Burntshirt Vineyards

What Burntshirt Vineyards does

Burntshirt Vineyards is a family-owned estate winery founded in 2005 and headquartered in Hendersonville, North Carolina. The company produces wines from grapes grown on its estate vineyard in the Blue Ridge Mountains and operates within the AVA Crest of the Blue Ridge Henderson County appellation. Its core offerings include estate wines, guided winery tours and tasting flights at the Hendersonville tasting room, the Vintner's Table fine-dining restaurant, live music programming under the "Music at the Vineyard" series, a 3400 Wine Club subscription service, wedding and private event venue hosting, and two on-site lodging properties (Vintner's Cottage and Maxwell House) managed through a partnership with Vacasa.

The company maintains a second location — the Tasting Room and Bistro in Chimney Rock — which is currently closed until further notice. Marketing and distribution channels are direct-to-consumer: in-person tasting room sales, an e-commerce storefront for wine shipping, the recurring 3400 Wine Club shipments, restaurant service, and event venue rentals. The company holds the distinction of North Carolina's Winery of the Year and has been featured on PBS NC's North Carolina Weekend program.

Burntshirt Vineyards is privately held with no disclosed external investors, parent company, or institutional capital. Headcount is reported in the 101–250 employee range. No revenue, ARR, or pricing specifics beyond case discount benefits to wine club members have been publicly disclosed. Operational reach is concentrated in Western North Carolina within the United States.

Name

Burntshirt Vineyards

Legal name

Burntshirt Vineyards

Website

https://burntshirtvineyards.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Burntshirt Vineyards is a family-owned estate winery in Hendersonville, North Carolina, producing Blue Ridge Mountain wines and operating tasting rooms, a restaurant, wedding venue, live music events, and on-site lodging for wine tourists and wine club members.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Estate winery
• Wine production
• Wine club
• Vineyard tasting room
• Wedding venue

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through the tasting room, online shop, and wine club shipments. Case discounts available to wine club members.
2. Food and Beverage: Revenue from the Vintner's Table restaurant providing fine dining paired with wines, operating at the Hendersonville tasting room location.
3. Wine Club Membership: The 3400 Wine Club provides recurring membership revenue with benefits including case discounts and priority access to wines.
4. Events and Weddings: Venue rental and catering revenue from hosting weddings, private events, and corporate functions at both Hendersonville and Chimney Rock locations.
5. Accommodations: Rental income from on-site lodging properties including Vintner's Cottage and Maxwell House, managed through Vacasa.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Burntshirt Vineyards is a family-owned estate winery in Hendersonville, North Carolina that grows grapes and produces wines at a state-of-the-art on-site production facility within the Blue Ridge Mountains. It sells wines directly to consumers through two physical tasting rooms (Hendersonville and Chimney Rock), an online shop, and the recurring 3400 Wine Club, and complements the wines with tasting flights, guided tours, fine dining at Vintner's Table, live music events, weddings and private events, and on-site vacation rentals.

Product overview

Burntshirt Vineyards operates as a family-owned winery with a multi-location experience offering wines, dining, accommodations, and events. The core offering consists of award-winning wines produced from Hendersonville vineyards, complemented by the 3400 Wine Club membership for home deliveries and case discounts. The company operates two physical locations: the main Hendersonville Winery, Vineyard & Tasting Room with the Vintner's Table restaurant, and the Chimney Rock Tasting Room & Bistro (currently closed). Additional offerings include on-site accommodations (Vintner's Cottage and Maxwell House), regular Music at the Vineyard live events, and wedding/event hosting services. The vineyard is part of the AVA Crest of the Blue Ridge Henderson County appellation and has been recognized as North Carolina's Winery of the Year.

Differentiator

Problem solved

Functional benefit

Brands

• 3400 Wine Club: Wine club membership program offering case discounts and exclusive wine shipments for members.

Products and services

• Estate Wines

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VacasaminorChannel Partner/ Reseller/ DistributorVacasa manages the rental and booking for Burntshirt Vineyards' two on-site accommodation properties: the Vintner's Cottage and the Maxwell House. This partnership enables the winery to offer lodging to visitors without managing the booking operations directly.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Biltmore Winery: The estate winery at Biltmore Estate in Asheville, NC, is the most direct competitor in Western North Carolina, offering estate-grown wines, tastings, tours, dining, and lodging at a major tourist destination — mirroring Burntshirt's combined winery-hospitality model.
• Saint Paul Mountain Vineyards: Also located in Hendersonville, NC, this estate winery produces and sells wines on-site with tastings and events, directly competing for the same Hendersonville visitor and wine club audience.
• Childress Vineyards: A North Carolina estate winery offering estate-grown wines, tasting room, fine-dining restaurant (Bistro 64), and event venue — a near-identical multi-vertical hospitality model to Burntshirt's.
• RayLen Vineyards & Winery: A North Carolina estate winery in the Yadkin Valley AVA offering tastings, tours, and private events, competing for the same regional DTC wine tourism demand.
• Shelton Vineyards: One of the largest estate wineries in North Carolina with tasting room, restaurant, and on-site lodging at Surry Community College's Shelton-Badgett NC Center for Viticulture & Enology, competing for the same NC wine tourism customer.
• Hinnant Family Vineyards: A North Carolina estate vineyard and winery offering tastings and on-site sales, comparable in scale and DTC model to Burntshirt's smaller estate footprint.
• RagApple Lassie Vineyards: A boutique North Carolina estate winery focused on estate-grown wines with a tasting room and event hosting, a regional peer operating with a similar DTC, estate-identity playbook.

Broad incumbents

• Chateau Ste. Michelle: Washington state's flagship estate winery with extensive tasting room, tours, concerts, and dining at its Woodinville chateau, serving as a national benchmark for the estate-winery-plus-hospitality model Burntshirt operates at smaller scale.
• Wente Vineyards: A multi-generational California estate winery with estate wines, tasting room, restaurant, concerts (Summer Concert Series), golf course, and event hosting — a scaled analog of Burntshirt's hospitality-driven estate winery strategy.

Emerging players

• St. Francis Winery & Vineyards: A Sonoma estate winery pairing estate wines with a tasting-only dining program and wine club, comparable to Burntshirt's pairing of Vintner's Table restaurant and 3400 Wine Club as core revenue verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/burntshirt
• Facebookfacebook.com/BSVChimneyRock
• Instagraminstagram.com/burntshirt.vineyards
• Pinterestpinterest.com/burntshirtvineyards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burntshirt Vineyards