Kinderland PLUS
Kinderland PLUS gGmbH is a non-profit Bavarian childcare operator running 29 Kindertagesstätten and school all-day (Ganztagsschule) programs across three districts with ~500 employees. Founded in 1996, it serves families with children aged 0-10 through state-subsidized parent fees.
- Company typePrivate
- Founded1996
- HeadquartersPoing, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Kinderland PLUS does
Kinderland PLUS gGmbH is a non-profit childcare operator headquartered in Poing, Bavaria, that runs 29 Kindertagesstätten (Kitas) across three Bavarian districts: Landkreis Ebersberg (17 facilities), Landkreis Erding (8), and Landkreis Kelheim (1). The company employs approximately 500 staff and traces its origins to Kinderland Poing e.V., founded in 1996, bringing 30 years of operating history in pedagogically founded childcare. Its facility portfolio includes differentiated formats — Naturkindergärten (nature kindergartens), bilingual Kitas, and Sprach-Kitas (language-focused Kitas) — alongside a branded educational framework called Kinderland Campus, holiday care (Ferienbetreuung), and a meal-planning product (Kinderland-Menü) integrated with the EIS2 food management system.
The service offering covers the full early-childhood and school-age spectrum: Krippe (infant nursery), Kindergarten, Hort (after-school care), and full-day school programs (Ganztagsschulen) delivered as a cooperation partner to public schools in Poing and Erding. Operating technology is limited to standard digital infrastructure — an in-house online registration portal and the EIS2 system — with no proprietary AI/ML or platform disclosed. Revenue is generated from a mix of recurring parent fees and Bavarian state childcare subsidies (Beitragszuschuss), within a gGmbH non-profit structure that precludes equity-style returns and reinvests surplus into operations.
Go-to-market is direct-to-consumer: families enroll via the company's own online portal or through municipal registration systems (Little Bird for Erding, kitaplaner for Vaterstetten/Kirchheim, Bürgerserviceportale for Emmering/Mainburg/Moosinning), with demand driven primarily by local reputation and word-of-mouth. The organization targets families with children aged 0-10 in Bavarian municipalities, and its expansion has been geographically contained within Bavaria, with the bulk of facilities in the greater Munich commuter corridor (Ebersberg/Erding) and recent extension into Kelheim. Management is led by Geschäftsführer Eva Harmat and Herbert Matzner, operating under supervisory oversight of the Landratsämter Ebersberg and Erding.
Kinderland PLUS firmographics
Firmographics- Name
- Kinderland PLUS
- Legal name
- Kinderland PLUS gGmbH
- Website
- https://kinderland-plus.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kinderland PLUS gGmbH is a non-profit Bavarian childcare operator running 29 Kindertagesstätten and school all-day (Ganztagsschule) programs across three districts with ~500 employees. Founded in 1996, it serves families with children aged 0-10 through state-subsidized parent fees.
- Ownership category
- akta.pro rank
Kinderland PLUS industry classification
Industry- Product category
- Childcare and Early Childhood Education Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200)
- akta.pro primary industry
- Full-Day Nursery Programs (EDACACAD)
- akta.pro secondary industries
- Extended Day Programs at Preschools & Childcare Centers (EDACAHAB), Outdoor / Nature-Based Childcare Centers (EDACAAAO), Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK)
Keywords
Where Kinderland PLUS is headquartered
LocationHeadquarters
- HQ city
- Poing
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Kinderland PLUS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Childcare service fees: Revenue is generated through parent fees for childcare services (Krippe, Kindergarten, Hort) combined with public/state funding (government subsidies) as a non-profit childcare operator.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Kinderland PLUS product offering
Product offeringCore offering
Kinderland PLUS gGmbH operates 29 Kindertagesstätten (Kitas) across Bavaria, providing pedagogically founded childcare for children from infancy through school age, including Krippe (nursery), Kindergarten, Hort (after-school care), and Ganztagsschule (full-day school programs) delivered through school partnerships. The facilities include specialized concepts such as Naturkindergärten (nature kindergartens), bilingual facilities, and Sprach-Kitas (language-focused Kitas), supplemented by holiday care (Ferienbetreuung) and the Kinderland Campus educational program.
Product overview
Kinderland PLUS gGmbH is a non-profit childcare service provider that operates 29 Kindertagesstätten (Kitas) across Bavaria, including nature kindergartens, bilingual facilities, and Sprach-Kitas (language-focused kindergartens). The organization partners with schools to provide Ganztagsangebote (full-day school programs) and offers holiday childcare services. Their services span the districts of Ebersberg (17 Kitas), Erding (8 Kitas), and Kelheim (1 Kita), with approximately 500 employees. The core offering consists of childcare facilities supplemented by school cooperation programs and specialized educational concepts including the Kinderland Campus.
Differentiator
Problem solved
Functional benefit
Products and services
- Kindertagesstätten (Kitas) - Childcare Facilities 29 Kindertagesstätten (Kitas) operated across Bavaria, providing childcare for children aged 0-10 years, including nature kindergartens (Naturkindergärten), bilingual facilities, and language-focused Kitas (Sprach-Kitas). Includes Krippe (nursery for infants), Kindergarten, and Hort (after-school care for school-age children). For families in Ebersberg (17 Kitas), Erding (8 Kitas), and Kelheim (1 Kita) districts.
