Palmer and Harvey

What Palmer and Harvey does

Palmer and Harvey operates palmerharvey.co.uk, a UK-facing editorial content site that publishes rankings, reviews, and educational guides for consumers seeking online casinos outside the UK Gambling Commission's GamStop self-exclusion scheme. The site's primary product is an annual "Top 10 Non GamStop Casinos" guide — most recently updated June 2026 — that covers 30+ offshore operators licensed under the Malta Gaming Authority, Gibraltar Regulatory Authority, Curaçao, and the Isle of Man Gambling Supervision Commission. Each listed casino is evaluated across six categories: slot library, live games, bonus value, mobile experience, banking speed, and customer support. Editorial content is authored by a single contributor, Declan Traeger, described as a freelance iGaming content specialist based in London.

The business model is affiliate referral marketing. The site earns commissions when UK readers click embedded tracking links to partnered casino operators and subsequently deposit or wager. There is no product software, no platform, no API, no proprietary technology stack, and no AI/ML capability disclosed — the asset is the content and the SEO traffic it generates. Distribution is entirely digital and concentrated on the palmerharvey.co.uk domain, with monetization dependent on the site's ranking for UK search queries related to non-GamStop, offshore, and bonus-heavy online casinos.

The firmographic record (founded 1925, 1,001-5,000 employees, headquartered in Hove) is inconsistent with the observed content footprint and is treated as stale metadata carried over from a prior use of the corporate name. The currently active entity is a small, single-author affiliate publishing operation rather than a logistics, supply chain, or wholesale business. No corporate ownership, funding history, or parent-company relationships are disclosed in the source material.

Name

Palmer and Harvey

Website

https://palmerharvey.co.uk

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Palmer and Harvey is a UK-based single-author affiliate content site that publishes rankings and reviews of non-GamStop online casinos, earning commissions by referring UK readers to offshore gambling operators.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Content

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Non gamstop casinos
• Online casino reviews
• Affiliate marketing
• Casino bonus guides
• Igaming content

Headquarters

HQ city

Hove

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Casino Affiliate Commissions: The site generates revenue through affiliate marketing, earning commissions for referring UK players to non-GamStop casino operators. The author profile and content structure indicate this is an affiliate publishing operation that monetizes casino referrals through tracking links embedded in reviews and rankings.

Distribution channels1 record

Marketing channels3 records

Core offering

Palmer and Harvey operates palmerharvey.co.uk, an editorial affiliate site that ranks and reviews non-GamStop online casinos for UK adult players. The site publishes a Top 10 casino ranking, individual operator reviews, sports betting guides, bonus analysis, payment method information, and licensing/safety guidance, and monetises through affiliate referral commissions from partnered casino operators.

Product overview

Palmer and Harvey operates palmerharvey.co.uk as an editorial content platform publishing rankings, reviews, and educational guides for UK players seeking non-GamStop online casinos. The core offering is the Top 10 Non GamStop Casinos ranking, supported by individual casino reviews, sports betting guides, bonus analysis, payment method information, and casino safety guidance. The site functions as a content/marketing property rather than a product platform—it publishes comparison content and casino recommendations rather than offering a software product or service with integrations, API, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Non GamStop Casino Rankings and Reviews
• Top 10 Non GamStop Casinos Guide

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• 888casinocoreGTM or Marketing PartnerRanked second in the non-GamStop casino guide (4.8/5), distinguished for proprietary in-house game studio, exclusive live table formats, and 88 Free Spins welcome offer with 30x wagering requirement. Earns affiliate commissions for referred players.
• Monster CasinocoreGTM or Marketing PartnerRanked third with 4.7/5 rating, highlighted for largest jackpot slot library in the ranking and live casino extending beyond standard table games into niche Evolution formats. Welcome package up to £1,000 plus 100 Free Spins.
• BetfredcoreGTM or Marketing PartnerRanked fourth (4.6/5) for zero wagering on free spin winnings policy and up to 200 Free Spins offering. Noted for mature site infrastructure, regular free spins promotions, and active sports-linked bonus events.
• CasiGocoreGTM or Marketing PartnerRanked fifth (4.5/5) for most active daily promotions calendar and highest combined welcome value at up to £1,100 plus 375 Free Spins. Distinguished for ongoing tournament leaderboards and cashback events.
• Spin BossminorGTM or Marketing PartnerAffiliate partner casino offering 400% up to £12,750 plus 400 Free Spins welcome bonus. Featured in top 10 rankings.
• BetNinjaminorGTM or Marketing PartnerAffiliate partner casino with £1,000 bonus and 100 Free Spins for new players. Featured in top 10 rankings.
• Lola JackminorGTM or Marketing PartnerAffiliate partner casino offering 400% up to £12,750 plus 400 Free Spins. Ranked in top 10 non-GamStop casinos.

Recent moves5 records

Expansion highlights4 records

Direct peers

• WhichBingo: UK-facing bingo and casino review affiliate site. Comparable in operating editorial reviews, rankings, and affiliate referrals for online gambling operators serving UK players.
• AskGamblers: Major casino affiliate review platform with operator rankings, bonus listings, and player complaint resolution. Closely comparable in monetization via affiliate commissions and editorial ranking of online casinos, though not UK non-GamStop-specific.
• ThePOGG: Independent online casino review and complaint-resolution affiliate site with operator ratings and player-protection focus. Comparable as a methodology-driven affiliate reviewer, with a similar emphasis on testing and audit-style evaluation.
• BonusFinder: Geo-targeted casino and sportsbook bonus comparison affiliate site. Comparable in monetizing through affiliate referrals and providing region-specific (including UK) bonus rankings and operator reviews.
• Casinomeister: Veteran casino review and player-advocacy affiliate site. Comparable in operating editorial reviews and recommendations for online casinos, with long-standing brand authority in the space.
• Latest Casino Bonuses (LCB): Casino bonus-tracking and review affiliate site with extensive operator coverage and player forums. Directly comparable in producing ranked bonus content and earning affiliate commissions for casino referrals.

Broad incumbents

• Casino.org: Large established global casino affiliate and review site. Comparable to Palmer and Harvey in operating an affiliate-revenue review/ranking model, though it covers a much broader international audience rather than the UK non-GamStop niche.
• Gambling.com Group: Publicly listed operator of multiple gambling affiliate brands across casino, sports, and poker verticals. Comparable as a major affiliate-driven gambling media business, though at much larger scale and broader geographic scope.

Emerging players

• Bookies.com: Online gambling affiliate site covering sportsbooks and casinos. Comparable as an affiliate-driven review and ranking platform, though with a different primary vertical mix than Palmer and Harvey.

Regional players

• Oddschecker: UK-focused sports betting odds comparison and affiliate site. Comparable as a UK-targeted gambling affiliate monetizing through operator referrals, though focused on sportsbook rather than casino.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmer and Harvey