Sarfa

What Sarfa does

Sarfa S.r.l. is an Italian auto parts distribution and retail company founded in 1983 by Franco Re in Milan. It distributes original and compatible replacement parts for all vehicle types, organized across eight main categories — engine, thermal, filters, brakes, clutches, electrical, suspension, and steering — drawn from direct relationships with major aftermarket manufacturers including Delphi, TRW, Denso, Lucas, Wix, Nissens, SACHS, and ATE. The company operates from two physical locations: its Milan headquarters and a warehouse/distribution site in Modugno (Bari), together totaling 4,500 sqm of warehouse space and a fully computerized catalog of over 600,000 part references.

The company serves two customer segments: professional mechanics and auto repair shops (the primary segment), and individual vehicle owners seeking parts for personal vehicle maintenance. Its service offering extends beyond parts distribution to include a license-plate and chassis-number-based parts identification service, diagnostic services (check engine light analysis, tune-ups, filter replacement, fuel system cleaning), and a B2B e-commerce platform (Blusys) for registered sector professionals to browse and order parts online. Orders are also accepted via phone, email, and in-store across both retail locations, with nationwide shipping available throughout Italy and 48-72 hour delivery on out-of-stock items.

Sarfa generates revenue through one-off sales of auto parts via physical retail, the B2B e-commerce platform, and direct shipping to professional and consumer customers. Pricing is quote-based rather than publicly listed, and the company has no disclosed funding rounds, parent company, or institutional ownership — it remains a privately held, family-founded Italian S.r.l. (limited liability company) headquartered in Milan, employing 11-50 people, with active operating status and continuous operation for over four decades.

Name

Sarfa

Legal name

Sarfa S.r.l.

Website

https://sarfa.it

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Sarfa is a family-owned Italian auto parts distributor founded in 1983, supplying original and compatible replacement parts across eight vehicle categories to professional mechanics and individual vehicle owners through two retail locations in Milan and Modugno (Bari) and a B2B e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Auto Parts Retail (Original and Compatible): Sale of original and compatible auto parts for all vehicle types through physical stores and e-commerce. Parts available for immediate pickup or shipped throughout Italy.
2. Professional E-commerce: B2B e-commerce platform for sector professionals to order parts directly.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sarfa is an Italian distributor and retailer of original and compatible automotive replacement parts, operating two physical stores in Milan and Modugno (Bari) and a dedicated B2B e-commerce platform. The company sources parts directly from major aftermarket manufacturers and stocks over 600,000 part references across 4,500 sqm of computerized warehouse space, offering same-day pickup or nationwide delivery within 48-72 hours.

Product overview

Sarfa is an auto parts retailer/distributor offering original and compatible replacement parts for all vehicle types. The portfolio includes eight main product categories: engine parts (turbines, injectors, gaskets, timing belts), thermal system parts (radiators, water pumps, thermostats), filters (air, oil, fuel, cabin), brake parts (discs, pads, calipers), clutch parts (kits, flywheels), electrical parts (batteries, alternators, starters), suspension parts (springs, shock absorbers, bushings), and steering parts (steering boxes, pumps, joints). Services include a professional e-commerce platform (Blusys), parts search by license plate or serial number, diagnostic services, and logistics/shipping throughout Italy. The company operates a fully computerized warehouse with over 600,000 part references across two locations in Milan and Modugno (Bari).

Differentiator

Problem solved

Functional benefit

Products and services

• Original and Compatible Auto Parts

Quantifiable outcome

• Over 600,000 parts available in catalog
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DelphicoreStrategic or Co-development PartnerDirect relationship with Delphi for supply of auto parts. Delphi is one of the major brands mentioned as part of their trusted supplier network built over 40 years.
• TRWcoreStrategic or Co-development PartnerDirect partnership with TRW for automotive components. TRW is highlighted as one of the best brands they work with directly.
• DensocoreStrategic or Co-development PartnerDirect supplier relationship with Denso for automotive parts. Featured as a key brand in their portfolio.
• LucascoreStrategic or Co-development PartnerPartnership with Lucas Automotive for auto parts supply, listed among their direct manufacturer relationships.
• WixcoreStrategic or Co-development PartnerDirect relationship with Wix for filtration and other auto parts. Included in their trusted brand network.
• NissenscoreStrategic or Co-development PartnerPartnership with Nissens for automotive thermal and other components, part of their established supplier network.
• AC Milan (A.C. Milano)minorStrategic or Co-development PartnerBrand partnership for automotive parts distribution. Listed among their partner brands on the Marchi page.
• PrestoliteminorStrategic or Co-development PartnerAutomotive parts brand partnership. Listed among partner brands on the Marchi page.
• ATEminorStrategic or Co-development PartnerBrake systems brand partnership. Listed among partner brands on the Marchi page.
• SACHSminorStrategic or Co-development PartnerSuspension and shock absorber brand partnership. Listed among partner brands on the Marchi page.
• NTN-SNRminorStrategic or Co-development PartnerBearing and mechanical components brand. Listed among partner brands on the Marchi page.
• TRW AutomotiveminorStrategic or Co-development PartnerFull-range automotive components brand. Listed among partner brands on the Marchi page.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• LKQ Corporation: Global aftermarket auto parts distributor with extensive European operations through LKQ Euro Car Parts, Rhiag, and other subsidiaries. Comparable as a much larger wholesale and retail competitor offering overlapping product categories and similar customer segments.
• AD Parts (AD International): European alliance of independent auto parts distributors serving workshops across multiple countries. Comparable as an organized competitor offering similar multi-brand parts distribution to professional customers with greater geographic scale.
• Magneti Marelli (now Marelli): Italian-based automotive component manufacturer and aftermarket supplier. Comparable as a domestic supplier of premium auto parts with established Italian presence and aftermarket distribution channels.
• FCA / Stellantis Parts & Services: OEM parts distribution arm of Stellantis serving Italian and European markets with genuine and Mopar parts. Comparable as a major domestic competitor offering original parts with strong brand trust and broad distribution.
• Group Auto Union: International network of automotive parts distributors serving workshops across Europe. Comparable as a competing organized distribution network targeting the same professional B2B customer base with multi-brand offerings.

Regional players

• Euro Car Parts (LKQ UK): UK-based LKQ subsidiary distributing aftermarket auto parts to workshops and consumers primarily in the UK market. Comparable as a regional sibling under the LKQ umbrella offering similar multi-brand distribution model to professional mechanics.

Direct peers

• Oscaro: French online auto parts retailer operating across Europe including Italy, offering OEM and aftermarket parts via e-commerce. Comparable as a pan-European digital competitor targeting the same professional and DIY customers with broader geographic reach.
• Rhiag Group: Italian-based auto parts distributor owned by LKQ, serving workshops across Italy with multi-brand parts distribution and B2B catalog. Highly comparable as a direct domestic competitor with overlapping product range and professional mechanic customer base.
• autodoc: Berlin-headquartered online auto parts retailer serving Italy and other European markets with a multi-million SKU catalog and B2C/B2B channels. Directly comparable as a competing auto parts distribution channel for both mechanics and end consumers in Italy.
• Mister-Auto: European online auto parts retailer operating in multiple countries with B2B and B2C channels. Comparable as a digital-first competitor targeting the same professional mechanics and individual vehicle owners in the European aftermarket.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarfa