IIP Group

What IIP Group does

IIP Group (legal entity IIP Group Holdings, Inc., also doing business as Insurance Innovation Partners) is a privately held InsurTech company headquartered in Bridgewater, New Jersey, that designs, develops, and distributes technology-enabled life, annuity, accident & health, and property & casualty insurance solutions. The company operates through two wholly-owned subsidiaries: Insurance Software Automation (ISA), which builds the proprietary software stack, and IIP Agency, Inc., which serves as the national distribution arm for insurance products through a network of IMOs, independent brokers, call centers, financial institutions, and affinity groups.

The software product portfolio centers on a configurable electronic application platform (Rapid eApp™), two pre-qualification engines (ZyINS Engine™ and ScreenWrite™), API-based underwriting databases containing over 1 million processed cases and 200,000+ medication and condition combinations, the patented RapidSign™ e-signature platform (U.S. Patent No. 12,598,066), and agent-facing tools including Best Plan Pro® (a patented underwriting recommendation engine) and Ninja Quoter (a lead-generation and quoting landing-page tool). Two U.S. patents were granted in 2025 — one for RapidSign and one for the Best Plan Pro pre-qualification technology — with several additional patents pending. The company targets two primary customer segments: insurance carriers seeking to digitize legacy systems and accelerate product launches, and individual insurance agents seeking productivity, placement-rate, and lead-generation tools.

The business model combines subscription-based software licensing (carrier platform deployments and agent tools) with transaction-fee revenue from insurance product distribution through IIP Agency. Go-to-market is sales-led for enterprise carrier relationships and channel-driven for product distribution; pricing is quote-based and not publicly disclosed. The leadership team — CEO Jim Higgins, Managing Partner John Spinner, and inventor Zachary Bornheimer — has over 100 years of combined experience in brokerage, affinity, and financial institution markets, and named customers include AmeriLife and Term Life Insurance Brokers.

Name

IIP Group

Legal name

IIP Group Holdings, Inc.

Website

https://iipgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

IIP Group is a privately held InsurTech company that develops AI-powered underwriting, e-application, and e-signature software for insurance carriers and agents, and distributes Life, A&H, and P&C insurance through its national agency network.

Ownership category

akta.pro rank

Product category

Insurance Technology Software

NAICS

Other Insurance Related Activities (52429), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Services-Computer Integrated Systems Design (7373), Life Insurance (6311)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance technology platforms
• Insurtech software solutions
• Accelerated underwriting software
• Insurance distribution services
• Digital e-signature platform

Headquarters

HQ city

Bridgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Technology Licensing: Licensing of proprietary insurtech platforms including Rapid eApp, pre-qualification tools, and e-signature solutions to insurance companies for product deployment.
2. Agent Tools Subscription: Subscription-based access to agent productivity tools including Best Plan Pro and Ninja Quoter for insurance agents and brokers.
3. Insurance Distribution: Revenue generated through IIP Agency, Inc. distribution of insurance products across life, accident & health, and property & casualty lines through extensive distribution network.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

IIP Group is an InsurTech company that designs, develops, and distributes AI-powered technology platforms and insurance products. Through its subsidiary Insurance Software Automation (ISA), it provides configurable e-application platforms (Rapid eApp), pre-qualification engines (ZyINS Engine, ScreenWrite), patented e-signature solutions (RapidSign), and underwriting recommendation tools (Best Plan Pro, Ninja Quoter) to insurance carriers and agents. Through IIP Agency, Inc., it operates a national distribution network for Life, Annuity, Accident & Health, and Property & Casualty insurance products.

Product overview

IIP Group is an InsurTech company offering a platform-plus-modules architecture centered on AI-powered insurance technology. The core offering includes Insurance Software Automation (ISA), which provides the Rapid eApp™ platform for configurable electronic applications, supplemented by pre-qualification tools (ZyINS Engine™ and ScreenWrite™), and the patented e-signature solution RapidSign™. Agent-facing tools include Best Plan Pro® for underwriting recommendations and Ninja Quoter for lead generation. IIP Agency, Inc. handles national insurance distribution. The portfolio integrates API-based databases with over 1 million processed cases to power automated underwriting and instant-issue product development.

Differentiator

Problem solved

Functional benefit

Brands

• Best Plan Pro: Patented industry-leading underwriting recommendation engine that helps agents find the best products for their clients
• Ninja Quoter
• Rapid eApp
• ZyINS Engine
• ScreenWrite
• RapidSign
• The ZyINS Engine

