FitClub

What FitClub does

FitClub (legally H & I Fitness, LTD) is a privately held, locally owned fitness center chain operating three facilities in Springfield, Illinois: a 43,000 sq ft flagship at South (3631 South 6th Street), a 38,000 sq ft West location (2811 West Lawrence Avenue), and an 11,000+ sq ft North club (2701 East Sangamon Avenue), totaling 92,000+ square feet of physical footprint. Founded in 1999, the company offers full-service fitness facilities featuring 100+ pieces of cardiovascular equipment, extensive free-weight and selectorized areas, two aquatic centers (75-foot lap pool, warm-water therapy pool, jacuzzis), indoor tracks, saunas, and complimentary childcare. The South location shares a 4-acre complex with St. John's AthletiCare and Capitol Chiropractic Health Center, adjacent to a 40-acre park. The company has held the title of Springfield's Best Gym for 10+ consecutive years and Best Health Club for 11 years, with Illinois Times readers naming it Best Gym and Best Trainers in 2021 and 2023.

The product and service portfolio spans monthly Full Access and Premium Memberships, one-on-one personal training with NASM-certified coaches using the dotFIT methodology and the "four pillars of fitness" framework, Group Personal Training (3–10 participants) across five branded programs (Dynamic Strength, Dynamic Conditioning, Dynamic Mobility, Dynamic Silver, FIERCE), 70+ complimentary weekly group exercise classes (BODYPUMP, Zumba, Yoga, Pilates, Bootcamp, CycleFit, HIIT, Tai Chi, Les Mills BODYPUMP), and a suite of specialized offerings. Specialized programs include SilverSneakers-certified senior classes, a Parkinson's Training Program recognized by the Parkinson's Foundation and built on ACSM guidelines, an aqua class lineup (AquaLogix, WaterINMotion, HydroFlex, HydroMotion, HydroMotionPlus, AquaFit), and registered dietitian-led nutrition services including 7-day and 21-day online courses. The FitClub Members App, powered by Trainerize, provides member-facing workout tracking, virtual classes (GPT Virtual, Group Exercise Virtual), and trainer-client communication, with Stripe processing payments for digital products.

The business runs a direct-to-consumer model: members sign up online through a dedicated join portal (joinnow.fitclub.net) with a $10 refundable key fob deposit for free trial, book in-person tours, or convert via a Success Coach onboarding flow that includes fitness assessments and goal setting. Interclub membership grants access to all three locations. Five customer segments are explicitly addressed — general adults, active older adults, Parkinson's patients, fitness enthusiasts/athletes, and aqua fitness users — with Parkinson's and senior programs functioning as specialized verticals anchored by foundation-level partnerships. The company has 51–100 employees and is led operationally by Fitness Director Mike Purdy (Master's in Exercise Physiology, joined 2008). No institutional funding, M&A activity, or geographic expansion beyond Springfield is disclosed.

Name

FitClub

Legal name

H & I Fitness, LTD

Website

https://fitclub.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

FitClub (H & I Fitness, LTD) is a privately held Springfield, Illinois fitness chain operating three facilities totaling 92,000+ sq ft, offering memberships, NASM-certified personal training, group exercise, and specialized programs for seniors and Parkinson's patients. The company serves general adults, active seniors, and clinical-fitness segments through direct-to-consumer sign-up and a Trainerize-powered mobile app.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Senior/Low-Impact Group Fitness (HSADABAI), Functional Fitness & Mobility Training (HSADAAAD), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Fitness center services
• Personal training
• Group exercise classes
• Aqua fitness programs
• Senior fitness programs

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Memberships: FitClub generates primary revenue through fitness center memberships. The company offers different membership tiers including Full Access Membership which provides access to pool areas. The membership structure includes interclub membership allowing access to all three locations.
2. Personal Training Sessions: One-on-one personal training sessions (30min or 60min) with NASM-certified trainers using dotFIT methodology. These are sold as individual sessions or can be part of membership packages.
3. Group Personal Training (GPT): Small group training sessions (3-10 participants) including Dynamic Strength, Dynamic Conditioning, Dynamic Mobility, Dynamic Silver, and FIERCE programs. Offered at all three locations on various schedules.
4. Nutrition Services: Registered dietitian services including meal planning, nutrition coaching, and educational programs. Also includes 7-day personalized meal plans and 21-day self-paced online courses sold through the platform.
5. Premium Membership Add-ons: Premium Membership required for Total Gym training and special class access. 12-session packages also available for additional programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FitClub is a multi-location fitness and wellness company that operates three fitness centers in Springfield, Illinois, providing facility access, group exercise classes, personal training, nutrition services, and specialized programs. The company monetizes primarily through monthly gym memberships, personal training packages, and add-on services such as childcare, aqua classes, and senior/Parkinson's programs.

