Seguros Bolívar
Seguros Bolívar is a private Colombian insurance company founded in 1939 offering auto, health, life, and home insurance products to retail and commercial customers, with regional fleet insurance reach into Mexico and Costa Rica via its Airbag partnership and digital well-being services through the dacadoo-powered Bolivar Conmigo platform.
- Company typePrivate
- Founded1939
- HeadquartersBogotá, Colombia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Seguros Bolívar does
Seguros Bolívar is a privately held Colombian insurance company founded in 1939 and headquartered in Bogotá, Colombia. The company operates across four core insurance lines — car (Seguros de Carros), health (Seguros de Salud), life (Seguros de Vida), and home (Seguros de Hogar) — serving individual and commercial customers primarily in Colombia. Its commercial fleet insurance offering extends geographically into Mexico and Costa Rica through a regional partnership with insurtech Airbag, covering 11,000+ transport drivers under a telematics-driven safety program that reports a 40% reduction in claims frequency and severity, 20% lower maintenance costs, and 30% lower fuel consumption versus baseline.
The company runs a sales-led go-to-market motion anchored on a direct sales force, supplemented by strategic technology partnerships that extend its product surface. In 2024 it partnered with Switzerland-based dacadoo to build the Bolivar Conmigo digital platform, which integrates mobility, home, and well-being services into the insurance customer experience via dacadoo's API. In 2025 it won the Seal Award for Best Partnership at Insurance World Challenge for the Airbag collaboration. The underlying technology stack combines a digital insurance platform with API-based integrations for well-being and telematics; pricing is quote-based on individual risk assessment rather than publicly disclosed.
Revenue is generated through recurring insurance premiums collected across its multi-line portfolio. President Álvaro Carrillo publicly reported growth exceeding 10%, surpassing the 8% industry average, driven in part by increased demand amid uncertainty in the health sector. The company employs 1,001–5,000 people, is privately held with no disclosed parent or institutional investor, and operates under the supervision of Colombia's Superintendencia Financiera. Customer concentration is distributed across long-tail retail and SME segments, with commercial fleet exposure routed through the Airbag channel.
Seguros Bolívar firmographics
Firmographics- Name
- Seguros Bolívar
- Legal name
- Seguros Bolívar
- Website
- https://segurosbolivar.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Seguros Bolívar is a private Colombian insurance company founded in 1939 offering auto, health, life, and home insurance products to retail and commercial customers, with regional fleet insurance reach into Mexico and Costa Rica via its Airbag partnership and digital well-being services through the dacadoo-powered Bolivar Conmigo platform.
- Ownership category
- akta.pro rank
Seguros Bolívar industry classification
Industry- Product category
- Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers and Related Activities (524), Health and Welfare Funds (525120)
- SIC
- Accident & Health Insurance (6321), Life Insurance (6311), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)
Keywords
Where Seguros Bolívar is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Seguros Bolívar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Premiums: Seguros Bolívar generates revenue through collection of insurance premiums across multiple lines of business including health, auto, life, and home insurance. The company reports growth exceeding 10%, surpassing the industry average of 8%, driven by increased demand amid health sector uncertainty.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Seguros Bolívar product offering
Product offeringCore offering
Seguros Bolívar is a Colombian insurance company founded in 1939 that sells a portfolio of personal and commercial insurance products including vehicle (Seguros de Carros), health (Seguros de Salud), life (Seguros de Vida), and home (Seguros de Hogar) insurance. The company also distributes commercial auto fleet insurance solutions through a partnership with insurtech Airbag covering more than 11,000 transport drivers across Mexico, Colombia, and Costa Rica, and operates the Bolivar Conmigo digital well-being platform built on dacadoo's API.
Product overview
Seguros Bolívar is a Colombian insurance company offering a portfolio of core insurance products including car (Seguros de Carros), health (Seguros de Salud), life (Seguros de Vida), and home (Seguros de Hogar) insurance. The company has partnered with dacadoo to build the Bolivar Conmigo digital platform, which serves as a customer-facing well-being management tool integrating mobility and home services via API. Seguros Bolívar also maintains a partnership with insurtech Airbag for commercial auto fleet insurance solutions covering transportation drivers in Mexico, Colombia, and Costa Rica.
Differentiator
Problem solved
Functional benefit
Brands
- Bolivar Conmigo: Digital platform built in partnership with dacadoo, incorporating mobility and home services for customer well-being management.
Products and services
- Seguros de Carros Vehicle insurance coverage for cars, offered to individual and commercial customers as part of Seguros Bolívar's core insurance portfolio.
- Seguros de Salud Health insurance coverage offered to individuals and corporate customers; demand has been growing at more than 10% year-over-year, outpacing the 8% industry average.
- Seguros de Vida Life insurance coverage offered to individual and corporate customers as part of Seguros Bolívar's core insurance portfolio.
- Seguros de Hogar Home insurance coverage offered to individual and corporate customers as part of Seguros Bolívar's core insurance portfolio.
- Commercial Auto Fleet Insurance (via Airbag) Commercial auto fleet insurance and safety management solution distributed through insurtech partner Airbag, targeting transportation companies operating fleets across Mexico, Colombia, and Costa Rica; delivers 40% reduction in claims frequency and severity, 20% lower maintenance costs, and 30% lower fuel consumption.
