Mivv
Mivv is an Italian manufacturer of premium motorcycle exhaust systems, serving both individual enthusiasts through a 40+ country authorized dealer network and major motorcycle OEMs (Ducati, Aprilia, Moto Guzzi, Yamaha) since 1990, with technology validated through active MotoGP/Moto2/Moto3 racing involvement.
- Company typePrivate
- Founded1970
- HeadquartersSant'omero, Italy
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mivv does
Mivv (legal entity M.I.V.V. Metal Industria Val Vibrata S.p.A.) is an Italian manufacturer of premium aftermarket and OEM motorcycle exhaust systems, founded in 1970 and headquartered in Sant'Omero, Abruzzo, Italy. The company operates three manufacturing facilities covering 25,000 square meters and employs approximately 160 people. Its product portfolio spans multiple premium lines — GP PRO, SR-1, OVAL, MK3, Delta Race, AK-1, X-M5, and the newly introduced HR1 — built in stainless steel, carbon fiber, and titanium using proprietary titanium alloys, ultra-thin-wall manufacturing (0.6–1.0 mm), and high-temperature carbon-fiber 3K twill construction validated on semi-anechoic acoustic chambers and multiple engine test benches.
The company sells exclusively through an authorized dealer network spanning more than 40 countries, with no direct-to-consumer channel. Unit pricing ranges from roughly €366 for non-homologated racing slip-ons to over €1,280 for premium titanium/carbon complete systems. Mivv has been an OEM supplier to motorcycle manufacturers including Ducati, Aprilia, Moto Guzzi, Yamaha, and Derbi since 1990, and operates the Storm Racing Parts sub-brand for racing-focused products. The company sustains active involvement in FIM World Championship racing across MotoGP, Moto2, and Moto3 — historically with Honda Repsol (2006–2010, including Nicky Hayden's 2006 MotoGP title) and currently with Honda Team Asia in Moto3 — using competition as both a brand-building channel and a technology-development pipeline for road products. Mivv is privately held with no disclosed external investors and a stated share capital of EUR 312,000.
Mivv firmographics
Firmographics- Name
- Mivv
- Legal name
- M.I.V.V. Metal Industria Val Vibrata S.p.A.
- Website
- https://mivv.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mivv is an Italian manufacturer of premium motorcycle exhaust systems, serving both individual enthusiasts through a 40+ country authorized dealer network and major motorcycle OEMs (Ducati, Aprilia, Moto Guzzi, Yamaha) since 1990, with technology validated through active MotoGP/Moto2/Moto3 racing involvement.
- Ownership category
- akta.pro rank
Mivv industry classification
Industry- Product category
- Motorcycle Exhaust Systems
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)
Keywords
Where Mivv is headquartered
LocationHeadquarters
- HQ city
- Sant'omero
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Mivv business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Aftermarket Motorcycle Exhaust Systems: Sale of premium exhaust systems directly to motorcycle enthusiasts and riders through an authorized dealer network. Products are sold as complete systems or slip-on mufflers for various motorcycle brands and models. Revenue is generated through one-time product sales with various price points based on materials (steel, carbon, titanium) and system complexity.
- OEM/First Equipment Supply: Development and supply of exhaust systems as original equipment to motorcycle manufacturers. Mivv has partnered with prestigious brands including Ducati, Aprilia, Derbi, Moto Guzzi, and Yamaha for first-equipment exhaust systems on various motorcycle models.
- Accessories and Spare Parts: Sale of optional accessories including Switch-Off Key devices for managing engine warning lights after exhaust installation, and replacement insulation materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | GP PRO Line - Steel/Black finish |
| Unit Pricing | Pay-as-you-go | GP PRO Line - Carbon fiber |
| Unit Pricing | Pay-as-you-go | AK-1 Line - Steel/Black finish |
| Unit Pricing | Pay-as-you-go | AK-1 Line - Titanium with Carbon Cap |
| Unit Pricing | Pay-as-you-go | MK3 Line - Steel |
| Unit Pricing | Pay-as-you-go | Delta Race Line - Steel/Black |
| Unit Pricing | Pay-as-you-go | MK3 Line - Racing (Non-homologated) |
| Unit Pricing | Pay-as-you-go | Optional Accessories |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Mivv product offering
Product offeringCore offering
Mivv designs, manufactures, and distributes premium aftermarket and OEM motorcycle exhaust systems. The company produces complete exhaust systems and slip-on mufflers in stainless steel, carbon fiber, and titanium, serving both individual motorcycle enthusiasts (via a global dealer network) and motorcycle manufacturers (as an OEM supplier of first-equipment exhausts). It also operates the Storm Racing Parts sub-brand for racing-specific applications.
Product overview
Mivv is a premium motorcycle exhaust system manufacturer offering multiple product lines including GP PRO, SR-1, OVAL, MK3, Delta Race, AK-1, and X-M5. The product portfolio covers slip-on exhausts and complete exhaust systems in various materials (stainless steel, carbon fiber, titanium) for diverse motorcycle categories from standard to racing applications. The company also operates an OEM division supplying first-equipment exhausts to major motorcycle manufacturers since 1990, and owns the Storm Racing Parts sub-brand for performance racing applications.
Differentiator
Problem solved
Functional benefit
Brands
- Storm Racing Parts: Storm Racing: a Storm of Performance - performance exhaust systems for racing applications under the Mivv Group.
Products and services
- GP PRO Premium slip-on and complete exhaust line featuring semi-handmade TIG welding, compact essential design, and aggressive sound. Inspired by competition world with removable protective grille hiding the dB-killer. Available in stainless steel, carbon, and black variants. For premium motorcycle owners seeking performance and aesthetic upgrades.
- SR-1 Exhaust line primarily for superbikes and hypernaked motorcycles. Inherits experience from MotoGP, Moto2, and Moto3 world championships. Finished with attention to detail, guarantees improved look and performance.
- OVAL Versatile exhaust that adapts perfectly to different categories of motorcycles and maxi scooters. Strikes a balance between design and performance with black stainless steel body and carbon cap.
- MK3 Racing exhaust born from experience in Moto3 and Moto2 World Championships. Design similar to exhausts made for Moto3 World Championship, features compact dimensions and signature Mivv sound. Available in carbon, stainless steel, and titanium variants, with both road-homologated and racing-only versions.
- Delta Race Exhaust featuring exclusive shape that gradually transforms from conical to hexagonal. Features carbon twill 3K end cap, double-riveted perimeter clamp, and inlet bushing machined from solid for maximum coupling precision. Euro5+ homologated.
- AK-1 Premium exhaust line with carbon heat shield included. Available in titanium with carbon cap and stainless steel variants. Features high-quality construction for performance and aesthetics.
- X-M5 Compact exhaust muffler designed for specific motorcycle applications. Features compact design with quality finish.
- HR1 Exhaust system designed specifically for Harley Davidson Touring motorcycles, featuring premium materials and racing-derived technology.
- Yamaha TMax 560 Complete Exhaust Systems 2025-2026 Complete exhaust systems for Yamaha TMax 560 2025-2026 models. Euro5+ approved systems using OVAL and SR-1 mufflers, featuring catalytic converter ACC.099.A1 for compatibility with Euro5+ requirements.
- OEM Exhaust Systems Original equipment manufacturer exhaust systems developed and supplied to motorcycle brands since 1990. Long-term partnerships with Ducati, Aprilia, Derbi, Moto Guzzi, and Yamaha for models including Monster, RSV, Panigale, California, and Senda. Co-developed specifically for each motorcycle model and installed at factory.
- Storm Racing Parts Performance racing brand under Mivv Group offering high-performance exhaust systems for racing applications. Operates with a separate brand identity and distribution network optimized for racing enthusiasts.
- Switch-Off Key and Accessories Optional accessories including Switch-Off Key devices (ACC.101.0 at €179) for managing engine warning lights (MIL) that may activate after exhaust installation, plus replacement insulation materials. Sold alongside exhaust systems to support the rider experience.
Quantifiable outcome
- +8.50 CV power increase and +6.60 Nm torque increase for Honda CB 650 R 2024-2026
- +4 more outcomes
Companies that use Mivv
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Mivv technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mivv partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Honda Team AsiacoreCurrent Moto3 World Championship partnership with Honda Team Asia, supporting riders Veda Ega Pratama and Zen Mitani. This partnership provides technology transfer from racing to production, brand visibility at highest levels of motorcycle competition, and direct feedback for product development.
- Moto3 Racing TeamsmajorInvolvement in Moto3 category since its 2012 debut as replacement for 125cc class. The 2019 launch of MK3 racing exhaust system marked technology leap with street-legal versions derived from Moto3 competition products.
- Moto2 Racing TeamsmajorTechnical involvement in Moto2 class since its 2010 debut. Partnerships with WTR Team, Sag Team, Speed Up Team, Italtrans Team, and Stop and Go Racing Team. Moto2 serves as critical technology development platform for road-going products.
- Honda Repsol TeamcoreHistoric partnership with Honda Repsol Team from 2006 to 2010. Achieved MotoGP championship in 2006 with Nicky Hayden, plus two second-place and two third-place finishes with Dani Pedrosa. This partnership established Mivv's credibility at the pinnacle of motorcycle racing.
- DucaticoreMivv has developed and supplied OEM exhaust systems for numerous Ducati models including Monster, ST, GT 1000, Multistrada, Hypermotard, 998/999, Diavel, and Panigale V2. This long-standing partnership since 1990 validates Mivv's quality standards for premium motorcycle manufacturing.
- ApriliacoreMivv serves as OEM supplier for Aprilia motorcycles including RS 125, Custom 125, RSV 1000, Pegaso, and Scarabeo models. Key projects include Aprilia RSV 1000 and Aprilia RS 125 exhaust systems.
- Moto GuzzimajorOEM exhaust supply for Moto Guzzi Nevada and California models. Mivv developed complete exhaust systems meeting the specific requirements of Moto Guzzi's traditional V-twin motorcycles.
- YamahamajorOEM exhaust systems supplied for Yamaha Bulldog model. Partnership demonstrates Mivv's capability to supply major Japanese motorcycle manufacturers.
- DerbimajorOEM exhaust supply for Derbi Senda models, expanding Mivv's OEM portfolio to include smaller displacement sport motorcycles.
- Storm RacingminorPart of Mivv Group brands, Storm Racing focuses on racing-specific exhaust performance products. Operates as a distinct brand targeting racing enthusiasts with dedicated product lines and marketing approach.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Mivv competitors and assessment
Company assessmentDirect peers
- Akrapovic: Slovenian premium motorcycle exhaust manufacturer and global market leader, supplying both OEM (Ducati, BMW, Triumph, KTM) and aftermarket channels. Directly comparable to Mivv in product category, premium positioning, and racing-led technology development.
- LeoVince: Italian motorcycle exhaust brand (part of FM-Marche group) offering slip-on and full systems for sport, scooter, and maxi-scooter segments. Comparable to Mivv on product mix, scooter/TMax expansion, and Italian manufacturing heritage.
- Yoshimura: Japanese premium motorcycle exhaust manufacturer with strong presence in Japanese OEM fitments (Suzuki, Kawasaki, Yamaha) and major US/Japan racing involvement. Comparable on premium positioning, racing technology transfer, and aftermarket distribution.
- Giannelli Silenziatori: Italian aftermarket motorcycle exhaust manufacturer with deep European scooter and sport motorcycle coverage. Comparable to Mivv on Italian manufacturing base and product mix across sport and scooter segments.
- Termignoni: Italian premium motorcycle exhaust specialist with deep Ducati and Italian superbike OEM relationships and racing heritage. Closely comparable to Mivv on geography, customer base, and product mix.
- Arrow Special Parts: Italian aftermarket motorcycle exhaust manufacturer with a wide product portfolio across sport, naked, and touring segments. Direct competitor to Mivv in Italian and European markets.
- Remus Innovation: Austrian premium exhaust manufacturer serving both motorcycle and automotive aftermarket with a European dealer network. Comparable product category and premium positioning, with broader automotive exposure.
Emerging players
- SC-Project: Italian premium exhaust specialist with strong MotoGP and WorldSBK presence and growing OEM fitments. Comparable in premium positioning and racing-led development, with a smaller but rapidly growing global footprint than Mivv.
Regional players
- Two Brothers Racing: US premium aftermarket exhaust brand for sport and adventure motorcycles. Comparable product category but with primarily North American distribution versus Mivv's European-led footprint.
- FMF Racing: US-based off-road and motocross exhaust specialist with strong North American dealer presence. Comparable in product category and racing heritage, but primarily focused on off-road applications and US market distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mivv compliance and trust
Trust signalCompliance6 records
Mivv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mivv leadership team
Management profileNumber of profiles
Mivv subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mivv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mivv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mivv
What does Mivv do?
Mivv designs, manufactures, and distributes premium aftermarket and OEM motorcycle exhaust systems. The company produces complete exhaust systems and slip-on mufflers in stainless steel, carbon fiber, and titanium, serving both individual motorcycle enthusiasts (via a global dealer network) and motorcycle manufacturers (as an OEM supplier of first-equipment exhausts). It also operates the Storm Racing Parts sub-brand for racing-specific applications.
Is Mivv a public or private company?
Mivv is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mivv founded?
Mivv was founded in 1970. It employs 101 to 250 people.
Where is Mivv based?
Mivv is headquartered in Sant'omero, Italy, in the Europe region.
How does Mivv make money?
Three revenue lines are on record. Aftermarket Motorcycle Exhaust Systems are the primary driver. The others are OEM/First Equipment Supply and accessories and Spare Parts.
Who are Mivv's main competitors?
Direct peers on record are Akrapovic, LeoVince, Yoshimura, Giannelli Silenziatori, Termignoni, Arrow Special Parts and Remus Innovation. SC-Project is listed as an emerging player. Regional players are Two Brothers Racing and FMF Racing.
Does Mivv have an API?
No public API is recorded for Mivv.
What industry is Mivv in?
Mivv's product category is Motorcycle Exhaust Systems. Its primary akta.pro industry code is IMACANAE, Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR). Its NAICS code is 336991 and its SIC code is 3751.