Product overview

FitClub is a multi-location fitness and wellness company operating three facilities in Springfield, Illinois: South (43,000 sq ft flagship), West (38,000 sq ft), and North (11,000 sq ft). The company offers a unified health club experience combining facility access, group exercise classes, personal training, and specialized programs. Core products include three fitness center locations with equipment and amenities, One-on-One Personal Training and Group Personal Training (GPT) services using NASM-certified trainers and the dotFIT program, and specialized offerings such as Parkinson's Training Programs, Aqua Classes, Silver Sneakers, Nutrition Services, and Childcare. The FitClub Members App (powered by Trainerize) and virtual workout options extend services beyond the physical facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• FitClub South Facility Membership The flagship 43,000 sq ft FitClub South facility offers 100+ pieces of cardiovascular equipment, free weights, selectorized equipment, two group exercise studios, a 75-foot lap pool, warm-water therapy pool, 9-person jacuzzi, indoor walking/running track, complimentary childcare, and locker rooms. Open 24 hours; pool area with restricted hours. Located on Springfield's South end near the I-55/I-72 juncture, sharing a 4-acre complex with St. John's AthletiCare and Capitol Chiropractic Health Center.
• FitClub West Facility Membership FitClub West is a 38,000 sq ft facility featuring free weights, cardio equipment, selectorized machines, a lap pool, two jacuzzis, a walking/running track, and one of the largest group exercise studios in the Midwest offering 70+ complimentary group exercise classes weekly. Specializes in personal training using the dotFIT program and Dynamic group functional training. Complimentary childcare available Mon-Fri 8am-1pm & 4pm-7pm, Sat 8am-12pm.
• FitClub North Facility Membership FitClub North is a full-service 11,000+ sq ft club with a wide selection of cardio, free weights, group programming, and weight machines. Features a large open functional training center with kettlebells, AirFit Pro suspension trainers, battle ropes, a 3-lane track, two PurMotion FTS units, a large cardio theater, Hammer Strength selectorized equipment, group exercise classes, childcare, member lounge, and saunas.
• One-on-One Personal Training Individualized training sessions (30 or 60 minutes) with NASM-certified personal trainers who develop functional training and nutritional programs. Uses the four pillars of fitness (nutrition, exercise, supplements, coaching) and the dotFIT website for progress monitoring with monthly goal reassessments. Sold as individual sessions or as part of membership packages.
• Group Personal Training (GPT) Small group training sessions (3-10 participants) led by NASM-certified personal trainers at all three locations. Includes Dynamic Strength, Dynamic Conditioning, Dynamic Mobility, Dynamic Silver, and FIERCE programs offered on various schedules, with virtual GPT options via the FitClub App.
• Group Exercise Classes Over 70 complimentary weekly group exercise classes including BODYPUMP, ZUMBA, Yoga, Pilates, Bootcamp, CycleFit, HIIT, and Tai Chi, plus Les Mills BODYPUMP. Available across all three locations with virtual class access via the FitClub App. Reservations required.
• Parkinson's Training Program Comprehensive Parkinson's training program based on American College of Sports Medicine (ACSM) recommendations and recognized by the Parkinson's Foundation. Addresses both motor and non-motor symptoms through strength, aerobic, balance, agility, flexibility, voice recognition, and handwriting training. Delivered via one-on-one personal training, Group Personal Training, and virtual Dynamic Steady Parkinson's sessions.
• Aqua Classes Water-based fitness classes including AquaLogix, WaterINMotion, HydroFlex, HydroMotion, HydroMotionPlus, AquaFit, AquaSurge, Cuffed and Buffed, Adult Lap Swim, Open Swim, and Competitive Lap Swim. Uses the patented AquaLogix system. Available at the South and West locations which have 75-foot lap pools.
• SilverSneakers Senior Fitness Program Nation's leading older-adult exercise program delivered at FitClub with SilverSneakers Classic, SilverSneakers Circuit, SilverSneakers Yoga, Dynamic Silver, and Dynamic Steady (Parkinson's-specific) classes. Targets seasoned athletes and older adults seeking to maintain fitness, balance, flexibility, and range of movement.
• Nutrition Services Registered dietitian services with Lauren Parish (MS, RD, LDN) including meal planning, cravings management, fat loss, muscle gain, and disease prevention. Also offers 7-day personalized meal plans and 21-day self-paced online courses. Includes dotFIT nutritional tracking.
• Childcare Complimentary childcare services for members at FitClub South and West locations, allowing parents to work out while their children are supervised. Reservations required 48 hours in advance.
• FitClub Members App Mobile application powered by Trainerize for member engagement, fitness assessments, goal setting, progress tracking, trainer communication, and access to virtual workout content including Group Exercise Virtual, GPT Virtual, and virtual Dynamic Steady Parkinson's program. Available on iOS via the App Store.

