IMPACT Lab

What IMPACT Lab does

IMPACT Lab is a Casablanca, Morocco-based for-profit organization founded in 2014 that operates as a cross-border facilitator helping Korean technology startups enter African markets. Its stated offerings include coaching sessions, working sessions, and connections with potential clients and partners, delivered through a structured co-innovation program that has run for three consecutive years (2022-2025) at GITEX Africa in Morocco. The company is not a software product vendor; its core 'technology' is a facilitation and partnership-formation platform that matches Korean startups with African counterparties and supports adaptation of solutions to local contexts. Documented portfolio engagements include Bodit, a Korean AgTech startup whose livestock sensors were adapted for African deployments with reportedly large reductions in livestock mortality, and H2O Hospitality, a Korean travel-tech startup that signed a commercial agreement with Moroccan Wi-Fi provider OMNIUP at GITEX Africa 2025 to launch a digital travel guide at Casablanca's Mohammed V International Airport.\n\nIMPACT Lab's business model is professional services oriented: it earns revenue (pricing not publicly disclosed) by providing platform and facilitation services to Korean startups seeking African market entry, leveraging three core assets — annual presence at GITEX Africa, a flagship partnership with the Korea-Africa Foundation (KAF, a Korean diplomatic organization), and a core local partnership with PEN Ventures in Morocco. Its go-to-market is event-driven (GITEX Africa as the primary funnel) and community-led (leveraging KAF's diplomatic network and PEN Ventures' local Moroccan expertise). The primary customer segment is geographically defined: Korean technology startups seeking deployment and adaptation of their solutions in African markets.\n\nThe company is small (1-10 employees), privately held, and discloses no funding rounds, revenue figures, patents, awards, or AI capabilities. Ownership structure is not evidenced in available sources. Operational scope is regional, focused on Africa with Morocco as the hub.

Name

IMPACT Lab

Website

https://impactlab.africa

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

IMPACT Lab is a Casablanca-based cross-border facilitator that helps Korean technology startups enter African markets through co-innovation programs, partnership facilitation, and an annual presence at GITEX Africa, in partnership with the Korea-Africa Foundation and PEN Ventures.

Ownership category

akta.pro rank

Product category

Cross-border market entry consulting

NAICS

Scientific Research and Development Services (5417)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Economic Growth, Trade & Private Sector Development Programs (BPADABAF)

akta.pro secondary industry

Community Development & Social Impact Programs (EDAIAGAA)

Keywords

• Cross-border market entry
• Startup facilitation services
• Korea-Africa partnerships
• Technology co-innovation
• International market consulting

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Startup Support and Facilitation: IMPACT Lab provides platform services to Korean startups seeking to enter African markets, facilitating partnerships, technology deployment, and market access through the Korea-Africa Foundation partnership and GITEX Africa events.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

IMPACT Lab facilitates Korean technology startups' entry into African markets through a co-innovation program anchored at GITEX Africa in Morocco, delivered in partnership with the Korea-Africa Foundation and PEN Ventures. Offerings include structured co-innovation programs, coaching and working sessions, partnership facilitation, and on-the-ground support to adapt Korean technologies (e.g., livestock sensors, digital travel guides) to African operating contexts.

Differentiator

Problem solved

Functional benefit

Products and services

• Korea–Africa Co-Innovation Program Structured multi-year program that supports Korean technology startups in adapting and deploying their products in African markets, delivered with the Korea-Africa Foundation and PEN Ventures and anchored at GITEX Africa in Morocco.
• Coaching Sessions Coaching sessions for Korean startups to prepare them for African market entry, local context adaptation, and partnership development.
• Working Sessions Hands-on working sessions with Korean startups to adapt technology solutions to local African operating contexts, provided as part of the co-innovation program.
• Partnership and Client Introduction Service Facilitation of introductions and agreements between Korean startups and African partners, including local infrastructure providers and corporate customers (e.g., H2O Hospitality and OMNIUP partnership at GITEX Africa 2025).

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• Korea-Africa Foundation (KAF)flagshipStrategic or Co-development Partner · 23 April 2025The Korea-Africa Foundation is a diplomatic organization that partners with IMPACT Lab to support Korean startups at GITEX Africa. This three-year partnership facilitates technology deployment and co-innovation tailored to African markets, creating mutual value through knowledge transfer and market access between Korea and Africa.
• OMNIUPcoreTechnology or Integration · 1 January 2025OMNIUP is a Moroccan Wi-Fi provider that partnered with Korean startup H2O Hospitality through IMPACT Lab's facilitation at GITEX Africa 2025 to launch a digital travel guide service at Casablanca's Mohammed V International Airport, with potential expansion to other African airports.
• PEN VenturescoreStrategic or Co-development PartnerPEN Ventures is a local partner in Morocco that collaborates with IMPACT Lab and the Korea-Africa Foundation to support Korean startups at GITEX Africa. PEN Ventures provides local market expertise and infrastructure for technology deployment and co-innovation programs in African markets.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/IMPACTLabAfrica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMPACT Lab