Grandeco

What Grandeco does

Grandeco WallFashion Group Belgium NV is a privately held Belgian manufacturer of wall decoration products, founded in 1978 (originally as Ideco under the Balta Group) and rebranded in 2007, headquartered in Tielt, Belgium. The company designs and produces wallpaper and decorative wall panels using multiple production technologies, including 2 engraving lines, 6 engraving/screen printing lines, and 2 digital production lines, with an in-house digital printer operational since September 2017 (printing up to 48 meters per minute) supplemented by a new Durst digital printer invested in March 2026. The product portfolio spans vinyl, non-woven, expanyl, paper, and Eco Deco substrates, including digital murals and 3D panels, and is sold under a multi-brand architecture comprising owned brands (GrandecoBoutique, Grandeco WallFashion, GrandecoLife, Vertical Art, Roomblush) and acquired brands (Holden Decor, Wall!Supply). The firm also offers a patented Nobacoat antiviral/antibacterial coating (Pure & Protect line) validated by University of Liège studies, claiming 99.9% pathogen elimination effective for over 12 years, and holds the proprietary 3S Quality Label and ISO 9001 and FSC certifications.

Grandeco's commercial model is exclusively B2B, distributing through a dealer platform serving professional customers (DIY retail chains, independent specialty retailers, specialist distribution chains, and private-label manufacturing partners) across 80+ countries, supported by direct sales offices in Belgium, Germany, France, the United Kingdom, and Poland. Distribution is anchored by wholly owned subsidiaries established through acquisitions: Trendtapety/Poland (2014), Vertical Art/Germany (2016), Holden Decor/UK (2020), and Wall!Supply (2021). Revenue is generated from one-time roll-based unit pricing of wallpaper sold through the dealer platform, with no public consumer pricing. FY2025 turnover is disclosed at €69.9 million, produced across 330+ employees with a catalog of over 1,400 products. Marketing is conducted through LinkedIn, the B2B dealer portal, and industry events, with nine new wallpaper collections launched across three brands in 2025 and ongoing collection refreshes through 2026.

Name

Grandeco

Legal name

Grandeco Wallfashion Group Belgium NV

Website

https://www.grandecogroup.com/

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Grandeco is a Belgian manufacturer and multi-brand distributor of wallpaper and decorative wall panels, serving DIY chains, independent retailers, and specialist distributors across 80+ countries, with €69.9 million FY2025 revenue and 330+ employees.

Ownership category

akta.pro rank

Product category

Wallpaper and Wall Décor Manufacturing

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

Keywords

• Wallpaper manufacturing
• Wall decoration products
• Vinyl wallpaper
• 3D wall panels
• Private label wallpaper

Headquarters

HQ city

Tielt

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Own Brand Wallpaper Sales: Grandeco manufactures and sells its own wallpaper collections and brands (GrandecoBoutique, Grandeco WallFashion, GrandecoLife, Vertical Art, Roomblush) through DIY businesses, independent retailers, and specialist distribution chains worldwide.
2. Private Label Manufacturing: Grandeco produces wall decoration products for the private labels of retailers, providing full manufacturing services from design to production.
3. 3D Panel Sales: Through Wall!Supply brand, Grandeco sells decorative 3D panels that resemble brick walls, wood panels, glass mosaics, or textile fabric, primarily through DIY channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

Grandeco WallFashion Group manufactures and distributes wall decoration products globally, including vinyl and non-woven wallpaper, digital murals, and decorative 3D panels. The company operates through multiple proprietary brands (GrandecoBoutique, Grandeco WallFashion, GrandecoLife, Vertical Art, Roomblush) and acquired brands (Holden Decor, Wall!Supply), producing over 8.3 million rolls annually. Grandeco also produces wall decoration for private labels of retailers and offers specialized antiviral wallcovering technology (Pure & Protect with Nobacoat coating).

Product overview

Grandeco WallFashion Group is a worldwide manufacturer and distributor of wall decoration products headquartered in Tielt, Belgium. The company operates a multi-brand portfolio strategy with its own brands (GrandecoBoutique, Grandeco WallFashion, GrandecoLife, Vertical Art, Roomblush) and acquired brands (Holden Decor, Wall!Supply). The product range spans wallpaper in various materials (vinyl, non-woven, expanyl, digital), murals, 3D panels, and specialized technologies (Pure & Protect antiviral coating, Eco Deco ecological wallpaper). Grandeco serves DIY businesses, independent retailers, and specialist distribution chains worldwide while also producing private label products for retailers. The company operates manufacturing facilities in Belgium with 2 engraving lines, 6 engraving/screen printing lines, and 2 digital production lines, producing over 8.3 million rolls annually. An online dealer platform provides B2B customers with ordering, inventory, and order tracking capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• GrandecoBoutique: Exceptional wall decoration with international allure that reflects Belgian textile heritage. Targeting customers seeking added value with refined patterns, delicate finishings and superior materials.
• Grandeco WallFashion
• GrandecoLife
• Vertical Art
• Holden Decor
• Wall!Supply
• Roomblush

