What Repabad does

Repabad (repaBAD GmbH) is a German family-owned manufacturer of premium bathroom and wellness products, headquartered and produced at a single site in Wendlingen, Baden-Württemberg. Founded in 1963 and led by managing director Gunther Stolz, the company operates a unified product portfolio spanning acrylic and ceramic bathtubs (over 30 named series), shower trays, combination shower-bathtubs, ceramic washbasins, bathroom furniture and illuminated mirrors, steam baths, whirlpools, infrared cabins, accessible bathroom solutions, the "Wanne auf Wanne" tub-over-tub renovation system, decorative wall panels, and most recently a rimless toilet (WC IL 54). Core technology consists of in-house acrylic sanitary ware manufacturing with proprietary surface coatings (Lotion-Glasur smooth glaze) and integrated electronics in mirror products (perfectLIGHT dimming with memory function, Bluetooth audio, anti-fog heating). The company holds more than 25 international design awards including the German Brand Award, Red Dot Design Award, and iF Product Design Award.

The business operates a dual B2C and B2B go-to-market model. End consumers are served through a showroom (Markenhaus) near Stuttgart, phone sales, and an inquiry-based website with online configurators for bathtubs and steam baths. Trade professionals — plumbers, bathroom installers, contractors, and sanitary specialists — are served through a dedicated partner portal (with a separate Swiss sub-portal) and through trade fair participation (BAD DIREKT, GET NORD). Products are quoted on a project basis rather than transacted online, with standard payment terms of 30 days on invoice and warranties of 5 years on bathtubs and whirlpools and 2 years on other categories. Accessories, spare parts, and professional installation services represent secondary revenue streams. Geographic reach is concentrated in Germany and German-speaking markets, with the entire manufacturing base located domestically using predominantly European and German components.

Name

Repabad

Legal name

repaBAD GmbH

Website

https://repabad.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Repabad is a German family-owned manufacturer of premium bathroom and wellness products (bathtubs, shower trays, washbasins, steam baths, whirlpools, infrared cabins, and bathroom furniture), produced in Wendlingen, Baden-Württemberg, serving end consumers and trade installers across the German-speaking market since 1963.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Sanitary Ware

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO), Sauna & Steam Bath Facilities (HSADAKAC)

Keywords

• Acrylic bathtubs
• Shower trays
• Steam bath cabins
• Whirlpool systems
• Bathroom furniture

Headquarters

HQ city

Wendlingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Bathroom Fixtures Sales: One-time sale of bathroom products including bathtubs, shower trays, washbasins, bathroom furniture, mirrors, steam baths, whirlpools, and infrared cabins. Products are sold with standard warranties (5 years for bathtubs and whirlpools, 2 years for other products).
2. Accessories and Spare Parts: Sales of accessories including speakers for bathtubs, light/color light therapy, massage accessories, head/neck supports, aromatherapy bath additives, bathtub grips, bathtub trays, drain assemblies, and installation boxes
3. Professional Services: Assembly and installation services available by special agreement for customers requiring professional fitting
4. Catalog and Media Sales: Sale of product catalogs and marketing materials to customers and partners

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Repabad manufactures and sells premium bathroom and wellness products including acrylic and ceramic bathtubs, shower trays, combination shower-bathtubs, washbasins, bathroom furniture and illuminated mirrors, steam baths, whirlpool bathtubs, and infrared cabins. All products are manufactured in-house at the Wendlingen facility in Baden-Württemberg, Germany, using predominantly European and German components, and sold with 5-year warranties on bathtubs/whirlpools and 2-year warranties on other items.

