What SaniMat does

SaniMat is a Belgian private e-commerce retailer specializing in rubber, PVC, and specialty safety mats, operating under the trade name 'SaniMat by Ideale' as a division of parent company Ideale nv (Ideale Hygiëne Services). Headquartered at Lieven Gevaertstraat 15 in Kapellen, Belgium, the company sells anti-slip and drainage mats (including the proprietary Korrelloper line with R13 anti-slip classification and optional luminous corners), SBR and NBR rubber products on rolls or cut to size, PVC floor tiles for industrial applications, outdoor mats such as Frontrunner/Vynagrip/Flexigrid, indoor cotton entrance mats, animal welfare mats, and clearance overstock. Products are sold as one-time purchases with custom sizing on request and are aimed at both professional/industrial customers (workshops, warehouses, chemical plants, food processing) and private consumers (residential safety, entrances, gardens).

Name

SaniMat

Legal name

SaniMat bv

Website

https://sanimat.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SaniMat is a Belgian e-commerce retailer (subsidiary of Ideale nv) selling rubber, PVC, safety, anti-slip, and animal welfare mats to both professional/industrial buyers and private consumers, primarily in Belgium with EU B2B delivery.

Ownership category

akta.pro rank

Product category

Industrial and Commercial Matting and Flooring

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

Keywords

• Rubber mats
• Safety mats
• PVC floor tiles
• Door mats
• Animal welfare mats

Headquarters

HQ city

Retie

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: One-time sale of mats and flooring products to professionals and consumers. Products include rubber mats, PVC tiles, door mats, anti-slip mats, and animal welfare mats. Custom sizing available. Prices are shown excluding 21% VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SaniMat sells a comprehensive range of rubber, PVC, safety, door, and animal welfare mats through its e-commerce webshop (sanimat.be) and direct phone/email channels. The offering spans anti-slip mats with R13 safety classification, SBR and NBR rubber products on rolls or cut-to-size, PVC interlocking floor tiles, indoor cotton door mats, outdoor scraping/drainage mats, and specialized animal welfare mats. Custom sizing is available across the product range, and free expert consultancy is provided to help buyers select appropriate products for residential, commercial, and industrial settings in Belgium and the EU.

Product overview

SaniMat is a Belgian mat retailer (SaniMat by Ideale) offering a comprehensive range of mats and flooring solutions. The product portfolio includes safety mats for public places with antislip and drainage properties, rubber products (SBR and NBR types) available on rolls or cut to size, PVC floor tiles for industrial applications, outdoor door mats (Frontrunner, Vynagrip, Flexigrid), indoor door mats including cotton options, and the specialized Korrelloper antislip mat line for both residential and professional use. The company also operates a clearance section (Op = Op) with discounted overstock and discontinued items. Products are available in various sizes and formats with custom sizing options, targeting both professional and consumer markets with a focus on quality and durability.

