Landry & Kling Global Cruise Events

What Landry & Kling Global Cruise Events does

Landry & Kling Global Cruise Events, founded in 1982 and headquartered in Miami, Florida (with an additional office in Edinburgh, Scotland), is a ship charter brokerage and event logistics firm operating worldwide. The company brokers full-ship and partial charter engagements for a diverse client base spanning corporate MICE (Microsoft, Alibaba, 3M, Liberty Mutual, Aflac, John Hancock, Harley-Davidson, Lockheed Martin, Manulife, Allstate, Siemens), government summits (G7, COP26, Fifth Summit of the Americas), major sporting events (Rio 2016 Olympics, Super Bowl XXXIX, Qatar World Cup, Cricket World Cup Barbados 2007), disaster response (FEMA, Hurricane Ida, Hurricane Katrina, Haiti earthquake), and humanitarian/refugee housing (Scottish Government Ukrainian mission). Its service portfolio covers ten productized lines including ship charters, corporate meetings and events, incentive travel, special interest charters, small ship charters, dockside accommodation ships, workforce vessels, disaster relief, humanitarian assistance, and film/TV production sourcing.

The underlying technology is a relational brokerage and logistics platform rather than a software product: it leverages a proprietary global network of cruise lines, shipowners, and port service partners (formalized via the 2021 Inchcape Shipping Services partnership covering 240 offices across 60 countries), combined with a purpose-built online registration system for buy-in charter programs. The company is privately held, woman-owned (WBENC certified), FEMA-approved, and ISOA-member, with no external venture or private equity capital and 11–50 employees.

Revenue is generated through two streams: commission-based brokerage (where L&K earns fees from cruise lines and suppliers when clients book charters, with no additional cost to clients) and fee-based professional services for pre-event planning, onboard logistics, port agency work, customized websites, cabin pricing analysis, artist wrangling, and on-site staffing. Pricing is quote-based and varies with stateroom count, destination, duration, lead time, and market demand; the company claims up to 30% cost savings versus land-based venues. Go-to-market is enterprise field sales — a consultative, proposal-driven motion targeting meeting planners, government officials, sports marketing entities, and disaster response organizations — supported by a content marketing website and the Scuttlebutt thought-leadership blog.

Name

Landry & Kling Global Cruise Events

Legal name

Landry & Kling Global Ship Solutions

Website

https://landrykling.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Landry & Kling is a Miami-based ship charter brokerage and event logistics firm, founded in 1982, that brokers cruise ship charters worldwide for corporate meetings, government summits, sporting events, disaster relief, and humanitarian housing.

Ownership category

akta.pro rank

Product category

Ship Charter Brokerage and Cruise Event Services

NAICS

Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411)

akta.pro primary industry

Cruise Charter Operators & Ship Buyouts (THAKAKAI)

akta.pro secondary industry

Port Agents & Ground Handling Services (THAEAFAE)

Keywords

• Ship charter brokerage
• Cruise event management
• Corporate incentive travel
• Dockside accommodation ships
• Disaster relief vessels

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ship Charter Brokerage: Commission-based brokerage services for sourcing and chartering cruise ships and vessels. The company earns fees from cruise lines and suppliers when clients book charters through them, with services offered at no additional cost to clients who book group or charter programs.
2. Logistics and Support Services: Optional fee-based services including pre-event planning, onboard logistics management, cruise reservations, financial analysis, port agency services, on-site staffing, catering coordination, security services, and ground transfers.
3. Customized Program Services: Fee-based services such as customized website development, online registration, cabin pricing analysis for full ship charters, artist wranglers, VIP concierge, and hospitality desk for special interest and themed cruise programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Landry & Kling is a ship charter brokerage and logistics firm that sources cruise ships and vessels worldwide for clients and delivers turn-key charter operations. Its services span ship sourcing, contract negotiation, program logistics, port agency coordination, on-site staffing, and optional fee-based support services such as customized registration systems and VIP concierge. Clients engage L&K at no additional cost for the brokerage portion, with revenue earned through commissions from cruise lines and suppliers plus fees for optional logistics and customized program services.

Product overview

Landry & Kling Global Cruise Events is a ship charter brokerage and cruise event services company offering a comprehensive portfolio of vessel-based solutions. The core offering comprises ship charter brokerage services paired with specialized service modules: corporate cruise meetings and events, incentive travel cruises, special interest and themed charters, and small ship charters for mega-yachts, river, and expedition vessels. The company also provides dockside accommodation ship solutions for large events, workforce accommodation vessels, disaster relief ships, humanitarian assistance programs, and film/TV production ship sourcing. Services include ship sourcing, contract negotiations, program logistics, port services, and on-site support staffing.

Differentiator

Problem solved

Functional benefit

Brands

• Mission of Innocents: 501(c)(3) nonprofit organization dedicated to bringing hope and joy to displaced children worldwide, founded by CEO Joyce Landry after the Ukrainian refugee humanitarian mission.
• SustainableShips.com

Products and services

• Ship Charters Full-service ship charter brokerage and logistics for corporate cruises, dockside accommodations, and long-term vessel charter projects worldwide.
• Corporate Meetings & Events at Sea Ship-based corporate meeting and event planning services including executive retreats, board meetings, sales conferences, conventions, product launches, trade shows, and team-building activities.
• Incentive Travel Cruises Corporate incentive travel cruise programs designed to motivate, reward, and recognize employees through exclusive cruise experiences to various destinations.
• Special Interest & Theme Charters Privately chartered ships for themed events, fundraisers, and music festivals at sea, including culinary cruises, adventure cruises, cultural cruises, and music festival cruises.
• Small Ship Charters Charter services for mega-yachts, river cruise vessels, and expedition ships accommodating 50-500 guests for intimate celebrations, board meetings, and top-tier incentive programs.
• Dockside Accommodation Ships Floating hotel ship charters providing supplemental sleeping rooms and meeting space for city-wide conventions, government summits, and international sporting events in port cities.
• Workforce Accommodation Vessels Temporary housing vessels for land-based or offshore workforce including accommodation barges, floating platforms, and passenger ships for construction, energy, and infrastructure projects.
• Disaster Relief Ships Rapidly deployed emergency ships providing temporary housing for disaster victims, medical personnel, and response teams, with capabilities for transporting supplies and equipment to affected areas.
• Humanitarian Assistance & Government Relief Programs Ship-based humanitarian housing solutions for refugees, asylum seekers, and migrants, including coordination with government agencies and support services.
• Film & TV Production Ships Vessel sourcing for entertainment production including major motion pictures, documentaries, TV series, reality shows, commercials, and video productions requiring maritime settings.

Quantifiable outcome

• Up to 30% cost savings compared to land-based venues for corporate events
• +5 more outcomes

Named customers26 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Inchcape Shipping ServicescoreStrategic or Co-development Partner · 1 January 2021Strategic partnership formed in 2021 providing port operations intelligence, cost analytics, and port advice for ship charter clients worldwide. Inchcape operates over 240 offices across 60 countries, enhancing L&K's ability to provide comprehensive port services and logistics support globally.
• International Stability Operations Association (ISOA)coreStrategic or Co-development PartnerMember company of ISOA, the world's only association exclusively representing the stability sector. ISOA members are leaders in stability, peace, development, humanitarian aid, and disaster relief in the world's most vulnerable places. L&K received the ISOA 2024 Global Impact Award.
• Cruise Lines International Association (CLIA)coreStrategic or Co-development PartnerLong-standing relationship with CLIA, the leading cruise industry trade association. CEO Joyce Landry serves on cruise line advisory boards and is inducted into the CLIA Hall of Fame, positioning L&K as an industry thought leader.
• Global Cruise Lines and ShipownerscoreChannel Partner/ Reseller/ DistributorEstablished relationships with cruise lines and suppliers worldwide, providing access to ships and vessels for all charter requirements. Strong partnerships enable favorable contract terms, competitive rates, and priority access to vessel availability.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ITA Group: ITA Group designs and delivers corporate incentive travel and loyalty programs including cruise-based rewards, similar to L&K's enterprise incentive charter clients like Liberty Mutual and Aflac.
• Entertainment Cruises: Entertainment Cruises operates dining, sightseeing, and private charter cruise experiences for corporate events, weddings, and groups across the US, directly competing with L&K in the cruise-based event/charter segment for mid-size private bookings.
• City Cruises (Hornblower Group): Hornblower/City Cruises provides harbor cruise charters and dining experiences for corporate and group events; similar function to L&K at smaller scale in domestic markets, often competing for the same corporate event planner budget.
• BI WORLDWIDE: BI WORLDWIDE is a global incentive travel and engagement company that designs and operates large-scale corporate incentive programs including cruise-based trips, directly comparable to L&K's corporate incentive cruise offering.
• Maritz Global Events: Maritz is a major corporate incentive travel and meeting events company that arranges large-scale group trips and cruises; a comparable full-service enterprise event and incentive peer.

Broad incumbents

• Royal Caribbean Group: Royal Caribbean operates one of the world's largest cruise fleets and has dedicated group/charter sales; a major supplier to L&K but also a potential disintermediator with corporate direct-sales capability.
• BCD Travel: BCD Travel is a large global corporate travel management company with meetings & events division; broader portfolio than L&K but operates in the same enterprise meeting/incentive space and could disintermediate group cruise bookings.
• Carnival Corporation & plc: Carnival Corporation owns multiple cruise brands (Carnival, Princess, Holland America) with corporate charter programs; supplies inventory to L&K while also pursuing direct corporate group business.
• CWT (Carlson Wagonlit Travel): CWT is a global corporate travel and meetings management incumbent; offers meetings & events services that include group cruise arrangements, overlapping with L&K's enterprise client base.

Emerging players

• FROSCH Travel: FROSCH is a luxury corporate and leisure travel agency that handles high-end group and incentive cruise bookings for enterprise clients; comparable on the enterprise incentive travel vertical though smaller scale than L&K's mega-event work.

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/landykling
• Facebookfacebook.com/LandryKling
• LinkedInlinkedin.com/company/landry-kling

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landry & Kling Global Cruise Events