Hooky
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Hooky firmographics
Firmographics- Name
- Hooky
- Legal name
- Sunwin
- Website
- https://playhooky.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Hooky is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hooky business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Gaming Transaction Fees: Players deposit and withdraw funds through the platform to participate in games. The platform retains a percentage through the game mechanics and exchange rates for prize redemption.
- Nạp/Rút Tiền (Deposit/Withdrawal): Revenue generated through deposit and withdrawal processing fees from users purchasing game credits and cashing out winnings.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Hooky product offering
Product offeringCore offering
Hooky is an LA-based company focused on strengthening the social fabric of companies by redefining how people connect at work. The team operates a small private for-profit entity targeting workplace connection and team engagement use cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Workplace Social Connection Platform Hooky's offering focuses on helping companies strengthen the social fabric of their workforce by redefining how people connect at work, intended for HR and people-ops teams seeking to improve employee engagement.
Companies that use Hooky
Customer profileSegments1 record
Ideal customer profiles1 record
Hooky technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hooky partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Hooky competitors and assessment
Company assessmentEmerging players
- Confetti: Virtual and in-person team event platform for workplace culture and connection; adjacent category that overlaps with team-building and "how people connect at work."
Broad incumbents
- Discord: Community/social platform increasingly used by workplaces, startups, and creator communities to build persistent social spaces; comparable for any workplace community/connection use case.
- Microsoft Teams: Microsoft's workplace collaboration suite bundling chat, meetings, and team connection; included by default in Microsoft 365 enterprise deals, the largest gravitational force in workplace connection.
- Zoom Workplace: Broader workplace collaboration suite (chat, phone, events, whiteboards) from Zoom; comparable as an incumbent building toward integrated workplace connection experiences.
- Slack (Salesforce): Workplace messaging and team connection platform; the incumbent that any workplace social/connection product competes against or integrates with. Highly comparable as the dominant category leader in how people connect at work.
- Yammer (Microsoft Viva): Enterprise social network within Microsoft Viva focused on internal community and connection across large companies; comparable as an incumbent in workplace social fabric.
Direct peers
- Donut: Team-building and workplace connection app focused on introductions, coffee chats, and culture rituals inside Slack/Teams — a direct functional peer for a workplace social-fabric product.
- Friday (workmanagement): Employee engagement and team connection platform with pulse surveys, shoutouts, and culture-building tools; directly comparable to a workplace social-fabric product for SMB/mid-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Hooky social profiles
Digital presenceHooky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hooky leadership team
Management profileNumber of profiles
Hooky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hooky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hooky
What does Hooky do?
Hooky is an LA-based company focused on strengthening the social fabric of companies by redefining how people connect at work. The team operates a small private for-profit entity targeting workplace connection and team engagement use cases.
Is Hooky a public or private company?
Hooky is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hooky founded?
Hooky was founded in 2016. It employs 1 to 10 people.
Where is Hooky based?
Hooky is headquartered in Los Angeles, United States, in the North America region.
How does Hooky make money?
Two revenue lines are on record. Gaming Transaction Fees are the primary driver. The others are Nạp/Rút Tiền (Deposit/Withdrawal).
Who are Hooky's main competitors?
Confetti is listed as an emerging player. Broad incumbents are Discord, Microsoft Teams, Zoom Workplace, Slack (Salesforce) and Yammer (Microsoft Viva). Direct peers are Donut and Friday (workmanagement).
Does Hooky have an API?
No public API is recorded for Hooky.