Product overview

Repabad (repaBAD GmbH) is a German family-owned manufacturer of high-quality bathroom and wellness products headquartered in Wendlingen, Baden-Württemberg, founded in 1963. The company operates a unified product portfolio centered on premium bathroom fixtures, with manufacturing located entirely in Germany (Baden-Württemberg). The core offering spans multiple interconnected product categories: acrylic and ceramic bathtubs (Badewannen) in over 30 named series/models including Livorno, Genf, Pod, Milano, Abano, Ferrara, Venice, Taurus, and Eco variants; shower trays (Duschen) in rectangular, quadrant, and special shapes; combination shower-bathtubs (Duschbadewannen); ceramic washbasins (Waschtische) in the Wien series (rectangular, oval, round, double) plus Genf, Livorno, Pod, Seed, Cameo, and others; bathroom furniture and mirrors (Badmöbel & Spiegel) across the BASE (wood-effect) and CUBE (minimalist) product lines, plus the ESPACE illuminated mirror cabinet and Spiegel Look illuminated mirror series with Bluetooth audio; steam baths (Dampfbad) including Atlanta, Ventura, Malta, and Malmö models; whirlpool bathtubs; infrared sauna cabins (Infrarot) including Lisbon, Toronto, Bilbao, Palma, and Malaga; accessible bathroom solutions (Barrierefreies Bad); the Wanne auf Wanne tub-over-tub renovation system; decorative wall panels; and WC products including the rimless WC IL 54. An accessories line (Zubehör) provides complementary products such as speakers, chromotherapy lighting, massage systems, aromatherapy, bathtub grips, and drain hardware. Online configurators for bathtubs and steam baths enable custom ordering. The company holds over 25 design awards including German Brand Award, Red Dot Design Award, and iF Product Design Award.

Differentiator

Problem solved

Functional benefit

Brands

• repaBAD: Main brand for bathroom products including bathtubs, showers, steam baths, whirlpools, infrared saunas, bathroom furniture, and accessories.

Products and services

• Badewannen (Bathtubs) High-quality acrylic and ceramic bathtubs available in freestanding, built-in, corner, and special-shape configurations across more than 30 named series, including Eco variants and specialized asymmetric models for custom installations.
• Duschen (Shower Trays) Acrylic shower trays in rectangular, quadrant, 5-corner, and special forms across series like Como, Bergen, Arco, Bologna, Oslo, and Mineralwerkstoff (solid surface), with optional repaGrip anti-slip coating.
• Duschbadewannen (Shower Baths) Combination bathtub and shower tray products offering dual functionality for compact bathrooms, including Livorno Easy, Livorno Mono Easy, and Livorno Mono Easy F Eck variants.
• Waschtische (Washbasins) Ceramic washbasins in rectangular, oval, and round forms across multiple series including the Wien family (WIEN 50/60/80/100, WIEN 65 OVAL, WIEN R, WIEN 120 double washbasin) plus Genf, Livorno, Pod, Seed, Cameo, Micro, and Giro series, available as countertop vessels, wall-mounted, or with vanity tops, all with Lotion-Glasur finish.
• Badmöbel & Spiegel (Bathroom Furniture & Mirrors) Comprehensive bathroom furniture and mirror range including under-sink cabinets, high cabinets, and mirror cabinets across the BASE wood-effect laminate line and CUBE minimalist line, plus the ESPACE illuminated mirror cabinet with LED lighting, soft-close, and adjustable glass shelves, and the Spiegel Look series of illuminated mirrors with perfectLIGHT technology and optional Bluetooth audio.
• Dampfbad (Steam Baths) Steam bath cabins and systems for home wellness across product series including Atlanta, Ventura, Malta, and Malmö, with tiled seating benches and ceramic seating benches available as accessories, plus a dedicated steam bath configurator.
• Whirlpool (Whirlpool Bathtubs) Whirlpool bathtubs with integrated massage functionality combining bathing with therapeutic water massage jets, manufactured in-house in Baden-Württemberg.
• Infrarot (Infrared Cabins) Infrared sauna cabins providing deep heat therapy across models including Lisbon, Toronto, Bilbao, Palma, and Malaga, supported by an Infrarot Partner program for certified installation partners.
• Barrierefreies Bad (Accessible Bathrooms) Bathroom products designed for accessibility and universal design, including barrier-free shower elements and accessible bathtub solutions for elderly or mobility-impaired individuals.
• Wanne auf Wanne (Tub Over Tub Renovation System) A bathtub renovation system where a new acrylic bathtub is installed directly over an existing bathtub, minimizing demolition and installation time for quick bathroom updates without full renovation.
• Wandpaneele (Wall Panels) Decorative wall paneling products for bathroom walls, complementing the overall bathroom design aesthetic.
• WC IL 54 (Rimless Toilet) A rimless (rim-free) toilet product representing the company's expansion into the bathroom sanitation category.
• Zubehör (Bathroom Accessories) Comprehensive accessory line including bathtub speakers, light/color light therapy systems, massage systems, head/neck supports, aromatherapy bath additives, bathtub grips (repaGRIP), bathtub tray (repaBOARD), drain assemblies (VIEGA MT5), waterproofing systems, installation boxes, and bath stools.
• Assembly and Installation Services Assembly and installation services available by special agreement for customers requiring professional fitting of Repabad products, including the Wanne auf Wanne bathtub replacement installation service.

