Hogares Unión

What Hogares Unión does

Hogares Unión, legally HOGARES UNIÓN, S.A. DE C.V., is a privately held Mexican residential real estate developer that designs, builds, and sells houses (casas) and apartments (departamentos) across four Mexican states. Founded in 1975 (with the company itself claiming more than 45 years of operating experience) and headquartered in Naucalpan de Juárez, Estado de México, the company operates as part of Grupo GIM, a diversified Mexican real estate conglomerate recognized as a sector leader. Hogares Unión maintains a workforce in the 1,001–5,000 employee range and runs an active portfolio of 12+ residential developments spanning Estado de México (Tecámac, Zumpango, Huehuetoca), Hidalgo (Tizayuca, Pachuca), Puebla (Cuautlancingo), and Quintana Roo (Cancún, Playa del Carmen). Active projects include Ciudad Natura II, Lomas de la Plata II, Trojes Residencial, Abeto, Basalto, Hacienda del Bosque, Privadas del Bosque, Solares, and Nuevo Residencial Turquesa; Jardines de la Laguna, Paseo de los Virreys, and Palmas Turquesa have reached sold-out status, demonstrating successful project turnover.

Name

Hogares Unión

Legal name

HOGARES UNIÓN, S.A. DE C.V.

Website

https://hogaresunion.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hogares Unión is a Mexican residential real estate developer, part of Grupo GIM, that designs and sells affordable-to-mid-market houses and apartments across four states. It serves individual families and first-time buyers through on-site sales centers, a corporate website, and the Compra Fácil mortgage advisory partnership.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate development
• Housing construction
• Home sales
• Mortgage advisory
• Affordable housing

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Residential Property Sales: Hogares Unión generates revenue primarily through the direct sale of houses and apartments across its residential developments in Mexico. Properties range from entry-level houses starting around $753,000 MXN to mid-market units priced up to $1.42 million MXN, with financing options including mortgage credits, monthly installment plans, and cash purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hogares Unión designs, builds, and sells residential houses (casas) and apartments (departamentos) across multiple states in Mexico through named housing developments. The company supports buyers with a free mortgage advisory service called Compra Fácil that helps prospective homeowners assess budgets, navigate INFONAVIT, FOVISSSTE, and bank credit options, and complete pre-approval. Properties range from entry-level units starting around $753,000 MXN to mid-market units priced up to $1.42 million MXN.

Product overview

Hogares Unión is a Mexican real estate developer belonging to the GIM group, with over 45 years of experience selling houses and apartments across Mexico. Its core product portfolio consists of 12 named residential developments (desarrollos) located in Estado de México, Hidalgo, Puebla, and Quintana Roo. Active developments include Ciudad Natura II, Lomas de Plata II, Trojes Residencial, Abeto, Basalto, Hacienda del Bosque, Nuevo Residencial Turquesa, Privadas del Bosque, and Solares; sold-out developments include Jardines de la Laguna, Paseo de los Virreys, and Palmas Turquesa. The company supports its property sales with a complementary advisory service called Compra Fácil, which provides free mortgage and budget guidance to prospective buyers. An educational blog serves as a customer acquisition and education platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Ciudad Natura II Residential development of houses in Tizayuca, Hidalgo, targeting families and individual home buyers. Prices start at $753,000 MXN with monthly payments from $7,250 MXN; unit sizes range from 53 to 73 m² with 2 to 3 bedrooms, 1 to 1.5 bathrooms, and 1 parking space.
• Lomas de la Plata II Residential development of houses in Pachuca, Hidalgo, for families and individual home buyers. Prices start at $1,420,000 MXN with monthly payments from $16,000 MXN; unit sizes range from 91 to 132 m² with 3 bedrooms, 2.5 bathrooms, and 1 to 2 parking spaces.
• Trojes Residencial Residential development of houses and apartments in Cuautlancingo, Puebla, for families and individual home buyers. Prices start at $1,142,000 MXN with monthly payments from $13,500 MXN; unit sizes range from 61 to 110 m² with 1.5 to 2.5 bathrooms.
• Abeto Residential development of houses for sale in Tizayuca, Hidalgo, targeting individual home buyers and families.
• Basalto Residential development of houses for sale in Pachuca, Hidalgo, targeting individual home buyers and families.
• Hacienda del Bosque Residential development of apartments for sale in Tecámac, Estado de México, targeting individual home buyers and families.
• Nuevo Residencial Turquesa Residential development of apartments for sale in Cancún, Quintana Roo, targeting individual home buyers and families.
• Privadas del Bosque Residential development of houses in Tecámac, Estado de México, targeting individual home buyers and families.
• Solares Residential development of houses and apartments for sale in Zumpango, Estado de México, targeting individual home buyers and families.
• Compra Fácil A free mortgage advisory service offered in partnership with Hogares Unión that helps prospective home buyers assess their real purchasing budget, evaluate credit type options (INFONAVIT, FOVISSSTE, or bank), review their mortgage profile, and identify pre-approval requirements in a single consultation session.

Quantifiable outcome

• Hogares Unión has delivered 12+ residential developments across four Mexican states, demonstrating sustained operational scale and market reach.

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Grupo GIMcoreStrategic or Co-development PartnerHogares Unión belongs to Grupo GIM, a leading group in the Mexican real estate sector that has received multiple industry awards. This affiliation provides Hogares Unión with institutional backing, industry credibility, and access to expertise and resources within Mexico's real estate development ecosystem.
• Compra FácilcoreGTM or Marketing PartnerCompra Fácil is a mortgage advisory service that partners with Hogares Unión to guide prospective home buyers through the purchase process. The service provides free, step-by-step advisory including budget assessment, credit type recommendation (INFONAVIT, FOVISSSTE, or bank), mortgage profile evaluation, pre-approval guidance, and real housing options matching the buyer's financial profile.
• INFONAVITcoreOthersHogares Unión accepts INFONAVIT mortgage credits at all its developments, enabling formal-sector workers to use their accumulated housing savings and credit to purchase properties. The company supports INFONAVIT pre-qualification, credit simulation, and the full mortgage process.
• FOVISSSTEminorOthersHogares Unión accepts FOVISSSTE mortgage credits for public sector employees, expanding the pool of eligible buyers for its residential properties.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Quiero Casa: Mexican homebuilder specializing in affordable, entry-level housing for first-time buyers with integrated mortgage advisory. Directly comparable to Hogares Unión on customer segment (FTHB/affordable) and pricing range.
• Javer: Public Mexican homebuilder with broad geographic footprint and focus on entry-level and mid-income housing. Comparable to Hogares Unión in customer segment, though typically larger in scale and land bank.
• CADU Inmobiliaria: Mexican residential developer focused on affordable and middle-income housing, with projects in multiple states. Closely comparable to Hogares Unión in target customer (FTHB, formal-sector workers using government mortgages) and unit pricing.
• Vinte Viviendas Integrales: Mexican residential homebuilder focused on affordable and mid-market housing developments across multiple states, with similar GTM through mortgage advisory and INFONAVIT/FOVISSSTE acceptance. Closest scaled public peer to Hogares Unión in terms of segment focus.
• Ruba: Mexican homebuilder operating across multiple states with a portfolio of affordable and mid-market residential developments. Similar scale and product type to Hogares Unión, with comparable reliance on government mortgage programs.
• SARE: Mexican residential developer with a focus on affordable and mid-market housing across multiple states. Comparable to Hogares Unión on target customer, product type, and government-mortgage-driven GTM.
• Homex: Mexican homebuilder historically focused on affordable housing for formal-sector workers using government mortgages. Comparable customer and product overlap with Hogares Unión, though operating at significantly larger historic scale.
• Desarrollos ARA: One of Mexico's largest publicly listed homebuilders with operations across multiple states, focused primarily on affordable and middle-income housing. Comparable to Hogares Unión in product and customer segment, though larger in scale.

Emerging players

• Alta Homes: Emerging Mexican residential developer focused on affordable and mid-market housing in growth-corridor locations. Compares to Hogares Unión on customer segment and product type, though typically smaller and earlier-stage.

Broad incumbents

• Grupo GEO: Historic Mexican homebuilder (currently restructured) that was one of the largest developers of affordable housing in the country. Provides context on the broader Mexican affordable housing market in which Hogares Unión operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hogares_union
• Facebookfacebook.com/HogaresUnionMx
• LinkedInlinkedin.com/company/london-construction-jobs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogares Unión