What Mediatec does

Mediatec is a Sweden-based (Kungälv) private audio-visual technology company that operates primarily through its subsidiary Creative Technology, branded under the CT Group umbrella. The company provides end-to-end event technology solutions — including video systems, large-scale projection mapping, lighting design, camera channel systems, and audio-visual integration — for live events, music festivals, sports tournaments, and experiential marketing campaigns. It serves enterprise clients such as event organizers, festival producers (e.g., Festival Republic), and experiential marketing agencies through a B2B project-based engagement model, with custom-quoted pricing tied to project scope and equipment requirements. Operations span the UK (headquarters) and the Middle East (CTME regional HQ in Dubai), supported by approximately 251-500 employees.

The company's core technology stack is built on premium OEM equipment: ROE Visual IMAG and Upstage LED displays, Disguise VX4 media servers, Panasonic Laser projectors, Black Magic Design signal routing infrastructure (including 128x128 routers), and Barco video processing solutions with certified specialist expertise (notably Barco Encore 3). A flagship demonstration of this capability was the Presidents Cup 2024 opening ceremony at Al Ain Hazza Bin Zayed Stadium in the UAE, where the company executed 7,140 square meters of projection mapping using 40 Panasonic Laser projectors alongside choreographed stadium lighting under tight time constraints. Other notable deployments include video systems for Wireless Festival at London's Finsbury Park.

Mediatec generates revenue through professional services and bundled equipment rental/deployment, with project-based engagements as the primary commercial unit. The company made a strategic inorganic move via its acquisition of Twentyfourseven in July 2019 to expand AV capability breadth. Geographic expansion is anchored by the CTME division, which has hosted the first Barco Encore 3 certified specialist training in the region and sponsors local sports initiatives (e.g., CTME Basketball League at Dubai World Sports), indicating an investment in regional brand-building and talent pipelines in the Gulf.

Name

Mediatec

Legal name

Creative Technology

Website

https://mediatecgroup.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Mediatec is a Sweden-based audio-visual technology company operating through its Creative Technology subsidiary, delivering video systems, projection mapping, lighting, and AV integration for live events, festivals, sports tournaments, and experiential marketing campaigns across the UK and Middle East.

Ownership category

akta.pro rank

Product category

Live Event Audio-Visual Technology Services

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

Keywords

• Event technology services
• Audio visual integration
• Live event production
• Projection mapping
• LED display systems

Headquarters

HQ city

Kungälv

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Event Technology Services: Provides end-to-end technology solutions for events including video systems, projection, lighting, and audio visual integration. Revenue is generated through project-based engagements for live events, festivals, experiential marketing campaigns, and permanent installations.
2. Equipment Rental and Deployment: Supplies cutting-edge technology equipment combined with engineering services for events. Equipment rental is bundled with technical expertise and on-site support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mediatec (via its Creative Technology division) provides end-to-end audio-visual technology solutions for live events, festivals, sports championships, experiential marketing campaigns, and permanent installations. The company supplies cutting-edge video, projection, lighting, and camera-channel systems together with engineering services, equipment deployment, and on-site technical expertise. Key deliverables include large-scale projection mapping (e.g., 7,140 sqm using 40 Panasonic Laser projectors), LED display systems (ROE Visual IMAG/Upstage), and choreographed event lighting.

Product overview

Creative Technology is a technology provider for events, experiential marketing, and installations. The company offers cutting-edge technology combined with engineering solutions, including video systems (ROE Visual IMAG, Upstage screens, camera channels), projection mapping, and lighting solutions. They operate regionally with divisions including Creative Technology Middle East.

Differentiator

Problem solved

Functional benefit

Brands

• CTME: Creative Technology Middle East team, operating as regional entity within the CT Group structure.

