All-Star Transportation

What All-Star Transportation does

All-Star Transportation, Inc. is a privately held, family-owned trucking carrier and logistics broker founded in 1993 and headquartered in Pacific, Missouri (near St. Louis on I-44). The company operates a dual business model: a company-owned fleet providing over-the-road truckload freight services, and a third-party brokerage operation matching shippers with carrier capacity. Its service portfolio spans five equipment types — dry van, temperature controlled, hazmat, oversized, and flatbed — and covers the 48 contiguous United States with brokerage reach into Canada.

On the technology side, All-Star runs PCS dispatch/management software for shipment coordination and Macropoint web-based tracking for real-time freight visibility. It also operates a proprietary driver relay program intended to accelerate long-haul service through coordinated handoffs. The company maintains an in-house maintenance shop supporting fleet uptime, and dispatches exclusively with company drivers on late-model automatic trucks — a deliberate departure from the independent contractor model prevalent in the spot carrier market.

Commercially, All-Star generates revenue through per-load transaction fees on both its owned-fleet trucking operations and its brokerage services. GTM is sales-led and quote-based, with direct outreach to shippers via phone, email, website quote forms, and a presence on Facebook, LinkedIn, X, Instagram, and TikTok. Since inception the company reports 70,000+ loads delivered and 2,000+ active clients. No public pricing tiers exist; rates are negotiated by equipment type, lane, and volume.

Name

All-Star Transportation

Legal name

All-Star Transportation, Inc.

Website

https://allstartrucking.online

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

All-Star Transportation is a family-owned trucking carrier and logistics broker founded in 1993 in Pacific, Missouri, offering dry van, temperature controlled, hazmat, oversized, and flatbed freight services across the 48 contiguous United States and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Pacific

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Trucking Services: Company-owned fleet of late-model trucks providing truckload freight transportation services across the 48 contiguous United States, utilizing various equipment types including Dry Van, Temperature Controlled, Hazmat, Oversized, and Flatbed.
2. Logistics/Brokerage Services: Transportation brokerage matching shippers with carriers, providing logistics solutions, monitoring carrier compliance with US DOT regulations, and managing complete shipment lifecycle from scheduling through delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

All-Star Transportation is a family-owned trucking and logistics company that provides over-the-road truckload freight transportation across the 48 contiguous United States using its own fleet of late-model trucks and company drivers. It also operates a logistics brokerage that matches shippers with carriers, monitors US DOT compliance, and manages the full shipment lifecycle. Equipment options include Dry Van, Temperature Controlled, Hazmat, Oversized, and Flatbed.

Product overview

All-Star Transportation offers a unified transportation and logistics service portfolio consisting of company-owned trucking operations and third-party brokerage services. The core offering includes over-the-road trucking with company drivers for dry van, temperature-controlled, hazmat, oversized, and flatbed freight across the 48 contiguous United States. Operating from a central hub in Pacific, MO (near St. Louis), the company complements its trucking fleet with logistics brokerage services that match shippers with thousands of carrier partners while monitoring DOT compliance. Both service lines leverage PCS dispatch/management software and Macropoint web-based tracking for shipment visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Transportation Services (Truckload Carriage) Over-the-road truckload freight transportation across the 48 contiguous United States using a company-owned fleet of late-model trucks and company drivers, covering Dry Van, Temperature Controlled, Hazmat, Oversized, and Flatbed equipment.
• Logistics Brokerage Transportation brokerage that matches shippers with reliable, cost-effective carriers across the US and Canada, monitors carrier compliance with US DOT regulations, and manages the full shipment lifecycle from scheduling through delivery.
• Freight Tracking (Web-based Tracking) Web-based shipment tracking service that uses Macropoint to provide shippers with real-time visibility into freight location throughout transit.

Quantifiable outcome

• 70,000+ loads delivered successfully since 1993
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RXO: Public pure-play freight brokerage carved out of XPO Logistics. RXO's brokered truckload services compete head-to-head with All-Star's brokerage arm for shipper freight, particularly in dry van and reefer lanes.
• Heartland Express: Public truckload carrier focused on irregular route and dedicated freight with company-owned tractors. Heartland's mid-size asset-based TL model with multiple equipment types serves a similar shipper profile to All-Star, though at a substantially larger scale.
• Landstar System: Public asset-light truckload carrier and freight broker that uses both company drivers and owner-operator capacity to serve shippers across North America. Landstar's hybrid asset/brokerage model and emphasis on flatbed and specialized freight is directly analogous to All-Star's hybrid carrier-plus-brokerage approach with similar multi-equipment diversity.
• Marten Transport: Public truckload carrier with a strong temperature-controlled (refrigerated) and intermodal focus. Marten's mix of reefer, dedicated, and brokerage freight directly mirrors All-Star's Temperature Controlled plus broader equipment line.

Broad incumbents

• Schneider National: Large public truckload, intermodal, and logistics provider with extensive brokerage operations. Schneider competes for many of the same long-haul and Midwest-origin lanes All-Star runs, with similar multi-equipment diversity.
• Werner Enterprises: Public truckload carrier with dedicated, refrigerated, and brokerage service lines. Werner's mix of asset-based TL plus Werner Logistics brokerage overlaps with All-Star's dual carrier/broker business model.
• C.H. Robinson Worldwide: The largest North American third-party logistics and freight brokerage provider. While much larger and asset-light, C.H. Robinson's brokerage services overlap directly with All-Star's logistics/brokerage offerings, and it competes for many of the same mid-market shippers.
• Knight-Swift Transportation: Largest truckload carrier in North America following the Swift acquisition, operating asset-based TL across multiple equipment types plus a logistics arm. Knight-Swift overlaps with all of All-Star's service lines at much greater scale.

Emerging players

• Hub Group: Public intermodal and logistics provider with growing truckload brokerage. Hub Group's brokerage services and intermodal expertise compete for shipper freight that All-Star also targets via its brokerage and truckload operations.
• ArcBest Corporation: Public LTL carrier that has expanded into truckload brokerage, asset-based truckload, and logistics solutions through its MoLo acquisition. ArcBest's asset-plus-brokerage orientation parallels All-Star's integrated service approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AllStarTranspo1
• Facebookfacebook.com/allstartransportationinc
• LinkedInlinkedin.com/company/all-star-trucking
• Instagraminstagram.com/allstartransportationinc.8644
• TikToktiktok.com/@allstar.transportation?fbclid=IwY2xjawGoZCpleHRuA2FlbQIxMAABHWlPkK4mAnvoMzT0gHCbP1oEcCtWJA4IELPSZMMqZx0X7CfebK-BylJkcA_aem_q7Sf4_XG6G40Q4tb19sP5A

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All-Star Transportation