Products and services

• RapidSign E-Signature Platform A patented digital e-signature platform enabling real-time, remote, multi-party signing with advanced security protocols, built-in authentication, secure document storage, and automatic sensitive-data removal. Offered to insurance carriers for product deployment.
• Rapid eApp Configurable Electronic Application Platform A completely configurable electronic application platform allowing insurers to test various layouts, designs, and question sequencing without programmers or third-party IT vendors. Targeted at insurance carriers launching new insurance products.
• ZyINS Engine Pre-Qualification Technology Underwriting pre-qualification engine that recognizes unqualified applicants before the application process begins, saving agents time and increasing placement rates. Included with every eApp build and targeted at insurance agents and carriers.
• ScreenWrite Upfront Risk Screening Upfront risk screening tool that uses knockout questions to identify ineligible applicants, eliminating unnecessary underwriting data costs on every life insurance application. Targeted at insurance agents and carriers.
• API-Based Databases & Algorithms Comprehensive API-accessible database infrastructure containing more than 1 million processed cases and 200,000+ medication and condition combinations, with common medication typo handling and algorithmic applications for cost-effective underwriting solutions. Available alongside eApp and pre-qualification tools.
• Best Plan Pro Underwriting Recommendation Engine Patented, industry-leading underwriting recommendation engine that helps insurance agents find the best products for their clients, saving time and improving placement rates. Offered to insurance agents and brokers.
• Ninja Quoter Fast custom quoting and landing page tool enabling insurance agents to generate life insurance leads from any existing website. Targeted at insurance agents and brokers.
• IIP Agency, Inc. National Insurance Distribution Wholly-owned distribution subsidiary of IIP Group that provides national distribution of Life, Accident & Health, and Property & Casualty insurance products through an extensive network including IMOs, independent brokers, call centers, financial institutions, and affinity groups.
• Insurance Software Automation (ISA) InsurTech Development Services Wholly-owned subsidiary providing AI-powered insurance software automation services, transforming legacy systems and methodologies into agile digital technology and developing accelerated underwriting and instant-issue insurance products at scale for insurance carriers.
• Life, Annuity, and Accident & Health Product Development Services End-to-end product development service enabling insurance carriers to bring new Life, Annuity, and Accident & Health products to market using InsurTech-based quote engines, eApplications, and digital underwriting technology.

Quantifiable outcome

• Saves agents time and increases placement rates through pre-qualification of unqualified applicants before application process begins.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• IMOs (Independent Marketing Organizations)coreChannel Partner/ Reseller/ DistributorIIP Agency, Inc. works with Independent Marketing Organizations as part of its extensive national distribution network for insurance products including Life, Annuity, Accident & Health, and Property & Casualty lines.
• Independent BrokerscoreChannel Partner/ Reseller/ DistributorDistribution network includes independent brokers who access IIP Group's insurtech tools and insurance product offerings through IIP Agency.
• Call CenterscoreChannel Partner/ Reseller/ DistributorCall centers are part of the national distribution network for insurance products facilitated through IIP Agency, Inc.
• Financial InstitutionscoreChannel Partner/ Reseller/ DistributorPartnership with financial institutions for insurance distribution through IIP Agency network. Leadership team has extensive experience in financial institution markets.
• Affinity GroupscoreChannel Partner/ Reseller/ DistributorAffinity groups are part of the distribution ecosystem for insurance products through IIP Agency's national network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Morphisec: While primarily a cybersecurity firm, it is referenced here as a broader B2B software peer with comparable carrier-enterprise sales motion; not a direct functional peer. (Included cautiously as an adjacent technology buyer of carrier relationships.)
• Bestow: Direct-to-consumer life insurance carrier with proprietary instant-issue and AI-driven underwriting technology. Comparable to IIP Group in the life insurance technology stack, though DTC versus B2B distribution represents a different go-to-market.
• Ethos Life: Tech-forward life insurance provider using proprietary underwriting algorithms and a streamlined digital application. Comparable in life insurance underwriting technology to IIP Group's ZyINS and Best Plan Pro capabilities.
• AgentSync: Modern insurance infrastructure platform focused on producer onboarding, compliance, and carrier-agency connectivity. Comparable to IIP Group in targeting the agent/carrier interface and automating manual insurance workflows.
• Patra: Provides policy checking, back-office services, and technology tools for insurance agents and agencies. Overlaps with IIP Group's agent productivity and life insurance distribution focus.

Others

• ExamOne (Quest Diagnostics): Major provider of underwriting data, lab, and paramedical services to life insurers. Comparable as a data-driven insurance services vendor that integrates into the underwriting workflow that IIP Group's ZyINS and ScreenWrite also serve.

Broad incumbents

• LIMRA: Industry trade association and research organization that also operates standards, compliance, and technology services for the life insurance industry. Broadly comparable as an established incumbent in IIP Group's market, though not a direct SaaS competitor.

Direct peers

• Insurance Technologies Corporation (ITC): Provider of insurance sales, marketing, and underwriting software for life, annuities, and health carriers. Direct overlap with IIP Group's carrier-facing product development and distribution enablement stack.
• iPipeline: A leading provider of electronic applications, underwriting, and e-signature solutions for the life insurance industry. Closely aligned with IIP Group's Rapid eApp, ZyINS, and RapidSign product set, serving the same carrier and agent ecosystem with overlapping SaaS offerings.
• SuranceBay: InsurTech platform providing life insurance sales, e-application, and carrier-direct underwriting automation. Comparable to IIP Group's agent- and carrier-facing workflows including Best Plan Pro, Rapid eApp, and pre-qualification tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iipgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IIP Group