What Option Realty Group does

Option Realty Group is a privately held residential real estate brokerage headquartered in Naperville, Illinois. Founded in 2005, the firm operates with 11 to 50 employees and provides brokerage services to residential real estate buyers and sellers, maintaining an online presence at optionrealtygroup.com. The company is structured as a for-profit entity and is not publicly traded, with no disclosed ownership, investor, or franchise affiliations in the source data.

The firm's operating scope appears local, consistent with the typical model of an independent residential brokerage serving a defined suburban Chicago-area market. Public information available is limited to firmographic data; no product portfolio, financial results, leadership roster, transaction volumes, agent headcount trends, or strategic disclosures are available in the aggregated source.

The aggregated source material also contains extensive product, technology, AI, and customer data for Propertybase by Lone Wolf Technologies, a Salesforce-native real estate CRM. That data pertains to a separate entity from Option Realty Group and has not been merged into the analysis above. The analysis below is grounded strictly in Option Realty Group's firmographic profile, and conservative or unknown classifications are used where the firmographic data is insufficient to support a stronger conclusion.

Name

Option Realty Group

Legal name

Lone Wolf Technologies

Website

https://optionrealtygroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Option Realty Group is a privately held residential real estate brokerage founded in 2005 in Naperville, Illinois, serving residential buyers and sellers with 11 to 50 employees.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate
• Real estate brokerage
• Home buyer representation
• Home seller representation
• Property transactions

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing (Per User): Monthly subscription model charged per user per month. Includes Force.com license with no hidden Salesforce fees. Revenue is recurring and scales with team size as brokerages add agents.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Option Realty Group provides residential real estate brokerage services. The firm assists individual consumers with buying and selling residential property, operating from its Naperville, Illinois headquarters. Founded in 2005, the company functions as a privately held real estate brokerage serving the U.S. residential property market.

Product overview

No product information available. The provided source data describes Propertybase by Lone Wolf, a Salesforce-powered real estate CRM, and does not contain any information about Option Realty Group's products or services.

Differentiator

Problem solved

Functional benefit

Brands

• Propertybase Salesforce Edition: Salesforce-powered real estate CRM for managing leads, listings, transactions, and commissions.
• Lone Wolf Authentisign

Products and services

• Residential Real Estate Brokerage Services Brokerage representation services for individual consumers buying and selling residential property, including buyer representation, seller listing representation, transaction management, and closing support. Delivered through a local Naperville, Illinois-based brokerage.

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationPropertybase is built natively on Salesforce, leveraging the Salesforce platform as its core technology infrastructure. The product is listed on Salesforce AgentExchange (AppExchange) as a verified application. All functionality including lead management, deal pipelines, reporting, and AI features (Agentforce) are powered by or integrated with Salesforce.
• Salesforce AgentExchangecoreTechnology or IntegrationThe platform is listed and distributed through Salesforce AgentExchange (formerly AppExchange) with 363+ verified reviews. Access to 4,000+ apps available through the AgentExchange ecosystem.

Scale indicators5 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with deep presence across Illinois and the Chicago suburbs. Provides the same buyer/seller representation services as Option Realty Group, but with a globally recognized brand and a substantially larger agent network.
• Coldwell Banker (Anywhere Real Estate): One of the largest residential real estate franchise networks in the U.S. with active agent presence in the Naperville/Chicago western-suburbs. Competes with Option Realty Group for both agent affiliation and consumer listings, but operates at vastly greater scale across a national footprint.
• Keller Williams Realty: Largest residential real estate franchise in the U.S. by agent count, with substantial Chicago-area market centers including Naperville. Competes for agents and listings with a heavily agent-centric culture; serves as both a competitor and a potential affiliation path for independent brokerages.
• Compass: Tech-forward national residential brokerage that has expanded aggressively into the Chicago market including Naperville. Competes with Option Realty Group for high-end listings and agent talent, differentiating through proprietary technology and a luxury-leaning brand.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with significant Illinois franchisee presence in Naperville and surrounding suburbs. Competes head-to-head for listings and buyer-side representation, but operates as part of a much broader national network with stronger brand recognition.

Direct peers

• @properties: Chicago-based residential brokerage that originated in the same western-suburban market as Option Realty Group. @properties is the most geographically comparable direct competitor, serving the same Naperville-area clientele with a similar local-focus model before its national expansion.

Emerging players

• Redfin: Tech-enabled residential brokerage offering a discount-fee model with significant Chicago-metro service area. Competes with Option Realty Group on listing acquisition and buyer-side fees, but differentiates through consumer-facing technology and a fundamentally different cost structure.
• eXp Realty: Cloud-based residential brokerage with a rapidly growing agent count nationally and in Illinois. Competes for agent recruitment with a low-overhead, commission-heavy model that can attract agents from smaller independent shops like Option Realty Group.
• HomeSmart International: Tech-enabled, low-overhead residential brokerage franchise with growing presence across Illinois and the broader Midwest. Competes for agent affiliation and consumer listings with a 100%-commission-cap model, posing an alternative affiliation option to independents like Option Realty Group.

Regional players

• Sotheby's International Realty: Luxury-focused residential brokerage network with affiliated brokerages serving the affluent western Chicago suburbs. Competes with Option Realty Group for high-end listings in the same Naperville trade area, but differentiates through a globally recognized luxury brand and affiliate network.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/OptionRealtyGrp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Option Realty Group