Omniup Ads

What Omniup Ads does

Omniup Ads (also operating as Omniup / OMNIUP) is a Moroccan-headquartered, privately held digital advertising and Wi-Fi monetization company founded in 2014 by Ali Bensouda. The company operates a captive-portal platform that intercepts Wi-Fi connection attempts at partner venues and requires users to view a full-screen, unskippable 5–12 second HD video advertisement before being granted 30 minutes of free, renewable internet access, after which the cycle can repeat. Underlying technology includes patent-pending video broadcasting delivered without any application install on the user device, plus a real-time analytics dashboard, low-bandwidth optimization, and a hyper-geolocalized targeting engine offering 20+ audience criteria across demographics and venue types. The technology is pre-integrated with Cisco Meraki access points, which functions as an embedded distribution channel into enterprise networks already running Meraki infrastructure.

The company's commercial model has two principal streams: an advertising-funded model in which brands pay for hyper-targeted, geolocated video impressions delivered to verified captive audiences at high-traffic venues, and a recurring subscription component giving advertisers access to the targeting platform and analytics dashboard. Venue and infrastructure owners adopt Omniup at no incremental cost, effectively converting Wi-Fi from a cost center into a revenue stream and reportedly gaining up to 20% more foot traffic, with the company claiming 100% video completion rates (vs 8% industry average) and 36% webpage interaction (vs 2% industry). Customer evidence skews toward large enterprise advertisers and venue operators, with named brand clients including Amazon, Credit Agricole, Maroc Telecom, Banque Populaire, Hyundai, Coca-Cola, and Emirates, plus a venue network spanning airports, train stations, malls, museums, and 3,000+ retail points.

Omniup runs a hybrid go-to-market combining direct enterprise sales to large venue operators, embedded OEM-style deployment through Cisco Meraki, and a plug-and-play self-serve motion for SMB venues. Operational footprint extends across Morocco (HQ), France (Station F, Paris), the UAE (Dubai), Canada (Montreal), Tunisia (Ariana), and Côte d'Ivoire (Abidjan), with claimed presence in 10 countries, 4 continents, and 2,000 active hotspots across 21 cities. The company has accumulated roughly 10 million unique users, 500,000 daily ad views, 5,000 new users per day, and 170 advertising projects annually, and has been recognized through MIT startup support (2019), Endeavor network induction (2016), Station F membership (2019), and the OVHcloud Startup Program (2023). No public financials, funding rounds, or investor information are disclosed.

Name

Omniup Ads

Legal name

Omniup

Website

https://omniup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Omniup Ads is a Moroccan-founded captive-portal Wi-Fi advertising platform that monetizes free public internet by requiring users to view full-screen, unskippable hyper-targeted video ads before connecting, serving brand advertisers and venue operators across Africa, Europe, the Middle East, and North America.

Ownership category

akta.pro rank

Product category

Wi-Fi Advertising Technology

NAICS

Media Representatives (541840), Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

akta.pro secondary industries

OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Guest wifi advertising
• Captive portal marketing
• Wifi video advertising
• Public wifi monetization
• Hyper-targeted video ads

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Wi-Fi Advertising: Monetization of free Wi-Fi hotspots by displaying video ads prior to connection. Revenue generated from advertisers paying for hyper-targeted video impressions at captive portal before users access Wi-Fi. OMNIUP brokers trade of one advertisement for 30 minutes of renewable, free public Wi-Fi.
2. Platform Subscription for Advertisers: Brands and advertisers pay for access to the targeting platform, analytics dashboard, and campaign management tools to reach verified audiences in high-density traffic locations.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Omniup Ads operates a guest Wi-Fi digital marketing platform that monetizes public and commercial Wi-Fi hotspots by requiring users to watch full-screen, unskippable, hyper-targeted HD video advertisements before being granted 30 minutes of free internet access. The technology integrates with Cisco Meraki access points and runs on patented-pending captive portal infrastructure across airports, train stations, malls, retail outlets, and public venues. Brands and media buyers purchase access to campaign management tools, audience targeting across 20+ criteria, and real-time analytics to reach captive audiences.