- Bolivar Conmigo Digital well-being management platform built on dacadoo's API that integrates mobility and home services within the insurance app ecosystem, providing comprehensive services to Seguros Bolívar customers.
Quantifiable outcome
- 40% reduction in claims frequency and severity
- +3 more outcomes
Companies that use Seguros Bolívar
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Seguros Bolívar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Seguros Bolívar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AirbagcoreLatin American insurtech partnership focused on fleet safety and driver management. The collaboration covers over 11,000 transportation drivers across Mexico, Colombia, and Costa Rica, delivering a 40% reduction in claims frequency and severity, 20% lower maintenance costs, and 30% lower fuel consumption. Driver retention achieved at four times the industry average. Recognized with the Seal Award 2025 for Best Partnership at Insurance World Challenge.
- dacadoocoreTechnology partnership to build the Bolivar Conmigo platform using dacadoo's API, incorporating mobility and home services for customer well-being management. dacadoo, a technology company specializing in health and well-being engagement, provides the platform infrastructure for Seguros Bolívar's digital customer experience initiative.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Seguros Bolívar competitors and assessment
Company assessmentBroad incumbents
- Liberty Seguros Colombia: Colombian operation of Liberty Mutual Insurance offering auto, life, and general insurance products. Multi-line competitor with regional LATAM reach.
- Zurich Colombia: Colombian arm of Zurich Insurance Group offering multi-line insurance including health, life, and P&C. Broader global incumbent with deeper balance sheet and reinsurance capacity.
- AXA Colpatria: Colombian operation of AXA, offering auto, life, health, and home insurance directly overlapping with Seguros Bol\u00edvar's product portfolio. Global incumbent competing for the same Colombian customer base.
- Chubb Seguros Colombia: Colombian subsidiary of global insurer Chubb, providing P&C, accident & health, and life products. Comparable global incumbent leveraging international scale and underwriting capabilities.
- MetLife Colombia: Colombian operation of MetLife focused on life and health insurance, with overlap in Seguros Bol\u00edvar's life and health segments under one of the world's largest life insurers.
Direct peers
- Seguros Sura: Major Colombian multi-line insurance carrier competing head-to-head with Seguros Bol\u00edvar across health, life, auto, and home lines. Closest domestic peer given overlapping product mix and Colombian market focus.
- Mapfre Colombia: Colombian subsidiary of Spanish global insurer Mapfre, offering comparable auto, life, health, and home insurance products. Direct competitor in the same multi-line retail and corporate segments.
- HDI Seguros Colombia: Colombian insurer with focus on auto and general insurance products, competing in the same P&C and commercial fleet space where Seguros Bol\u00edvar is active.
Regional players
- Sancor Seguros: Argentinian multi-line insurer expanding across LATAM, comparable in business model and regional footprint to Seguros Bol\u00edvar's insurance operations in Latin America.
Emerging players
- Airbag (Insurtech Partner): LATAM-based insurtech and technology partner of Seguros Bol\u00edvar, providing telematics-based fleet safety solutions covering 11,000+ drivers. Comparable as an emerging fleet-insurtech player in the regional ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Seguros Bolívar social profiles
Digital presenceSeguros Bolívar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seguros Bolívar leadership team
Management profileNumber of profiles
Profiles2 records
Seguros Bolívar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seguros Bolívar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seguros Bolívar
What does Seguros Bolívar do?
Seguros Bolívar is a Colombian insurance company founded in 1939 that sells a portfolio of personal and commercial insurance products including vehicle (Seguros de Carros), health (Seguros de Salud), life (Seguros de Vida), and home (Seguros de Hogar) insurance. The company also distributes commercial auto fleet insurance solutions through a partnership with insurtech Airbag covering more than 11,000 transport drivers across Mexico, Colombia, and Costa Rica, and operates the Bolivar Conmigo digital well-being platform built on dacadoo's API.
Is Seguros Bolívar a public or private company?
Seguros Bolívar is a private company. It is classified as unknown and is currently operating.
When was Seguros Bolívar founded?
Seguros Bolívar was founded in 1939. It employs 1,001 to 5,000 people.
Where is Seguros Bolívar based?
Seguros Bolívar is headquartered in Bogotá, Colombia, in the Latin America region.
How does Seguros Bolívar make money?
One revenue line is on record: insurance Premiums.
Who are Seguros Bolívar's main competitors?
Broad incumbents on record are Liberty Seguros Colombia, Zurich Colombia, AXA Colpatria, Chubb Seguros Colombia and MetLife Colombia. Direct peers are Seguros Sura, Mapfre Colombia and HDI Seguros Colombia. Sancor Seguros is listed as a regional player. Airbag (Insurtech Partner) is listed as an emerging player.
Does Seguros Bolívar have an API?
No public API is recorded for Seguros Bolívar.
What industry is Seguros Bolívar in?
Seguros Bolívar's product category is Insurance. Its primary akta.pro industry code is FSAIAEAK, Individual Health Insurance Administration (TPA/ASO). Its NAICS code is 52411 and its SIC code is 6321.