Corazones Responsables

What Corazones Responsables does

Corazones Responsables is the public-facing brand of Fundación Colombiana del Corazón, a Colombian non-profit foundation headquartered in Bogotá that has operated for approximately 25 years with a stated 1-10 employee footprint. The foundation's mission is the prevention of cardiovascular disease and the management of its primary risk factors — diabetes, hypertension, dyslipidemia, obesity, and tobacco use — through health education targeting the general Colombian public, women, and corporate/organizational buyers. Its core service is not a single product but a diversified portfolio of education, certification, and community programs, delivered through a digital health-education platform and select in-person interventions.

The technology stack is a multi-site digital ecosystem: a virtual training campus (Campus Virtual de Formación / centrodeformacion.fundacioncolombianadelcorazon.org), a nature-connectivity program site (Vitamina N), a smoking-cessation platform (Puedo Dejar de Fumar / puedodejardefumar.org), the main foundation site (fundacioncolombianadelcorazon.org) hosting a content blog (Blog del Cuidado) and live webinar series, plus an "Así Late El Cuidado" podcast and a "Pregúntale al Cardiólogo" Q&A video series. There is no mobile app, no public API, and no AI/ML components. Complementary in-person assets include the "Territorios que Laten" community interventions (documented in Pasto and Santuario Risaralda), ambassador and volunteer programs, CPR/first-aid training under "Manos que Salvan Vidas" (Programa Salve una Vida), and peer-reviewed scientific publications in journals including Elsevier, MDPI, and SciELO.

The operating model is that of a non-profit foundation rather than a commercial enterprise. Revenue mechanics are not disclosed and there is no public pricing; the model is described as contact-based, with monetization surfaces limited to corporate certification fees (PCOS, Comedor Saludable, e.g., Seguros Bolívar certified 2026-07-06), event-driven donations via a donations portal, and likely grants and CSR partnerships typical of Colombian health foundations. Customer segments are hybrid: a long-tail of individual consumers/patients as the primary audience, a secondary B2B segment of Colombian employers seeking healthy-organization certification, and a tertiary women-focused vertical (Actúa con Corazón de Mujer). Geographic reach is single-country (Colombia), with headquarters at Avenida Calle 127 No 16 A -76 oficina 502, Bogotá.

Name

Corazones Responsables

Legal name

Fundación Colombiana del Corazón

Website

https://corazonesresponsables.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Corazones Responsables is the public brand of Fundación Colombiana del Corazón, a 25-year-old Bogotá-based non-profit that delivers cardiovascular disease prevention education to the Colombian public, women, and corporate buyers through a multi-platform digital ecosystem (virtual campus, podcast, webinars) and corporate certification programs.

Ownership category

akta.pro rank

Product category

Cardiovascular Health Education

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

akta.pro secondary industries

Preventive Cardiology & Lipidology (HLAKABAF), Social & Behavior Change Communication (SBCC) for Nutrition (BPADAJAK)

Keywords

• Cardiovascular health education
• Smoking cessation programs
• Workplace wellness certification
• Digital health training
• Nonprofit health foundation

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels6 records

Core offering

Corazones Responsables (Fundación Colombiana del Corazón) is a Colombian non-profit foundation that delivers cardiovascular health education, prevention, and certification programs. It operates a digital ecosystem anchored by a Virtual Training Campus, the Puedo Dejar de Fumar smoking cessation platform, the Vitamina N nature-connectivity program, and a portfolio of certification programs for healthy organizations and healthy dining facilities. The foundation also runs community interventions, podcasts, webinars, and publishes peer-reviewed scientific research on cardiovascular health.

Product overview

Corazones Responsables (Fundación Colombiana del Corazón) is a Colombian non-profit foundation operating a platform-plus-programs model. The organization offers a digital ecosystem comprising the Campus Virtual de Formación for online education, the Vitamina N nature connectivity program, and the Puedo Dejar de Fumar smoking cessation platform. Complementary programs include the Programa de Certificación de Organizaciones Saludables for corporate wellness certification, the Programa Salve una Vida for cardiac emergency training, and the Distinción de Calidad Comedor Saludable for food service certification. Digital content is delivered through the Ask the Cardiologist video series, Live Webinars, and the 'Así Late El Cuidado' podcast. The foundation also publishes scientific research in peer-reviewed journals and maintains a news blog.

