Florida Keys Vacation Rentals

What Florida Keys Vacation Rentals does

Florida Keys Vacation Rentals is a privately held vacation rental management company founded in 1955 and headquartered in Marathon, Florida. The company manages hundreds of vacation properties on behalf of individual owners and books those properties on behalf of leisure travelers, operating five physical offices that span the entire Florida Keys from Key Largo to Key West. It is associated with the Keys' oldest real estate company and operates under the FloridaKeys.com domain, signaling long-standing brand equity in the destination.

The operating platform is built around a website featuring an integrated reservation and accounting system (delivered via the Interchanges.com backbone), supported by live chat site greeters, organic SEO leadership, and paid digital marketing across PPC, social media, and blog content. Inventory is also distributed through third-party channels such as FindRentals.com, and a partnership with the affiliated RealEstateFloridaKeys.com brokerage enables cross-sell of real estate transactions to property owners and buyers.

The business model combines recurring management fees (typically 20% to 35% of rental revenue) collected from property owners with transaction-based booking fees and ancillary services charged to travelers. Property owners and vacation renters are the two customer segments, both highly fragmented. Revenue is therefore diversified across hundreds of owners and an effectively unlimited pool of leisure guests, with no disclosed enterprise anchors or contracted volume clients.

Name

Florida Keys Vacation Rentals

Legal name

Florida Keys Vacation Rentals, Inc.

Website

https://rentalsfloridakeys.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Founded in 1955, Florida Keys Vacation Rentals is a privately held vacation rental management company operating five offices from Key Largo to Key West. It manages hundreds of properties on behalf of individual owners and books leisure travelers via its integrated reservation and accounting platform.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Owner Services, Reporting & Portfolio Administration (THAMAKAI), Vacation & Short-Term Rental Management (BPAJAFAI), Villas & Luxury Estates (THAMAAAC)

Keywords

• Vacation rental management
• Property management services
• Vacation home rentals
• Rental booking platform
• Real estate services

Headquarters

HQ city

Marathon

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Management fees charged to property owners for marketing and managing their vacation rental properties. Services include listing on website, guest qualification, check-in/out, security deposits, inventory management, rent collection, and owner payments by the 15th of each month.
2. Vacation Rental Bookings: Transaction fees from booking vacation rentals. Secure payment gateway processes payments. Properties booked through website or by contacting agents directly.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Florida Keys Vacation Rentals markets and manages a portfolio of vacation homes, condos, and beach rentals across the Florida Keys, providing travelers with online search and booking of short-term vacation accommodations. For property owners, it delivers full-service rental management including worldwide marketing, a "Site Greeter" guest welcome team, reservation/accounting integration, guest qualification, check-in/check-out, maintenance coordination, and rent collection across five physical offices from Key Largo to Key West.

Product overview

Florida Keys Vacation Rentals operates a unified vacation rental platform consisting of an online property search and booking system (Vacation Rental Search Platform) paired with comprehensive rental property management services. The company manages hundreds of properties through five physical offices distributed from Key Largo to Key West, offering both short-term vacation rentals and long-term rental management for property owners. The platform integrates a lifestyle blog (Keys Guide), real estate services through an affiliated company, and live chat support. Property owners can list their homes for either seasonal vacation rentals or long-term tenancy, with the company handling marketing, guest qualification, check-in/out, maintenance, and financial reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Search and Booking Platform Website-driven direct booking of short-term vacation homes, condos, and beach rentals in the Florida Keys for individual travelers and families, supported by an integrated reservation and accounting system, live chat, and a "Site Greeter" in-person guest welcome team.
• Rental Property Management Services Full-service short-term rental property management for individual homeowners in the Florida Keys, including worldwide marketing exposure, dedicated agent support, integrated reservation and accounting, guest screening and qualification via the Site Greeter team, check-in/check-out handling, maintenance coordination, and rent collection.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RealEstateFloridaKeys.comcoreChannel Partner/ Reseller/ DistributorDirectly linked to Florida Keys' oldest and most successful real estate company. The partnership serves customers interested in property ownership, creating a full-service real estate and vacation rental ecosystem. Property buyers can be referred to vacation rental services, while vacation renters with purchase interest are referred to real estate services.
• FindRentals.comminorGTM or Marketing PartnerFull exposure for every vacation home on FindRentals.com marketplace. Broad-based marketing to prospective customers through this third-party listing platform.
• Florida Keys Tourism EcosystemminorGTM or Marketing PartnerAdvertising partnerships with FloridaKeys.com, KeyWest.com, KeysNews.com, and Florida Keys Tourism Development Council site. Backlinks to and from other travel websites.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vacasa: Largest US full-service vacation rental management company. Vacasa offers comparable end-to-end property management services (listing, guest qualification, cleaning, dynamic pricing) for vacation homeowners, though at national scale rather than single-market focus.
• Evolve Vacation Rental: National vacation rental management company with a similar fee-based model serving individual property owners. Operates across multiple US destinations including Florida, competing for the same owner-customer base as Florida Keys Vacation Rentals.
• TurnKey Vacation Rentals: Tech-enabled full-service vacation rental manager serving US destinations including Florida. Comparable service stack (marketing, guest screening, housekeeping, owner statements) and similar target customer (individual property owners seeking hands-off management).
• iTrip Vacations: Franchise-based vacation rental property manager with strong Florida presence. Similar full-service owner offering (listing, guest services, cleaning, accounting) competing for the same vacation rental demand.

Emerging players

• Lokal: Tech-forward short-term rental property management company emphasizing local, design-led stays. Represents the next-generation, tech-enabled model that could pressure traditional Keys managers on owner experience and pricing.

Regional players

• Coldwell Banker Schmitt Real Estate: Long-standing Florida Keys real estate brokerage with vacation rental management arm. Closest direct Florida Keys competitor and a possible alternative partner channel for property buyers/renters in the same geography.
• Berkshire Hathaway HomeServices Keys Real Estate: Major Florida Keys real estate franchise with associated vacation rental management services. Directly comparable Florida Keys geographic presence and overlapping owner/renter customer base.

Broad incumbents

• VRBO (Expedia Group): Major vacation rental marketplace with strong US presence and significant Florida inventory. Competes for the same renter demand and offers host tools that overlap with FKV's owner-facing services.
• Airbnb: Dominant global vacation rental marketplace and increasingly a direct manager-adjacent platform. Competes for both renter demand and offers services to owners, shaping the ecosystem in which FKV operates.
• Marriott Vacation Club: Large-scale branded vacation rental/timeshare operator with luxury Keys-area properties. Represents the high-end competitive threat in the same destination and customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FLKeysVacations
• Facebookfacebook.com/FLKeysVacationRentals
• Pinterestpinterest.com/floridakeysvaca
• LinkedInlinkedin.com/company/florida-keys-vacation-rentals-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Keys Vacation Rentals