What Skooler does

Skooler is a Norwegian educational technology company operating under the legal entity Acadu AS, founded in 2016 and headquartered in Moss, Norway, with operations indicated across the Nordic region including Sweden, Denmark, and Finland. The company sells a unified learning management platform organized around three product lines: Skooler GO (a self-serve teacher-centric platform with freemium and premium tiers), Skooler Pro (a school-wide deployment for teachers, students, and staff), and Skooler Parents (a guardian engagement portal). The platform integrates multiple workflow modules — Activities, Class management, Individual Learning Plans (ILP), Resources, Apps, Toolkit, and AI Bots — through LTI (Learning Tools Interoperability) standard compliance, positioning Skooler as a consolidator of fragmented single-purpose educational software.

The technology architecture combines an LTI-based interoperability layer with a 'Safe AI' feature set designed for K-12 environments, with text-modal generative AI described for school communication and learning assistance. Skooler's go-to-market operates as a hybrid model: a product-led growth motion through a free teacher tier and self-serve 999 NOK/year premium subscription, complemented by a sales-led motion for organization-wide deployments involving quote-based multi-year contracts and direct sales engagement. Distribution occurs through dedicated portals (go.skooler.com, login.skooler.com) and organic social channels on Facebook, Instagram, and LinkedIn.

Skooler's business model is a tiered recurring subscription with three pricing structures: a free single-teacher tier, a 999 NOK/year premium single-teacher subscription, and volume-based organization pricing negotiated via direct sales. The company is privately held with no disclosed external investors beyond a single $3 million round led by Viking Growth in 2016 and no disclosed revenue. With a stated headcount of 11-50 employees, an M&A event (the acquisition of Loops Education in March 2020), and primary market focus on Norway with regional Nordic expansion signals, Skooler operates as a focused regional EdTech SaaS provider rather than a globally scaled platform.

Name

Skooler

Legal name

Acadu AS

Website

https://skooler.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Skooler (legal entity Acadu AS) is a Norwegian EdTech company that provides a unified LTI-based learning management platform for K-12 schools, offering Skooler GO, Skooler Pro, and Skooler Parents modules with freemium and subscription pricing, serving teachers, students, and guardians across the Nordic region.

Ownership category

akta.pro rank

Product category

Learning Management System (K-12 Education)

NAICS

Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Library/Media Center & Digital Resource Management Systems (EDAJAMAN)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Learning management platform
• Educational technology software
• Classroom management tools
• AI-powered learning
• School administration platform

Headquarters

HQ city

Moss

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing: Tiered subscription model with Free tier for individual teachers, Premium subscription at 999 NOK/year for single teachers, and Organization tier with volume-based pricing for larger educational institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Skooler provides a unified learning management platform for K-12 education that combines activities, AI bots, class management, Individual Learning Plans (ILP), apps, resources, and administrative tools in a single LTI-standard compliant environment. The platform is offered in three forms: Skooler GO (a teacher-facing self-serve product with free and premium tiers), Skooler Pro (an institutional deployment for schools covering teachers, students, and staff), and Skooler Parents (a guardian engagement portal). Revenue is generated primarily through recurring subscription licenses with volume-based pricing for organizational customers.

Product overview

Skooler is a unified learning management platform developed by Norwegian company Acadu AS, consisting of three main products: Skooler GO (a comprehensive learning platform for individual teachers with free and premium tiers), Skooler Pro (school-wide platform for teachers, students, and staff), and Skooler Parents (guardian engagement portal). The platform integrates multiple modules including Activities, AI Bots, Class management, ILP (Individual Learning Plans), Resources, Apps (via LTI integration), Toolkit, and Status monitoring. Skooler GO serves as the core teacher-centric offering with both free and premium (999 NOK/year) options, while Skooler Pro and Skooler Parents extend the platform to entire school communities. The platform emphasizes consolidating fragmented learning tools, engaging guardians, supporting LTI-compliant learning technologies, and providing safe AI tailored specifically for educational environments.

Differentiator

Problem solved

Functional benefit

Brands

• Skooler GO: Mobile and web application for teachers, students, and parents with separate login portals
• Skooler Pro
• Skooler Parents

Products and services

• Skooler GO A unified learning platform for individual teachers combining activities, administration, AI bots, apps, class management, Individual Learning Plans (ILP), resources, status tracking, and toolkit in a single interface. Offered as a self-serve product with both a Free tier (for single teachers) and a Premium subscription at 999 NOK per year.
• Skooler Pro A school administration platform for teachers, students, and staff providing comprehensive learning management and administrative tools across the school. Deployed organization-wide under volume-discount contracts for K-12 schools and educational institutions through direct enterprise sales.
• Skooler Parents A dedicated guardian/parent portal integrated with school systems that enables parents to engage with their children's learning activities, monitor progress, and communicate with teachers. Sold as part of the institution-wide deployment for K-12 schools.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• ClassDojo: K-12 classroom management and parent communication app. Competes with Skooler on the class management and guardian engagement layers, with a similar freemium teacher-led growth model.
• Showbie: K-12 assignment workflow and feedback platform. Comparable to Skooler GO on the teacher-side workflow and the activities/ILP modules, though narrower in scope.

Direct peers

• itslearning: Nordic-origin K-12 learning platform headquartered in Norway and serving schools across the Nordics and Europe. The closest geographic and product peer to Skooler, with overlapping target districts.
• Moodle: Open-source LMS with strong K-12 adoption globally and significant Nordic usage. Competes with Skooler in school-wide deployments, particularly where budget constraints favor open-source models.
• Schoology (PowerSchool): K-12 LMS owned by PowerSchool with strong district presence. Closely comparable to Skooler's school-wide deployment model and LTI-based interoperability with the broader K-12 ecosystem.
• Edmodo: K-12-focused LMS and classroom collaboration platform. Comparable to Skooler Pro in target customer and feature set, though with a different geographic footprint.
• Seesaw: K-12 student portfolio and family engagement platform. Overlaps with Skooler Parents and Skooler's activities/ILP modules on the teacher-parent-student communication workflow.
• Canvas (Instructure): Leading K-12 and higher-ed LMS with LTI support, used widely across European and Nordic schools. Most directly comparable to Skooler Pro in feature scope, target customer, and delivery model.

Broad incumbents

• Google Classroom: Google's free K-12 LMS bundled with Workspace for Education. Directly competes with Skooler in the same K-12 classroom workflow category but operates as part of Google's broad productivity portfolio.
• Microsoft Teams for Education: Microsoft's free K-12 collaboration and class management suite, bundled with Office 365. Competes head-on with Skooler's class management and lesson planning features at the district procurement level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SkoolerNorge
• LinkedInlinkedin.com/company/skooler-as
• Instagraminstagram.com/skooleredu
• Xx.com/SkoolerNorway

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skooler