Differentiator

Problem solved

Functional benefit

Brands

• Vitamina N: Program focused on connectivity with nature for health and well-being.
• PCOS - Programa de Certificación de Organizaciones Saludables
• Comedor Saludable
• Puedo Dejar de Fumar
• Actúa con Corazón de Mujer
• Manos que Salvan Vidas
• Campus Virtual de Formación
• Así Late El Cuidado

Products and services

• Campus Virtual de Formación Online learning platform offering courses and training programs on cardiac health, healthy living, and wellness topics for the general public and health-interested individuals in Colombia.
• Vitamina N Program promoting connectivity with nature as a health and wellness practice, encouraging outdoor activities and environmental engagement for cardiovascular well-being.
• Puedo Dejar de Fumar Smoking and vaping cessation digital platform providing resources, guidance, and structured support for individuals looking to quit tobacco products.
• Programa Salve una Vida (Manos que Salvan Vidas) Life-saving program focused on cardiac emergency response, CPR training, and first aid education for community members.
• Programa de Certificación de Organizaciones Saludables (PCOS) Certification program that recognizes and certifies organizations as 'Healthy Organizations' based on employee wellness standards and cardiovascular health promotion criteria, targeting companies in Colombia.
• Distinción de Calidad Comedor Saludable Quality distinction program for healthy dining facilities, evaluating and certifying food service operations that meet nutritional standards for cardiovascular health.
• Actúa con Corazón de Mujer Women's cardiac health program focused on awareness, prevention, and specialized care targeting cardiovascular conditions affecting women in Colombia.
• Así Late El Cuidado Podcast Podcast series titled 'Así Late El Cuidado' (This is How Care Beats) covering cardiac health topics, wellness discussions, and heart-healthy living advice for the general public.
• Pregúntale al Cardiólogo Question-and-answer video series featuring cardiologist consultations addressing common cardiac health questions and concerns from the community.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Seguros BolívarcoreOthers · 6 July 2026Seguros Bolívar received certification as a Healthy Organization through the organization's certification program, demonstrating corporate wellness commitment and health-focused partnership with the foundation.
• Vitamina N Partner OrganizationsminorOthersOrganizations participating in the Vitamina N (Vitamin N - Nature Connection) program promoting connectivity with nature as a health intervention.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heart Foundation (Australia): Australian national heart health non-profit with corporate wellness programs, certification of healthy workplaces, and digital health education. Closely mirrors the PCOS healthy organization certification model and the digital-first education approach of Corazones Responsables.
• American Heart Association: The largest U.S. cardiovascular health non-profit, with a 100-year history of cardiovascular disease prevention, education, and corporate wellness programs. Directly comparable to Corazones Responsables in mission (CVD prevention), program structure (community education, corporate engagement, certifications), and funding model (donations plus corporate partnerships).
• World Heart Federation: Geneva-based global cardiovascular health NGO that coordinates CVD prevention advocacy, scientific statements, and capacity-building across more than 200 member organizations. Highly comparable as the global umbrella of national heart foundations, of which Corazones Responsables is a de facto Colombian analog.
• British Heart Foundation: UK national heart charity funding research, education, and CPR training. Strong analog for Corazones Responsables' program mix: prevention education, CPR training (analogous to Manos que Salvan Vidas), and corporate partnerships within a single national market.

Regional players

• Sociedad Colombiana de Cardiología y Cirugía Cardiovascular: Colombia's national cardiology professional society, focused on cardiovascular education, scientific events, and clinical practice standards. Most direct in-country peer for scientific credibility and continuing medical education in cardiovascular health, though it is membership-based rather than a public-facing foundation.
• Federación Argentina de Cardiología: Argentine national cardiology federation that runs cardiovascular prevention campaigns, community education, and CPR training. Comparable Latin American peer with a similar mix of professional society and public-facing prevention programming.
• InterAmerican Heart Foundation: Regional CVD foundation operating across the Americas (including Colombia) with advocacy, education, and capacity-building programs. Direct regional peer for cross-border cardiovascular health programming and grant-funded initiatives.

Emerging players

• Resolve to Save Lives: Global health NGO focused on cardiovascular disease prevention at population scale, particularly hypertension control and sodium reduction in Latin America. Highly comparable mission and overlapping geographies, with stronger international funding and policy influence.
• Million Hearts (US CDC): U.S. national initiative led by CDC and CMS to prevent one million heart attacks and strokes. Comparable as a national cardiovascular prevention coalition, though U.S.-only and government-led rather than non-profit-led.

Others

• American Stroke Association: Division of the American Heart Association focused on stroke prevention, education, and CPR training. Thematically adjacent peer: while stroke- rather than cardiac-focused, it operates an analogous consumer education, corporate wellness, and CPR training program mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CorazonesResponsable
• Facebookfacebook.com/FundacionColombianadelCorazon
• LinkedInlinkedin.com/company/corazones-responsables
• Instagraminstagram.com/corazonesresponsables
• Xx.com/fccorazones

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Corazones Responsables