Surf Yoga Maui

What Surf Yoga Maui does

Surf Yoga Maui is a privately held, for-profit surf school operating since 2005 from a single location at Kalama Park in Kihei, Maui, Hawaii. The business is owned and operated by husband-and-wife founders Eddie and Summer Teixeira, with Eddie serving as lead instructor drawing on a lifetime of ocean experience in Brazil, supported by a bench of named instructors. The company delivers beginner-focused surf lessons to tourists, with a product portfolio spanning private ($225), semi-private ($165), group ($99), and 3-day progression ($480) formats, each running 2 hours with all equipment (soft-top boards, reef shoes, rash guards) included; an optional photo package is offered as an add-on.

The underlying technology stack is intentionally light: a FareHarbor-embedded booking widget powers direct website reservations, with distribution supplemented by Airbnb Experiences, TripAdvisor, Google reviews, Instagram, Facebook, and WhatsApp for customer communication. There is no proprietary software, app, or platform; the business is fundamentally a local service operation dependent on a permitted beach location, weather conditions, and in-person instructor labor.

The go-to-market is direct-to-consumer and event-driven, targeting vacationers in Kihei and the adjacent Wailea resort corridor during spring, summer, and winter break peaks. Marketing emphasizes family bonding, beginner safety, and bucket-list experiences, supported by 619 verified 5-star reviews and a content blog covering Maui travel. The company has no external funding, no parent organization, and operates as an independent local business with seasonal, transactional revenue tied to Maui tourism.

Name

Surf Yoga Maui

Legal name

Surf Yoga Maui

Website

https://surfyogamaui.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Surf Instruction Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industry

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)

Keywords

• Surf lessons
• Beginner surfing instruction
• Water sports activities
• Vacation surf school
• Family-friendly surfing

Headquarters

HQ city

Kihei

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Surf Lessons: One-time payment for surf lessons including instruction, equipment (surfboard, leash, rash guard, reef shoes), and coaching. Multiple lesson formats available: private, semi-private, group, and 3-day progression packages. Photo packages available as add-on purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Surf Yoga Maui provides beginner-focused surf lessons at Kalama Park in Kihei, Maui, with 2-hour instruction formats including Private, Semi-Private (minimum 2 people), Group (2-12 participants, max 6 per instructor), and a 3 Day Surf Progression multi-day program. All lessons include equipment (soft-top surfboard, leash, rash guard, reef shoes), personalized coaching, and optional add-on photo packages, with the operation led by co-founder Eddie Teixeira and a small team of patient instructors.

Product overview

Surf Yoga Maui offers a portfolio of beginner-focused surf lesson products centered around its core teaching services. The primary offerings include Private Surf Lessons (one-on-one instruction at $225), Semi-Private Surf Lessons for families/groups ($165), Group Surf Lessons for up to 12 participants ($99), and the 3 Day Surf Progression multi-day program ($480). All surf lessons are held at Kalama Park in Kihei, include equipment (surfboards, reef shoes, rash guards), and last 2 hours. Additionally, the company has created a supplementary product called the 'Explore Maui - A Road Trip Activity Book' sold on Amazon for families visiting Maui. The company does not operate as a software platform but rather as a service-based surf school business.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Surf Lessons One-on-one personalized 2-hour surf instruction tailored to individual goals, designed for first-time surfers, kids, adults, and anyone seeking dedicated attention; includes surfboard, leash, reef shoes, and rash guard, priced from $225 per session.
• Semi-Private Surf Lessons Personalized 2-hour surf instruction designed for families, couples, and friends who want to learn together with their own group and dedicated instructor; minimum 2 people, priced from $165 per session.
• Group Surf Lessons Fun and social 2-hour group surf lessons for beginner surfers with small group sizes (2-12 participants, maximum 6 per instructor) and supportive instruction; priced from $99 per participant.
• 3 Day Surf Progression Multi-day surf program building confidence and skills over three separate 2-hour sessions with personalized coaching; ideal for guests spending several days on Maui, priced from $480.
• Explore Maui - A Road Trip Activity Book A downloadable and printable activity book for kids featuring puzzles, coloring pages, word searches, spot-the-difference challenges, and fun Maui facts; available for purchase on Amazon as an add-on product for families visiting Maui.

Quantifiable outcome

• Most guests successfully stand up on their first wave or within the first hour of their first lesson
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Surfline: Surf forecasting, media, and camera network serving surfers and surf schools globally. Adjacent ecosystem participant - Surf Yoga Maui's weather-based rescheduling and lesson timing depend on surf-forecast data of this kind, but it is not a competing operator.
• Tripadvisor: Major travel review and discovery platform that lists and ranks Maui surf schools, including Surf Yoga Maui. Functions as a distribution and discovery channel rather than a competing operator, with meaningful influence on booking conversion.

Direct peers

• Maui Surfer Girls: Maui-based surf school specializing in women, girls, and family lessons with a strong multi-generational, beginner-friendly positioning. Closely mirrors Surf Yoga Maui's family-and-first-timer focus and competes for the same Kihei/Wailea tourist segment.
• Big Wave Surf School: Hawaii surf school offering private and group lessons for beginners and intermediates, including kids and family formats. Competes for the same Hawaii tourist demand pool with similar instructional model and equipment-included pricing.
• Goofy Foot Surf School: Long-established Maui surf school based in Lahaina/Kihei offering private, group, and kids' lessons at comparable beginner-friendly breaks. Direct competitor for the same Maui tourist customer base with similar price points and lesson formats.
• Maui Wave Riders: Local Maui surf school providing beginner and intermediate lessons, including family and group formats on Kihei and other South Maui breaks. Directly comparable in geography, target customer (tourists/families), and product structure.
• Hans Hedemann Surf School: Well-known Hawaiian surf school with locations on Oahu and Maui offering private, group, and kids' lessons. Comparable beginner-friendly product mix, similar pricing tiers, and overlapping tourist customer base on Maui.
• Hawaiian Surfing Adventures: Maui-based surf school offering private, semi-private, and group lessons for beginners and families across South and West Maui beaches. Direct competitor with overlapping product structure and tourist customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SurfYogaMaui
• Instagraminstagram.com//surfyogamaui
• LinkedInlinkedin.com/company/surf-yoga-maui

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf Yoga Maui