Simple Education
Simple Education is a Brazilian EdTech company that licenses turnkey bilingual education programs, the SimpleLab digital platform, AI-powered fluency tools, and proprietary BNCC-aligned materials to 200+ private and public schools across Brazil, serving 50,000+ students under multi-year subscription contracts.
- Company typePrivate
- Founded2010
- HeadquartersJardim Paulista, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Simple Education does
Simple Education is a Brazilian EdTech company that licenses a turnkey bilingual education ecosystem to private and public schools across Brazil. Its portfolio centers on two core programs—the Programa Bilíngue (full bilingual program integrating regular classes with interdisciplinary English sessions) and English Programs (English-focused instruction without interdisciplinary bilingual components)—both built on the SimpleLab digital platform and aligned with Brazil's BNCC national curriculum standards. The technical stack combines a proprietary CLIL-based methodology, the SimpleLab platform, dedicated Student and Teacher applications, AI-powered conversational fluency tools, and more than 120 proprietary didactic and supplementary titles. The company reports 50,000+ students across 200+ partner schools, a 98% Cambridge approval rate, and 15+ years of market presence.
The company monetizes primarily through multi-year B2B subscription contracts with schools, supplemented by sales of proprietary educational materials to students enrolled in partner programs and by licensing arrangements that allow partner schools to operate as authorized Cambridge, TOEFL, and TOEIC exam centers. Pricing is quote-based and tailored to each school's student count, program configuration, and class frequency. Distribution is executed via a direct enterprise sales force targeting school directors and coordinators, supported by a dedicated partner portal (store.simpleeducation.com.br), recurring pedagogical consultant visits to each school, and lead generation through digital marketing channels and major education trade shows such as Bett Brasil.
Internationally, Simple Education leverages partnerships with Cambridge Assessment, ETS, and Lego Education to embed recognized certifications and pedagogical resources into its programs, and has expanded into higher-value offerings such as a High School dual-diploma program providing U.S. accreditation alongside the Brazilian diploma. Operationally, the company maintains 101-250 employees and is headquartered in São Paulo. It is privately held under the legal name Simple Education Editora Ltda., with no disclosed institutional investors, funding rounds, or M&A activity in the source material.
Simple Education firmographics
Firmographics- Name
- Simple Education
- Legal name
- Simple Education Editora Ltda.
- Website
- https://simpleeducation.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Simple Education is a Brazilian EdTech company that licenses turnkey bilingual education programs, the SimpleLab digital platform, AI-powered fluency tools, and proprietary BNCC-aligned materials to 200+ private and public schools across Brazil, serving 50,000+ students under multi-year subscription contracts.
- Ownership category
- akta.pro rank
Simple Education industry classification
Industry- Product category
- Bilingual Education Services
- NAICS
- Language Schools (61163), Language Schools (611630)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- In-Person Language Tutoring & Small-Group Classes (EDAMAFAE)
- akta.pro secondary industry
- Foreign Language Subject Tutoring (School Coursework) (EDANAAAF)
Keywords
Where Simple Education is headquartered
LocationHeadquarters
- HQ city
- Jardim Paulista
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Simple Education business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Bilingual Program Licensing: Simple Education licenses its proprietary bilingual education programs to partner schools. Schools pay for access to the complete program including methodology, pedagogical support, training, and marketing assistance. Pricing is tailored to each school's specific situation (number of students, program type, frequency of classes).
- Educational Materials: The company sells didactic and supplementary materials (books, textbooks, and pedagogical resources) to students enrolled in the program. Each student acquires only Simple Education materials, which include access to additional tools such as the teaching platform and student app.
- International Certification Preparation: Schools can become authorized exam centers for TOEFL, TOEIC, and Cambridge exams, generating additional revenue streams for both the schools and Simple Education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Tailored pricing per school based on program configuration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Simple Education product offering
Product offeringCore offering
Simple Education licenses a turnkey bilingual education program (Programa Bilíngue and English Programs) to private and public schools across Brazil, combining CLIL methodology, 120+ BNCC-aligned textbook titles, the SimpleLab digital learning platform, AI-powered conversational tools, dedicated Student and Teacher apps, and monthly on-site pedagogical consulting. Partner schools adopt the program via multi-year subscriptions and receive ongoing teacher training, marketing support, and the ability to become authorized Cambridge, TOEFL, and TOEIC exam centers.
Product overview
Simple Education is a Brazilian EdTech company offering a comprehensive bilingual education ecosystem for partner schools. The core portfolio consists of the Programa Bilíngue (full bilingual program with interdisciplinary classes) and English Programs (English-focused without interdisciplinary components), both built on the SimpleLab digital platform. The ecosystem includes AI-powered learning tools, the Student and Teacher applications, over 120 aligned textbooks, Cambridge/TOEFL/TOEIC certification preparation, and the High School dual-diploma program. Additional offerings include the Simple's Cup speaking competition and Global Assessment Rewards recognition program. Schools receive complete implementation support including pedagogical consulting, marketing assistance, and ongoing teacher training.
Differentiator
Problem solved
Functional benefit
Brands
- SimpleLab: Digital learning platform created to transform learning into a dynamic, accessible, and engaging experience with an intuitive design and interactive resources connecting classroom content to the digital environment.
- English Programs
Products and services
- Programa Bilíngue (Bilingual Program) High-performance bilingual education program combining regular classes with interdisciplinary bilingual sessions, configured to each partner school's needs. Designed for private and public schools seeking to produce English-fluent students from early childhood through high school, including complete teaching materials, pedagogical support, marketing support, and ongoing teacher training.
- English Programs English-focused program composed essentially of classes centered on English language dynamics, without interdisciplinary bilingual components. Suitable for schools seeking strong English instruction without full bilingual transformation.
- Inglês Diário (Daily English) Daily English program for schools wanting strong English instruction without full bilingual transformation. Features audiovisual resources, SimpleLab platform access, Lego Education activities, and ready-to-use playful activities.
- SimpleLab Proprietary digital learning platform connecting classroom content to a digital environment where students can learn, practice, and review in a personalized manner. Features interactive design, continuous learning support, student autonomy tools, and is the central technology layer delivered to partner schools.
- Textbooks and Learning Materials Over 120 BNCC-aligned textbook titles including didactic and supplementary materials, provided in physical and digital form to students enrolled in partner school programs.
- Cambridge / TOEFL / TOEIC Certification Preparation International certification preparation enabling partner schools to become authorized Cambridge, TOEFL, and TOEIC exam centers, allowing students to take internationally recognized proficiency tests at their own school.
- Programa de Formação High School (Dual Diploma Program) Dual certification program allowing Brazilian high school students to simultaneously earn a U.S. High School diploma. Includes U.S. history, economics, English, arts, citizenship, literature, and legislation taught in English.
Quantifiable outcome
- 98% approval rate in Cambridge international examinations
- +3 more outcomes
Companies that use Simple Education
Customer profileSegments3 records
Ideal customer profiles2 records
Simple Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
Simple Education partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Cambridge Assessment / Cambridge EnglishcoreSimple Education's programs are aligned with Cambridge international assessment standards, and partner schools achieve a 98% approval rate in Cambridge examinations. Schools can become Cambridge Exam Preparation Centers, integrating international certification into the bilingual program.
- ETS (TOEFL and TOEIC)coreSimple Education can transform partner schools into authorized TOEFL and TOEIC exam centers, enabling students to take these internationally recognized proficiency tests at their own school.
- BNCC (Base Nacional Comum Curricular)coreSimple Education's methodology and all 120+ materials are aligned with Brazil's BNCC (Base Nacional Comum Curricular), ensuring compliance with MEC requirements for bilingual schools across all education levels.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Simple Education competitors and assessment
Company assessmentDirect peers
- Wizard: Brazil's largest English school franchise network with 1,000+ units nationally targeting school-age learners and adults. Directly comparable Brazilian English-learning provider competing for the same private-school family segment, with deeper physical retail footprint but no B2B licensing model to schools.
- Imagine Learning: US-based B2B EdTech provider delivering language, literacy, and supplemental curriculum solutions (including Imagine Languages) to K-12 schools. Closely mirrors Simple Education's model of licensing digital language-learning programs to school customers on multi-year contracts.
- Cultura Inglesa: One of Brazil's largest English-language school chains with own-brand physical units delivering English instruction to students and corporate clients. Direct comparable in terms of Brazilian market for English-language instruction, though differentiated by delivery model (owned/franchised schools vs. Simple Education's B2B licensing to partner schools).
- Fisk: Major Brazilian English and general language school franchise with hundreds of units nationwide serving school-age and adult learners. Highly comparable in target learner and Brazilian market context; competes for the same parent-driven English education wallet.
- CCAA: Long-established Brazilian English school franchise serving children, teens, and adults with a national footprint. Direct competitor in the Brazilian English instruction market, with similar target demographics but a school-ownership rather than school-licensing model.
Emerging players
- Voxy: Digital English-language learning platform for individuals and enterprise/corporate clients, with activity in Latin America. Comparable as an English-learning provider focused on fluency outcomes, though primarily direct-to-consumer/B2B enterprise rather than K-12 schools.
Broad incumbents
- National Geographic Learning: Publisher of K-12 ELT (English Language Teaching) and bilingual curricula for schools worldwide, integrated with Cambridge exams. Direct comparable in providing English-language instructional content for school adoption, including branded bilingual programs.
- Pearson: Global educational publisher and assessment provider with English-language learning (Pearson English) and school-content products. Comparable as both an English-learning methodology/content licensor to schools globally and a potential competitor or partner.
- Vasta (formerly Somos Educação): Brazilian K-12 content, curriculum, and edtech platform (publisher of Anglo, Pitágoras, and Max materials, acquired by Cogna in 2022). Closely comparable as a B2B K-12 content provider to Brazilian schools, though with broader curriculum footprint beyond English/bilingual.
- Cogna Educação: One of Brazil's largest private education conglomerates with K-12, higher-ed, and digital learning assets. Broad incumbent in the Brazilian education ecosystem that could expand into or acquire bilingual curriculum solutions competing against Simple Education's niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simple Education social profiles
Digital presenceSimple Education compliance and trust
Trust signalCompliance2 records
Simple Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Education leadership team
Management profileNumber of profiles
Simple Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Education
What does Simple Education do?
Simple Education licenses a turnkey bilingual education program (Programa Bilíngue and English Programs) to private and public schools across Brazil, combining CLIL methodology, 120+ BNCC-aligned textbook titles, the SimpleLab digital learning platform, AI-powered conversational tools, dedicated Student and Teacher apps, and monthly on-site pedagogical consulting. Partner schools adopt the program via multi-year subscriptions and receive ongoing teacher training, marketing support, and the ability to become authorized Cambridge, TOEFL, and TOEIC exam centers.
Is Simple Education a public or private company?
Simple Education is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Education founded?
Simple Education was founded in 2010. It employs 101 to 250 people.
Where is Simple Education based?
Simple Education is headquartered in Jardim Paulista, Brazil, in the Latin America region.
How does Simple Education make money?
Three revenue lines are on record. Bilingual Program Licensing is the primary driver. The others are educational Materials and international Certification Preparation.
Who are Simple Education's main competitors?
Direct peers on record are Wizard, Imagine Learning, Cultura Inglesa, Fisk and CCAA. Voxy is listed as an emerging player. Broad incumbents are National Geographic Learning, Pearson, Vasta (formerly Somos Educação) and Cogna Educação.
Does Simple Education have an API?
No public API is recorded for Simple Education.
What industry is Simple Education in?
Simple Education's product category is Bilingual Education Services. Its primary akta.pro industry code is EDAMAFAE, In-Person Language Tutoring & Small-Group Classes, with a secondary code of EDANAAAF, Foreign Language Subject Tutoring (School Coursework). Its NAICS code is 61163 and its SIC code is 8200.