Hinnant Family Vineyards

What Hinnant Family Vineyards does

Hinnant Family Vineyards is a family-owned and operated muscadine vineyard and winery located at 826 Pine Level Micro Rd in Pine Level, North Carolina. Operating for over 47 years on a 100-acre estate (the largest muscadine vineyard in North Carolina), the company cultivates muscadine grapes exclusively and produces a small portfolio of bottled wines including Scuppernong Wine, Southern Pink (a Carlos and Noble grape blend), and Blackberry Wine sourced from Kings Mountain, NC. Retail bottles are priced between $8.99 and $11.99. The winery holds international wine awards and operates with a headcount band of 11-50 employees.

The business runs a direct-to-consumer go-to-market with three primary revenue streams: (1) direct wine sales through the on-site tasting room and a Vinoshipper-powered online storefront, (2) paid wine tastings and vineyard tours at the Pine Level estate, and (3) event hosting including live music, yoga, art classes, book clubs, BBQ pairings, and private bookings. A wine club membership program adds a subscription-based recurring revenue layer via periodic direct shipments to members. Marketing is conducted through the tasting room, the wine club, public and private events, the Vinoshipper storefront, and partnerships with the Johnston County Visitors Bureau, the NC Muscadine Grape Association, the NC Wine Growers Association, and NC Wine Guys.

Revenue is not publicly disclosed and the company is privately held with no external investors, no parent entity, and no subsidiaries. Operating geography is limited to North Carolina with no claimed global footprint. The company has no mobile app, no public API, no listed patents or trademarks, no regulatory actions, no M&A activity, and no disclosed management team outside of the founding family. Founded year is reported as 1971 in firmographic data and 1977 in company history; both sources describe the operation as more than four decades old with continuous family ownership.

Name

Hinnant Family Vineyards

Legal name

Hinnant Family Vineyards

Website

https://hinnantvineyards.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Hinnant Family Vineyards is a family-owned North Carolina winery operating a 100-acre muscadine vineyard, producing bottled wines, wine club subscriptions, tasting room sales, and event programming for wine enthusiasts and regional tourists.

Ownership category

akta.pro rank

Product category

Winery / Muscadine Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Muscadine wine production
• Vineyard tasting tours
• Wine club memberships
• Farm winery events
• North Carolina wines

Headquarters

HQ city

Pine Level

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through on-site tasting room, online store (Vinoshipper), and wine club memberships with periodic shipments
2. Wine Tastings and Tours: Paid tastings and tours at the vineyard location generating admission fees and additional wine purchases
3. Event Hosting: Public and private events including live music, yoga, art classes, book clubs, and BBQ pairings generating venue fees and food/beverage sales

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hinnant Family Vineyards cultivates muscadine grapes across 100 acres in Pine Level, North Carolina and produces award-winning muscadine-based wines including Scuppernong, Southern Pink, and Blackberry Wine. The winery sells bottled wine directly to consumers through an on-site tasting room and an online store on Vinoshipper, and operates a Wine Club membership program with periodic direct shipments. It also generates revenue from paid wine tastings, vineyard tours, and a calendar of public and private events such as live music, yoga, art classes, book clubs, and food pairings.

Product overview

Hinnant Family Vineyards is a traditional vineyard and winery specializing in muscadine grape wines. The product portfolio includes three distinct wine products: Blackberry Wine (semi-sweet, 100% blackberry from Kings Mountain, NC), Scuppernong Wine (traditional white muscadine), and Southern Pink Wine (semi-sweet blend of Carlos & Noble grapes). The company also offers wine tasting and tours at its 100-acre vineyard, and operates a Wine Club membership program. All wines are produced from muscadine grapes cultivated on-site over their 47+ year history.

Differentiator

Problem solved

Functional benefit

Products and services

• Scuppernong Wine

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Johnston County Visitors BureauminorGTM or Marketing PartnerLocal tourism marketing partnership promoting wine tourism in Johnston County, NC. Listed as a partner on Hinnant Family Vineyards website under 'Our Partners'.
• North Carolina Muscadine Grape AssociationminorStrategic or Co-development PartnerIndustry association partnership supporting the muscadine grape industry in North Carolina. Listed as a partner on Hinnant Family Vineyards website under 'Our Partners'.
• NC Wine Growers AssociationminorStrategic or Co-development PartnerState-level wine industry association partnership supporting North Carolina wine producers. Listed as a partner on Hinnant Family Vineyards website under 'Our Partners'.
• NC Wine GuysminorGTM or Marketing PartnerLocal wine media/marketing partnership promoting North Carolina wines. Listed as a partner on Hinnant Family Vineyards website under 'Our Partners'.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Shelton Vineyards: A large estate vineyard and winery in Dobson, NC with a tasting room, restaurant, and event programming; comparable to Hinnant as a family-owned NC destination winery.
• Laurel Gray Vineyards: A family-owned vineyard and winery in Hamptonville, NC offering tastings and a wine club; comparable to HFV in family heritage, single-location DTC focus, and NC agritourism positioning.
• Junius Lindsay Vineyard: A boutique winery in Winston-Salem, NC operating a tasting room and limited wine club; comparable as a small NC DTC winery targeting local wine enthusiasts.
• Cypress Bend Vineyards: A small NC muscadine-friendly winery in Tyner that overlaps with Hinnant on local muscadine varietals and a tasting-room DTC model, though at smaller scale.
• Beachaven Vineyards & Winery: A family-owned Tennessee winery with a tasting room, tours, and live music events; comparable as a regional family winery with a strong event-based DTC experience.
• St. James Winery: A family-owned Missouri winery combining a tasting room with broad distribution; comparable as a family heritage winery mixing DTC experience with packaged retail sales.
• Childress Vineyards: A destination winery in Lexington, NC with a tasting room, restaurant, and event venue, overlapping with HFV on the NC agritourism and wine-club proposition but with a broader varietal mix.
• Hanover Park Vineyard: A Yadkin Valley, NC winery offering tastings, tours, and a small wine club, overlapping Hinnant on the boutique NC tasting-room and event experience.

Direct peers

• Duplin Winery: Duplin Winery is North Carolina's largest wine producer and the most direct muscadine-focused competitor to Hinnant, with a comparable DTC, tasting-room, and wine-club model built around muscadine varietals.

Broad incumbents

• Biltmore Winery: Biltmore operates the most-visited winery in the U.S. on the Biltmore Estate in Asheville, NC. It competes with HFV for NC wine tourism dollars but at a vastly larger scale and with a broader varietal portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hinnantwinery
• Facebookfacebook.com/HinnantVineyards
• LinkedInlinkedin.com/company/hinnant-family-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hinnant Family Vineyards