Product overview

Omniup Ads operates as a unified WiFi monetization and advertising platform consisting of the core OMNIUP Guest Wi-Fi Digital Marketing Platform, the OMNIUP Wi-Fi Service for hotspot monitoring and optimization, and OMNIUP Hyper-Targeted Video Advertising capabilities. These products work together through the OMNIUP Analytics Dashboard for real-time campaign monitoring. The platform enables venues to offer free WiFi while monetizing through mandatory video ad viewing, with the plug-and-play solution enabling deployment across diverse venue types from coffee shops to international airports.

Differentiator

Problem solved

Functional benefit

Products and services

• OMNIUP Guest Wi-Fi Digital Marketing Platform Proprietary captive portal Wi-Fi marketing platform that monetizes public and commercial Wi-Fi hotspots by requiring users to watch targeted video ads before connecting to the internet; deployed across airports, train stations, malls, and retail locations with native Cisco Meraki integration.
• OMNIUP Wi-Fi Service Free, secured Wi-Fi monitoring, optimization and monetization service for public locations; venues provide free Wi-Fi while Omniup monetizes through pre-connection video advertising, with a real-time analytics dashboard for hotspot performance tracking.
• OMNIUP Hyper-Targeted Video Advertising Full-screen, unskippable 12-second HD video ad experience delivered through the captive portal, with 20+ targeting criteria (geolocation, demographics, venue type) and real-time campaign monitoring for brand advertisers.

Quantifiable outcome

• 100% video completion rate vs 8% industry average for video ads
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Cisco MerakicoreTechnology or Integration · 1 January 2014Technical integration with Cisco Meraki Access Points enables Omniup's captive portal solution to intercept Wi-Fi connection requests and redirect users to the Omniup splash page. Meraki APs are configured to enable walled garden access and custom splash URL pointing to Omniup's servers. This partnership enables seamless deployment in enterprises already using Meraki networking infrastructure.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Place Exchange: Programmatic supply-side platform for DOOH media. Adjacent competitor for programmatic out-of-home ad spend, increasingly intersecting with venue-based WiFi advertising inventory.
• Singtel Ads@Retails / Castify: In-venue digital media and advertising networks focused on retail and public venues in emerging markets. Partial overlap with Omniup's venue-based video advertising model.

Direct peers

• Linkyfi: Guest Wi-Fi marketing platform offering captive-portal monetization, CRM integration, and analytics for venues. Direct competitor in the WiFi advertising/engagement space.
• Zenreach: WiFi marketing platform focused on brick-and-mortar businesses, combining captive-portal guest data with CRM and remarketing capabilities. Direct functional competitor in the SMB/venue WiFi marketing segment.
• Cloud4Wi: Cloud-based guest Wi-Fi marketing and analytics platform serving multi-location retailers and venues globally. Comparable in product offering (captive portal, analytics, location data) and customer base.
• Purple (Cisco): Guest Wi-Fi captive-portal, analytics, and location-marketing platform. Now part of Cisco (acquired 2023), it is the closest direct competitor to Omniup's WiFi monetization model and shares the Meraki ecosystem overlap.

Regional players

• Hubert (by Yonder Media): European guest Wi-Fi and captive-portal marketing provider. Regionally comparable to Omniup's European footprint (Station F, Paris presence) and shares the venue WiFi monetization model.

Broad incumbents

• Vistar Media: Programmatic digital-out-of-home (DOOH) advertising platform. Competes for the same brand advertising budgets that Omniup targets, though with a broader venue inventory and demand-side focus.
• Boingo Wireless: Large-scale Wi-Fi network operator with significant airport and venue presence globally. Competes with Omniup at the high-traffic-venue layer and shares the airport Wi-Fi monetization opportunity.
• Cisco Connected Mobile Experiences (CMX): Cisco's enterprise Wi-Fi location analytics and engagement solution, integrated with Meraki. Overlaps with Omniup's analytics and captive-portal capabilities as part of a much broader networking portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/omniupads
• Facebookfacebook.com/omniupads
• LinkedInlinkedin.com/company/omniup-maroc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omniup Ads