SportLabs Group

What SportLabs Group does

SportLabs Group is a privately-held Ukrainian software development firm founded in 2016 and headquartered in Kyiv, specializing in sports-oriented B2B and B2C IT products. The company develops multi-platform services built on Big Data systems and high-load infrastructure, with engineering practices emphasizing clean code and efficient marketing as stated capabilities. Its flagship product is 777score.com, a multi-platform sports information service providing real-time sports data, scores, and related content to consumers.

The company reaches more than 10 million users across 20 countries, primarily through direct-to-consumer digital distribution via online product platforms such as 777score.com. The revenue model is characterized as subscription/recurring, though specific pricing is not publicly disclosed; the go-to-market is digital and self-serve, with marketing concentrated on the corporate website and product platforms. The company's stated customer segment is sports enthusiasts/consumers (a horizontal persona segment), with no disclosed B2B enterprise logos, anchor accounts, or named partnerships beyond its own 777score brand.

SportLabs Group is privately held with no parent company, no disclosed institutional investors or venture capital backing, and no documented funding rounds. The company holds a registered trademark for 'Sport Labs Group' and describes itself as a founder-led team of motivated professionals. Leadership team, M&A history, certifications, regulatory actions, and structured product launch timelines are not disclosed in available sources; the public website is dated 2020, and the firm is described as operating and active.

Name

SportLabs Group

Legal name

SportLabs Group

Website

https://sportlabsgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

SportLabs Group is a Kyiv-based privately-held software firm that builds multi-platform sports information products, led by 777score.com, serving more than 10 million sports consumers across 20 countries via direct-to-consumer digital distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Sports Products: Multi-platform sports services generating revenue through consumer-facing digital products used by millions of users internationally

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SportLabs Group develops and operates multi-platform sports information services used by more than 10 million people across 20 countries. Its primary product, 777score.com, delivers real-time sports data, scores, and related content to end users via multi-platform digital services built on Big Data and high-load infrastructure.

Product overview

SportLabs Group is a Ukrainian sports IT company that develops multi-platform services used by more than 10 million people across 20 countries. The company's primary product is 777score.com, a sports information and scores platform. The company emphasizes Big Data expertise, high-load system development, clean code, and efficient marketing as key differentiators in the sports technology market.

Differentiator

Problem solved

Functional benefit

Brands

• 777score: Sports product brand referenced as part of SportLabs Group's portfolio

Products and services

• 777score.com A multi-platform sports information service that provides real-time sports data, scores, and related content to consumers across multiple digital platforms, accessible online internationally.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 777score.comcoreOthers777score.com is a sports product platform developed and operated by SportLabs Group, featured on their main website as one of their key product offerings.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• ESPN: ESPN is the dominant global sports media brand offering scores, news, video, and data alongside deep rights-holding partnerships. A broader incumbent whose scores/data products overlap with SportLabs' core offering.
• Opta (Stats Perform): Opta by Stats Perform is a leading provider of official sports data feeds and analytics to media, betting, and B2B clients. Represents the broader data infrastructure category SportLabs could expand into with its Big Data capabilities.
• BBC Sport: BBC Sport is a major sports content and scores platform serving a broad UK and international audience. Comparable as a multi-platform destination for sports consumers, though anchored in editorial content rather than data-first.

Direct peers

• FotMob: FotMob is a mobile-first live scores, statistics, and analytics platform focused on football. Directly comparable to 777score.com in delivering real-time sports data through mobile-first multi-platform experiences.
• Goal.com: Goal.com combines live scores with editorial sports content across football and other sports, distributed internationally. Overlaps with SportLabs in serving sports-content-hungry consumers globally.
• FlashScore: FlashScore (LiveScore Group) operates one of the largest live sports scores and data platforms globally across web and mobile. Directly comparable to 777score.com in product, audience (sports fans seeking real-time scores), and multi-platform delivery model.
• OneFootball: OneFootball is a multi-platform football content, scores, and media platform with global reach. Comparable in offering live sports data and content to mass-market consumer audiences, with overlap in international market footprint.
• SofaScore: SofaScore provides live scores, statistics, and analytics across dozens of sports via mobile and web. Closely matches SportLabs' value proposition of multi-platform sports data served at scale, with comparable international reach.
• LiveScore: LiveScore delivers real-time scores and sports data to consumers globally. Directly competes with 777score.com on the same core use case (live scores) across similar consumer segments.

Emerging players

• BetsAPI / sports data feed providers: BetsAPI and similar sports data feed providers offer live scores and odds data primarily to B2B clients (bookmakers, affiliates). Relevant as adjacent B2B peers representing the data-monetization direction SportLabs could pursue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sportlabsgroup
• LinkedInlinkedin.com/company/sportlabsgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportLabs Group