Quantifiable outcome

• Over 60 clients trained by individual trainers, over 200 clients trained by senior specialist
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• St. John's AthletiCareminorStrategic or Co-development PartnerSt. John's AthletiCare is co-located at FitClub South's 4-acre complex, providing medical wellness and rehabilitation programs on-site alongside FitClub's fitness services.
• Capitol Chiropractic Health CenterminorStrategic or Co-development PartnerCapitol Chiropractic Health Center shares the 4-acre complex with FitClub South, offering medical wellness and rehabilitation programs on-site.
• TrainerizecoreTechnology or IntegrationTrainerize powers the FitClub Members App, providing the technology platform for member engagement, virtual workouts, progress tracking, and trainer-client communication.
• dotFITcoreTechnology or IntegrationdotFIT is the nutritional tracking and fitness monitoring platform used by FitClub trainers to help members track progress, set goals, and stay accountable. Personal trainers use dotFIT website to monitor member progress.
• SilverSneakerscoreChannel Partner/ Reseller/ DistributorSilverSneakers is the nation's leading older-adult exercise program. FitClub offers SilverSneakers certified classes (Classic, Circuit, Yoga) as part of its senior fitness programming.
• Parkinson's Foundation / American College of Sports Medicine (ACSM)coreStrategic or Co-development PartnerFitClub's Parkinson's Training Program is based on ACSM exercise recommendations and recognized by the Parkinson's Foundation for improvement of both motor and non-motor symptoms of Parkinson's Disease.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• F45 Training: Functional training franchise offering 45-minute group workout sessions with a focus on varied, coach-led programming. Comparable to FitClub's FIERCE and Dynamic Conditioning small-group programs; competes for the functional-fitness member in the same demographic.
• Club Pilates: Reformer Pilates franchise with hundreds of locations offering group-based Pilates classes. Comparable to FitClub as a group-class-driven specialty fitness offering, though narrower in scope (Pilates-only vs. FitClub's multi-modality programming).
• Orangetheory Fitness: Boutique fitness franchise offering heart-rate-based group training sessions. Comparable to FitClub's Group Personal Training (Dynamic Strength, Conditioning, FIERCE) as a small-group coached workout format, though positioned as a premium boutique rather than full-service club.

Direct peers

• LA Fitness: Large multi-location fitness club chain in the U.S. offering memberships, group classes, pools, basketball courts, and personal training. Closely comparable to FitClub in the mid-market full-service gym segment with similar amenity mix (pools, group studios, PT).
• Anytime Fitness: Franchise-based 24/7 fitness club operating thousands of small-format locations worldwide. Comparable to FitClub as a multi-location membership fitness club with personal training add-ons; competes in the same mid-market segment but with 24/7 access as a differentiator.
• Planet Fitness: Low-cost national fitness chain with thousands of locations at ~$10-25/month memberships. Directly competes with FitClub for value-conscious members in Springfield and represents the primary price-point threat to mid-market clubs like FitClub.

Broad incumbents

• Life Time Fitness: Premium multi-location health club chain offering memberships, group fitness, personal training, pools, spa amenities, and family-friendly services. Comparable to FitClub in the breadth of amenities (pools, childcare, group classes) and tiered membership model, though at larger scale and national footprint.
• Gold's Gym: Global fitness center brand offering memberships, personal training, and group classes across hundreds of locations. Comparable to FitClub as a multi-location, membership-driven fitness club with a similar mix of PT, group exercise, and specialty programming.
• YMCA: National nonprofit community fitness organization offering memberships, pools, group classes, childcare, and senior programs. Comparable to FitClub in offering family-oriented amenities and senior programming (SilverSneakers-style), with overlapping price point in many markets.

Regional players

• Chuze Fitness: West Coast-based value-priced fitness chain with multi-location clubs featuring pools, group classes, childcare, and personal training. Comparable to FitClub in the mid-market full-service club model with similar amenity strategy, though operating primarily in California/Arizona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FitClub4Life
• Facebookfacebook.com/fitnessandwellness4life
• Instagraminstagram.com/fitclub4life/?igshid=YnhtNjI3MG83em0w
• TikToktiktok.com/@fit_club_25?_t=8m8N3Zn09bL&_r=1
• Xx.com/fitclub_4life
• LinkedInlinkedin.com/company/fitclub_springfield

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitClub