters and private tours for conventions, corporate events, and large groups. Includes step-on guide services for groups with their own transportation.
- Gift Certificates: Gift certificates sold for future tours with no expiration date. Available for purchase online and make presents for family and friends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Memphis Mojo Tour (90 min) - Basic admission |
| One time/ perpetual license | Pay-as-you-go | Memphis Mojo Tour plus Sun Studio Admission |
| One time/ perpetual license | Pay-as-you-go | Memphis Mojo Tour plus Stax Museum Admission |
| One time/ perpetual license | Pay-as-you-go | Memphis Discovery Tour |
| One time/ perpetual license | Pay-as-you-go | Memphis Ghost Tour |
| One time/ perpetual license | Pay-as-you-go | Beale Street Walking Tour |
| One time/ perpetual license | Pay-as-you-go | Historic Memphis Walking Tour |
| One time/ perpetual license | Pay-as-you-go | Hound Dog Tour (Elvis) |
| One time/ perpetual license | Pay-as-you-go | Man in Black Tour (Johnny Cash) |
| One time/ perpetual license | Pay-as-you-go | Memphis True Crime Tour |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Backbeat Tours product offering
Product offeringCore offering
Backbeat Tours operates a portfolio of guided sightseeing tours in Memphis, Tennessee, including music bus tours led by professional working musicians, themed walking tours, ghost and true crime tours, and heritage tours with optional museum admissions. The company sells tickets directly to consumers and groups via its website, phone reservations, and on-site counter at Alfred's on Beale, supplemented by gift certificates and private charter services.
Product overview
Backbeat Tours is a Memphis-based tour company founded in 2006 that operates a portfolio of themed tours led by professional musicians and historians. The core product lineup includes music-focused tours (Memphis Mojo Tour, Hound Dog Tour, Man in Black Tour), history tours (Historic Memphis Walking Tour, Discovery Tour), entertainment tours (Ghost Tour, True Crime Tour), and neighborhood tours (Beale Street Walking Tour). The company also offers group charters, private events, and special event packages. Tours range from 45 minutes to 6 hours and are available as walking tours or bus tours, with most departing from Beale Street. Booking is handled through the embedded FareHarbor platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Memphis Mojo Tour 90-minute high-energy musical bus tour led by professional Beale Street musicians featuring live music, comedy, history, and storytelling through Memphis' greatest music landmarks. Available as a basic admission or bundled with Sun Studio or Stax Museum admission.
- Memphis Discovery Tour
Quantifiable outcome
- 5-star rating on TripAdvisor
Companies that use Backbeat Tours
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Backbeat Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Backbeat Tours partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alfred's on BealecoreBackbeat Tours ticket counter and tour departure location is hosted at Alfred's on Beale restaurant at 197 Beale Street. The partnership provides the physical meeting point for all tours.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Backbeat Tours competitors and assessment
Company assessmentBroad incumbents
- Historic Tours of America: Established multi-city operator running Old Town Trolley Tours and walking tours across U.S. heritage cities. Operates sightseeing bus tours using a similar delivery model to Backbeat's Music Bus, though at much larger scale and without the live-music differentiator.
- Big Bus Tours: Global hop-on/hop-off sightseeing bus operator active in major tourist cities. A broader incumbent with similar bus-based sightseeing mechanics, though it does not appear to operate in Memphis and lacks music-guide content.
Direct peers
- Memphis Riverboats: Memphis-based sightseeing operator running riverboat cruises on the Mississippi. Competes for the same tourist dollars, with Memphis Discovery Tour already bundling an optional riverboat add-on — evidence of direct product overlap.
- Sun Studio Tours: The birthplace of rock 'n' roll and a major Memphis music attraction that includes guided tours of the studio. Competes for music-heritage tourists and is even featured as a destination stop inside Backbeat's Mojo and Hound Dog tours.
- Gray Line Memphis: Established sightseeing tour brand operating in Memphis and other cities, offering group-friendly bus and city overview tours. Targets similar convention and visitor segments and competes for group charter bookings.
- Graceland: The Elvis Presley estate in Memphis, operating paid guided tours of the mansion and exhibits. The dominant Elvis-themed tourism experience and a direct alternative for visitors considering Backbeat's Hound Dog Tour.
- Memphis Tour Company: Direct competitor operating sightseeing bus and walking tours in Memphis covering music, history, and civil rights landmarks. Comparable product mix and target customer (Memphis tourists) makes it the closest head-to-head peer.
Others
- Viator: Global online tour and activity marketplace owned by Tripadvisor. Functions as an indirect distribution channel and aggregator for Memphis tours like Backbeat's, shaping price discovery and visibility.
Emerging players
- National Civil Rights Museum: Memphis-based museum at the Lorraine Motel offering guided tours of civil rights history. Bundled as an optional admission inside Backbeat's Memphis Discovery Tour, indicating product-level partnership as well as adjacent competition.
- Blues Hall of Fame: Memphis music heritage attraction with museum exhibits and programming. Competes for music-curious visitor time and wallet share, though without a guided tour product comparable to Backbeat's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Backbeat Tours social profiles
Digital presenceBackbeat Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Backbeat Tours leadership team
Management profileNumber of profiles
Profiles1 record
Backbeat Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Backbeat Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Backbeat Tours
What does Backbeat Tours do?
Backbeat Tours operates a portfolio of guided sightseeing tours in Memphis, Tennessee, including music bus tours led by professional working musicians, themed walking tours, ghost and true crime tours, and heritage tours with optional museum admissions. The company sells tickets directly to consumers and groups via its website, phone reservations, and on-site counter at Alfred's on Beale, supplemented by gift certificates and private charter services.
Is Backbeat Tours a public or private company?
Backbeat Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Backbeat Tours founded?
Backbeat Tours was founded in 2006. It employs 11 to 50 people.
Where is Backbeat Tours based?
Backbeat Tours is headquartered in Memphis, United States, in the North America region.
How does Backbeat Tours make money?
Three revenue lines are on record. Tour Ticket Sales are the primary driver. The others are private Group Charters and gift Certificates.
Who are Backbeat Tours's main competitors?
Broad incumbents on record are Historic Tours of America and Big Bus Tours. Direct peers are Memphis Riverboats, Sun Studio Tours, Gray Line Memphis, Graceland and Memphis Tour Company. Viator is listed as an others. Emerging players are National Civil Rights Museum and Blues Hall of Fame.
Does Backbeat Tours have an API?
No public API is recorded for Backbeat Tours.
What industry is Backbeat Tours in?
Backbeat Tours's product category is Sightseeing Tour Services. Its primary akta.pro industry code is THAJAAAJ, Neighborhood & Local Life Tours (Communities & Hidden Gems), with a secondary code of THAJAAAL, Literary, Film & Pop-Culture Location Tours. Its NAICS code is 561520 and its SIC code is 7990.