Differentiator

Problem solved

Functional benefit

Products and services

• Korrelloper Anti-slip Safety Mat Extremely safe antislip mat for indoor and outdoor use, available in rolls (10m at 120cm width) or cut pieces, as step nosing or step tread covering. Features 100% PVC granulates top layer with PES reinforcement and glass fiber mesh, antislip R13 classification, Bfl-s1 fire rating, drainage classification V10, and temperature resistance from -25°C to +60°C. A Heavy Duty version offers luminous corner options for visibility in darkness. Used by both private consumers and professional buyers.
• Outdoor Door Mats (Frontrunner, Vynagrip, Flexigrid) Professional outdoor mats with drainage and scraping functions. Includes Frontrunner, Vynagrip, and Flexigrid variants. Features sharp top layer for extreme conditions, open structure for water drainage, and is wheelchair and rollator friendly. Used at entrances of commercial buildings, public facilities, and homes.
• Indoor Door Mats (Cotton) Indoor entrance mats including cotton mats, available in floor frames or as loose mats, with dry-loop or cleaning functions. Designed for office and residential entrance areas.
• SBR Rubber (Styrene-Butadiene) SBR rubber for general applications, available on roll or cut to size. Used as base material for industrial matting and general-purpose rubber needs.
• NBR Oil-resistant Rubber NBR (Nitrile Butadiene Rubber) oil-resistant rubber for industrial applications involving oil and grease. Available on rolls or cut to specification. Used in workshops, garages, and production facilities.
• Rubber Mats General-purpose rubber mats available on roll or cut to specification for industrial and commercial applications.
• PVC Floor Tiles (Bedrijfsvloer) Industrial PVC floor tiles for business and industrial flooring applications, providing durability, chemical resistance, antislip properties, thermal and acoustic insulation, and easy installation. Suitable for color-coding different work zones.
• Anti-slip Drainage Mats for Public Places Safety mats with anti-slip and drainage properties for both indoor and outdoor use in public places. Includes wheelchair and rollator friendly variants for public walkways, ramps, pool areas, and public buildings.
• Animal Welfare Mats Specialized mats designed for the well-being and safety of animals, used in livestock facilities, pet areas, equestrian centers, and animal shelters. Focus on animal comfort, slip prevention, and easy cleaning.
• Home Safety Mats Safety mats for use in and around the home, including the Korrelloper line for indoor and outdoor residential anti-slip use, available in rolls, cut pieces, step nosing, or step tread covering formats. Targeted at private consumers.

Quantifiable outcome

• Anti-slip classification R13 for extreme safety conditions
• +4 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ideale nv (Ideale Hygiëne Services)coreOthersIdeale nv is the parent company operating as 'SaniMat by Ideale Hygiëne Services'. The parent company manages the SaniMat mat division. Company number BE 0451.891.128.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• COBA Europe: COBA Europe is a UK/European manufacturer and distributor of entrance mats, anti-slip mats, and safety flooring — directly comparable to SaniMat's rubber mats, anti-slip products, and outdoor mat offerings across industrial and commercial customers.
• NoTrax (Justrite Safety Group): NoTrax specializes in industrial anti-fatigue, anti-slip, and entrance mats for commercial and industrial buyers — directly comparable in product category, customer segments (industrial, commercial), and channel mix to SaniMat.
• Durable Hunke & Jochheim: Durable is a German manufacturer of floor protection mats, anti-slip products, and workplace accessories — closely comparable to SaniMat's entrance mats, safety mats, and PVC floor tiles for office, commercial, and industrial customers in the DACH region.
• Hailo Bodenmatten: Hailo produces entryway mats, floor protection products, and cleaning accessories for residential and commercial use — closely comparable to SaniMat's indoor and outdoor door mat categories.
• Euro-Mats Direct: Euro-Mats Direct is a UK-based online retailer specializing in entrance mats, anti-slip mats, and industrial matting — directly comparable to SaniMat's e-commerce-led direct-to-customer distribution model and product mix.
• Unimat Rubber: Unimat is a European rubber mat producer offering industrial and animal-welfare rubber matting — directly comparable to SaniMat's SBR/NBR rubber mats and animal welfare product lines.

Broad incumbents

• Tarkett: Tarkett is a major European flooring manufacturer offering resilient vinyl and rubber flooring for commercial and industrial applications — adjacent competitor in PVC floor tiles and rubber flooring used by overlapping commercial/industrial customers.
• BradylFloor / Brady Corporation: Brady Corporation offers facility identification, safety, and floor-marking products used by industrial buyers — comparable to SaniMat's industrial and public-space safety mat customers as a broader safety-products incumbent.
• 3M Safety & Industrial: 3M is a global broad-line manufacturer of safety, flooring, and workplace products including anti-slip tapes and mats. It competes indirectly with SaniMat's safety mat offerings as part of a much wider portfolio addressing industrial and commercial buyers.

Regional players

• CS Group / CWS Hygiene: CWS Hygiene is a European provider of hygiene, mat, and towel rental services for businesses — comparable to SaniMat's commercial mat segment but operating primarily under a rental/service model rather than direct sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaniMat