PEOPLE CREATE LIMITED
People Create Limited is a UK-based boutique consultancy founded in 2004 that designs and delivers bespoke leadership, team, and executive coaching programmes for enterprise clients worldwide, using its proprietary 8 Leadership Loopholes framework and a 10-person team of qualified psychologists and coaches.
- Company typePrivate
- Founded2004
- HeadquartersElland, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PEOPLE CREATE LIMITED does
People Create Limited is a privately-held UK leadership development consultancy founded in 2004 by Mark Wright (formerly Head of Leadership Development at EY) and Sharon McBroom, headquartered in Leeds, England. The firm designs and delivers bespoke leadership, team, and performance programmes for enterprise organisations across the UK, Europe, the Americas, and Asia-Pacific, supported by one-on-one executive coaching and team coaching services.
The firm's intellectual core is the proprietary 8 Leadership Loopholes framework, a diagnostic identifying eight behavioural gaps that drain teams of potential (e.g., Behavioural Paralysis, Hierarchical Dependency, Organisational Disengagement), coupled with the Adaptive Performance Practices — a modular suite of eight leadership modules (Stretch Leadership, Leadership Awareness, Leading Relationships, Deliberate Leadership, Coaching for Performance, Inspiring Others, Liberating Others, Strategy for All) that can be combined into tailored programmes. Delivery relies on qualified psychologists, executive coaches, and facilitators using third-party psychometrics (MBTI, FIRO-B, Hogan Leadership Inventory) rather than proprietary technology or software.
The business model is sales-led and entirely service-based: bespoke programmes are designed collaboratively with each client, priced per engagement (no public pricing), and delivered face-to-face or virtually by a 10-person team. The customer base is enterprise B2B across financial services, technology, information services, and professional services, with named clients including UBS Investment Bank, RELX PLC, Vectra AI, and AWK Group AG. The firm pursues a content-led go-to-market via its website and blog, with no channel, reseller, or marketplace distribution.
PEOPLE CREATE LIMITED firmographics
Firmographics- Name
- PEOPLE CREATE LIMITED
- Legal name
- People Create Limited
- Website
- https://people-create.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- People Create Limited is a UK-based boutique consultancy founded in 2004 that designs and delivers bespoke leadership, team, and executive coaching programmes for enterprise clients worldwide, using its proprietary 8 Leadership Loopholes framework and a 10-person team of qualified psychologists and coaches.
- Ownership category
- akta.pro rank
PEOPLE CREATE LIMITED industry classification
Industry- Product category
- Leadership Development Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Corporate & Leadership Development (BPACANAA)
- akta.pro secondary industries
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Organization Design & Restructuring (BPACAJAB)
Keywords
Where PEOPLE CREATE LIMITED is headquartered
LocationHeadquarters
- HQ city
- Elland
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PEOPLE CREATE LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Leadership Development Programs: Bespoke leadership, team and performance programmes tailored to client specifications. Delivered through expert facilitation and behavioral coaching, available face-to-face or virtual.
- Executive Coaching: Individual executive coaching services using psychometrics including MBTI, FIRO-B, and Hogan Leadership Inventory to provide data-driven reflective insights.
- Team Development: Team development programs addressing specific team challenges and building high-performance cultures.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PEOPLE CREATE LIMITED product offering
Product offeringCore offering
People Create Limited designs and delivers bespoke leadership, team and performance programmes for organisations worldwide, supported by executive coaching, team facilitation and psychometric assessment services. The company leverages its proprietary 8 Leadership Loopholes diagnostic framework and a set of eight Adaptive Performance Practice modules to address behavioural gaps in teams. All programmes are tailored to client needs and delivered face-to-face or virtually by qualified psychologists and executive coaches.
Product overview
People Create Limited is a leadership development consultancy operating a multi-module service portfolio. The core offering is the Adaptive Performance Practices framework, which comprises eight distinct modules (Stretch Leadership, Leadership Awareness, Leading Relationships, Deliberate Leadership, Coaching for Performance, Inspiring Others, Liberating Others, and Strategy for All) designed to address the company's proprietary 8 Leadership Loopholes diagnostic framework. These modules can be delivered individually or combined into bespoke Leadership, Team and Performance Programmes. Supporting services include Executive Coaching, Team Coaching and Facilitation, and Psychometric Assessment Services using MBTI, FIRO-B, and Hogan tools. The company operates globally across sectors, delivering both face-to-face and virtually. The offering is service-based rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Adaptive Performance Practices A suite of eight leadership development modules (Stretch Leadership, Leadership Awareness, Leading Relationships, Deliberate Leadership, Coaching for Performance, Inspiring Others, Liberating Others, and Strategy for All) designed to address the 8 Leadership Loopholes, combinable into tailored programmes for enterprise clients.
- 8 Leadership Loopholes Framework A proprietary diagnostic framework identifying eight behavioural gaps that drain organisations of their potential: Behavioural Paralysis, Inadvertent Blundering, Cultural Selfishness, Structured Distraction, Hierarchical Dependency, Organisational Disengagement, Protective Holding Back, and Contextual Complexity.
- Leadership, Team and Performance Programmes Bespoke leadership development programmes combining innovative learning design, expert facilitation and behavioural insights, delivered face-to-face or virtually for organisations of any size, sector, or location worldwide.
- Executive Coaching One-on-one coaching for senior leaders delivered by qualified Executive Coaches using psychometric tools (MBTI, FIRO-B, Hogan Leadership Inventory) and reflective frameworks to build self-awareness and leadership effectiveness.
- Team Coaching and Facilitation Team-focused coaching and facilitation services that help teams navigate challenges, transitions, and develop collaborative high-performance ways of working.
- Psychometric Assessment Services Psychometric profiling using validated tools including MBTI (Myers Briggs Type Indicator), FIRO-B, and Hogan Leadership Inventory to provide data-driven insights for individual and team development.
Quantifiable outcome
- Research indicates employee disengagement costs equivalent to 9% of global GDP - their framework addresses this behavioral drain
Companies that use PEOPLE CREATE LIMITED
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
PEOPLE CREATE LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PEOPLE CREATE LIMITED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mobilizing Teams International (MTI)coreStrategic partnership for the development and delivery of the Leadership Loopholes framework. The People Create/MTI Adaptive Performance Practices represent their collaborative approach to addressing organizational behavioral gaps.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
PEOPLE CREATE LIMITED competitors and assessment
Company assessmentBroad incumbents
- Heidrick & Struggles: Global leadership advisory and executive search firm with growing leadership development and culture services. Overlaps with People Create in serving enterprise leadership teams on culture and behavioral change.
- Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice. Competes for similar enterprise L&D budgets as People Create, particularly around leadership pipelines and executive transitions.
- Center for Creative Leadership (CCL): Nonprofit leadership development research and education provider offering open-enrollment and bespoke programs. Directly comparable to People Create on bespoke leadership program design for enterprise clients and executive teams.
- FranklinCovey: Global leadership and execution consultancy with proprietary frameworks (e.g., The 7 Habits) and a large facilitator network. Comparable to People Create in offering codified leadership content plus bespoke enterprise programs, but operates at materially greater scale.
- Egon Zehnder: Global executive search and leadership advisory firm with a strong executive coaching practice. Competes for board- and C-suite-level leadership development mandates that overlap with People Create's senior persona focus.
- Development Dimensions International (DDI): Global leadership and talent management consultancy with assessment-led methodology and enterprise delivery. Mirrors People Create's psychometric-plus-bespoke-facilitation model, but with much broader scale and IP-protected assessment libraries.
Direct peers
- Mobius Executive Leadership: Boutique executive leadership development firm offering bespoke programs for senior leaders and teams. Closely comparable in scale, bespoke service model, and senior-practitioner-led delivery to People Create.
- RHR International: Boutique firm specializing in executive coaching and leadership team development for senior leaders. Direct peer in terms of bespoke, senior-practitioner-led executive and team coaching engagements for enterprise clients.
- BTS Group: Strategy and leadership execution consulting firm that designs bespoke leadership programs for enterprises. Direct peer to People Create on tailored leadership development and behavioral change engagements for multinational clients.
Emerging players
- Greenlight Consulting: Smaller specialist consultancy focused on leadership development and team effectiveness. Comparable in niche-boutique positioning and bespoke methodology, though typically more regionally concentrated than People Create.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
PEOPLE CREATE LIMITED social profiles
Digital presencePEOPLE CREATE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
PEOPLE CREATE LIMITED leadership team
Management profileNumber of profiles
Profiles10 records
PEOPLE CREATE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PEOPLE CREATE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PEOPLE CREATE LIMITED
What does PEOPLE CREATE LIMITED do?
People Create Limited designs and delivers bespoke leadership, team and performance programmes for organisations worldwide, supported by executive coaching, team facilitation and psychometric assessment services. The company leverages its proprietary 8 Leadership Loopholes diagnostic framework and a set of eight Adaptive Performance Practice modules to address behavioural gaps in teams. All programmes are tailored to client needs and delivered face-to-face or virtually by qualified psychologists and executive coaches.
Is PEOPLE CREATE LIMITED a public or private company?
PEOPLE CREATE LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PEOPLE CREATE LIMITED founded?
PEOPLE CREATE LIMITED was founded in 2004. It employs 1 to 10 people.
Where is PEOPLE CREATE LIMITED based?
PEOPLE CREATE LIMITED is headquartered in Elland, United Kingdom, in the Europe region.
How does PEOPLE CREATE LIMITED make money?
Three revenue lines are on record. Leadership Development Programs are the primary driver. The others are executive Coaching and team Development.
Who are PEOPLE CREATE LIMITED's main competitors?
Broad incumbents on record are Heidrick & Struggles, Korn Ferry, Center for Creative Leadership (CCL), FranklinCovey, Egon Zehnder and Development Dimensions International (DDI). Direct peers are Mobius Executive Leadership, RHR International and BTS Group. Greenlight Consulting is listed as an emerging player.
Does PEOPLE CREATE LIMITED have an API?
No public API is recorded for PEOPLE CREATE LIMITED.
What industry is PEOPLE CREATE LIMITED in?
PEOPLE CREATE LIMITED's product category is Leadership Development Consulting. Its primary akta.pro industry code is BPACANAA, Corporate & Leadership Development, with a secondary code of BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture). Its NAICS code is 541611 and its SIC code is 8742.