- Ganztagsschulen (Full-Day School Programs) Full-day school care and supervision programs delivered by Kinderland PLUS as a cooperation partner of Bavarian schools, supporting the expansion of Ganztagsangebot (all-day schooling) at partner schools including Anne-Frank-Mittageschule Poing and Erding schools (Grundschule Carl-Orff, Grundschule Klettham, Grundschule Am Graben).
- Kinderland Campus An educational and developmental program within the Kinderland PLUS network focused on early childhood education and care, offered as part of the organization's pedagogical offerings (Pädagogik PLUS).
- Ferienbetreuung Poing (Holiday Care) Vacation childcare services provided during school holidays for children already enrolled in Kinderland facilities or for new registrations. Available at the Poing location as a holiday care option for working parents.
Companies that use Kinderland PLUS
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Kinderland PLUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kinderland PLUS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Schools (as cooperation partners for Ganztagsangebot)coreKinderland PLUS gGmbH acts as a cooperation partner for schools, supporting the expansion of all-day care programs (Ganztagsangebot) at schools in Poing, Erding, and surrounding areas. The company provides staffing, programming, and operational management for school-based all-day care.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Kinderland PLUS competitors and assessment
Company assessmentDirect peers
- Fröbel Bildung gGmbH: One of Germany's largest non-profit Kita operators (Fröbel group) running hundreds of Kindertagesstätten including bilingual and integrative concepts. Closest comparable business model, governance type (gemeinnützige GmbH) and multi-site Bavaria/elsewhere footprint to Kinderland PLUS.
- PariSozial gGmbH: Paritätischer Wohlfahrtsverband-affiliated non-profit operating Kitas and family support services in Bavaria and NRW. Closely comparable non-profit gGmbH operator focused on pedagogically profiled Kita concepts.
- educcare Bildungskindertagesstätten gGmbH: Non-profit Kita operator running a network of bilingual and pedagogically profiled Kindertagesstätten across Germany. Closely comparable in non-profit gGmbH structure, concept-driven differentiation, and multi-site operating model.
Broad incumbents
- Caritas Kita- und Familienseelsorge: Catholic welfare confederation operating a very large network of Kitas, Hort and Ganztagsangebote across Germany including Bavaria. Overlaps directly with Kinderland PLUS' offerings but within a much broader social-services portfolio.
- Johanniter-Unfall-Hilfe e.V. Welfare organization operating Kindertagesstätten and school all-day care across Germany. Direct overlap in the Kita and Ganztagsschule segments where Kinderland PLUS competes for municipal tenders.
- Arbeiter-Samariter-Bund (ASB): Welfare organization operating Kitas and Ganztagsbetreuung across multiple German states. Similar non-profit Träger role competing for the same Bavarian municipal contracts as Kinderland PLUS.
- AWO Bundesverband: Workers' welfare association operating a national network of Kitas and Ganztagsbetreuung programs. Same Trägermodell and target customer as Kinderland PLUS but with much wider service breadth and federal scale.
- Malteser Hilfsdienst e.V. Catholic aid agency running selected Kitas and after-school programs alongside broader humanitarian services. Comparable non-profit Trägermodell serving similar Bavarian family segments.
- Diakonie Deutschland: Protestant welfare association running thousands of Kitas and after-school programs nationwide. A major Träger competitor for Bavarian municipalities alongside its broader social services mandate.
Emerging players
- Stiftung Partner für Schule NRW: Public-interest organization coordinating external partners for Ganztagsschule expansion in NRW. Comparable role to Kinderland PLUS as an external operator extending all-day school offerings, though region-specific.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Kinderland PLUS social profiles
Digital presenceKinderland PLUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinderland PLUS leadership team
Management profileNumber of profiles
Profiles3 records
Kinderland PLUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinderland PLUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinderland PLUS
What does Kinderland PLUS do?
Kinderland PLUS gGmbH operates 29 Kindertagesstätten (Kitas) across Bavaria, providing pedagogically founded childcare for children from infancy through school age, including Krippe (nursery), Kindergarten, Hort (after-school care), and Ganztagsschule (full-day school programs) delivered through school partnerships. The facilities include specialized concepts such as Naturkindergärten (nature kindergartens), bilingual facilities, and Sprach-Kitas (language-focused Kitas), supplemented by holiday care (Ferienbetreuung) and the Kinderland Campus educational program.
Is Kinderland PLUS a public or private company?
Kinderland PLUS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kinderland PLUS founded?
Kinderland PLUS was founded in 1996. It employs 251 to 500 people.
Where is Kinderland PLUS based?
Kinderland PLUS is headquartered in Poing, Germany, in the Europe region.
How does Kinderland PLUS make money?
One revenue line is on record: childcare service fees.
Who are Kinderland PLUS's main competitors?
Direct peers on record are Fröbel Bildung gGmbH, PariSozial gGmbH and educcare Bildungskindertagesstätten gGmbH. Broad incumbents are Caritas Kita- und Familienseelsorge, Johanniter-Unfall-Hilfe e.V., Arbeiter-Samariter-Bund (ASB), AWO Bundesverband, Malteser Hilfsdienst e.V. and Diakonie Deutschland. Stiftung Partner für Schule NRW is listed as an emerging player.
Does Kinderland PLUS have an API?
No public API is recorded for Kinderland PLUS.
What industry is Kinderland PLUS in?
Kinderland PLUS's product category is Childcare and Early Childhood Education Services. Its primary akta.pro industry code is EDACACAD, Full-Day Nursery Programs, with a secondary code of EDACAHAB, Extended Day Programs at Preschools & Childcare Centers. Its NAICS code is 62441 and its SIC code is 8351.