Products and services

• GrandecoBoutique Premium wallpaper brand offering exceptional wall decoration with international allure reflecting Belgian textile heritage. Targets customers seeking added value with refined patterns, delicate finishings, and superior materials. Collections include Surfaces, Precious Weaves, Perfect Harmony, Belize, Atmosphere, and Cumaru.
• Grandeco WallFashion Timeless and high-quality wallpaper collection featuring themed designs centered around topics like nature and world cities. Available in 53 and 106 centimeter widths. Collections include Concept, Hype, Very, Little Dreamers, Time 3, Universe 5, and Icon.
• GrandecoLife Lifestyle wallpaper collections reflecting personality types - joyful, loving, daring, or zen. Features personalized emotional expression through wall decoration. Collections include Structured Walls, Inia, Karuna, OROM 2, and Arcadia.
• Vertical Art Blown vinyl wallpaper (expanyl) with trendy patterns inspired by European high street culture. Features graphical designs and natural elements with a twist. Ideal for DIY projects. Collections include Omura and Attitude.
• Holden Decor UK-based family business acquired in 2020, combining respect for tradition and craftsmanship with modern design concepts and innovative production techniques. Designs and produces fine wallpaper in Darwen.
• Wall!Supply Market leader in decorative 3D panels. Designs, produces and sells trendy wall decoration products in the DIY segment. Panels have lifelike appearance of brick walls, wood-panelled walls, glass mosaics or textile fabric.
• Roomblush Enchanting wallpaper brand creating spaces with playful or formal looks. Hip, playful, basic designs for all ages. Featured in Daydreamers collection combining playfulness and protection.
• Digital Murals / Photo Wallpaper Digital printing unit for reasonably-priced murals and photo wallpaper in large print runs. Printed razor-sharp with high colour strength at 300+ dpi. No pattern repetition unlike analogue wallpaper. Can combine matt with gloss, create colour combinations, and work with special structural patterns.
• Pure & Protect Wallpaper technology featuring Nobacoat antiviral and antibacterial coating that eliminates 99.9% of harmful particles. Water-based, mechanically operating coating that pierces cell walls of viruses, bacteria and fungi. Makes wallpaper washable and extra scrubbable. Effective for over 12 years.
• Eco Deco Ecological wallpaper made from three layers of ecological material - non-woven layer, environment-friendly polymer layer, and printed layer. No chemicals, plastics or PVC used. 100% recyclable products using direct printing method.
• Dealer Order Platform Online dealer platform for professional customers to order products, view stock levels, track orders, access technical sheets and product images. Available 24/7, accessible via web browser. Exclusively for registered professional Grandeco customers.

Quantifiable outcome

• 69.9 million euros turnover in 2025
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• NobacoatcoreTechnology or IntegrationNobacoat is a patented antiviral coating technology exclusively used for Grandeco wallpaper products. The technology provides mechanical (not chemical) elimination of 99.9% of bacteria, viruses, and fungi. Grandeco uses this technology for their Atmosphere collection and Pure & Protect line.
• University of LiègesupportingTechnology or IntegrationConducted scientific studies proving Nobacoat effectiveness on various surfaces. Research demonstrates 99.9% elimination rate of harmful particles within 1 hour, with effectiveness maintained for over 12 years according to aging tests.
• Flanders Investment and TradesupportingOthersGovernment organization supporting Grandeco's international business development and expansion initiatives.
• Fost Plus, Val-i-Pac, Info-tri, Grüne PunktminorOthersPartnerships for recycling of packaging materials as part of Grandeco's sustainability efforts.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• York Wallcoverings: One of North America's largest wallpaper manufacturers, with both branded and licensed/private label product. Closely comparable to Grandeco's mix of own-brand collections and private label manufacturing for retailers.
• Elitis: French designer and manufacturer of wallpaper, textiles, and wall coverings with a strong luxury and contract presence. Comparable to Grandeco's premium GrandecoBoutique positioning and European designer-led collections.
• Erismann & Cie. German wallpaper manufacturer with a long heritage in vinyl and non-woven wallcoverings, now part of the A.S. Création group. Comparable to Grandeco in product range, vinyl expertise, and European DIY-channel reach.
• Zambaiti Parati: Italian wallpaper producer with international distribution and a strong design/contract focus. Comparable to Grandeco in European mid-market wallpaper manufacturing and multi-channel distribution.
• Marburg Wallcoverings: Long-established German premium wallpaper manufacturer serving residential and contract markets across Europe. Directly comparable to Grandeco's premium GrandecoBoutique positioning and broad design-driven collections.
• Graham & Brown: Family-owned UK wallpaper manufacturer with strong design brand and global retail distribution. Comparable to Grandeco in brand-led wallpaper with B2B retail and DIY channels and a similar family/private ownership profile.
• Brewster Home Fashions: US-based wallpaper, decals, and wall décor manufacturer with broad retail and DIY distribution. Comparable to Grandeco in scale, multi-channel retail play, and private label manufacturing.
• Sanderson Design Group: UK-listed design house covering wallpaper, fabric, and paint brands (Sanderson, Morris & Co., Harlequin). Comparable to Grandeco's multi-brand premium wall decoration portfolio and licensing-led design strategy.
• A.S. Création Tapeten AG: Germany's largest wallpaper manufacturer and a publicly listed tapeten producer. Highly comparable to Grandeco as a multi-brand, multi-technique European wallpaper manufacturer with private label capabilities and DIY/retail distribution.
• Walker Greenbank: UK designer and manufacturer of wallpaper and fabrics under brands including Morris & Co. and Sanderson. Comparable to Grandeco's premium brand-portfolio approach to wall decoration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grandeco-wallfashion-group

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grandeco