Products and services

• Video Systems End-to-end video system solutions for live events and festivals, including ROE Visual IMAG displays, Upstage LED screens, and integrated camera channels that support broadcast-quality visual feeds for performances. Target customers are event organizers and festival producers.
• Projection Mapping Large-scale projection mapping service using laser projectors (e.g., Panasonic Laser) to create immersive visual displays on architectural surfaces, stadium pitches, and event environments. Driven by Disguise VX4 media servers and managed via Black Magic Design 128x128 routers. Target customers are sports event organizers, opening/closing ceremony producers, and brands seeking immersive installations.
• Lighting Solutions Event lighting services covering fixture positioning, choreographed lighting movements, and lighting design for ceremonies and live performances. Includes rapid reconfiguration between event segments. Target customers are ceremony producers, sports event organizers, and large-scale live performance clients.

Quantifiable outcome

• 7140 square meters of flawless projection mapping achieved
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and major.

• BarcocoreTechnology or IntegrationBarco is a key technology partner providing video processing and display solutions. Creative Technology Middle East hosted the first certified specialist training for the new Barco Encore 3 in the region, demonstrating deep technical integration and certified expertise with Barco products.
• PanasoniccoreTechnology or IntegrationPanasonic provides laser projectors used in large-scale projection mapping installations. 40 Panasonic Laser projectors were deployed for the Presidents Cup 2024 opening ceremony across 7140 square meters.
• DisguisecoreTechnology or IntegrationDisguise provides VX4 media servers that drive pixel content for major installations. Used for Presidents Cup 2024 projection mapping to manage complex visual content delivery.
• Black Magic DesigncoreTechnology or IntegrationBlack Magic Design provides signal management infrastructure including 128x128 routers for managing complex AV signal routing in large-scale events.
• ROE VisualcoreTechnology or IntegrationROE Visual supplies IMAG and Upstage LED display screens used in festival video systems. Deployed at Wireless Festival for high-quality visual displays.
• Festival RepublicmajorStrategic or Co-development PartnerFestival Republic is a major festival organizer for which Creative Technology provides video systems support. Partnered on Wireless Festival at London's Finsbury Park featuring major artists.
• People Create ExperiencesmajorStrategic or Co-development PartnerPeople Create Experiences invited Creative Technology to collaborate on the Presidents Cup 2024 opening ceremony, providing the opportunity to deliver the visual display at Al Ain Hazza Bin Zayed Stadium.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Freeman: Freeman provides event production, audiovisual, staging, and experiential services for corporate, association, and entertainment events. It compares on the end-to-end event-services layer, although its business is broader and more agency-led.
• Solotech: Solotech delivers audiovisual, lighting, video, and entertainment technology integration and production services. It is a direct peer for complex live events, sports, and experiential installations.
• NEP Group: NEP Group supplies broadcast and live-event production, outside broadcasting, and technical production services to sports and entertainment organizations. It is a direct peer to Mediatec's event and broadcast technology services, with a broader global footprint.
• Encore Event Technologies: Encore Event Technologies provides event technology, audiovisual, staging, and production services through an international event network. It is a direct peer for event organizers needing integrated on-site audiovisual and production support.
• PRG: PRG provides lighting, video, audio, rigging, and production technology for concerts, live events, and installations. It directly overlaps with Mediatec's integrated audiovisual and event-production capabilities for organizers and brands.
• TAIT: TAIT designs and delivers staging, automation, lighting, video, and technical systems for live entertainment and large-scale events. It is a direct peer on high-complexity technical execution and live or permanent installations.

Others

• ROE Visual: ROE Visual supplies LED display systems used in concerts, festivals, and live productions. It is an adjacent supplier peer because LED walls are a core component of event-video delivery.
• Blackmagic Design: Blackmagic Design supplies routers, cameras, switchers, and signal-management products for live-production and broadcast workflows. It is an adjacent technology peer that overlaps with the company's signal-routing and camera-channel requirements.

Emerging players

• disguise: disguise provides real-time visual production, media-server, and projection-mapping technology for concerts, live events, and installations. It is an emerging technology peer intersecting with the company's projection and video systems, although it is primarily a software and platform vendor.

Broad incumbents

• Barco: Barco manufactures professional projection, image-processing, and visualization systems for entertainment and event applications. It is a broad incumbent and technology counterpart to the projector- and display-heavy operating stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/creative_technology
• Xx.com/mediatecgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediatec