What BI Worldwide does

BI Worldwide (legal entity Schoeneckers, Inc.) is a Minneapolis-headquartered global engagement agency founded in 1950, employing 1,001-5,000 people across 18 offices in regions including North America, EMEA, APAC, LATAM, Middle East, and Africa. The company applies behavioral economics principles to design and operate B2B enterprise engagement programs spanning four core solution areas: employee engagement (recognition, service anniversary, rewards marketplace), channel engagement (dealer events, learning, loyalty for distributors and dealers), customer loyalty (lifecycle marketing, Block Unlock), and sales team motivation (GoalQuest AI, SalesMaker, sales events). Underlying technology consists of an integrated platform-plus-modules architecture including The Hub (unified dealer platform), PerformIQ (frontline performance), Retail Connect (frontline retail engagement), and a 2025-2026 wave of agentic AI products — GoalQuest AI, Elevate Intelligence, and Recognition/Celebration/Nomination Agents — that automate personalized recognition messaging, target setting, and performance insight generation. Supporting capabilities include gamification, incentive travel, learning, meetings and events, branded merchandise, communications, and a research and data analytics function (Insights Lab) that runs controlled behavioral studies.

Revenue is generated primarily through quote-based enterprise contracts with annual billing, combining subscription/recurring platform access, professional services for program design and implementation, managed services for incentive travel and events, and transaction-based reward redemption fees. Pricing is custom per client, with no publicly disclosed tiers. Go-to-market is consultative direct enterprise sales targeting Fortune 500 and large enterprise buyers in verticals including automotive, energy, life sciences, healthcare, financial services, manufacturing, retail, technology, agriculture, building supply, consumer goods, and communications/media. Named customers include Toyota Motor North America, ExxonMobil, Boehringer Ingelheim, Medtronic, IBM, Ardent Mills, and Kawasaki. A single strategic accounts division drives $88M in annual sales, and the broader platform supports 9.7M participants across 183 countries.

Name

BI Worldwide

Legal name

Schoeneckers, Inc.

Website

https://biworldwide.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BI Worldwide is a Minneapolis-based global engagement agency using behavioral economics to deliver employee recognition, channel partner engagement, customer loyalty, and sales incentive programs to Fortune 500 enterprises across 18 global offices and 183 countries.

Ownership category

akta.pro rank

Product category

Employee Engagement Solutions

NAICS

Software Publishers (51321)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Employee engagement solutions
• Sales incentive programs
• Channel partner engagement
• Customer loyalty platforms
• Behavioral economics consulting

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Enterprise Engagement Solutions: BI WORLDWIDE provides comprehensive B2B engagement solutions including employee engagement, channel engagement, customer loyalty, and sales team motivation programs. Revenue is generated through enterprise contracts that typically include platform access, program design, implementation, and ongoing management services.
2. Professional Services: Consulting, program design, implementation, and managed services for engagement programs. Includes behavioral science-based strategy development, change management frameworks (B.U.I.L.D. for Change model), and ongoing optimization services.
3. Incentive Travel Programs: Individual and group incentive travel programs for recognizing and rewarding high performers. Programs include meeting and event production, destination management, and experiential reward fulfillment.
4. Recognition and Rewards Platform: Technology platform providing recognition programs, reward fulfillment, and performance tracking. Generates recurring revenue through platform licensing and transaction-based reward redemption fees.
5. Branded Merchandise: Custom branded merchandise strategy and fulfillment services that resonate with employees and customers to keep brands top of mind.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

BI Worldwide is a global engagement agency that designs and delivers employee engagement, channel partner engagement, customer loyalty, and sales team motivation programs grounded in behavioral economics. The company combines proprietary AI-powered recognition and incentive platforms (GoalQuest AI, Recognition Agent, Celebration Agent, Nomination Agent, Elevate Intelligence, PerformIQ, Retail Connect, The Hub) with consulting, program design, incentive travel, rewards marketplaces, and managed services for Fortune 500 enterprises across 183 countries.

Product overview

BI WORLDWIDE is a global engagement solutions company offering an integrated platform-plus-modules architecture. The core offerings span four main solution areas: Channel Engagement (dealer events, learning, loyalty), Customer Loyalty (Block Unlock, multi-channel marketing), Employee Engagement (recognition, service anniversary, rewards), and Sales Team Motivation (sales events, GoalQuest AI, SalesMaker). The product portfolio includes specialized solutions like Retail Connect for frontline retail teams, PerformIQ for frontline workforce performance, and The Hub as a unified dealer engagement platform. The company has launched multiple AI-powered products including GoalQuest AI (personalized sales goal setting), Recognition Agent, Celebration Agent, Nomination Agent, and Elevate Intelligence (agentic AI suite for recognition). Supporting products include Gamification, Individual/Group Incentive Travel, Learning, Meetings and Events, Research and Data Analytics, Rewards Marketplace, Branded Merchandise, and Communications services. The offerings work together as an integrated engagement ecosystem combining technology, expert services, behavioral science, and rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Engagement
• Customer Loyalty
• Employee Engagement
• Sales Team Motivation
• GoalQuest AI
• SalesMaker
• Recognition Agent
• Celebration Agent
• Nomination Agent
• Elevate Intelligence
• The Hub
• Retail Connect
• PerformIQ
• Individual Incentive Travel
• Group Incentive Travel
• Meetings and Events
• Rewards Marketplace
• Branded Merchandise
• Learning Solutions
• Research and Data Analytics

Quantifiable outcome

• 31% decrease in turnover for a large financial institution client
• +10 more outcomes

Named customers7 records

Segments16 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature10 records

Partnerships

One partnership is on record.

• AbilityMapcoreStrategic or Co-development Partner · 8 December 2025BI WORLDWIDE (BIW) and AbilityMap entered into a global strategic partnership, combining BIW's industry-leading employee engagement and performance solution services with AbilityMap's workforce intelligence solution. AbilityMap's platform objectively identifies skills, capabilities, and development needs to help organizations optimize their workforce.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Aimia: Loyalty analytics and program operator that intersects with BIW's Customer Loyalty offering, particularly for coalition and enterprise loyalty programs in adjacent geographies.
• KangoGift (Kazoo): Employee experience platform combining recognition, rewards, and performance management; an emerging productized competitor pressuring BIW in the mid-market segment.

Direct peers

• Maritz: Long-standing competitor in employee engagement, sales incentives, loyalty, and corporate events; directly comparable to BIW's full-service engagement agency model across similar Fortune 500 buyers.
• ITA Group: West Des Moines-based engagement agency offering channel incentives, employee recognition, loyalty, and meetings — overlapping directly with BIW's solution areas and customer base.
• Hinda Incentives: Provider of incentive and recognition programs (Hinda Listen Rewards, AwardPoints) that competes with BIW's Recognition and Rewards Marketplace offerings for enterprise engagement budgets.
• O.C. Tanner: Employee recognition and culture platform vendor with deep enterprise customer base and proprietary research; directly comparable to BIW's Employee Engagement and Recognition solutions.
• Workhuman: Social recognition and rewards platform that competes head-on with BIW's Recognition and Rewards Marketplace; productized SaaS model contrasts with BIW's custom services approach.
• Achievers: Enterprise recognition and engagement SaaS platform (acquired by Blackhawk Network) competing for the same HR-tech buyers as BIW's employee recognition solutions.

Broad incumbents

• Salesforce: Largest CRM and engagement-cloud incumbent whose Sales/Service Clouds and Slack-based employee engagement compete for some of the same enterprise budgets, especially for sales motivation and customer loyalty use cases.
• Epsilon / Publicis Groupe: Large marketing services and loyalty operator under Publicis; overlaps with BIW's customer loyalty, channel, and data-driven engagement capabilities at the enterprise end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/biworldwide
• Facebookfacebook.com/biworldwide
• LinkedInlinkedin.com/company/218999
• Instagraminstagram.com/biworldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BI Worldwide