Quantifiable outcome

• 5-year warranty on bathtubs and whirlpools
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WS Datenschutz GmbHsupportingOthersRepabad has engaged WS Datenschutz GmbH as an independent service provider to operate their internal whistleblower reporting system (Hinweisgebermeldesystem) in compliance with the German Whistleblower Protection Act (HinSchG). The external service provider manages the digital whistleblower platform and serves as the designated contact point for reporting legal violations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Duravit AG: German-based bathroom ceramics and sanitary ware manufacturer producing bathtubs, washbasins, furniture, and wellness products. Closest direct peer to Repabad given the same German manufacturing heritage, comparable bathroom fixture portfolio, and overlapping target customers in premium residential and project segments.
• Hoesch Design GmbH: German manufacturer of premium bathtubs, shower trays, and whirlpool systems. Direct overlap in whirlpool and wellness bathroom products with similar mid-sized German manufacturer profile.
• Bette GmbH & Co. KG: German manufacturer of enameled steel bathtubs, shower trays, and washbasins. Comparable in scale, German manufacturing origin, and premium bathroom fixture positioning serving both B2C and trade professionals.
• Artweger GmbH & Co. KG: Austrian bathroom manufacturer specializing in bathtubs, shower solutions, and bathroom furniture. Comparable as a German-speaking, family-owned premium bathroom fixtures maker with overlapping product categories.
• Franz Kaldewei GmbH & Co. KG: German manufacturer of premium steel/enamel bathtubs, shower trays, and washbasins. Directly comparable as a German-made bathroom fixture specialist with strong design pedigree and focus on premium residential projects.

Broad incumbents

• Geberit AG: Swiss sanitary technology leader with installations systems, ceramics, and bathroom furniture. Adjacent comparison given German-speaking premium brand positioning and bathroom product portfolio, though Geberit is far larger and more focused on concealed cistern systems.
• Hansgrohe SE: German premium bathroom and sanitary technology specialist known for showers, faucets, and shower systems. Comparable premium German brand positioning in the bathroom space, though more focused on fittings and shower technology than ceramic fixtures.
• Villeroy & Boch AG: Large German legacy manufacturer of bathroom ceramics, bathtubs, and wellness products. Overlapping product portfolio but operating at significantly larger scale with global brand recognition and broader distribution.
• Ideal Standard International: European bathroom brand offering ceramic sanitary ware, bathtubs, and fittings across residential and project segments. Comparable product portfolio and European market focus, though broader geographic reach and larger scale than Repabad.
• Laufen Bathrooms (Roca Group): Swiss-origin premium bathroom ceramics and sanitary ware brand now part of the Roca Group. Comparable premium bathroom fixture portfolio and design positioning, though serving a broader international market with greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Repabad
• Facebookfacebook.com/repaBAD
• Instagraminstagram.com/repabad_gmbh/?hl=de
• Xx.com/repabad
• LinkedInlinkedin.com/company/repabad-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repabad